DCM West 2011

DCM Global Supporters Include:

Delivering sustainable models formulti-platform content monetization

DCM West 2011 Los Angeles 21-22 June 2011

Free places

for qualifying

content owners

before 6 May 2011.

See page 4 for details

w. www.dcm-west.com t. +44 (0)20 7370 8000 @ClarionDCM

DCM connected me to both the leading and established global players in this marketplace as well as the cutting edge companies of the future. The information, insight and contacts I gained are absolutely invaluable.

Denise Parkinson, Category Director – Entertainment, Yahoo

With return on investment top of mind for companies accelerating their digital strategies, it’s nice to have a gathering of peers to compare notes and best practices

Michael Dunn, CTO, Hearst Interactive Media

I was excited to be able to extend my professional network far beyond my traditional industry. DCM was bringing in a lot more than “the usual suspects” that you normally meet at other conferences.

Florian Stronk, Head of Network Business Development, Konami

Digital Entertainment GmbH

• De Telegraaf• Conde Nast • Electronic Arts • Euroleague Basketball• Nintendo • Sony Pictures

Entertainment• Channel 4 • IPC Media• MySpace• Atlantic Records• Boston Celtics• MSNBC.com• ComiXology• Disney • FC Barcelona• GameStop

• Prisa Digital• Schibsted • Telefonica Europe• Vivendi• Deloitte LLP• NHL• Pearson• SEGA • Time Warner• Universal Pictures• American Media, Inc• British Eurosport• Endemol• Eurosport Spa• Random House• Research In Motion • World Wrestling

Entertainment• HarperCollins • Major League Baseball • The Seattle Times

Company• Yahoo!• Facebook• Globo.com• Professional Bull Riders• RAI• Turner Broadcasting • Warner Bros. Digital

Distribution• Youtube• Liverpool Football Club • The Washington Post Co• HSBC Private Bank

• Blitz Games Ltd• Baltimore Ravens• MTV• DailyMotion• Digital De Agostini• Nascar• Universal Music Group

International• Alfred Dunhill• Bayard Jeunesse• A&N Mobile & TV• Fox Sports• AFC Ajax• NBA• Hearst Television Inc• Ernst & Young• Canal + Regie

• ESPN• Associated Press• EPIX• ABC News• Canada’s Olympic

Broadcast Media Consortium

• Blackbook Media• NBC Universal• NFL • Discovery

Communications• Le Figaro• Jamie Oliver Enterprises• BSkyB• AETN LLC• Asylum Entertainment

• BBC Worldwide• Camelot UK Lotteries

Limited• Chelsea FC• Comcast Sports Group • Digital Legends

Entertainment• Dolby• EMI Music• Konami • Miami Dolphins• PayPal • Playboy • Star India• TV4• ITV

DCM West 2011 Sponsors To Date:

e. [email protected] w. www.dcm-west.com t. +44 (0)20 7370 8000

Main Conference Day One – 21st June 2011

7.45 Registration & Coffee8.45 Chairman’s Welcoming Address9.00 Keynote Panel: How to make money in a digital world9.40 Case Study: What models will generate revenue across mobile, IPTV, tablet and computer? 10.20 Debate: Ad control, delivery and monetization is moving increasingly towards aggregators – how can

we fi nd a fair model between aggregators and content owners?

11.00 Break

11.30 Panel Discussion: How to build successful media franchises through partnership and syndication

Creating Innovative mobile content that your customers will pay for

12.10 What added value features will drive subscription models?

Panel Discussion: Online and mobile game success: how to apply to your commercial strategy

12.50 Lunch

2.00 Panel Discussion: Ad Funding – identifying what your advertisers want and offering it to them

Case Study: How Zynga made micropayments big business

2.40 Where will your advertising revenue come from? In-house vs ad networks and partnerships, what combination will deliver for you?

Panel Discussion: Finding the right payment mechanism for your content and platform

3.20 Break

4.00 What analytics do you need to measure customer engagement, brand perception and market reach?4.40 Discovery & recovery: how to ensure your digital content is easy to fi nd, recover and share

5.20 Drinks Reception

Main Conference Day Two – 22nd June 2011

8.50 Chairman’s Welcoming Address9.00 Keynote Panel: Through the crystal ball: A look into the future of digital content 9.40 Social Media Panel: How do you build a community around your digital media assets? 10.20 Gaming Panel: From hardware to virtual goods – key revenue models for gaming

11.00 Break

11.30 Panel discussion: The next level for DAM - improving metadata, cloud storage and rights management 12.10 Panel Discussion: What has worked to improve the consumer experience of your content?

12.40 Lunch

2.00 The rights value chain: how can you maximize your rights online while ensuring all stakeholders are engaged and fairly represented?

2.40 Piracy panel discussion: what do anti-piracy experts really want to see to beat illegal downloads?

3.20 Break

4.00 Panel Discussion: Kid zone - Monetizing content for children and tweensDan Gellert, Co-Founder, Jitterbug.tv

4.40 Panel Discussion: Prepare now or pay later - what future formats, content models and capacity requirements should you be ready for?

5.20 End of Conference




Speakers confi rmed and invited include:Philip Kearney, SVP & GM Digital Media, American Media, Inc

David Lipsey, Principal Consultant, Digital Strategy & Management Consulting

Peter Stringer, VP Internet Operations, Boston Celtics

Khurram Siddiqui, SVP Product Development/ Technology, Comcast Sports Group

Dan Gellert, Co-founder, Jitterbug.tv

Tony Bartel, President, Gamestop

Brad Foxhaven, Co-founder & CEO, Ogmento

Paul Lance, Director of West Coast Operations, HarperCollins

Steve Banfi eld, SVP Production & Digital Strategy, Screen Life Games

Jamie Weissenborn, SVP Digital Media & Ad Sales, Sony Pictures Television

Joe Morris, Vice President, Mobile and Online,Konami Digital Entertainment, Inc

Jeff Cohn, SVP, Technology & Facilities, Playboy Enterprises, Inc.

Xavier Costa Carillo, CEO, Digital Legends Entertainment

Brian Ward, SVP Worldwide Studios, Activision Blizzard

Bruce Anderson, SVP & GM, Blockbuster On Demand

Teemu Huuhtanen, Executive Vice President, Sulake Corporation Oy

Leslie Cohen, SVP New Products & Services, Sony Music

Marc Siry, SVP Digital Products & Services, NBC Universal

George Zaloom, CEO, giantHello

William Summers, SVP, Allied Artists Film Group

Lee Jacobson, SVP Licensing/Digital Publishing, Atari, Inc

Get involved at DCM West 2011Get your products and services noticed at DCM West. From a keynote presentation to leading a specialist panel or getting noticed in the exhibition area, we can create the partnership package which will deliver strong business leads and brand awareness for you. Here’s what our past sponsors have to say:

The best part about DCM was the quality of contacts we made. Other events we have sponsored have had “watered down” or participants that we not a good match for our business. DCM was the perfect combination of high quality, well run, and super interesting.

Andy Monfried, Founder, Lotame

DCM brings together industry thought leaders on Digital Goods and Monetization – a must attend event!

Carl-Olav Schieble, UK MD, Paypal

The event was great, as usual. We would welcome the chance to get on the agenda again.

Jeff Whatcott, SVP Marketing, Brightcove

Entrance/Exit

Entrance to Conference Hall

Coffee and

lunch station

DCM West Exhibition Floorplan Available

Reserved

Sold

DCM Global is proud to work withDCM West 2011 Sponsors To Date:

Past Sponsors:




Registration Page

Delegate InformationFirst delegate:

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For registrations of 2 or more delegates or for other registration enquiries contact: [email protected] or call +44 (0)20 7067 1867.

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Benefi t from our excellent group discounts:*

For group bookings of three or more delegates call +44 (0)20 7067 1867 or email [email protected]

Registration fees and session selection

Qualifying Content Owners

Free! There are a limited number of free DCM passes available to qualifying content owners. Email [email protected] now to fi nd out if you qualify and reserve your place.

All Other Attendees

Book before 4 March 2011 $1,200.00

Standard Price $1,900.00

VAT will be charged at the appropriate rate where applicable

Team discounts for Media Content Owners and Aggregators are available.

Terms and conditions of registration:What is included in the fee? Access to all presentations and networking opportunities All food and refreshments during the conference sessions (excludes evening meals)

All post conference presentation slides and notes for training purposes Access to international subject matter experts Access to exhibition room On-site assistance with networking Pass to attend the hosted drinks reception (where applicable)Group Discounts*Discounts only apply for content owners and aggregators. All delegates must be registered and paid for together. Group discounts cannot be used in conjunction with any other discount.When do I pay?To qualify for discounted rates, all registrations must be made and paid for by the due date. On receiving your completed registration form, we will send an offi cial confi rmation and invoice within 3 days. Payment of the full delegate fee is due 14 days from the invoice date, or immediately with registration if the booking is made within one month of the event. In the event that payment has not been received before the start of the event, delegates will be refused entry. We recommend you check with your fi nance department that payment has been made before travelling to the conference. Cancellation policy:Cancellations made within 48 hours of receipt of the completed registration form will be eligible for a full refund. Cancellations received in writing more than one month prior to the start of the event will be refunded less a 50% cancellation fee. Cancellations received in writing within one month of the start date of the event will receive no refund and registrants will be liable for payment of 100% of the invoiced amount. A substitute delegate can be named at any time before the event starts and no fees will be applied to this.Important notes:This booking form constitutes a legally binding contract. It may be necessary for reasons beyond the control of Clarion Events to change the content and timing of the programme, the speakers, the date or the venue. In the unlikely event of the programme being cancelled, Clarion Events will issue a credit note or make a full refund but disclaim any further liability. By submitting your details, you agree to the use of your personal information as set out in our privacy policy www.dcm-eu.com

Authorisation Signature: ....................................................

Date: ..................................................................................Please note the booking form must be authorized before we can proceed with the registration

Documents

DCM West 2011