Qualification Level 3 Extended Diploma in Creative Media Production

Unit number and titleDB12 Unit 45 Commercial Production for Radio Understanding the radio industry

Start date

Deadline

Assessor name Damen BRAMWELL

Assignment title Designing and Producing a Radio Commercial to a Brief

ScenarioLearners take individual responsibility for the production of a radio commercial for a client.Stage 1Learners:

are allocated client receive client brief conduct relevant research negotiate terms of brief prepare draft scripts and treatments present scripts to client amend and redraft scripts present final scripts to client. Tutorial to feed back on stage 1.

Stage 2Learners:

source elements of production and book facilities record elements of commercial including variants mix, balance and edit three variants of commercial present variants to client for final comment amend if necessary prepare final master agree airtimes with client.

Tasks Grading Criteria Mapping

You must create a blog with separate blog posts covering the following sections;

STAGE 1

1. Client: private company; corporate; local business; national government; local government

2. Client brief: budget; style; format; target audience; unique selling point (USP)

3. Development of script: initial ideas; drafting process; editing; changes of emphasis; changes of style; timing; message; tag line

4. Script production: different approaches to ideas; final draft; client approval before production

STAGE 2

5. Sourcing elements: music; dialogue (single voice, multiple voice); sound effects

6. Recording voice session: rehearsal; directing talent; time constraints; recording

7. Mixing and balancing: live during voice recording; in post-production

8. Post-production: editing; master; backup copy; distribution format

45.3 Be able to produce treatments and scripts for a radio commercial in response to aclient brief (P45.3, M45.3, D45.3)

45.4 Be able to produce a radio commercial in response to a client brief(P45.4, M45.4, D45.4)

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This brief has been verified as being fit for purpose

Assessor Damen BRAMWELL

Signature Date

Internal verifier

Signature Date

GRADING CRITERIA

Unit 45 Commercial Production for Radio (Level 3)P45.3create treatments and scripts for a radio commercial in response to a client briefworking within appropriateconventions and with someassistance

M45.3create treatments and scripts for a radio commercial inresponse to a client brief showing some imagination and with only occasional assistance

D45.3create treatments and scriptsfor a radio commercial in response to a client brief, showing creativity and flairand working independently to professional expectations

P45.4produce a radio commercial in response to a client brief with some assistance.

M45.4produce a radio commercial in response to a client brief to a good technical standard, showing some imagination and with only occasional assistance.

D45.4produce a radio commercial in response to a client brief to near-professional standards, showing creativity and flair and working independently to professional expectations.

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