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8/2/2019 Day 1 STRATEGIC PLANNING & BUDGETING 2011
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Clearly define the complete strategic planningClearly define the complete strategic planning
processprocess
Explain how to create and execute a strategicExplain how to create and execute a strategic
planplan Provide a common model that the entireProvide a common model that the entire
organization can followorganization can follow
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Your nameYour name
EmployerEmployer
PositionPosition
Why are you here? (Expectations)Why are you here? (Expectations)
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Process to establish priorities on what you willProcess to establish priorities on what you will
accomplish in the futureaccomplish in the future
Forces you to make choices on what you will doForces you to make choices on what you will do
and what you will not doand what you will not do Pulls the entire organization together around aPulls the entire organization together around a
single game plan for executionsingle game plan for execution
Broad outline on where resources will get allocatedBroad outline on where resources will get allocated
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If you fail to plan, then you plan to failIf you fail to plan, then you plan to fail bebe
proactive about the futureproactive about the future
Strategic planning improves performanceStrategic planning improves performance
Counter excessive inward and shortCounter excessive inward and short--term thinkingterm thinking Solve major issues at a macro levelSolve major issues at a macro level
Communicate to everyone what is most importantCommunicate to everyone what is most important
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Where are we now? (Assessment)Where are we now? (Assessment)
Where do we need to be? (Gap / Future EndWhere do we need to be? (Gap / Future End
State)State)
How will we close the gap (Strategic Plan)How will we close the gap (Strategic Plan) How will we monitor our progress (BalancedHow will we monitor our progress (Balanced
Scorecard)Scorecard)
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Address critical performance issuesAddress critical performance issues Create the right balance between what theCreate the right balance between what the
organization is capable of doing vs. what theorganization is capable of doing vs. what the
organization would like to doorganization would like to do
Cover a sufficient time period to close theCover a sufficient time period to close the
performance gapperformance gap
VisionaryVisionary convey a desired future end stateconvey a desired future end state
FlexibleFlexible allow and accommodate changeallow and accommodate change
Guide decision making at lower levelsGuide decision making at lower levels
operational, tactical, individualoperational, tactical, individual
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Environmental Scan
Assessment
Background
Information
Situational Analysis
SWOT Strengths,
Weaknesses,
Opportunities,
Threats
Situation Past,
Present and Future
Significant
Issues
Align / Fit with
Capabilities
Mission & Vision
Values / Guiding
Principles
Major Goals
Specific Objectives
Performance
Measurement
Targets / Standards of
Performance
Initiatives and
Projects
Baseline Components
Performance
Management
Review Progress
Balanced Scorecard
Take Corrective
Actions
Down toSpecifics
Evaluate
Where we are Where we want to be How we will do it How are we doing
Gaps Action Plans Feedback upstream
revise plans
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Matt H. Evans, [email protected]
Senior leadership commitmentSenior leadership commitment
Who will do what?Who will do what?
What will each group do?What will each group do?
How will we do it?How will we do it? When is the best time?When is the best time?
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Assessment
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Assessment
External Assessment: Marketplace,competitors, social trends, technology,
regulatory environment, economic cycles .
External Assessment: Marketplace,competitors, social trends, technology,
regulatory environment, economic cycles .
Internal Assessment: Organizational
assets, resources, people, culture,
systems, partnerships, suppliers, . . .
Internal Assessment: Organizational
assets, resources, people, culture,
systems, partnerships, suppliers, . . .
Easy to Understand
Apply at any
organizational level
Needs to be
Analytical and
Specific
Be honest about your
weaknesses
Good Points Possible Pitfalls
SWOT SWOT
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Assessment
StrengthsStrengths Those things that you do well, theThose things that you do well, the
high value or performance pointshigh value or performance points
Strengths can be tangible: Loyal customers,Strengths can be tangible: Loyal customers,
efficient distribution channels, very high qualityefficient distribution channels, very high qualityproducts, excellent financial conditionproducts, excellent financial condition
Strengths can be intangible: Good leadership,Strengths can be intangible: Good leadership,
strategic insights, customer intelligence, solidstrategic insights, customer intelligence, solid
reputation, high skilled workforcereputation, high skilled workforce Often considered Core CompetenciesOften considered Core Competencies BestBest
leverage points for growth without draining yourleverage points for growth without draining your
resourcesresources
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Assessment
WeaknessesWeaknesses Those things that prevent you fromThose things that prevent you from
doing what you really need to dodoing what you really need to do
Since weaknesses are internal, they are withinSince weaknesses are internal, they are within
your controlyour control
Weaknesses include: Bad leadership, unskilledWeaknesses include: Bad leadership, unskilled
workforce, insufficient resources, poor productworkforce, insufficient resources, poor product
quality, slow distribution and delivery channels,quality, slow distribution and delivery channels,
outdated technologies, lack of planning, . . .outdated technologies, lack of planning, . . .
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Assessment
OpportunitiesOpportunities Potential areas for growth andPotential areas for growth and
higher performancehigher performance
External in natureExternal in nature marketplace, unhappymarketplace, unhappy
customers with competitors, better economiccustomers with competitors, better economic
conditions, more open trading policies, . .conditions, more open trading policies, . .
Internal opportunities should be classified asInternal opportunities should be classified as
StrengthsStrengths
Timing may be important for capitalizing onTiming may be important for capitalizing on
opportunitiesopportunities
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Assessment
ThreatsThreats Challenges confronting the organization,Challenges confronting the organization,
external in natureexternal in nature
Threats can take a wide rangeThreats can take a wide range bad pressbad press
coverage, shifts in consumer behavior, substitutecoverage, shifts in consumer behavior, substitute
products, new regulations, . . .products, new regulations, . . .
May be useful to classify or assign probabilities toMay be useful to classify or assign probabilities to
threatsthreats
The more accurate you are in identifying threats,The more accurate you are in identifying threats,
the better position you are for dealing with thethe better position you are for dealing with the
sudden ripples of changesudden ripples of change
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Baseline
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Baseline
Puts everything about the organization into aPuts everything about the organization into a
single context for comparability and planningsingle context for comparability and planning
Descriptive about the company as well as theDescriptive about the company as well as the
overall environmentoverall environment
Include information about relationshipsInclude information about relationships
customers, suppliers, partners, . . .customers, suppliers, partners, . . .
Preferred format is the Organizational ProfilePreferred format is the Organizational Profile
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Baseline
Products and ServicesProducts and Services Suppliers, DeliverySuppliers, Delivery
Channels, Contracts, Arrangements, . . .Channels, Contracts, Arrangements, . . .
Organizational CultureOrganizational Culture Barriers, Leadership,Barriers, Leadership,
Communication, Cohesiveness . . . .Communication, Cohesiveness . . . .
Workforce ProductivityWorkforce Productivity Skill levels, diversity,Skill levels, diversity,
contractors, aging workforce, . . .contractors, aging workforce, . . .
InfrastructureInfrastructure Systems, technology, facilities, . .Systems, technology, facilities, . .
RegulatoryRegulatory Product / Service Regulation, ISOProduct / Service Regulation, ISO
Quality Standards, Safety, Environmental, . . .Quality Standards, Safety, Environmental, . . .
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Baseline
Organizational StructureOrganizational Structure Business Units,Business Units,
Functions, Board, Management Layers, . . .Functions, Board, Management Layers, . . .
Customer RelationshipsCustomer Relationships Requirements,Requirements,
Satisfaction, Loyalty, Expectations, . . .Satisfaction, Loyalty, Expectations, . . .
Value ChainValue Chain Relationship between everyone inRelationship between everyone in
the value chain . . . .the value chain . . . .
Partner RelationshipsPartner Relationships Alliances, longAlliances, long--termterm
suppliers, customer partnerships, . . .suppliers, customer partnerships, . . .
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Baseline
CustomerCustomer
Products and ServicesProducts and Services
FinancialFinancial
Human CapitalHuman Capital
OperationalOperational
External (Regulatory Compliance, SocialExternal (Regulatory Compliance, Social
Responsibility, . . . )Responsibility, . . . )
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Baseline
Baseline / Org Profile Challenges / SWOT
Gap = Basis for Long-
Term Strategic Plan
Gap = Basis for Long-
Term Strategic Plan
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Components
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Components
Mission
Vision
Goals
Objectives
Measures
Why we existWhy we exist
What we want to beWhat we want to be
Indicators andIndicators and
Monitors of successMonitors of success
Desired level ofDesired level of
performance andperformance and
timelinestimelines
Planned Actions toPlanned Actions toAchieve ObjectivesAchieve Objectives
O1 O2
AI1 AI2 AI3
M1 M2 M3
T1 T1 T1
Specific outcomes expressed inSpecific outcomes expressed in
measurable terms (NOT activitiesmeasurable terms (NOT activities))
Strategic Plan
Action Plans
Evaluate Progress
Targets
Initiatives
What we must achieve to be successfulWhat we must achieve to be successful
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Components
Captures the essence of why the organizationCaptures the essence of why the organization
existsexists Who we are, what we doWho we are, what we do
Explains the basic needs that you fulfillExplains the basic needs that you fulfill
Expresses the core values of the organizationExpresses the core values of the organization Should be brief and to the pointShould be brief and to the point
Easy to understandEasy to understand
If possible, try to convey the unique nature of yourIf possible, try to convey the unique nature of your
organization and the role it plays that differentiatesorganization and the role it plays that differentiates
it from othersit from others
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Components
To Make People Happy
To Explore the
Universe and Search
for Life and to
Inspire the NextGeneration of
Explorers
NASA
Walt Disney
Does a good job of expressing the core
values of the organization. Also conveysunique qualities about the organization.
Too vague and and unclear. Need more
descriptive information about what makes
the organization special.
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Components
How the organization wants to be perceived in theHow the organization wants to be perceived in the
futurefuture what success looks likewhat success looks like
An expression of the desired end stateAn expression of the desired end state
Challenges everyone to reach for somethingChallenges everyone to reach for somethingsignificantsignificant inspires a compelling futureinspires a compelling future
Provides a longProvides a long--term focus for the entireterm focus for the entire
organizationorganization
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Adept
Aggressive
Agile
Aligned
Assertive
Available
Best-in-class
Challenging
Clear
Competent
Complex
Compliant
Conservative
Coordinated
Critical
Equal
Disciplined
Effective
Efficient
Enduring
Expanding
Expert
Fast
Fast-paced
Financially-sound Focused
Growth
Healthy
Improving
Incentivized
Increasing
Solid
Solvent
Stable
State of the
Art Strong
Streamlined
Sufficient
Strategic
Sustainable
Timely
Value-added
Vigilant
Visionary
World-class
Informative
Innovative
Leading
Logical
Major
Nimble
Pioneering
Protected
Organized
Over-Arching Quick
Ready
Responsive
Savvy
Simple
Components
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Components
Every organization should be guided by a set ofEvery organization should be guided by a set ofvalues and beliefsvalues and beliefs
Provides an underlying framework for makingProvides an underlying framework for making
decisionsdecisions part of the organizations culturepart of the organizations culture
Values are often rooted in ethical themes, such asValues are often rooted in ethical themes, such ashonesty, trust, integrity, respect, fairness, . . . .honesty, trust, integrity, respect, fairness, . . . .
Values should be applicable across the entireValues should be applicable across the entire
organizationorganization
Values may be appropriate for certain bestValues may be appropriate for certain best
management practicesmanagement practices best in terms of quality,best in terms of quality,
exceptional customer service, etc.exceptional customer service, etc.
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Components
We obey the lawand donot compromise moralorethicalprinciples ever!
We expect to be measured bywhat we do,aswellaswhat we say.
We obey the lawand donot compromise moralorethicalprinciples ever!
We expect to be measured bywhat we do,aswellaswhat we say.
We treat everyone with respect and appreciate individual differences.
We carefully considerthe impact ofbusiness decisionsonourpeople and werecognize exceptional contributions.
We treat everyone with respect and appreciate individual differences.
We carefully considerthe impact ofbusiness decisionsonourpeople and werecognize exceptional contributions.
We are strategically entrepreneurialin the pursuit ofexcellence, encouragingoriginal
thought and itsapplication,and willing to take risks based onsound business
judgment.
We are strategically entrepreneurialin the pursuit ofexcellence, encouragingoriginal
thought and itsapplication,and willing to take risks based onsound business
judgment.
We are committed toforgingpublic and private partnerships that combine diverse
strengths,skillsand resources.
We are committed toforgingpublic and private partnerships that combine diverse
strengths,skillsand resources.
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Components
Describes a future endDescribes a future end--statestate desired outcomedesired outcomethat is supportive of the mission and vision.that is supportive of the mission and vision.
Shapes the way ahead in actionable terms.Shapes the way ahead in actionable terms.
Best applied where there are clear choices aboutBest applied where there are clear choices about
the future.the future. Puts strategic focus into the organizationPuts strategic focus into the organization specificspecific
ownership of the goal should be assigned toownership of the goal should be assigned to
someone within the organization.someone within the organization.
May not work well where things are changing fastMay not work well where things are changing fast
goals tend to be longgoals tend to be long--term for environments thatterm for environments that
have limited choices about the future.have limited choices about the future.
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Components
Cascade from the top of the Strategic PlanCascade from the top of the Strategic Plan Mission, Vision, Guiding Principles.Mission, Vision, Guiding Principles.
Look at your strategic analysisLook at your strategic analysis SWOT,SWOT,
Environmental Scan, Past Performance, Gaps . .Environmental Scan, Past Performance, Gaps . .
Limit to a critical fewLimit to a critical few such as five to eight goals.such as five to eight goals. Broad participation in the development of goals:Broad participation in the development of goals:
Consensus from aboveConsensus from above buybuy--in at the executionin at the execution
level.level.
Should drive higher levels of performance andShould drive higher levels of performance and
close a critical performance gap.close a critical performance gap.
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Components
Reorganize the entire organizationforbetterresponsiveness to customersReorganize the entire organizationforbetterresponsiveness to customers
We willpartnerwith otherbusinesses,industryleaders,and government agenciesin
orderto bettermeet the needsofstakeholdersacross the entire value stream.
We willpartnerwith otherbusinesses,industryleaders,and government agenciesin
orderto bettermeet the needsofstakeholdersacross the entire value stream.
Manage ourresourceswith fiscalresponsibilityand efficiency through asingle
comprehensive process that isaligned toourstrategic plan.
Manage ourresourceswith fiscalresponsibilityand efficiency through asingle
comprehensive process that isaligned toourstrategic plan.
Improve the qualityand accuracyofservice support informationprovided toour
internal customers.
Improve the qualityand accuracyofservice support informationprovided toour
internal customers.
Establish a means bywhich ourdecision makingprocessis market and customer
focus.
Establish a means bywhich ourdecision makingprocessis market and customer
focus.
Maintainand enhance the physical conditionsofourpublic facilities.Maintainand enhance the physical conditionsofourpublic facilities.
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RelevantRelevant -- directly supports the goaldirectly supports the goal Compels the organization into actionCompels the organization into action Specific enough so we can quantify andSpecific enough so we can quantify and
measure the resultsmeasure the results Simple and easy to understandSimple and easy to understand Realistic and attainableRealistic and attainable Conveys responsibility and ownershipConveys responsibility and ownership
Acceptable to those who must executeAcceptable to those who must execute May need several objectives to meet aMay need several objectives to meet agoalgoal
Components
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GOALS OBJECTIVES
Very short statement, fewwords Longer statement, moredescriptive
Broad in scope Narrow in scope
Directly relates to theMission Statement
Indirectly relates to the MissionStatement
Covers long time period(such as 10 years)
Covers short time period (such 1year budget cycle)
Components
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Developa customerintelligence database system to capture and analyze patternsin
purchasing behavioracrossourproduct line.
Developa customerintelligence database system to capture and analyze patternsin
purchasing behavioracrossourproduct line.
Launch at least three value stream pilot projects to kick-offourtransformation toa
leanerorganization.
Launch at least three value stream pilot projects to kick-offourtransformation toa
leanerorganization.
Centralize the procurement processforimprovementsin enterprise-wide purchasing
power.
Centralize the procurement processforimprovementsin enterprise-wide purchasing
power.
Consolidate payable processing through a P-Card System over the next twoyears.Consolidate payable processing through a P-Card System over the next twoyears.
Monitorand address employee morale issues through anannual employee satisfaction
surveyacrossall businessfunctions.
Monitorand address employee morale issues through anannual employee satisfaction
surveyacrossall businessfunctions.
Components
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Down toSpecifics
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Objectives
Initiatives
Action
Plans
The Action Plan identifies the specific steps that will be taken to achieve the
initiatives and strategic objectives where the rubber meets the road
Each Initiative has a supporting Action Plan(s) attached to it
Action Plans are geared toward operations, procedures, and processes
They describe who does what, when it will be completed, and how theorganization knows when steps are completed
Like Initiatives, Action Plans require the monitoring of progress on Objectives,
for which measures are needed
Down toSpecifics
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Down toSpecifics
Assign responsibility for the successful completion ofthe Action Plan. Who is responsible? What are theroles and responsibilities?
Detail all required steps to achieve the Initiative thatthe Action Plan is supporting. Where will the actionsbe taken?
Establish a time frame for the completion each steps.
When will we need to take these actions? Establish the resources required to complete the
steps. How much will it take to execute theseactions?
fi h f ( h
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Define the specific actions (steps) that mustbe taken to implement the initiative.
Determine the deliverables (in measurableterms) that should result from completion ofindividual steps. Identify in-process measuresto ensure the processes used to carry out theaction are working as intended.
Define the expected results and milestones
of the action plan.
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Provide a brief status report on each stepbrief status report on each step,whether completed or not. What
communication process will we follow? Howwell are we doing in executing our actionplan?
Based on the above criteria, you should beable to clearly define your action plan. If youhave several action plans, you may have to
prioritize.
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Down toSpecifics
Requires that you have answered the Who,What, How, Where, and When questionsrelated to the project or initiative that drivesstrategic execution
Coordinate with lower level sections,administrative and operating personnel sincethey will execute the Action Plan in the formof specific work plans
Assign action responsibility and set timelines Develop working plans and schedules that
have specific action steps
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Resource the project or initiative and document in
the form of detail budgets (may require reallocationprior to execution)
Monitor progress against milestones and
measurementsCorrect and revise action plans per comparison ofactual results against original action plan
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Down toSpecifics
Measure your milestonesMeasure your milestones shortshort--term outcomes atterm outcomes atthe Action Item level.the Action Item level.
Measure the outcomes of your objectives.Measure the outcomes of your objectives.
Try to keep your measures one per objective.Try to keep your measures one per objective.
May want to include lead and lag measures toMay want to include lead and lag measures todepict causedepict cause--effect relationships if you areeffect relationships if you are
uncertain about driving (leading) the desireduncertain about driving (leading) the desired
outcome.outcome.
Establish measures using a template to captureEstablish measures using a template to capturecritical data elementscritical data elements
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Down toSpecifics(Insert
organizationname)
(Insert divisionname)
(Insert departmentname)
Risk Frame areaobjectivesupports
(Insertobjectiveowner)
(Insertmeasurement owner)
(Insert reportingcontact info)
Objective Description description of objective purpose, in sufficient detail for personnel notfamiliar with the objective to understand its intent. Objective descriptions are typically two or threeparagraphs long. This will appear in the pop-up window when you mouse over the objective in theBalanced Scorecard System.
References sourcedocumentation for objectiveand objective description
Comments additional information about the objective not covered in above blocks, such as recommendations for further revision,additional organizations objective impacts, recommendations for coordination / alignment with other objectives, etc.
Measure Name -The name
exactly as you want it toappear in the BalancedScorecard, including themeasure number (i.e. PercentEmployees Satisfied, etc.)
Measure Description description of the measure,
include its intent, data source, and organizationresponsible for providing measure data. This will appearin the pop-up window when you mouse over themeasure in the Balanced Scorecard.
Measure Formula
formula used tocalculate measurevalue (if any)
Data Source - The
source of the data manual, dataspreadsheet, ordatabase name andcontact familiar withthe data
Measure Weight - the relative weight of the measure based on the impact it has on theoverall objective. The total weights for all measures for an objective must add to 100
Measure Reporter Person responsible forproviding measure data. Include the name,
organization and email.
Target Maximum Maximum expected value for the measure. Effective Date Date the targetfirst becomeseffective
Frequency How oftentarget data will bereported
Units Unitsof measure
Target Point where the measure goes from green to amber
Target Minimum Point where the measure goes from amber tored. The target minimum and target can not be the same value. Scorecard PerspectiveName
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Integrity Complete; useful; inclusive of several typesof measure; designed to measure the mostimportant activities of the organization
Reliable: Consistent
Accurate - Correct
Timely Available when needed: designed to use and
report data in a usable timeframe
Confidential and Secure: Free from inappropriaterelease or attack
Down toSpecifics
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Down toSpecifics
Average time to initiate customer
contact => shorter time should lead to
better customer service
Average response time to incident =>below average response times shouldlead to increased effectiveness in dealing
with incident Facilities that meet facility quality A1
rating => should lead to improved
operational readiness for meeting
customer needs
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Down toSpecifics
Overall customer satisfaction rating =>
how well you are doing looking back
Business Units met budgeted service
hour targets => after the fact reporting
of service delivery volume
Number of category C safety accidents atconstruction sites => historical report ofwhat has already taken place
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Down toSpecifics
For each measurement, you should have
at least one target
Targets should stretch the organization
to higher levels of performance Incremental improvements over current
performance can be used to establish
your targets
Targets put focus on your strategy
When you reach your targets, you have
successfully executed your strategy
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Average Time to Process
New Employee Setups inDB
65 days
Year 2007
60 days
Year 2008
55 days Year
2009
Utilization Rate for RentalHousing Units
90% forYear 2007
92% forYear 2008
95% for Year2009
Toxic Sites meeting in-service compliance
55% forYear 2007
70% forYear 2008
95% for Year2009
Personnel Fully Trained inSafety and Emergency
65% by 2rd
Quarter75% by 3th
Quarter90% by 4th
Quarter
Open Positions Filled after30 day promotion period
75positionsSept 2007
100positionsJan 2008
135 positionsJuly 2008
Down toSpecifics
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Make sure everything is linked andconnected for a tight end-to-end modelfor driving strategic execution.
INITIATIVE
Employee
Productivity
Improvement
Program
Employee
Satisfaction
Survey
Rating
90%
favorable
overall
Measure
Target
Target Actual
90%
45%
PercentSatisfactio
n
gap
MEASURE / TARGET
OBJECTIVEImprove Employee
Satisfaction
ACTION PLAN
Identify issues per a
company wide
survey
Down toSpecifics
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Evaluate
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Evaluate
Cascade and align from the top to createa Strategic Management System.
Use the Balanced Scorecard framework
to organize and report actionablecomponents. Use the Scorecard for managing the
execution of your strategy.
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Scorecard forces you to look at differentperspectives and take into account cause-effect relationships (lead and lag indicators)
Improves how you communicate yourstrategy critical to execution.
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D2D2--D5: Build the Balanced ScorecardD5: Build the Balanced ScorecardEvaluate
Establish a regular review cycle using yourbalanced scorecard.
Analyze and compare trends using graphs forrapid communication of performance.
Dont be afraid to change your metrics life cycle(inputs to outputs to outcomes)
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Work back upstream to revise your plans: Action
Plans >Operating Plans > Strategic PlansPlanning is very dynamic must be flexible to
change.
Recognize and reward good performance resultsBrainstorm and change take corrective action on
poor performance results.
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The worlds best Strategic Plan will fail ifit is not adequately resourced through thebudgeting process
Strategic Plans cannot succeed withoutpeople, time, money, and other keyresources
Aligning resources validates that
initiatives and action plans comprising thestrategic plan support the strategicobjectives
Evaluate
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Every Action Plan should identify the following:
-The people resources needed to succeed
The time resources needed to succeed
The money resources needed to succeed
The physical resources (facilities, technology,
etc.) needed to succeed
Evaluate
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58/100
Resource information is gathered byObjective
Owners which is provided to the Budget
Coordinators for each Business Unit.Resources identified for each Action Plan are used
to establish the total cost of the Initiative.
Cost-bundling of Initiatives at theObjective level isused by our Business Unit Budget Coordinators tocreate theOperating Plan Budget
8/2/2019 Day 1 STRATEGIC PLANNING & BUDGETING 2011
59/100
Integrate all components from the topto the bottom: Vision > Mission > Goals
>O
bjectives > Measures > Targets >Initiatives > Action Plans > Budgets. Get Early Wins (Quick Kills) to create
some momentum
8/2/2019 Day 1 STRATEGIC PLANNING & BUDGETING 2011
60/100
Seek external expertise (where possible and
permissible)Articulate your requirements to seniorleadership if they are really serious about
strategic execution
O
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61/100
AN OVERVIEW
OF BUDGETING
PRACTICES
Why do so many managers
dislike the traditional
budgetary system?
Exposing the deficiencies
of traditional budgeting
systems and theaccounting limitations of
the budgeting process
The three Ps of budgeting:Purpose, process, people
Who should prepare what
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Budgeting and business
planning
Many businesses fail
Reasons :
lack of understanding of the market failure to carry out market researchunder estimating the strength of the competitionfailure to secure adequate financeinaccurate estimates in constructing budgets egrevenue forecasts are too high and/or cost estimates toolow
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63/100
Many businesses failFailure to focus on a specific market because of poor
research
Failure to control cash by carrying too much stock, payingsuppliers too promptly and allowing customers too longto pay
Failure to control costs ruthlessly
Failure to adapt your product to meet customer needsFailure to carry out decent market researchFailure to build a team that is compatible and has the skills
to finance, produce sell and market
8/2/2019 Day 1 STRATEGIC PLANNING & BUDGETING 2011
64/100
Failure of businesses need to grow. Merely attemptingstability or had even less ambitious objectives, businesseswhich did not try to grow didn't survive
Failure to gain new marketsUnder-capitalisationCashflow problemsNon-payment by customers
Poor sales & marketingFatal leasing agreements
8/2/2019 Day 1 STRATEGIC PLANNING & BUDGETING 2011
65/100
Loss of financial backingTougher market conditionsPoor managementDirectors aiming to find new markets, but not making asingle saleCompanies diversifying into new, unknown areas without aclue about costs
Companies finding that staff set up as rivals and stealingthe businessCompany directors spending too much money on frivolouspurposes thus using up all available capital
8/2/2019 Day 1 STRATEGIC PLANNING & BUDGETING 2011
66/100
Loss of marketTax liabilitiesA lack of working capitalBad debts are the cause
Personal extravaganceFraudLegal disputesFalling property values
Poor managementUnsuitable people starting small businesses without the skillsor resources they need to succeedA lack of orders
8/2/2019 Day 1 STRATEGIC PLANNING & BUDGETING 2011
67/100
A lack of control over cash flowLack of good managementBad management of the capital availableMarketing problems
A failure to plan ahead, beyond the day-to-day running ofthe businessMarketing problemsGeneral rise in costs
Bad financial managementPoor forward planningToo heavy reliance on grantsPoor collection of debtor book such as greater than 45 daysExtended lines of credit
8/2/2019 Day 1 STRATEGIC PLANNING & BUDGETING 2011
68/100
Rising work-in-progress that is not billed on timeDiminished cash balancesPurchase orders being made by expanding payment periods,
not by cashOver-reached overdraft facilitiesPoor cost control with too many people responsible forpurchasing
Lack of long-standing relationships with suppliersThe business widening its range of suppliers simply to makemore credit availableRising stock levels and static sales
Contract disputes
8/2/2019 Day 1 STRATEGIC PLANNING & BUDGETING 2011
69/100
Final demands and writs being receivedThe business being reliant on one or two customers which donot pay as well as they used to
Borrowings being increased just to keep the business runningOutstanding debtors or potential bad debts seem to haverising suddenlyThe business is unsure how much it owes and how much it is
owedThe business is more than one month adrift in payments tothe Inland Revenue or Customs and Excise
8/2/2019 Day 1 STRATEGIC PLANNING & BUDGETING 2011
70/100
The bank is calling the business to say it has exceeded itsoverdraft limitUnder pricingOver tradingPoor quality of product or serviceBad labour relationsNiche businesses - These suffered from narrow customer andsupplier bases and an inability to react to changes in themarket
8/2/2019 Day 1 STRATEGIC PLANNING & BUDGETING 2011
71/100
A business plan provides a forecast of costs andrevenues over the planning period.
Important for businesses to have clear budgets.
A budget is based on the business objectives andidentifies key factors, such as what money is needed,
for what purpose and where it will come from
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A budget also considers the assumptions a business may need tomake about variable factors, such as interest rate changes orvolume of sales.A detailed budget plan with clear targets will help give a business
control by:
ensuring money is spent on the right activities drawing attention
to waste or loss
focusing on areas of the business that need review, eg revenue isnot meeting target or if costs are rising
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A budget will also take into account expected cashflow so the business can assess if its income will
cover its expenditure.
Difficulty with cash flow is common. It takes timeto build up business and win customers
The result is that the business is often short of cash
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Financial Performance Timeliness Product Quality Customer Service Innovation
These parameters add value to Customersand eventually to shareholder
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A BUDGET is a comprehensive formulation of thecompanys future plans of actions of both operating andcapital investment decisions, which should be
formulated based on resources available and inpursuance to the companys corporate objectives,consistent with the overall groups objective.
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ObjectivesForecast andplans
Compare resultswith plans
Evaluateperformance
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Budget preparation encompasses the following
steps : Issue of budgeting guideline
Co-ordination of key budget inputs and inter-company transactionTranslation of approved plans into budgetReview/approval of budgets by the respectiveauthorities
Consolidation of budget
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Transparency Management Link to macro-economic framework Central budget control over expenditure decisions Decentralization Prioritization Coordinator & cooperation Integration
Flexibility Link to medium term framework Accountability & Credibility Comprehensive Expert budget review
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Benefits of Budgeting
To establish priorities
To set targets in numerical terms
To turn strategic objectives into practical
reality
To provide direction andco-ordination
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80/100
To assign responsibilities
To allocate resources
To communicate targets
To delegate without loss of control
To motivate staff
To improve efficiency
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81/100
To forecast outcomes
To monitor performance
To promote forward thinking
To control income and expenditure
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A formality ?
An annual interference with work ?
Another round of bargaining Targets stuffed down our throats
Not clear about strategic goals
No clear business direction
Unrealistic targets Targets dont match resources available
More .
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83/100
Budgets are sometimes considered as hindrance to work. Those involved in budgeting may not have skills of :
Environmental and market analysis
Data collation Financial analysis
Setting parameters and assumptions
deriving conclusions from key numbers Benchmarks for budgets could be arbitrary No preliminary discussion
8/2/2019 Day 1 STRATEGIC PLANNING & BUDGETING 2011
84/100
No buy-in Lack of knowledge or understanding of other
departments functions Attitude to learn only what is immediately used
in work - no capacity to grow Knowledge not competency based Administrative knowledge confused with skill &
experience
Work for planning cramped into a few weekseach year - not an on-going process
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85/100
Budgets as the last component of strategic
planning
Relooking the budget cycle
Relationship between Annual Targets and
Rolling Budgets
Success Factors for Rolling Forecasts to
work
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Operating
VISION
MISSION
KRAs
Finance
Marketing
Branding &Operations
HR
KBOs
Apply toeach KRA
Link to KPIsand Budgets
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This is a Rolling budget approach
Problem : We have been starting planning for nextyear only in the last quarter of this year
Solution : Prepare key Budget targets each quarterand project them one year ahead
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Becomes more meaningful if rolling targets
are used
Must clarify interdepartmental issues
Must be based on re-thinking strategy Involves CEO / COO / MD to lay out
strategic direction for all to hear
Interdepartmental discussion to fix thefollowing >>>
PLANNING SEQUENCE FOR BUDGETS
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MASTER
Cash-flowBudget
SALES /
MARKETINGBUDGET
CAPEX
Needed
?
CAPITALBUDGET
YES
NO
OPERATINGCASH-FLOWS
BUDGET
PLANNING SEQUENCE FOR BUDGETS
DEPARTMENTAL BUDGETS
HUMAN RESOURCE BUDGET
ADMINISTRATIVE SERVICES
BUDGET
8/2/2019 Day 1 STRATEGIC PLANNING & BUDGETING 2011
90/100
FLEXIBLE BUDGETS are becoming increasingpopular
They help people involved in budgeting to look
further ahead They allow for a smoother budgeting `burden One version of flexi - budgets is the Rolling
Budget Approach
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Q410
Q111
Q2
11Q3
11Q411
Q112
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Q410
Q111
Q2
11Q3
11Q411
Q112
BUDGETING
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BUDGETING
TECHNIQUES
Accurately identifying
targets
Integrating budgeting as
essential tools formeasuring performance
Using KPIs andbenchmarks
Creating an adaptiveperformancemeasurement
framework
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Revenue Targets for each area / product etc
Sensitivity ofRevenue Targets
When Rolling forecasts will not work
Cost classifications
Identifying fixed and variable components
for better control Review
8/2/2019 Day 1 STRATEGIC PLANNING & BUDGETING 2011
95/100
2/28/2012 HARVEYGILL
Measures the impact of fixed
overheads on profitability
Sensitivity ofO
perating Profitand Net Profit to changes in
Sales Volume
Simple method of risk profiling
8/2/2019 Day 1 STRATEGIC PLANNING & BUDGETING 2011
96/100
In SALES
VOLUME
OPERATINGOPERATINGPROFITPROFIT
NPAT
1 %1 %
CHANGECHANGE
TOTAL LEVERAGE
MUST BE < 5 times
8/2/2019 Day 1 STRATEGIC PLANNING & BUDGETING 2011
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TIME
O
UTPUT
VALUE
2/28/2012
8/2/2019 Day 1 STRATEGIC PLANNING & BUDGETING 2011
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Usually long term
Usually require significant Capex
PROCESS :
1. ESTABLISH YOUR TRR
2. PREPARE THE CASH FLOW FORECASTS BASED
ON WELL CONSIDERED PARAMETERS
3. ANALYZE THE CASH FLOWS
8/2/2019 Day 1 STRATEGIC PLANNING & BUDGETING 2011
99/100
How fast can we recover our initial outlay
PPP
Can the cash flows cover all the costs operating as well as financing
NPV
What is the % return from the projected cash
flows IRR
8/2/2019 Day 1 STRATEGIC PLANNING & BUDGETING 2011
100/100
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