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The Vision fo r Davao City is to b e the Premiere soc io- ec onomic and tourism c enter in Mindanao , the Ea st ASEAN Growth

a rea , a nd the Asia- Pacific Region

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Tourism to be one of the primaryengines of growth in developingDavao city in the entire Asia-Pacific Region

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We are getting there !

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One program to capture the BEST of Davao!

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Davaos UNIQUE SellingProposition!

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Davaos Perfect 10!

Best Water in theWorld

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Davaos Perfect 10!

Multi-Cultural andCosmopolitan Peoples

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Davaos Perfect 10!

Safest Destination

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Davaos Perfect 10!

Most Prepared City toRespond to anEmergency

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Davaos Perfect 10!

Excellent PublicUtilities &Infrastructure

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Davaos Perfect 10!

Healthy Lifestyle

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Davaos Perfect 10!

More Value for Money

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Tourism P olicy Framew ork

People travel to other places because they want to explore new things and try new ways of thinking, doing, seeing, and feeling.

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Davao City will not change and pretend to be something that it is not to please its visitors. What you see is what you get and we believe that what we are and what we have are more than enough Mayor Rodrigo R. Duterte

declared during the 25th ASEANTourism Forum

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Experience Davao in 3ways

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Eco-Sports andAdventure Destination

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Multicultural andcosmopolitandestination

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Study tour destination

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has historical roots

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What we aim for

ESTABLISH Davao City as the Culture Capital of the Philipines

DEVELOP Davao City as the countrys ideal eco-sports and adventure destination INSTITUTIONALIZE a best practices

academy in Davao City to cater to study tour

groups from other parts of the Philippines and the world!

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How do we do it?

For Davao City

Discover, Protect, and Develop eco-sports/adventure and heritage sites

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How do we do it?

For Davao City

DaWOW Visitors Centers in strategiclocations

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How do we do it?

For Davao City

Inventory of Davaos Best practices

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How do we do it?

For Davao City

Assist barangays in the city in organizing theirBTCAC

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How do we do it?

For Davao City

Propagating and Instilling the DabawenyoSpirit!

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How do we do it?

For Davao City

Discover and Support excellent DavaoTalents

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How do we do it?

For Davao City

Mobilize multi-sectoral support and action forDaWOW! ( Volun-Tourism )

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How do we do it?

For Davao City

Create a recognition and incentive program insupport of DaWOW!

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How do we do it?

For Davao City

Launch DaWOW!!!

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How do we do it?

For the Rest of the Philippines

Develop study tour packages

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How do we do it?

For the Rest of the Philippines

Develop one-of-a-kind nature and cultureadventure trips!

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How do we do it?

For the Rest of the World

Organize overseas Dabawenyos in support ofDaWOW!

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How do we do it?

For the Rest of the World

Launch Internet-based media campaign!

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How do we do it?

For the Rest of the World

Secure IHCP for foreign travelers to Davao

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From Davao to

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How it will go

City Tourism Operations Office

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How it will go

Museo Dabawenyo

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How it will go

Association of Barangay Captains

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timeframe P hase 2 ( January to December 2009 )

Launch DaWOW Accreditation & Recognition

Program DaWOW Merchandising DaWOW Multi-media Program Opening of NEW Tourism, Eco-sports and Heritage

sites DaWOW Best Practices Academy

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timeframe P hase 3 ( January to June 2010 )

Organize fully functional BTCACs in 182 Barangays

Institutionalize the program

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sourcing

Annual Development Fund (ADF) City Mayors Discretionary Fund General Fund ( regular budgets of the

implementing offices ) DaWOW Development Fund ( from

private sector sponsors )

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