Day 1 STRATEGIC PLANNING & BUDGETING 2011

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    Clearly define the complete strategic planningClearly define the complete strategic planning

    processprocess

    Explain how to create and execute a strategicExplain how to create and execute a strategic

    planplan Provide a common model that the entireProvide a common model that the entire

    organization can followorganization can follow

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    Your nameYour name

    EmployerEmployer

    PositionPosition

    Why are you here? (Expectations)Why are you here? (Expectations)

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    Process to establish priorities on what you willProcess to establish priorities on what you will

    accomplish in the futureaccomplish in the future

    Forces you to make choices on what you will doForces you to make choices on what you will do

    and what you will not doand what you will not do Pulls the entire organization together around aPulls the entire organization together around a

    single game plan for executionsingle game plan for execution

    Broad outline on where resources will get allocatedBroad outline on where resources will get allocated

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    If you fail to plan, then you plan to failIf you fail to plan, then you plan to fail bebe

    proactive about the futureproactive about the future

    Strategic planning improves performanceStrategic planning improves performance

    Counter excessive inward and shortCounter excessive inward and short--term thinkingterm thinking Solve major issues at a macro levelSolve major issues at a macro level

    Communicate to everyone what is most importantCommunicate to everyone what is most important

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    Where are we now? (Assessment)Where are we now? (Assessment)

    Where do we need to be? (Gap / Future EndWhere do we need to be? (Gap / Future End

    State)State)

    How will we close the gap (Strategic Plan)How will we close the gap (Strategic Plan) How will we monitor our progress (BalancedHow will we monitor our progress (Balanced

    Scorecard)Scorecard)

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    Address critical performance issuesAddress critical performance issues Create the right balance between what theCreate the right balance between what the

    organization is capable of doing vs. what theorganization is capable of doing vs. what the

    organization would like to doorganization would like to do

    Cover a sufficient time period to close theCover a sufficient time period to close the

    performance gapperformance gap

    VisionaryVisionary convey a desired future end stateconvey a desired future end state

    FlexibleFlexible allow and accommodate changeallow and accommodate change

    Guide decision making at lower levelsGuide decision making at lower levels

    operational, tactical, individualoperational, tactical, individual

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    Environmental Scan

    Assessment

    Background

    Information

    Situational Analysis

    SWOT Strengths,

    Weaknesses,

    Opportunities,

    Threats

    Situation Past,

    Present and Future

    Significant

    Issues

    Align / Fit with

    Capabilities

    Mission & Vision

    Values / Guiding

    Principles

    Major Goals

    Specific Objectives

    Performance

    Measurement

    Targets / Standards of

    Performance

    Initiatives and

    Projects

    Baseline Components

    Performance

    Management

    Review Progress

    Balanced Scorecard

    Take Corrective

    Actions

    Down toSpecifics

    Evaluate

    Where we are Where we want to be How we will do it How are we doing

    Gaps Action Plans Feedback upstream

    revise plans

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    Matt H. Evans, [email protected]

    Senior leadership commitmentSenior leadership commitment

    Who will do what?Who will do what?

    What will each group do?What will each group do?

    How will we do it?How will we do it? When is the best time?When is the best time?

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    Assessment

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    Assessment

    External Assessment: Marketplace,competitors, social trends, technology,

    regulatory environment, economic cycles .

    External Assessment: Marketplace,competitors, social trends, technology,

    regulatory environment, economic cycles .

    Internal Assessment: Organizational

    assets, resources, people, culture,

    systems, partnerships, suppliers, . . .

    Internal Assessment: Organizational

    assets, resources, people, culture,

    systems, partnerships, suppliers, . . .

    Easy to Understand

    Apply at any

    organizational level

    Needs to be

    Analytical and

    Specific

    Be honest about your

    weaknesses

    Good Points Possible Pitfalls

    SWOT SWOT

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    Assessment

    StrengthsStrengths Those things that you do well, theThose things that you do well, the

    high value or performance pointshigh value or performance points

    Strengths can be tangible: Loyal customers,Strengths can be tangible: Loyal customers,

    efficient distribution channels, very high qualityefficient distribution channels, very high qualityproducts, excellent financial conditionproducts, excellent financial condition

    Strengths can be intangible: Good leadership,Strengths can be intangible: Good leadership,

    strategic insights, customer intelligence, solidstrategic insights, customer intelligence, solid

    reputation, high skilled workforcereputation, high skilled workforce Often considered Core CompetenciesOften considered Core Competencies BestBest

    leverage points for growth without draining yourleverage points for growth without draining your

    resourcesresources

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    Assessment

    WeaknessesWeaknesses Those things that prevent you fromThose things that prevent you from

    doing what you really need to dodoing what you really need to do

    Since weaknesses are internal, they are withinSince weaknesses are internal, they are within

    your controlyour control

    Weaknesses include: Bad leadership, unskilledWeaknesses include: Bad leadership, unskilled

    workforce, insufficient resources, poor productworkforce, insufficient resources, poor product

    quality, slow distribution and delivery channels,quality, slow distribution and delivery channels,

    outdated technologies, lack of planning, . . .outdated technologies, lack of planning, . . .

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    Assessment

    OpportunitiesOpportunities Potential areas for growth andPotential areas for growth and

    higher performancehigher performance

    External in natureExternal in nature marketplace, unhappymarketplace, unhappy

    customers with competitors, better economiccustomers with competitors, better economic

    conditions, more open trading policies, . .conditions, more open trading policies, . .

    Internal opportunities should be classified asInternal opportunities should be classified as

    StrengthsStrengths

    Timing may be important for capitalizing onTiming may be important for capitalizing on

    opportunitiesopportunities

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    Assessment

    ThreatsThreats Challenges confronting the organization,Challenges confronting the organization,

    external in natureexternal in nature

    Threats can take a wide rangeThreats can take a wide range bad pressbad press

    coverage, shifts in consumer behavior, substitutecoverage, shifts in consumer behavior, substitute

    products, new regulations, . . .products, new regulations, . . .

    May be useful to classify or assign probabilities toMay be useful to classify or assign probabilities to

    threatsthreats

    The more accurate you are in identifying threats,The more accurate you are in identifying threats,

    the better position you are for dealing with thethe better position you are for dealing with the

    sudden ripples of changesudden ripples of change

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    Baseline

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    Baseline

    Puts everything about the organization into aPuts everything about the organization into a

    single context for comparability and planningsingle context for comparability and planning

    Descriptive about the company as well as theDescriptive about the company as well as the

    overall environmentoverall environment

    Include information about relationshipsInclude information about relationships

    customers, suppliers, partners, . . .customers, suppliers, partners, . . .

    Preferred format is the Organizational ProfilePreferred format is the Organizational Profile

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    Baseline

    Products and ServicesProducts and Services Suppliers, DeliverySuppliers, Delivery

    Channels, Contracts, Arrangements, . . .Channels, Contracts, Arrangements, . . .

    Organizational CultureOrganizational Culture Barriers, Leadership,Barriers, Leadership,

    Communication, Cohesiveness . . . .Communication, Cohesiveness . . . .

    Workforce ProductivityWorkforce Productivity Skill levels, diversity,Skill levels, diversity,

    contractors, aging workforce, . . .contractors, aging workforce, . . .

    InfrastructureInfrastructure Systems, technology, facilities, . .Systems, technology, facilities, . .

    RegulatoryRegulatory Product / Service Regulation, ISOProduct / Service Regulation, ISO

    Quality Standards, Safety, Environmental, . . .Quality Standards, Safety, Environmental, . . .

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    Baseline

    Organizational StructureOrganizational Structure Business Units,Business Units,

    Functions, Board, Management Layers, . . .Functions, Board, Management Layers, . . .

    Customer RelationshipsCustomer Relationships Requirements,Requirements,

    Satisfaction, Loyalty, Expectations, . . .Satisfaction, Loyalty, Expectations, . . .

    Value ChainValue Chain Relationship between everyone inRelationship between everyone in

    the value chain . . . .the value chain . . . .

    Partner RelationshipsPartner Relationships Alliances, longAlliances, long--termterm

    suppliers, customer partnerships, . . .suppliers, customer partnerships, . . .

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    Baseline

    CustomerCustomer

    Products and ServicesProducts and Services

    FinancialFinancial

    Human CapitalHuman Capital

    OperationalOperational

    External (Regulatory Compliance, SocialExternal (Regulatory Compliance, Social

    Responsibility, . . . )Responsibility, . . . )

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    Baseline

    Baseline / Org Profile Challenges / SWOT

    Gap = Basis for Long-

    Term Strategic Plan

    Gap = Basis for Long-

    Term Strategic Plan

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    Components

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    Components

    Mission

    Vision

    Goals

    Objectives

    Measures

    Why we existWhy we exist

    What we want to beWhat we want to be

    Indicators andIndicators and

    Monitors of successMonitors of success

    Desired level ofDesired level of

    performance andperformance and

    timelinestimelines

    Planned Actions toPlanned Actions toAchieve ObjectivesAchieve Objectives

    O1 O2

    AI1 AI2 AI3

    M1 M2 M3

    T1 T1 T1

    Specific outcomes expressed inSpecific outcomes expressed in

    measurable terms (NOT activitiesmeasurable terms (NOT activities))

    Strategic Plan

    Action Plans

    Evaluate Progress

    Targets

    Initiatives

    What we must achieve to be successfulWhat we must achieve to be successful

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    Components

    Captures the essence of why the organizationCaptures the essence of why the organization

    existsexists Who we are, what we doWho we are, what we do

    Explains the basic needs that you fulfillExplains the basic needs that you fulfill

    Expresses the core values of the organizationExpresses the core values of the organization Should be brief and to the pointShould be brief and to the point

    Easy to understandEasy to understand

    If possible, try to convey the unique nature of yourIf possible, try to convey the unique nature of your

    organization and the role it plays that differentiatesorganization and the role it plays that differentiates

    it from othersit from others

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    Components

    To Make People Happy

    To Explore the

    Universe and Search

    for Life and to

    Inspire the NextGeneration of

    Explorers

    NASA

    Walt Disney

    Does a good job of expressing the core

    values of the organization. Also conveysunique qualities about the organization.

    Too vague and and unclear. Need more

    descriptive information about what makes

    the organization special.

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    Components

    How the organization wants to be perceived in theHow the organization wants to be perceived in the

    futurefuture what success looks likewhat success looks like

    An expression of the desired end stateAn expression of the desired end state

    Challenges everyone to reach for somethingChallenges everyone to reach for somethingsignificantsignificant inspires a compelling futureinspires a compelling future

    Provides a longProvides a long--term focus for the entireterm focus for the entire

    organizationorganization

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    Adept

    Aggressive

    Agile

    Aligned

    Assertive

    Available

    Best-in-class

    Challenging

    Clear

    Competent

    Complex

    Compliant

    Conservative

    Coordinated

    Critical

    Equal

    Disciplined

    Effective

    Efficient

    Enduring

    Expanding

    Expert

    Fast

    Fast-paced

    Financially-sound Focused

    Growth

    Healthy

    Improving

    Incentivized

    Increasing

    Solid

    Solvent

    Stable

    State of the

    Art Strong

    Streamlined

    Sufficient

    Strategic

    Sustainable

    Timely

    Value-added

    Vigilant

    Visionary

    World-class

    Informative

    Innovative

    Leading

    Logical

    Major

    Nimble

    Pioneering

    Protected

    Organized

    Over-Arching Quick

    Ready

    Responsive

    Savvy

    Simple

    Components

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    Components

    Every organization should be guided by a set ofEvery organization should be guided by a set ofvalues and beliefsvalues and beliefs

    Provides an underlying framework for makingProvides an underlying framework for making

    decisionsdecisions part of the organizations culturepart of the organizations culture

    Values are often rooted in ethical themes, such asValues are often rooted in ethical themes, such ashonesty, trust, integrity, respect, fairness, . . . .honesty, trust, integrity, respect, fairness, . . . .

    Values should be applicable across the entireValues should be applicable across the entire

    organizationorganization

    Values may be appropriate for certain bestValues may be appropriate for certain best

    management practicesmanagement practices best in terms of quality,best in terms of quality,

    exceptional customer service, etc.exceptional customer service, etc.

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    Components

    We obey the lawand donot compromise moralorethicalprinciples ever!

    We expect to be measured bywhat we do,aswellaswhat we say.

    We obey the lawand donot compromise moralorethicalprinciples ever!

    We expect to be measured bywhat we do,aswellaswhat we say.

    We treat everyone with respect and appreciate individual differences.

    We carefully considerthe impact ofbusiness decisionsonourpeople and werecognize exceptional contributions.

    We treat everyone with respect and appreciate individual differences.

    We carefully considerthe impact ofbusiness decisionsonourpeople and werecognize exceptional contributions.

    We are strategically entrepreneurialin the pursuit ofexcellence, encouragingoriginal

    thought and itsapplication,and willing to take risks based onsound business

    judgment.

    We are strategically entrepreneurialin the pursuit ofexcellence, encouragingoriginal

    thought and itsapplication,and willing to take risks based onsound business

    judgment.

    We are committed toforgingpublic and private partnerships that combine diverse

    strengths,skillsand resources.

    We are committed toforgingpublic and private partnerships that combine diverse

    strengths,skillsand resources.

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    Components

    Describes a future endDescribes a future end--statestate desired outcomedesired outcomethat is supportive of the mission and vision.that is supportive of the mission and vision.

    Shapes the way ahead in actionable terms.Shapes the way ahead in actionable terms.

    Best applied where there are clear choices aboutBest applied where there are clear choices about

    the future.the future. Puts strategic focus into the organizationPuts strategic focus into the organization specificspecific

    ownership of the goal should be assigned toownership of the goal should be assigned to

    someone within the organization.someone within the organization.

    May not work well where things are changing fastMay not work well where things are changing fast

    goals tend to be longgoals tend to be long--term for environments thatterm for environments that

    have limited choices about the future.have limited choices about the future.

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    Components

    Cascade from the top of the Strategic PlanCascade from the top of the Strategic Plan Mission, Vision, Guiding Principles.Mission, Vision, Guiding Principles.

    Look at your strategic analysisLook at your strategic analysis SWOT,SWOT,

    Environmental Scan, Past Performance, Gaps . .Environmental Scan, Past Performance, Gaps . .

    Limit to a critical fewLimit to a critical few such as five to eight goals.such as five to eight goals. Broad participation in the development of goals:Broad participation in the development of goals:

    Consensus from aboveConsensus from above buybuy--in at the executionin at the execution

    level.level.

    Should drive higher levels of performance andShould drive higher levels of performance and

    close a critical performance gap.close a critical performance gap.

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    Components

    Reorganize the entire organizationforbetterresponsiveness to customersReorganize the entire organizationforbetterresponsiveness to customers

    We willpartnerwith otherbusinesses,industryleaders,and government agenciesin

    orderto bettermeet the needsofstakeholdersacross the entire value stream.

    We willpartnerwith otherbusinesses,industryleaders,and government agenciesin

    orderto bettermeet the needsofstakeholdersacross the entire value stream.

    Manage ourresourceswith fiscalresponsibilityand efficiency through asingle

    comprehensive process that isaligned toourstrategic plan.

    Manage ourresourceswith fiscalresponsibilityand efficiency through asingle

    comprehensive process that isaligned toourstrategic plan.

    Improve the qualityand accuracyofservice support informationprovided toour

    internal customers.

    Improve the qualityand accuracyofservice support informationprovided toour

    internal customers.

    Establish a means bywhich ourdecision makingprocessis market and customer

    focus.

    Establish a means bywhich ourdecision makingprocessis market and customer

    focus.

    Maintainand enhance the physical conditionsofourpublic facilities.Maintainand enhance the physical conditionsofourpublic facilities.

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    RelevantRelevant -- directly supports the goaldirectly supports the goal Compels the organization into actionCompels the organization into action Specific enough so we can quantify andSpecific enough so we can quantify and

    measure the resultsmeasure the results Simple and easy to understandSimple and easy to understand Realistic and attainableRealistic and attainable Conveys responsibility and ownershipConveys responsibility and ownership

    Acceptable to those who must executeAcceptable to those who must execute May need several objectives to meet aMay need several objectives to meet agoalgoal

    Components

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    GOALS OBJECTIVES

    Very short statement, fewwords Longer statement, moredescriptive

    Broad in scope Narrow in scope

    Directly relates to theMission Statement

    Indirectly relates to the MissionStatement

    Covers long time period(such as 10 years)

    Covers short time period (such 1year budget cycle)

    Components

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    Developa customerintelligence database system to capture and analyze patternsin

    purchasing behavioracrossourproduct line.

    Developa customerintelligence database system to capture and analyze patternsin

    purchasing behavioracrossourproduct line.

    Launch at least three value stream pilot projects to kick-offourtransformation toa

    leanerorganization.

    Launch at least three value stream pilot projects to kick-offourtransformation toa

    leanerorganization.

    Centralize the procurement processforimprovementsin enterprise-wide purchasing

    power.

    Centralize the procurement processforimprovementsin enterprise-wide purchasing

    power.

    Consolidate payable processing through a P-Card System over the next twoyears.Consolidate payable processing through a P-Card System over the next twoyears.

    Monitorand address employee morale issues through anannual employee satisfaction

    surveyacrossall businessfunctions.

    Monitorand address employee morale issues through anannual employee satisfaction

    surveyacrossall businessfunctions.

    Components

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    Down toSpecifics

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    Objectives

    Initiatives

    Action

    Plans

    The Action Plan identifies the specific steps that will be taken to achieve the

    initiatives and strategic objectives where the rubber meets the road

    Each Initiative has a supporting Action Plan(s) attached to it

    Action Plans are geared toward operations, procedures, and processes

    They describe who does what, when it will be completed, and how theorganization knows when steps are completed

    Like Initiatives, Action Plans require the monitoring of progress on Objectives,

    for which measures are needed

    Down toSpecifics

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    Down toSpecifics

    Assign responsibility for the successful completion ofthe Action Plan. Who is responsible? What are theroles and responsibilities?

    Detail all required steps to achieve the Initiative thatthe Action Plan is supporting. Where will the actionsbe taken?

    Establish a time frame for the completion each steps.

    When will we need to take these actions? Establish the resources required to complete the

    steps. How much will it take to execute theseactions?

    fi h f ( h

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    Define the specific actions (steps) that mustbe taken to implement the initiative.

    Determine the deliverables (in measurableterms) that should result from completion ofindividual steps. Identify in-process measuresto ensure the processes used to carry out theaction are working as intended.

    Define the expected results and milestones

    of the action plan.

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    Provide a brief status report on each stepbrief status report on each step,whether completed or not. What

    communication process will we follow? Howwell are we doing in executing our actionplan?

    Based on the above criteria, you should beable to clearly define your action plan. If youhave several action plans, you may have to

    prioritize.

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    Down toSpecifics

    Requires that you have answered the Who,What, How, Where, and When questionsrelated to the project or initiative that drivesstrategic execution

    Coordinate with lower level sections,administrative and operating personnel sincethey will execute the Action Plan in the formof specific work plans

    Assign action responsibility and set timelines Develop working plans and schedules that

    have specific action steps

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    Resource the project or initiative and document in

    the form of detail budgets (may require reallocationprior to execution)

    Monitor progress against milestones and

    measurementsCorrect and revise action plans per comparison ofactual results against original action plan

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    Down toSpecifics

    Measure your milestonesMeasure your milestones shortshort--term outcomes atterm outcomes atthe Action Item level.the Action Item level.

    Measure the outcomes of your objectives.Measure the outcomes of your objectives.

    Try to keep your measures one per objective.Try to keep your measures one per objective.

    May want to include lead and lag measures toMay want to include lead and lag measures todepict causedepict cause--effect relationships if you areeffect relationships if you are

    uncertain about driving (leading) the desireduncertain about driving (leading) the desired

    outcome.outcome.

    Establish measures using a template to captureEstablish measures using a template to capturecritical data elementscritical data elements

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    Down toSpecifics(Insert

    organizationname)

    (Insert divisionname)

    (Insert departmentname)

    Risk Frame areaobjectivesupports

    (Insertobjectiveowner)

    (Insertmeasurement owner)

    (Insert reportingcontact info)

    Objective Description description of objective purpose, in sufficient detail for personnel notfamiliar with the objective to understand its intent. Objective descriptions are typically two or threeparagraphs long. This will appear in the pop-up window when you mouse over the objective in theBalanced Scorecard System.

    References sourcedocumentation for objectiveand objective description

    Comments additional information about the objective not covered in above blocks, such as recommendations for further revision,additional organizations objective impacts, recommendations for coordination / alignment with other objectives, etc.

    Measure Name -The name

    exactly as you want it toappear in the BalancedScorecard, including themeasure number (i.e. PercentEmployees Satisfied, etc.)

    Measure Description description of the measure,

    include its intent, data source, and organizationresponsible for providing measure data. This will appearin the pop-up window when you mouse over themeasure in the Balanced Scorecard.

    Measure Formula

    formula used tocalculate measurevalue (if any)

    Data Source - The

    source of the data manual, dataspreadsheet, ordatabase name andcontact familiar withthe data

    Measure Weight - the relative weight of the measure based on the impact it has on theoverall objective. The total weights for all measures for an objective must add to 100

    Measure Reporter Person responsible forproviding measure data. Include the name,

    organization and email.

    Target Maximum Maximum expected value for the measure. Effective Date Date the targetfirst becomeseffective

    Frequency How oftentarget data will bereported

    Units Unitsof measure

    Target Point where the measure goes from green to amber

    Target Minimum Point where the measure goes from amber tored. The target minimum and target can not be the same value. Scorecard PerspectiveName

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    Integrity Complete; useful; inclusive of several typesof measure; designed to measure the mostimportant activities of the organization

    Reliable: Consistent

    Accurate - Correct

    Timely Available when needed: designed to use and

    report data in a usable timeframe

    Confidential and Secure: Free from inappropriaterelease or attack

    Down toSpecifics

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    Down toSpecifics

    Average time to initiate customer

    contact => shorter time should lead to

    better customer service

    Average response time to incident =>below average response times shouldlead to increased effectiveness in dealing

    with incident Facilities that meet facility quality A1

    rating => should lead to improved

    operational readiness for meeting

    customer needs

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    Down toSpecifics

    Overall customer satisfaction rating =>

    how well you are doing looking back

    Business Units met budgeted service

    hour targets => after the fact reporting

    of service delivery volume

    Number of category C safety accidents atconstruction sites => historical report ofwhat has already taken place

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    Down toSpecifics

    For each measurement, you should have

    at least one target

    Targets should stretch the organization

    to higher levels of performance Incremental improvements over current

    performance can be used to establish

    your targets

    Targets put focus on your strategy

    When you reach your targets, you have

    successfully executed your strategy

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    Average Time to Process

    New Employee Setups inDB

    65 days

    Year 2007

    60 days

    Year 2008

    55 days Year

    2009

    Utilization Rate for RentalHousing Units

    90% forYear 2007

    92% forYear 2008

    95% for Year2009

    Toxic Sites meeting in-service compliance

    55% forYear 2007

    70% forYear 2008

    95% for Year2009

    Personnel Fully Trained inSafety and Emergency

    65% by 2rd

    Quarter75% by 3th

    Quarter90% by 4th

    Quarter

    Open Positions Filled after30 day promotion period

    75positionsSept 2007

    100positionsJan 2008

    135 positionsJuly 2008

    Down toSpecifics

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    Make sure everything is linked andconnected for a tight end-to-end modelfor driving strategic execution.

    INITIATIVE

    Employee

    Productivity

    Improvement

    Program

    Employee

    Satisfaction

    Survey

    Rating

    90%

    favorable

    overall

    Measure

    Target

    Target Actual

    90%

    45%

    PercentSatisfactio

    n

    gap

    MEASURE / TARGET

    OBJECTIVEImprove Employee

    Satisfaction

    ACTION PLAN

    Identify issues per a

    company wide

    survey

    Down toSpecifics

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    Evaluate

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    Evaluate

    Cascade and align from the top to createa Strategic Management System.

    Use the Balanced Scorecard framework

    to organize and report actionablecomponents. Use the Scorecard for managing the

    execution of your strategy.

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    Scorecard forces you to look at differentperspectives and take into account cause-effect relationships (lead and lag indicators)

    Improves how you communicate yourstrategy critical to execution.

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    D2D2--D5: Build the Balanced ScorecardD5: Build the Balanced ScorecardEvaluate

    Establish a regular review cycle using yourbalanced scorecard.

    Analyze and compare trends using graphs forrapid communication of performance.

    Dont be afraid to change your metrics life cycle(inputs to outputs to outcomes)

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    Work back upstream to revise your plans: Action

    Plans >Operating Plans > Strategic PlansPlanning is very dynamic must be flexible to

    change.

    Recognize and reward good performance resultsBrainstorm and change take corrective action on

    poor performance results.

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    The worlds best Strategic Plan will fail ifit is not adequately resourced through thebudgeting process

    Strategic Plans cannot succeed withoutpeople, time, money, and other keyresources

    Aligning resources validates that

    initiatives and action plans comprising thestrategic plan support the strategicobjectives

    Evaluate

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    Every Action Plan should identify the following:

    -The people resources needed to succeed

    The time resources needed to succeed

    The money resources needed to succeed

    The physical resources (facilities, technology,

    etc.) needed to succeed

    Evaluate

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    Resource information is gathered byObjective

    Owners which is provided to the Budget

    Coordinators for each Business Unit.Resources identified for each Action Plan are used

    to establish the total cost of the Initiative.

    Cost-bundling of Initiatives at theObjective level isused by our Business Unit Budget Coordinators tocreate theOperating Plan Budget

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    Integrate all components from the topto the bottom: Vision > Mission > Goals

    >O

    bjectives > Measures > Targets >Initiatives > Action Plans > Budgets. Get Early Wins (Quick Kills) to create

    some momentum

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    Seek external expertise (where possible and

    permissible)Articulate your requirements to seniorleadership if they are really serious about

    strategic execution

    O

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    AN OVERVIEW

    OF BUDGETING

    PRACTICES

    Why do so many managers

    dislike the traditional

    budgetary system?

    Exposing the deficiencies

    of traditional budgeting

    systems and theaccounting limitations of

    the budgeting process

    The three Ps of budgeting:Purpose, process, people

    Who should prepare what

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    Budgeting and business

    planning

    Many businesses fail

    Reasons :

    lack of understanding of the market failure to carry out market researchunder estimating the strength of the competitionfailure to secure adequate financeinaccurate estimates in constructing budgets egrevenue forecasts are too high and/or cost estimates toolow

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    Many businesses failFailure to focus on a specific market because of poor

    research

    Failure to control cash by carrying too much stock, payingsuppliers too promptly and allowing customers too longto pay

    Failure to control costs ruthlessly

    Failure to adapt your product to meet customer needsFailure to carry out decent market researchFailure to build a team that is compatible and has the skills

    to finance, produce sell and market

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    Failure of businesses need to grow. Merely attemptingstability or had even less ambitious objectives, businesseswhich did not try to grow didn't survive

    Failure to gain new marketsUnder-capitalisationCashflow problemsNon-payment by customers

    Poor sales & marketingFatal leasing agreements

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    Loss of financial backingTougher market conditionsPoor managementDirectors aiming to find new markets, but not making asingle saleCompanies diversifying into new, unknown areas without aclue about costs

    Companies finding that staff set up as rivals and stealingthe businessCompany directors spending too much money on frivolouspurposes thus using up all available capital

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    Loss of marketTax liabilitiesA lack of working capitalBad debts are the cause

    Personal extravaganceFraudLegal disputesFalling property values

    Poor managementUnsuitable people starting small businesses without the skillsor resources they need to succeedA lack of orders

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    A lack of control over cash flowLack of good managementBad management of the capital availableMarketing problems

    A failure to plan ahead, beyond the day-to-day running ofthe businessMarketing problemsGeneral rise in costs

    Bad financial managementPoor forward planningToo heavy reliance on grantsPoor collection of debtor book such as greater than 45 daysExtended lines of credit

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    Rising work-in-progress that is not billed on timeDiminished cash balancesPurchase orders being made by expanding payment periods,

    not by cashOver-reached overdraft facilitiesPoor cost control with too many people responsible forpurchasing

    Lack of long-standing relationships with suppliersThe business widening its range of suppliers simply to makemore credit availableRising stock levels and static sales

    Contract disputes

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    Final demands and writs being receivedThe business being reliant on one or two customers which donot pay as well as they used to

    Borrowings being increased just to keep the business runningOutstanding debtors or potential bad debts seem to haverising suddenlyThe business is unsure how much it owes and how much it is

    owedThe business is more than one month adrift in payments tothe Inland Revenue or Customs and Excise

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    The bank is calling the business to say it has exceeded itsoverdraft limitUnder pricingOver tradingPoor quality of product or serviceBad labour relationsNiche businesses - These suffered from narrow customer andsupplier bases and an inability to react to changes in themarket

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    A business plan provides a forecast of costs andrevenues over the planning period.

    Important for businesses to have clear budgets.

    A budget is based on the business objectives andidentifies key factors, such as what money is needed,

    for what purpose and where it will come from

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    A budget also considers the assumptions a business may need tomake about variable factors, such as interest rate changes orvolume of sales.A detailed budget plan with clear targets will help give a business

    control by:

    ensuring money is spent on the right activities drawing attention

    to waste or loss

    focusing on areas of the business that need review, eg revenue isnot meeting target or if costs are rising

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    A budget will also take into account expected cashflow so the business can assess if its income will

    cover its expenditure.

    Difficulty with cash flow is common. It takes timeto build up business and win customers

    The result is that the business is often short of cash

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    Financial Performance Timeliness Product Quality Customer Service Innovation

    These parameters add value to Customersand eventually to shareholder

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    A BUDGET is a comprehensive formulation of thecompanys future plans of actions of both operating andcapital investment decisions, which should be

    formulated based on resources available and inpursuance to the companys corporate objectives,consistent with the overall groups objective.

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    ObjectivesForecast andplans

    Compare resultswith plans

    Evaluateperformance

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    Budget preparation encompasses the following

    steps : Issue of budgeting guideline

    Co-ordination of key budget inputs and inter-company transactionTranslation of approved plans into budgetReview/approval of budgets by the respectiveauthorities

    Consolidation of budget

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    Transparency Management Link to macro-economic framework Central budget control over expenditure decisions Decentralization Prioritization Coordinator & cooperation Integration

    Flexibility Link to medium term framework Accountability & Credibility Comprehensive Expert budget review

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    Benefits of Budgeting

    To establish priorities

    To set targets in numerical terms

    To turn strategic objectives into practical

    reality

    To provide direction andco-ordination

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    To assign responsibilities

    To allocate resources

    To communicate targets

    To delegate without loss of control

    To motivate staff

    To improve efficiency

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    To forecast outcomes

    To monitor performance

    To promote forward thinking

    To control income and expenditure

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    A formality ?

    An annual interference with work ?

    Another round of bargaining Targets stuffed down our throats

    Not clear about strategic goals

    No clear business direction

    Unrealistic targets Targets dont match resources available

    More .

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    Budgets are sometimes considered as hindrance to work. Those involved in budgeting may not have skills of :

    Environmental and market analysis

    Data collation Financial analysis

    Setting parameters and assumptions

    deriving conclusions from key numbers Benchmarks for budgets could be arbitrary No preliminary discussion

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    No buy-in Lack of knowledge or understanding of other

    departments functions Attitude to learn only what is immediately used

    in work - no capacity to grow Knowledge not competency based Administrative knowledge confused with skill &

    experience

    Work for planning cramped into a few weekseach year - not an on-going process

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    Budgets as the last component of strategic

    planning

    Relooking the budget cycle

    Relationship between Annual Targets and

    Rolling Budgets

    Success Factors for Rolling Forecasts to

    work

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    Operating

    VISION

    MISSION

    KRAs

    Finance

    Marketing

    Branding &Operations

    HR

    KBOs

    Apply toeach KRA

    Link to KPIsand Budgets

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    This is a Rolling budget approach

    Problem : We have been starting planning for nextyear only in the last quarter of this year

    Solution : Prepare key Budget targets each quarterand project them one year ahead

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    Becomes more meaningful if rolling targets

    are used

    Must clarify interdepartmental issues

    Must be based on re-thinking strategy Involves CEO / COO / MD to lay out

    strategic direction for all to hear

    Interdepartmental discussion to fix thefollowing >>>

    PLANNING SEQUENCE FOR BUDGETS

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    MASTER

    Cash-flowBudget

    SALES /

    MARKETINGBUDGET

    CAPEX

    Needed

    ?

    CAPITALBUDGET

    YES

    NO

    OPERATINGCASH-FLOWS

    BUDGET

    PLANNING SEQUENCE FOR BUDGETS

    DEPARTMENTAL BUDGETS

    HUMAN RESOURCE BUDGET

    ADMINISTRATIVE SERVICES

    BUDGET

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    FLEXIBLE BUDGETS are becoming increasingpopular

    They help people involved in budgeting to look

    further ahead They allow for a smoother budgeting `burden One version of flexi - budgets is the Rolling

    Budget Approach

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    Q410

    Q111

    Q2

    11Q3

    11Q411

    Q112

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    Q410

    Q111

    Q2

    11Q3

    11Q411

    Q112

    BUDGETING

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    BUDGETING

    TECHNIQUES

    Accurately identifying

    targets

    Integrating budgeting as

    essential tools formeasuring performance

    Using KPIs andbenchmarks

    Creating an adaptiveperformancemeasurement

    framework

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    Revenue Targets for each area / product etc

    Sensitivity ofRevenue Targets

    When Rolling forecasts will not work

    Cost classifications

    Identifying fixed and variable components

    for better control Review

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    2/28/2012 HARVEYGILL

    Measures the impact of fixed

    overheads on profitability

    Sensitivity ofO

    perating Profitand Net Profit to changes in

    Sales Volume

    Simple method of risk profiling

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    In SALES

    VOLUME

    OPERATINGOPERATINGPROFITPROFIT

    NPAT

    1 %1 %

    CHANGECHANGE

    TOTAL LEVERAGE

    MUST BE < 5 times

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    TIME

    O

    UTPUT

    VALUE

    2/28/2012

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    Usually long term

    Usually require significant Capex

    PROCESS :

    1. ESTABLISH YOUR TRR

    2. PREPARE THE CASH FLOW FORECASTS BASED

    ON WELL CONSIDERED PARAMETERS

    3. ANALYZE THE CASH FLOWS

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    How fast can we recover our initial outlay

    PPP

    Can the cash flows cover all the costs operating as well as financing

    NPV

    What is the % return from the projected cash

    flows IRR

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    Thanks forThanks foryour participationyour participation