D,damas research in Powai

7/27/2019 D,damas research in Powai

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NordriDesign www.nordridesign.com

Presentation on : Working women perception on Ddmas designsPresented by : Sandeep Mishra , IBS Mumbai

B us iness Research Metho ds

IBS, Mumbai


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LOGO Problem Recognition

Sample : 50 Respondents

Area : Powai, Mumbai

Formulating Research Problem

The first and the most important step of research is properly defining the

problem.

The problem is: -

Identify the working womens perception about jewellery sets.

Role actually jewellery plays to women's point of view.

Popularity of Ddamas in working women at powai.

Understand New segment for our Designs.

IBS, Mumbai


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LOGO Objectives Of the Study

Primary Objectives

To Know Working womens perception on Ddmas designs inPowai.

Secondary Objectives

To know awareness of jewellery brands in powai

To Know preference of jewellery brands by working women in powai.To Know preference of jewellery types & Designs by working women in powai.

To know preference of types stones in jewellery purchased by working women

in powai.

To understand designer preference of working women.To know how frequent and what occasion working women use to buy and were

jewellery.

What attracts them for jewellery purchase.

To know purpose to were jewellery.


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LOGO Research & Sample Design

Research Design

This study is about descriptive type of research study in nature because the

major emphasis is given to understand the factors which influence

perception and buying of jewellery according to working womens

perception.

Sample Desgin

The sample has been collected through questionnaire & with personal

interaction in Powai i.e. the walk-in respondents and stratified random

sampling method has been used.

The size of the sample is 50 which were made to filled by working women.


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LOGOData Collection Methods & Analysis

techniques

Primary Method

For the collection of primary data, the data Collection technique to be used willbe the Questionnaire method.

Analysis Tools & Techniques Central Tendency ,Data distribution with frequency method.

Measurement Scales Nominal Scale Interval Scale

Limitations of Research Project duration was limited for one month only. The sample unit was also only 50 respondents. The responses could be biased. The respondents in Powai are limited.


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LOGO Analysis & Findings

1. Jewellery b rand y ou are aware of? Ddamas Tanishq Asmi Nakshatra Tbz

Interpretation The above pie chart and table shows therespondents response are closer between all brands in whichDdamas is more popular among other brands.


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LOGO

3. What types of jewellery you wear?

Earrings Necklace/Pendants

Ring Bangles/BraceletsAnklet

Attributes No of respondents

percentage

Earrings 35 14

Necklace 27 10.8

Ring 28 11.2

Bangles 19 7.6

Anklet 6 2.4

250 100

Interpretation The above Bar graph and table shows the respondents responseare higher towards Earings,rings & Necklace/pendent .This means workingwomen use to wear these types of jewellery.


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LOGO

4.What kind of design do you prefer?

Single charm Glossy

Beaded Multiple charm

Attributes No of responses

percentages

SingleCharm

23 11.5

Glossy 11 5.5

Beaded 11 5.5

MultipleCharm

10 5

Total 200 100

0

5

10

15

20

25

SingleCharm

Glossy Beaded MultipleCharm

A x

i s T i t l e

Axis Title

Chart Title

Interpretation The above Bar graph and table shows the respondents response arehigher towards single charm design. This means single charm design is more

preferred.


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LOGO

5.What material/metal do you prefer themost?

GoldPlatinum

Silver


percentage

Gold 40 26.67

Platinum 15 10

Silver 2 1.33

Total 150 100

Interpretation The above pie chart and table shows the respondents response arehigher towards gold material preferred by working women.


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LOGO

6. What is your preference on stone in jewellery you purchase or havepurchased for you?

Diamond Ruby

Emerald Pearl

Sapphire


percentage

Diamond 26 10.4Ruby 9 3.6

Emerald 6 2.4

Pearl 16 6.4

Sapphire 1 0.4

Total 250 100

Interpretation The above Bar graph and table shows the respondents responseare higher towards Diamonds jewelleries purchases.


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LOGO

7.Do you have any preference any specific jewellery designer?

I only buy from local jewellers known or recommended to me

I only buy Internationally branded jewellery

I dont have any preferred brand jewellery


percentage

Local jeweller 19 38

Internationalbrand

17 34

No preferredbrand

14 28

50 100

Interpretation The above pie chart and table shows the respondents responseare some what nearer with all local preferred and international brands.


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LOGO

8. You wear specific jewellery (i.e. on whatoccasion)

Everyday

On weekends

Only for special occasions


percentage

Everyday 21 14

Onweekends

7 4.67

SpecialOccasion

22 14.67

Total 50 100

0

5

10

15

20

25

Everyday On weekends SpecialOccasions

Interpretation The above Bar graph and table shows the respondents response arehigh towards everyday basis and special ocassion.


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LOGO

9 . On average how frequently you purchase jewellery yourself?

Once a month More than once month

Once every six month Once a year

Less often only on special occasions


percentage

Once amonth 4 8

More thanonce a month

5 10

Once everysix months

19 38

Yearly 13 26

Specialoccasion

10 20

Total 50 100

0

2

4

6

8

10

12

14

16

18

20

Series1

Interpretation The above Bar graph and table shows the respondents response arehigh towards average purchase on yearly basis & Once every six month.


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LOGO


percentage

ExtremelyImportant

9 18

Very Important 13 26

Important 20 40

Some whatImportant

8 16

Not Important 1 2

Total 50 100

10.How Important is jewellery in your life?

Extremely Important

Very ImportantImportant

Some what important

Not important

9

13

20

8

1

Interpretation The above Bar graph and table shows the respondents responsethat jewelleries plays important role so we have to lauch medium range of product.


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LOGO

11. What attracts you towards jewellery?

Quality

BrandPrice

Design


percentage

Quality 29 14.5

Brand 10 5

Price 10 5

Design 23 11.5

Total 200 100

Interpretation The above Pie chart and table shows the respondents response aresome what nearer to Quality and design that means quality attracts more .


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LOGO

12. For what purpose you wear jewellery?

Status

PersonalityFashion


Percentage

Status 12 8

Personality 22 14.67

Fashion 21 14

Total 150 100 0

5

10

15

20

25

Status Personality Fashion

Interpretation The above Bar graph and table shows the respondents response arehigh towards personality and fashion.


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LOGO Age

AGE Respondents Percentage

25-35 27 54

36-45 11 22

45 & Above 12 24

total 50 100

Interpretation The above Bar graph and table shows the respondents response arehigh to age group of 25-35.


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LOGO Occupation

Occupation Respondents Percentage

Professional 24 48

Teacher 11 22

Artist 7 14

Self Employed 8 16

Total 50 100

Interpretation The above Bar graph and table shows the respondents response arehigh towards professionals and near teachers .


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LOGO

Income Respodents Percentage

25-3.5 21 42

3.6-4.5 14 28

4.6 & Above 15 30

Total 50 100

Interpretation The above Bar graph and table shows the respondents response arehigh towards minimum income group .


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Thank You

Documents

D,damas research in Powai