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11:00 - 11:30 AM 9:45 - 10:55 AM 9:10 AM 9:00 AM “Overcoming Sponsorship Challenges with Data and Technology” Powered By SSB Danny Spataro | SSB Cameron Oliver | Trak Software Building & Optimizing a Flexible Ticketing Ecosystem Jay Riola | Orlando Magic The Most Viewed Annual Sporting Event in the World: Insights from an Indian Premier League Franchise Jake Lush McCrum | Rajasthan Royals The Business of Philanthropy Justin Prettyman | San Francisco 49ers Foundation Opening Keynote: Dating vs. Data, On Being “Data Driven” Sam Yagan | Shoprunner Welcome & Opening Remarks DAY ONE: WEDNESDAY, JUNE 10, 2020 (PT) Track One: Data-Driven Initiatives in Teams 11:00 - 11:30 AM “Using Research & Data to Power your Return to Play Strategy” Powered by SAP Rusty Parker | Atlanta Hawks Amy Hunter | Utah Jazz Narcis Alikhani | Atlanta Hawks Scott MacIntosh | SAP Concurrent Breakout Sessions 11:35 AM - 11:55 AM Moving Forward: Adapting to the New Fan Journey Dominic Ferrario | Uber Technologies Track Two: Data Learnings From Silicon Valley

DAY ONE: WEDNESDAY, JUNE 10, 2020 (PT)

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Page 1: DAY ONE: WEDNESDAY, JUNE 10, 2020 (PT)

11:00 - 11:30 AM

9:45 - 10:55 AM

9:10 AM

9:00 AM

“Overcoming Sponsorship Challenges with Data and Technology” Powered By SSB

Danny Spataro | SSBCameron Oliver | Trak Software

Building & Optimizing a Flexible Ticketing EcosystemJay Riola | Orlando Magic

The Most Viewed Annual Sporting Event in the World: Insights from an Indian Premier League Franchise

Jake Lush McCrum | Rajasthan Royals

The Business of PhilanthropyJustin Prettyman | San Francisco 49ers Foundation

Opening Keynote: Dating vs. Data, On Being “Data Driven”Sam Yagan | Shoprunner

Welcome & Opening Remarks

DAY ONE: WEDNESDAY, JUNE 10, 2020 (PT)

Track One: Data-Driven Initiatives in Teams

11:00 - 11:30 AM

“Using Research & Data to Power your Return to Play Strategy” Powered by SAPRusty Parker | Atlanta Hawks

Amy Hunter | Utah JazzNarcis Alikhani | Atlanta Hawks

Scott MacIntosh | SAP

Concurrent Breakout Sessions

11:35 AM - 11:55 AM

Moving Forward: Adapting to the New Fan JourneyDominic Ferrario | Uber Technologies

Track Two: Data Learnings From Silicon Valley

Page 2: DAY ONE: WEDNESDAY, JUNE 10, 2020 (PT)

DAY ONE: WEDNESDAY, JUNE 10, 2020 (PT)

1:40 - 2:50 PM

Play for Justice: Corporate Responsibility & Social ImpactKristen Ingram | Plus One Society

Data, Content and Leadership: Managing a Challenger BrandJake Reynolds | New Jersey Devils

Balancing Privacy and ProfitsLawrence Cappello | University of Alabama

Track Five: Brand Leadership & Data Innovation

3:30 - 4:00 PM

2:55 - 3:25 PM

Ending Keynote:A Dance With Data: Lessons in Leadership

General Robert Brooks Brown | The Tony Scott GroupTony Scott | The Tony Scott Group

“Digitizing Nascent Parking Data” Powered by ParkHubGeorge Baker Sr. | ParkHub

Christian Lau | LAFC

1:05 - 1:35 PM

1:05 - 1:35 PM

“Advances in Digital Fan Engagement” Powered by Comcast SportsTechJenna Kurath | Comcast NBCU SportsTech

Will McIntosh | NBC Sports Group David Preschlack | NBC Sports Group

“An Integrated World: Ticketing in the Digital Age” Powered by SportsdigitaDoug Holtzman | Sportsdigita

Chelsea Dill | San Diego PadresPhil McMullen | Minnesota Twins

Breakout Sessions: Track Three & Track Four

12:00 - 12:20 PM49ers Member Inclusive Menu: Innovating on

the Stadium ExperienceAlison Lu | San Francisco 49ers

Track Two: Data Learnings From Silicon Valley (Cont.)

Page 3: DAY ONE: WEDNESDAY, JUNE 10, 2020 (PT)

11:45 AM - 12:55 PM

11:10 - 11:40 AM

9:55 - 11:05 AM

9:35 - 9:50 AM

9:00 - 9:30 AM

“New World: Redefining the Fan Experience” Powered by SamsungRonnie Bryant | Charlotte Hornets

Mike Rowe | Anthony James PartnersKirk Kessler | Samsung Electronics

Engaging The Next Generation of FansHeidi Browning | NHL

Loyalty In LockdownElisha Greenwell | Brand Citizens

Joe Michael Nickson | ConCreates Inc.

Technology and Partnerships - Liverpool Football ClubKate Pratt & Drew Crisp | Liverpool FC

Building Major League Soccer in St. LouisCarolyn Kindle Betz | MLS4THELOU

Driving Strategy with a Fan Centric ApproachTom Moreland | Purdue Athletics

The Golden State Warriors’ Fan Experience Analytics at Chase CenterCharles Gao | Golden State Warriors

“The Road Back: Intercepting Accelerating Trends” Powered by Greenfly

Daniel Kirschner | Greenfly

Opening Keynote: UNICEF Won’t Stop Protecting Children During COVID-19

Michael J. Nyenhuis | UNICEF USA

DAY TWO: THURSDAY, JUNE 11, 2020 (PT)

Track Six: Marketing & Fan Engagement, Powered by Samsung

Track Seven: Stadium Innovation, Powered by Cisco

Page 4: DAY ONE: WEDNESDAY, JUNE 10, 2020 (PT)

2:45 - 2:55 PM

2:10 - 2:40 PM

3:00 - 3:30 PMKeynote Presentation:

Redesigning Healthcare After A PandemicChad Ellimoottil, MD, MS | University of Michigan

Data Visualization Contest AwardNick Zobel & Steve Chan | San Francisco 49ers

“The New Normal for Sports Rights Holders” Powered by WSC SportsScott Fahey | Disney Streaming Services

Shaka Arnon | WSC Sports

DAY TWO: THURSDAY, JUNE 11, 2020 (PT)

3:30 - 4:00 PMFinal Keynote Presentation

Richard Sherman | San Francisco 49ers

1:35 - 2:05 PM

1:35 - 2:05 PM“How Apple is Connecting iMessage to Sports Teams”

Don White | Satisfi LabsHead of Business Chat for North America | Apple

“How the San Francisco 49ers Play to Win the Fan Experience Game” Umesh Johari | San Francisco 49ers

Sarah Hitt | Happy or Not

Breakout Sessions: Track Eight & Track Nine

1:00 - 1:30 PM

“The Next Generation Stadium” Powered By Cisco Ken Martin | Cisco

Bill Anderson | AmpThinkBrent Schoeb | San Francisco 49ers

Track Seven: Stadium Innovation, Powered by Cisco (Cont.)

4:00 PMClosing Remarks

Taylor Bloom | SportTechieMoon Javaid | San Francisco 49ers