Upload
daniel-odio
View
215
Download
0
Embed Size (px)
Citation preview
8/14/2019 dcMOMO: Wireless 101 at Verizon
http://slidepdf.com/reader/full/dcmomo-wireless-101-at-verizon 1/16
Opportunity”
Sponsored by VerizonPanelists: dcMoMo Board
Moderated by: Christopher Versace, Think 20/20 LLCOctober 5, 2009
8/14/2019 dcMOMO: Wireless 101 at Verizon
http://slidepdf.com/reader/full/dcmomo-wireless-101-at-verizon 2/16
Agenda
Introductions
The Mobile Opportunity
Technology
Case Studies
Resources
8/14/2019 dcMOMO: Wireless 101 at Verizon
http://slidepdf.com/reader/full/dcmomo-wireless-101-at-verizon 3/16
The Mobile
Opportunity
8/14/2019 dcMOMO: Wireless 101 at Verizon
http://slidepdf.com/reader/full/dcmomo-wireless-101-at-verizon 4/16
3.3 Billion Mobile Phones in theWorld
Perspective
Source: Communities Dominate Blog
8/14/2019 dcMOMO: Wireless 101 at Verizon
http://slidepdf.com/reader/full/dcmomo-wireless-101-at-verizon 5/16
Five Largest US
Carriers
Source: CTIA
8/14/2019 dcMOMO: Wireless 101 at Verizon
http://slidepdf.com/reader/full/dcmomo-wireless-101-at-verizon 6/16
CTIA’s Wireless Quick
Facts
8/14/2019 dcMOMO: Wireless 101 at Verizon
http://slidepdf.com/reader/full/dcmomo-wireless-101-at-verizon 7/16
Rich Portable MediaExperience
8/14/2019 dcMOMO: Wireless 101 at Verizon
http://slidepdf.com/reader/full/dcmomo-wireless-101-at-verizon 8/16
Technology
8/14/2019 dcMOMO: Wireless 101 at Verizon
http://slidepdf.com/reader/full/dcmomo-wireless-101-at-verizon 9/16
Smartphone vs. Feature
Phone Penetration
8/14/2019 dcMOMO: Wireless 101 at Verizon
http://slidepdf.com/reader/full/dcmomo-wireless-101-at-verizon 10/16
The Lake vs. The Well
Mobile Web: Wide but Shallow (like a Lake)
Mobile Apps: Narrow but Deep (like a Well)
8/14/2019 dcMOMO: Wireless 101 at Verizon
http://slidepdf.com/reader/full/dcmomo-wireless-101-at-verizon 11/16
Apple iPhone by theNumbers
26m units sold ww since June 29,2007 (Q2 2009)
6.4m iPhones in usage in the U.S.alone
75,000 iPhone mobile applicationscurrently available
38 percent of smart phone ownerswho don't own an iPhone would"probably" or "definitely" switchwhen making their next purchase.
8/14/2019 dcMOMO: Wireless 101 at Verizon
http://slidepdf.com/reader/full/dcmomo-wireless-101-at-verizon 12/16
iPhone Case Studies
Inc 500 Conference App
Burger King Finder App
National Guard’s “You Can” App
8/14/2019 dcMOMO: Wireless 101 at Verizon
http://slidepdf.com/reader/full/dcmomo-wireless-101-at-verizon 13/16
The Mobile Marketing
Pyramid
8/14/2019 dcMOMO: Wireless 101 at Verizon
http://slidepdf.com/reader/full/dcmomo-wireless-101-at-verizon 14/16
Goals: To develop a database of supporters that can be directly
engaged and spurred to action via their mobile devices.
Objectives: To provide supporters with both broadcast and micro-
targeted information via text alerts, to create an interactive platform fortwo-way communication (such as providing local polling information), as
well as wallpapers, ringtones and other incentives to join and to
promote viral spread.
Launch: As of June 19, 2007, supporters texted the word GO to OBAMA
(62262) to start receiving periodic updates and advance notice about
local Obama events and important updates about Senator Obama’s
public appearances. Users could also text other keywords such as
HEALTH, EDUCATION, and JOBS to the same OBAMA short code to
receive specific issue updates via text alerts..
Success: Obama Mobile has far exceeded the campaign’s expectations.
Nielsen Mobile reported that Obama's text message announcement of
Joe Biden as his running mate, estimated at 2.9 million, "is, by many
accounts, the single largest mobile marketing event in the US., to date"
and "one of the most important text messages even sent and one of the
most successful brand engagements using mobile media."
“Obama for America”by Distributive Networks
8/14/2019 dcMOMO: Wireless 101 at Verizon
http://slidepdf.com/reader/full/dcmomo-wireless-101-at-verizon 15/16
Resources
Mobile Monday Community in DC: dcMoMo.com
Mobile Marketing Association: mmaglobal.com US Shortcodes: usshortcodes.com
CTIA : ctia.org
CTIA SmartBrief: www.smartbrief.com/ctia
Moco News: moconews.net
Fierce Wireless: fiercewireless.com
8/14/2019 dcMOMO: Wireless 101 at Verizon
http://slidepdf.com/reader/full/dcmomo-wireless-101-at-verizon 16/16
Contact InformationdcMoMo Board ([email protected])
Kathie Legg, Mobile Product Manager, National Geographic Society (FounderdcMoMo)
Grant Allen, Vice President, Core Capital Partners
Rich Leung, Sr. Communications Engineer, MITRE
Daniel R. Odio, Co-Founder & COO, PointAbout, Inc.
Suni Vaidya, Mobile Consultant
Moderator:
Christopher Versace, Think 20/20 LLC, [email protected]
Sponsor:
Shana Glickfield, [email protected]