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gDe Montfort UniversityDe Montfort University Leicester (DMU) is a dynamic and inclusive 21st-century university, one with a history of teaching, training and developing talent that can be traced back 150 years. Today, DMU strives to continue building a strong reputation, one founded on proven academic excellence, a clear focus on graduate careers, and on our continuing global outlook.

DMU achieved the Gold-level award in the Teaching Excellence Framework, the highest available in this UK Government-endorsed measure of teaching quality in higher education. Employability is embedded into the curriculum in every faculty and DMU graduates have won Oscars and gone on to secure great jobs with Barclays’ corporate arm, the BBC, BMW, HSBC, NASA, Nike and others. Our students and graduates continued to strike out, succeed and impress in 2020.

From 2020, DMU’s award-winning DMU Global programme is offering students hundreds of online opportunities to experience different cultures and ways of learning, so boosting their job opportunities and helping them develop a range of key skills.

DMU is in the top 10% of institutions overall recognised by the Times Higher Education’s 2020 Impact Ranking league table for our work on the United Nations’ Strategic Development Goals. DMU has halved its energy-related carbon emissions one year ahead of target, an achievement announced at the 2020 Sustainable Development Goals Conference; the university has recycled 91% of its non-residential waste. DMU is ranked in the top 50 universities in the world for sustainability in the Times Higher Education rankings.

The Faculty of Business and Law delivers a wide range of undergraduate and postgraduate courses, including Accounting, Business Management and Entrepreneurship, Economics, Law, International Relations, Politics, Marketing, and Human Resource Management; each one is designed with employability in mind. Housed in the Hugh Aston Building, the faculty is recognised for its quality teaching, leading edge research and excellent links with industry and with business figures.

For further information, please visit www.dmu.ac.uk/lcbswww.dmu.ac.uk/lcbs

The Business School offers a comprehensive portfolioof undergraduate, postgraduate and professionalqualifications through its Departments of:● Accounting and Finance● Corporate Development● Human Resource Management● Politics and Public Policy● Strategic Management and Marketing

Professional Accreditations: Leicester Castle Business School has been granted professional recognition and accreditation from many leading professional body organisations. These are a recognition of the quality of teaching that the School offers and also provides added-value benefits to our students. We are committed to career-orientated teaching and our links to professional bodies ensures our courses maintain a contemporary edge demanded by ambitious professionals.

International Partnerships:Leicester Castle Business School is a truly international School with over 60 nationalities represented within the student body. We have developed international partnerships and work with international experts and institutions to enrich our programmes and study experience on offer.

For the latest Leicester Castle Business School news and further information about all our courses, our research and activitities, please visit www.dmu.ac.uk/lcbs.

The BA (Hons) Marketing degree is a top-up degree offered by De Montfort University in collaboration with the School of Continuing and Professional Education, City University of Hong Kong (CityU SCOPE).

About the ProgrammeThe programme provides students with the skills, competencies and knowledge needed to contribute to the marketing function within an organisation. In this year, students will study different areas of marketing and work on projects in higher level modules. Students who have successfully completed the programme are eligible to apply for credit exemption from the Chartered Institute of Marketing (CIM). Hong Kong students will get the same status as DMU’s BA (Hons) Marketing graduates in the UK. Graduates are able to pursue careers in advertising and marketing communication, public relations, customer service, and digital marketing in various industries.

HKCAAVQ Accreditation1) This programme is:

● accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) to reach HKQF Level 5;

● equivalent to the standing of bachelor’s degrees offered by local universities in Hong Kong; and

● recognised by the Hong Kong Government for employment purposes within the Civil Service.

2) Students studying full-time mode may apply for government scholarship, grant and loans.

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Admission Requirements● Sub-degree holders in Business and related disciplines

or equivalent;● Applicant is required to attend an admission interview; ● Current year graduates who have met the above

requirements may apply but need to present their final results once available.

CEF reimbursable courses

# The offering of elective modules is subject to sufficient number of enrollments De Montfort University and CityU SCOPE reserve the right to vary the programme structure from time to time.*

Programme Features● Well-designed programme with both conventional and

digital marketing modules.● Practical modules included to cater for local

employment. ● The same exemption status from UK professional

marketing association as that for students in the UK.● Apart from the Government Scholarships, De Montfort

University also offers Scholarships to students.

Programme DeliveryThe teaching of the programme is conducted by local academics and practitioners. The programme is administered by the School of Continuing and Professional Education, City University of Hong Kong (CityU SCOPE). De Montfort University closely monitors the progress and quality of the programme. De Montfort staff and the External Examiners visit the programme regularly throughout the year.

Programme Structure*The BAMKT programme, leading to an award by De Montfort University in UK, consists of a total of 360 credits. In Hong Kong students will matriculate into this programme from sub-degree programme and be required to study 180 credits.

Students are required either to study 8 taught modules (including two double module) and a dissertation (double module) OR 9 taught modules (including three double modules) in 3 trimesters in one year.

* Eligible students can only apply for either FASP or CEF before commencement of the programme.

Application

Teaching and LearningVenueClasses will normally be held at CityU SCOPE Learning Centres in Kowloon Tong, Tsim Sha Tsui East and/or other designated venues.

Student SupportStudents registered in the programme will be issued with a CityU SCOPE Student ID Card and a De Montfort University student card. Services provisions include access to CityU’s Run Run Shaw Library, Computing Services Centre, University’s e-Portal, electronic services and student LAN, as well as electronic resources provided by De Montfort University.

Assessment and AwardAssessment for taught modules is by coursework and/or examination. A student will be awarded a BA (Hons) Marketing, conferred by De Montfort University, upon successful completion of the programme.

Further Study OpportunitiesGraduates of this programme can choose to pursue further study in master degree programmes in local or overseas universities.

De Montfort University ScholarshipsScholarships are offered by De Montfort University to students with outstanding academic achievements.

FeesApplication fee : HK$160 (to be paid at the time of

application)Tuition fee : HK$124,200 (payable in 3 instalments)All fees are non-refundable and non-transferable. In case of re-assessment and/or extension of the study period, additional fees will be charged.

Government Financial AssistanceEducation Grants and Loans*Eligible students enrolled in the full-time programme can apply for government grants and loans under the Financial Assistance Scheme for Post-secondary Students (FASP) and Non-means-tested Loan Scheme for Post-secondary Students (NLSPS) schemes. For details about eligibility requirements, please visit the government’s website: www.wfsfaa.gov.hk/sfo.

Non-means-tested Loan Scheme (NLS)

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Some modules of the programme have been included in the list of reimbursable courses under the Government’s Continuing Education Fund (CEF). For details, please visit the government’s website: www.wfsfaa.gov.hk/cef.

Continuing Education Fund (CEF)*持 續 進 修 基 金Continuing Education Fund

院校編號：106

1. Application should be submitted online via www.scope.edu/eapplication.

2. Application forms can also be obtained upon request from the reception counter of CityU SCOPE.

3. Applications are processed on a rolling basis. Early application is encouraged.

4. Applicants will be selected on the basis of academic merits and relevant work experience. All applicants will be informed of the application results. Please contact CityU SCOPE if you do not receive our decision by late August 2021.

Programme CommencementSeptember 2021

Online Enquiries of Application StatusAn acknowledgement of the application will be sent to each applicant via email. Enquiries about the application status can be made at our website 7 working days after submission of the application form atwww.cityu.edu.hk/ce/enrol/que.

School of Continuing and Professional Education

Location : 2410, 2/F, Li Dak Sum Yip Yio Chin Academic Building (LI), City University of Hong Kong

For general matters-Tel : 3442 2369 / 3442 7423Fax : 3442 0399 Email : bm@scope.eduWebsite : www.cityu.edu.hk/ce/bamkt

For academic matters - Dr. Irene Szeto, Programme Leader, CityU SCOPEEmail : ihcszeto@cityu.edu.hk

Enquiries

Students who are not covered under FASP and NLSPS can apply for the government loan under the Non-means-tested Loan Scheme (NLS). For details, please visit the government’s website: www.wfsfaa.gov.hk/sfo.