E V O L V E

ENVIRON MENT

It’s a big word

that can be a:

Habitat.

Context.

Surrounding.

Setting.

Framework.

And more.

In business, an

environment

can be further

defined as a:

Workplace.

Brochure.

Website.

Corporate image.

Office interior.

Landscape.

Building exterior.

At Darwin Branded

Environments, we

deal with business

environments. Those

places and spaces

your company can

define and shape

to positively reflect

your brand.

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Curiosity is what makes us human. And what drives progress.

Particularly in business, curiosity is a trait worth encouraging.

Because it can lead to discovery, innovation, and ultimately

to business growth.

A business environment can elicit curiosity. But it can also

evoke an infinite range of human emotions. So just as one

environment can spark creativity, another environment can

create a lackluster response. Therein lies the importance

of considering all your branded environments. They are the

touch points to your brand, creating lasting impressions that

can affect the perceptions and performance of your company.

WE HUMANSARE A CURIOUS LOT.

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attracted to environments that...

reflect our personality.

intrigue us.

complement our point of view.

share our personal aesthetic.

welcome us to discover.

Likewise, we crave to work in environments that…

positively reflect on us.

validate a job well done.

allow us to flourish.

connect us to a higher purpose.

WE ARE

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Take a look around.

How does your business environment feel?

Do you feel the hum of focused, energetic people?

Environments really can have an effect on employees’

emotions and behavior and in turn, affect business

performance. Environments can affect perceptions as

well. And not just employees’ perceptions, but also the

impression made on prospective employees, current

and prospective customers, and stakeholders. WHAT’S GOING ON HERE?

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OR NOT.

IS PERCEPTIONYour business is where great things should be happening. Every one

of your environments should facilitate that. It could be worth evaluating

your physical surroundings, as well as your internal and external

marketing environments (e.g., website, marketing communications,

etc.). You just may be surprised at what you see.

REALITY?

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Environments affect what we see, how we

interact, and how we respond emotionally

and physically — good or ill.

In this way, business environments shape

companies’ external personas and become

meaningful connections with customers,

employees, suppliers and communities.

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“WE SHAPE OUR BUILDINGS; THEREAFTER THEY SHAPE US.” !SIR WINSTON CHURCHILL

Your business environments affect more than you perhaps realize.

Internally, your environments are influential in:

Attracting new employees.

Retaining employees.

Improving productivity.

Inspiring creativity and collaboration.

Transforming your organization’s culture.

Externally, your environments can be useful in:

Impressing new customers.

Reinforcing relationships with current customers and suppliers.

Creating positive impressions with stakeholders.

Reflecting well on the community.

IT’S ALL ABOUTPEOPLE.

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Evolve.

We provide architectural, interior and environmental design

services driven by core marketing and branding to help

you align all of your environments with your brand and

business objectives.

If you’re continually investing in your website, literature and

office space — and they don’t all feel connected to each

other, or your brand — Darwin Branded Environments can

help you bring them all together.

Drawing on the disciplines of marketing and branding

as well as architecture, interior design and environmental

graphics, we can help you develop a fully integrated

brand experience.

THIS IS WHERE DARWIN BRANDED ENVIRONMENTS COMES IN.

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BUILDING YOUR BRANDED ENVIRONMENT.

Essence

Comprehensive Brand Audit

Expression

Brand Position

Key Messaging

Internal Alignment

Interaction

Voice of the Customer

Product/Service Presentation

Brand Design Concept

Architecture + Interior Design Concept

Metrics Established

Environment

Architecture

Interior Design

Marketing Communications

Online and Social Media

Follow-up

Cultural Transition

Metrics

Refinements

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At Darwin Branded Environments, we follow a

disciplined process in developing your branded

environments, starting with an assessment

of your current brand. We consider how it is

viewed and aligned with your current internal

culture. Then we look at all the ways your brand

expresses itself at every touch point — through

design, marketing communications, media,

architecture and interior design. By evaluating

where your brand stands now, we’re able to

develop effective metrics for measuring the

success of the branded environments we help

you create. The relationship doesn’t stop once

the transition has been made. We follow up

periodically to assure your satisfaction and to

suggest refinements as necessary.

“IT COSTS JUST AS MUCH TO MAKE IT UGLY.” —BRYAN NESBITT, AUTOMOBILE DESIGNER

Think about your investment in your brand.

Then think what Darwin Branded Environments

can do to align your business environments

with your brand.

We’d welcome the opportunity to

start a conversation about your

business environments.

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11712 North Michigan Road Zionsville, IN 46077 USA

darwinbe.com