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DDB’s former interns Grand Winners of 2014 New York Festival Torch Awards
Date 4 May 2014Location Beijing
The DDB Group Beijing team was just announced as the Grand Winner of New York Festival’s 2014 inaugural Torch Awards, beating out four other finalist teams from around the world.
The winning team consists of three former “Future Bernbachs” , who joined DDB through its global internship program last summer in Beijing office. Lucia Qiu is now working with Tribal Worldwide Beijing, and the other two team members Rundong Liu and Soup Tang have also stayed on as part of DDB Guoan. The young trio secured their spot on the Torch Awards shortlist as the only team from China this April, and as of the official wrap-up on 1 May, they are the first-ever grand winning team of New York Festival’s Torch Awards.
“Bill Bernbach, as one of DDB’s founders, has remained a legend in the advertising industry. The interns of DDB's global internship program are called 'Future Bernbachs', not only as a nod to our founding forefather, but also as an extension of our hopes and expectations that they will someday help make a difference in the world,” said Jimmy Lam, Chief Creative Officer of DDB Group North China.
“The three young guns truly prove that DDB’s commitment to talent cultivation has been worth every moment. This honorable win is also an affirmation to DDB's focus on prioritizing and cultivating its People
DDB China Group
Park2Space, 4th Floor, Building 2, 169 Mengzi Road, Luwan District, China, 200023 ChinaTel: (8621) 6151 3300 Website: www.ddbchina.co m
and their creativity in the industry. Not only are we extremely proud of the team, but we are also proud to be part of an agency that pumps out such accomplished young talents,” he added.
The New York Festival’s Torch Awards is a competition designed for young creatives from around the world who are 25-and-under. This year, DDB dominated the shortlist -- there were two teams from the DDB network among the five finalists -- the other team was from RAPP Melbourne.
According to the organizer, the winning idea has great potential to be further developed into a full campaign, to be implemented by Road Recovery (the non-profit organization who supplied the pitch brief to the young global creatives.)
中文版：DDB前实习生们赢得 2014纽约广告节火炬奖日期 2014年 5月 4日 地点 北京
在今年的纽约广告节上，来自DDB集团北京的团队完胜来自世界各地的其他四个入围队伍，成为了纽约广告节首届火炬奖的终场赢家！
DDB China Group
Park2Space, 4th Floor, Building 2, 169 Mengzi Road, Luwan District, China, 200023 ChinaTel: (8621) 6151 3300 Website: www.ddbchina.co m
获胜的队伍由三位DDB前 “未来的伯恩巴克”组成。这是DDB对实习生的统称。他们三位在去年夏天参加DDB的全球实习生项目北京站之后，裘星宇（Lucia Qiu）加入了 Tribal Worldwide北京，而刘润东（Rundong Liu）和唐诗川（Soup Tang）也亦成为国安DDB的一份子。今年四月纽约广告节公布的火炬奖入围名单上，这三位是唯一一个来自中国的团队；如今，在 5月 1日举办的颁奖典礼上，他们成为了历史上首届火炬奖的赢家！“比尔伯恩巴克是DDB的创始人之一，是整个广告行业的一个传奇。我们称DDB的实习生们为‘未来的伯恩巴克’，不仅是对比尔的一个致意，同时也表达了我们对这些广告行业新鲜血液的一个殷殷期待，希望他们某一日能在这个世界上创造出一些不一样的东西，让世界更加美好。”DDB集团北中国区的副主席兼首席创意官林俊明（Jimmy Lam）谈道。他说：“这三位年轻人的荣誉成绩，再一次证明了DDB一直以来致力于培养人才的努力都是值得的，同时它也是DDB一直以来重视人才、注重创意的又一个坚实佐证。我们为这三位年轻人深感自豪，同时为自己能够身处这里，能够诞生如此优秀的年轻人的广告公司，而深感自豪。”火炬奖是纽约广告节专为 25岁以下年轻创意人所设的大奖，今年是首届运行。在五大入围队伍中，来自DDB亚太区的队伍就占到两个席位。除了来自DDB北京办公室的团队，来自Rapp Melbourne的团队也成功入围。据主办方透露，最终胜出的创意极有可能会被发展为真正的方案，由给出 brief的非盈利组织Road Recovery Foundation进行执行。
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About DDB China Group
DDB China Group http://www.ddbchina.com is united behind our founder, Bill Bernbach's belief that creativity is the most powerful force in business. Today, we use this creativity to develop ideas that people want to play with, participate in, and pass on. We call this social creativity. DDB China Group comprises DDB, DDB Guoan, Tribal Worldwide and RAPP with offices in Shanghai and Beijing. The agency is one of the most awarded agencies across Greater China, leading in creativity and effectiveness. The Global Effie Effectiveness Index ranks us the number one most effective agency office in Greater China 2012 and Campaign Asia Pacific has consistently placed the agency in the top of the Greater China Agency of the Year Awards. In the '2014 China Agency Scope' released by global marketing consultancy R3, DDB China Group has
been named as the 'Best Overall - Performance Agency‘ ranked by marketers.
DDB China Group
Park2Space, 4th Floor, Building 2, 169 Mengzi Road, Luwan District, China, 200023 ChinaTel: (8621) 6151 3300 Website: www.ddbchina.co m
DDB的创始者 Bill Bernbach坚信，创意是创造商机的原动力。DDB中国 <http://www.ddbchina.com/> 因此而建立。秉持这样的信念，我们发布了众多人们愿意体验、参与并传递的“社群创意”。DDB中国 <http://www.ddbchina.com/> 由DDB, 国安 DDB, Tribal Worldwide 和 RAPP四大品牌组成，办公室分别坐落于上海及北京。DDB中国在行业内颇具盛名，不仅在各种创意广告奖中名列前茅，更在实效性广告奖中保持领先。在 2012全球艾菲实效排名中，DDB中国荣膺大中华区最具实效的广告代理公司排行榜首位；在 Campaign Asia Pacific曾多次将DDB放在年度大中华区最佳广告代理商前列。在全球市场营销咨询公司胜三发布的 2014中国代理商调查报告中，DDB中国被广告主们评为“整体表现最佳代理商”。For more information please contact:
Annie YangCorporate Communications Manager, DDB China Group
Direct Line: 021-61513642Email: [email protected]
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DDB China Group
Park2Space, 4th Floor, Building 2, 169 Mengzi Road, Luwan District, China, 200023 ChinaTel: (8621) 6151 3300 Website: www.ddbchina.co m
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