Dawn Internship Report

Executive Summary

The Project: Dawn newspaper (Pvt.) Limited is published by herald publications.

Sponsors Name: The DAWN Group of Newspapers, published by the Pakistan Herald

Publications (Pvt.) Limited (PHPL).-

Markets: English newspaper is a small market in Pakistan. Dawn newspaper was

founded in 1941 by Quaid-e-Azam Mohammad Ali Jinnah in Delhi, India.

The newspaper has offices in Karachi, Lahore,it has a week-day

circulation of over 138,000 and a total readership base in excess of

759,000.

Plant Capacity: The print machine is used by Dawn is a web off-set machine, in which

paper rolls are used for printing. It is alarge sized machine consisting of 10

units. The high speed machine with the speed of 35000 runs per hour.

Material and Inputs: The material used for Dawn newspaper is divided into two parts.paper and

ink. Dawn imports all the materisl.Paper comes from Russia and ink from

Belgium. The bulk buying of the material is done by head office and then

required material is sent to local stations.

Human resource: In Lahore press in production department have 15 men team. These are

headed by assistant manager production coordinator.at the night press tem

working under production coordinator, who coordinates with all the

department such as advertisement, editorial and communication etc.

The DAWN newspaper is Pakistan's oldest, and most widely-read English-language newspaper. It is

published from Karachi, the largest business hub of the country, Lahore, the second largest and the

most fast developing business sector of Pakistan, and Islamabad, the capital of the nation. DAWN is

the most widely circulated English language newspaper of Pakistan, enjoying a nation-wide

influence. It has a week-day circulation of over 138,000 and a total readership base in excess of

759,000. Read every morning by policy and decision-makers in the public and private sectors, at

federal and provincial government level and by the majority of Pakistan's English reading

newspaper, the newspaper from its inception, DAWN has been at the forefront of the many events

that constitute Pakistan's history.

Dawn is also the pioneering English daily of Pakistan, as this was the first English daily that started

its operations right of the independence.

It played an important role in the economic, social and moral development of Pakistan by dispersing

the true information , preaching the national and social values. Dawn newspaper is making progress

with the passage of time, entering into new portfolios, developing its market share and the new

products like Aurora, Herald, Spider, and Dawn.com ,and the Dawn television network.

Internship in Dawn newspaper was an honour and challenge for me. But I enjoyed a lot there. During

my internship I learned and know what the basic purpose of print media and how they beneficial for

all the peoples of Pakistan. Working in various department help me in my practical knowledge and

all the heads of department supported me to know about the various product of Dawn.

Dawn newspaper is the major product of dawn media group. Dawn newspaper earned his almost

money from advertisement. Most of biggest companies placed their adds in Dwan newspaper. Dawn

is using high riched colour for advertisement which the other newspapers did not. Dawn newspaper

is eanked no.1 in circulation.

Government sector or private sector like to read Dawn newspaper because of their supported news of

both Government and public. This is the policy of Dawn. Dawn newspaper is always positive

medium for every citizen of Pakistan.

http://en.wikipedia.org/wiki/Pakistan

http://en.wikipedia.org/wiki/English_language

Introduction of Organization

Introduction of Organization

Early History:

A Brief History of Newspapers:

“Were it left to me to decide whether we should have a

government without newspapers, or newspapers without a

government, I should not hesitate a moment to prefer the latter.”-

Thomas Jefferson, 1787.

“For my part I entertain a high idea of the utility of periodical publications; insomuch as I could

heartily desire, copies of ... magazines, as well as common Gazettes, might be spread through every

city, town, and village in the United States. I consider such vehicles of knowledge more happily

calculated than any other to preserve the liberty, stimulate the industry, and ameliorate the morals of

a free and enlightened people”.- George Washington, 1788.

Congress shall make no law ... abridging the freedom of speech or of the press... -Article One, Bill of

Rights of the United States Constitution, 1789.

Here is the living disproof of the old adage that nothing is as dead as yesterday's newspaper... This is

what really happened, reported by a free press to a free people. It is the raw material of history; it is

the story of our own times. -Henry Steel Commager, preface to a history of the New York Times,

1951

The Origins of Newspapers:

The history of newspapers is an

often-dramatic chapter of the

human experience going back

some five centuries. In

Renaissance Europe handwritten

newsletters circulated privately

among merchants, passing along

information about everything

from wars and economic

conditions to social customs and

"human interest" features. The

first printed forerunners of the

newspaper appeared in Germany

in the late 1400's in the form of news pamphlets or broadsides, often highly sensationalized in

content. Some of the most famous of these report the atrocities against Germans in Transylvania

perpetrated by a sadistic veovod named Vlad Tsepes Drakul, who became the Count Dracula of later

folklore.

In the English-speaking world, the earliest predecessors of the newspaper were corantos, small news

pamphlets produced only when some event worthy of notice occurred. The first successively

published title was The Weekly News of 1622. It was followed in the 1640's and 1650's by a plethora

of different titles in the similar news book format. The first true newspaper in English was the

London Gazette of 1666. For a generation it was the only officially sanctioned newspaper, though

many periodical titles were in print by the century's end.

English Newspapers in Indian subcontinent:

A British man William Bolts in 1766

offered the first ever paper to his fellow

countrymen in Calcutta and helped them

establish a printing press. Since ee was

against the East India Company

Government, so after two years of

establishing his press he was sent back to

England by the Company. He published a

book of 500 pages which carried details of

corruption in East India Company and

hardships faced by Indian people.

In 1780 another man named James Augustus Hickey published a newspaper with the name of Bengal

Gazette/General Calcutta Adviser. The size of that paper was 12"x8" with only 4 pages. Hickey too

was against the Company Government and published internal news of the employees of the

Company. Soon the Government withdrew the postage facility for his paper as a fallout of a news

against them. Hickey still managed to deliver his paper by appointing 20 men for delivering it. Once

he published a news against the Chief Missionary of the Main Church, Jan Zakariya. Jan complained

to the Government for that fake news and filed a defamation petition against Hickey. Hickey was

fined Rs 500 and awarded 4 months imprisonment. After that he was fined again which resulted in

the death of the paper.

In November 1781 another newspaper with name of “India Gazette” was also introduced which was

pro Government and against Hickey.

Newspapers of that time were in English and the news only related to British activity in India. As the

readers were also British, the local population was not the target. But the Company feared that these

Indian papers could get to England and may defame the Company in England. English papers used to

take 9 months to reach India.

NEWS PAPERS IN PAKISTAN:

Associated Press of Pakistan (APP) is a

government-operated national news agency of

Pakistan. It is not associated with the

Associated Press agency (AP).

History:

The authentic history of the Associated Press of

Pakistan as told by the Founder of the

Associated Press of Pakistan, Malik Tajuddin:

The evolution of the Associated Press of

Pakistan as the National News Agency owes its inspiration to the Father of the Nation, Quaid-e-

Azam, with whom my initial contact was established in 1936 when I was in my late twenties and had

hardly five years experience as a working journalist. The contact proved so fruitful and pregnant with

possibilities that I was destined under his benevolent guidance and patronage to play a leading role in

my particular sphere of professional activity.

The Quaid-e-Azam’s personal

interest in my career further

developed when I was posted in the

Reuter’s Head Office for the East in

Bombay in 1938-39. The

“Deliverance Day” (December 22,

1939, observed in response to the

call issue by the Quaid-e-Azam to

commemorate the elimination of

the Congress Ministries in the

seven Provinces of India, owing to

difference on the question of the war effort) brought me good luck, with the rest of the Muslims of

India and I was instructed by the Reuter’s General Manager for the East to proceed to Lahore where

the session of the All-India Muslim League was due to be held within three months.

I not only reported the historic session for the Indian and World Press but was able to establish

countrywide acquaintance with the Muslim League leadership. As a pioneer in the news agency

field, I received enthusiastic support from one and all.

My administrative sphere with headquarters at Lahore was gradually extended to cover Muslim India

including the Princely State of Hyderabad and with the passage of time I was assigned the role of

Reuter’s Advisor on Muslim Affairs in South Asia.

In September, 1944, after the historic Jinnah-Gandhi talks in Bombay the Quaid-e-Azam in a special

interview granted to Malik Tajuddin told him that he was convinced that the emergence of an

independent sovereign Muslim state was inevitable and that the time had come for Malik Tajuddin to

take in hand preparatory work for the formation of Pakistan's national news agency.

Since the British Government’s tentative decision to transfer power to Indian hands indicated in the

Cripps Offer the Indian newspapers acting together through Eastern and Indian Newspapers Society

and the Indian Newspapers Editors Conference had been pressing Reuters for transfer to them of the

control and ownership of the Associated Press of India. As by large the Indian newspapers with a

strong pro-Hindu and anti-Muslim bias were owned and controlled by Hindu capitalists the Muslim

cause went by default and the question of protection of the Muslim interests assumed fundamental

importance during the Pakistan movement. But the Muslim newspapers, financially backward and

otherwise disorganized as they were, failed to influence vital decisions concerning the Press.

APNS:

The All Pakistan Newspapers Society is a premier body of newspapers publishers, which has been

headed by such august personalities as Mr.Hamid Nizami , Mir Khalil-ur-Rahman , Mian

Iftekharuddin , Mr. Fakhre Matri , Mr.Hamid Mahmood, Mr. Yousuf Haroon, Mr. Mahmood

Haroon, Mr. A.G. Mirza, Kazi Mohammad Akber , Mr. Munawar Hidayet Ullah, Mr. K.M.Hamid

Ullah and Mr. Anwarul Islam of Pakistan Observer Dacca.

The Pakistan Newspapers Society, a precursor to the APNS, was established in 1950, primarily due

to the efforts of the late Messrs Hameed Nizami and Hamid Mahmood. It functioned for a number of

years but could not receive much support or recognition either from the publishers and advertising

agencies in general and the authorities in power in particular. Publishers' organizations also

functioned in East Pakistan and Karachi but these provincial bodies could not effectively represent

the interests of the newspaper industry.

In the year 1953, it was decided to form the All Pakistan Newspapers Society, merging all the

existing groups of publishers. It was also decided to establish the headquarters of this organization at

Karachi, as at that time the majority of the major publications originated from there. It took some

time to be organized on a professional basis. A rented premises for the office was obtained in Farid

Chambers, from where it continues to function, paid staff was hired, etc. The organization expanded

rapidly with the inclusion of new members from all over the country and was soon able to call itself

the ALL PAKISTAN NEWSPAPERS SOCIETY.

The formation of an organization of publishers was critically required to facilitate the exchange of

their views on matters of common interest among newspaper owners. The APNS successfully

afforded to newspaper owners the means to watch over, protect, preserve and promote the rights and

interests of the newspaper industry on matters directly or indirectly affecting their rights and

interests. The APNS remained very active in handling the problems faced by its members vis-à-vis

the provincial and central governments relating to advertisements, clearance of dues, taxes and duties

and newsprint. It became a force to be reckoned with in the publishing and advertising world and laid

down rules of conduct for member publications as well as the advertising agencies.

One of the major rules framed being the accreditation of advertising agencies by the All Pakistan

Newspapers Society, introducing security deposits and clearance schedule to member publications

within a specified period. Non-payment of bills of any publications, big or small, carried the penalty

of suspension till such time that all the bills were cleared. Thus the Society has successfully evolved

a mechanism of streamlining advertisement and clearance system protecting the collective interests

of its member publications, advertising agencies as well as advertisers.

The APNS Secretariat not only handles the complaints of its members against non-payment by

advertising agencies but it also puts its best efforts to settle the disputes between advertising agencies

and their clients. The system of enlistment of clients of accredited advertising agencies effectively

safeguards the interests of the agencies. Under this system, no listed clients are allowed to release

their ads in any member publication without the clearance by the concerned agency.

The significance of this Organization is duly reflected in the fact that it provides a bridge between

the newspapers and the advertising agencies. It was an accepted reality that the newspapers and the

advertising agencies are the two wheels of the same carriage and not antagonistic rivals. They

compliment each other and the existence of one is inextricably linked with that of the other.

However, in order to make the liaison between newspapers and advertising agencies closer and

firmer the APNS had taken positive steps to consolidate the mutual relationship. The Society also

endeavored to encourage, promote and develop the science and art of journalism and newspaper

industry and in this connection, in 1981, the APNS instituted advertising awards in various

categories to promote advertising, particularly designing and copy writing, giving a big fillip to

advertising profession in Pakistan. Subsequently the Journalist Awards were launched in 1982. The

awards ceremonies are being regularly held since 1981.

The APNS has extended its protective umbrella to publications from small towns and also to the

regional language press that had enhanced the representative character of the Society. Over the years

the APNS has grown into a true representative body of newspapers and magazines all over the

country. In 1971 there were 41 publications on the roll of the Society whereas in 2003 the number

rose to 262.

The APNS, throughout its history has originated and promoted improvements in the law and

supported or opposed alterations therein. The Society had launched a protracted struggle against the

PPO along with organizations of editors and journalists. The struggle resulted in the quashing of this

anti-press law and the introduction of relatively better law in the form of the RPPO. In 1999, the

APNS had prepared a set of press laws including the Draft for the formation of Press Council in

Pakistan, Registration of Printing Presses, Newspapers Ordinance and a draft Freedom of

Information Act. After thorough discussions among the APNS, CPNE and the Ministry of

Information, the drafts on the Press Council and the Registration of Presses and Newspapers were

finalized and enacted in 2002.

The member publications are rapidly adopting modern techniques and facilities and trained

manpower in all fields to cope with the challenges ahead especially due to the growth of the

electronic media. It is heartening that many newspapers and magazines brought out in Pakistan

maintain journalistic and publishing standards in line with the international press and are enjoying

the facilities offered by information technology.

Current Facts:

The Media in Pakistan due to the liberal policies of

PEMRA (Pakistan Electronic Media Regulatory

Authority) and sustained economic growth of 6.6%

per annum for the past six years, is a booming

industry. Ever since the highly regulated airwaves of

Pakistan were rippled by the penetration of the first

private TV channel, there has been no looking back.

In the early twenty-first century, the amount of print

media in Pakistan declined precipitously while total

circulation increased. From 1994 to 1997, the total

number of daily, monthly, and other publications increased from 3,242 to 4,455 but had dropped to

just 945 by 2003 with most of the decline occurring in the Punjab Province.

However, from 1994 to 2003 total print circulation increased substantially, particularly for dailies (3

million to 6.2 million). Print media are published in 11 languages, but most are published in Urdu

and Sindhi, and English-language publications are numerous.

The press generally publishes free from censorship and has played an active role in national

elections, but journalists often exercise self-censorship as a result of arrests and intimidation by

government and societal actors. Most print media are privately owned, but the government controls

the National Press Trust, a major newspaper publisher, and the Associated Press of Pakistan, one of

the two major news agencies. The constitution guarantees the rights of free speech and press but also

allows for government restrictions in cases of offenses against Islam, public morality, national

security, and other circumstances. In fact, the government can fine and imprison those who broadcast

material that is deemed inconsistent with “national and social values”.

When we look at the current status of the DAWN Media Group ,it becomes quite obvious that the

group is making progress with the passage of time , the evidence can be supported by the addition of

FM 89 ,Dawn.com , the Dawn television network. In the print section the subscription of the ROP

and its magazines is increasing over the period of time.

Introduction of DAWN Newspaper

INTRODUCTION:

The DAWN Group of Newspapers, published by the

Pakistan Herald Publications (Pvt.) Limited (PHPL)

is Pakistan's oldest, and most widely-read English-

language newspaper. One of the country's two

largest English-language dailies, it is the flagship of

the Dawn Group of Newspapers, published by

Pakistan Herald Publications, which also owns the

Herald, a magazine and Spider, an IT magazine.

Pakistan's newspaper of record, it is considered to be

something of a national institution.

It was founded in 1941 by Quaid-e-Azam Mohammad Ali Jinnah in Delhi, India. The newspaper has

offices in Karachi, Lahore, and Islamabad, as well as representatives abroad. As of 2004, it has a

week-day circulation of over 138,000 and a total readership base in excess of 759,000. The CEO of

Dawn group is Mr. Hameed Haroon, and the current editor in chief of Dawn is Abbas Nasir.

Background Information

Founded by Quaid-e-Azam on 14th August 1941,

DAWN is the first newspaper to be published in

Pakistan.

It is the largest selling English language daily

newspaper in Pakistan and at present it is published

simultaneously from Karachi, Lahore, Islamabad &

Peshawar.

DAWN is printed on one of the most advanced color presses in the country.

In1996 DAWN became the first newspaper available daily on the World Wide Web.

DAWN has an extensive syndication and wire service network.

On December 26, 1996 DAWN was launched in Lahore to become the most widely circulated and

influential paper in the Punjab.

March 23, 2001 saw the launch of DAWN in Islamabad.

DAWN has its main offices in Karachi, Lahore and Islamabad and regional offices in Quetta,

Peshawar and Multan.

The DAWN e-paper was made available on the internet in 2007.

City FM 89 was launched in 2004

DAWN NEWS was launched n 2007

DAWN Readers:

The DAWN family of readers consists of bankers,

bureaucrats, managers, civil servants, lawyers,

doctors, professionals, housewives, industrialists,

farmers, investors, media personnel, armed forces,

students, academics, entrepreneurs, financers, policy

makers, opinion shapers, decision makers, ministers,

prime ministers and presidents.

DAWN Newspaper is divided into two main sections: the National Pages and the Metropolitan.

DAWN Weekly Package:

The Economic and Business Review (Every Monday)

The Review (Every Thursday)

Sci-Tech World (Every Saturday)

Young World (Every Saturday)

Gallery (Fortnightly on Saturdays)

Books and Authors (Every Sunday)

Images (Every Sunday)

The Magazine (Every Sunday)

The National Weekend Advertiser (Every Sunday)

Group Publications of Pakistan Herald Publication (Pvt) Limited:

THE HERALD (Monthly)

SPIDER (Monthly)

AURORA (Bi-Monthly)

The Economic and Business Review (EBR), published on Mondays is considered essential reading

by Pakistan’s business and financial community and by multi-national companies.

The EBR has established itself as the most widely read and quoted source of business information in

Pakistan.

Reporting on the main financial and business stories of the week, the EBR backs its coverage with

expert analysis and comment on investment trends and stock exchange movements

Review aims at the following family and society related issues and sometimes more weighty topics

are given a close up scrutiny:

Health

Education

Environment

Food

Design

Gardening

The Young World targets Dawn’s under 15 readers and is published on Saturdays in tabloid format

as a separate magazine within DAWN.

It aims at educating as well as entertaining and is liked by both young readers and parents.

It is an excellent medium to broaden general knowledge, discover new horizons and meet the

challenges of growing up

Sci-Tech World focuses on the new developments/innovations in the information technology and

science sector

Published by the Pakistan Herald Publications (Pvt.) Limited

Internship report on DAWN Newspaper at The Pakistan Herald Publications (Pvt.) Limited. Submitted By: Adnan Shokat

The Department of Management Sciences

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Gallery is an 8 page tabloid size fortnightly feature that serves as an editorial reflection of

Contemporary Art in Pakistani society

It highlights the significance of modern art and architecture in addition to an insight into the

country’s ever popular heritage.

It covers the aspects of art and craft in comprehensive details with extensive editorial contributions

from writers.

The Magazine aims at a sophisticated and informed readership, The Sunday Magazine, addresses

the issues of topical interest.

It presents an overview of recent developments affecting the quality of life, the environment and the

society.

The lead story highlights the issues of the week by providing background research and informed

comment.

It contains opinions, news on fashion, food, art, architecture, books, sports, etc.

Images is published as a separate colour broadsheet, and ranks among the most popular

entertainment features published by any newspaper in Pakistan. Film, fashion, theatre, dramas, music

and documentary are given in an in depth and lively scrutiny.

Images goes behind the scenes to probe and discover what Pakistan’s leading entertainers and

performers are really thinking and doing.

Books & Authors is published as a tabloid size weekly feature, the magazine features reviews on

books on various topics in English, Urdu and regional languages.

As an informative magazine it includes excerpts from books and introductions to authors along with

information about publishers of the books.

The National Weekend Advertiser is based on classified advertisements and is divided into three

sections namely:




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Real Estate - Section I

Ad Buzz - Section II

Careers - Section III

It is a super market of classified advertisements ranging from job opportunities to pets, property to

matrimonial, automobiles to arts n crafts etc.

Short snappy articles called box features are placed amidst a galaxy of advertisements.

Herald:

Pakistan’s most widely read and respected monthly news-

magazine.

A monthly news magazine that captures thought provoking

and controversial issues, features political flash points,

business ventures, financial volatility, environmental crisis,

entertainment etc.

Winner of many prestigious awards, the Herald has

distinguished itself with a proven track record in investigative

reporting, with accurate and independent, crucial and in depth

stories and analysis.

Spider:

Pakistan’s first internet magazine.

SPIDER caters to a vast audience interested in computers and

science and technology, features stories and issues on current

trends in computing and technology.

Highly informative and easy to read for all ages. Especially

very important for people involved in computer and

technology related careers and studies.




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Aurora:

An advertising and marketing based bi-monthly with a

vast readership. It proposes to give the marketing,

media and the advertising industry an inside view of

how campaigns are conceived and executed along with

other latest developments in the industry.

The prime objectives of Aurora are to initiate a

dialogue among advertising and marketing

professionals, to generate ideas and promote standards

in advertising.

The publication devotes 50% of its editorial to DAWN related advertising activities and other articles

aiming to provide critical appraisal of what is being done in terms of creativity and marketing.

The annual issues provide statistical data on the media spend of different companies and ratings of

advertising agencies.

Aurora Advertising Awards – Held in March 2007 at Mohatta Palace Karachi

The Aurora Purple Book - the first comprehensive directory of the advertising and media services

available in Pakistan, published in 2004, 2007 & 2008.

DAWN Internet Edition:

1996 saw the launch of the DAWN on the internet. It is

accessed by an average of 37,477 readers living in 66

countries across 6 continents.

DAWN internet edition was rated among the privileged

“top 5% of all websites” by the Lycos Review, making it the only website from Pakistan to have

achieved this distinction.

Read by the widest possible concentration of foreign investors, entrepreneurs and affluent Pakistani’s

abroad.

DAWN. COM is the web portal launched in 2007.




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DAWN Events:

All About Lifestyles Exhibition (Lahore, Karachi & Islamabad)

Education Expo (Lahore, Karachi & Islamabad)

Wedding Extravaganza (Karachi only)

Fuelling Pakistan (Lahore & Karachi)

Spelling Bee Competition (Lahore, Karachi & Islamabad)

Karachi under the Raj: 1843 – 1947 - Jewel in the Crown

(Raj Library Books compiled and published by DAWN

are for sale at the DAWN offices in Lahore, Karachi &

Islamabad only)

Asia Finance Conferences (Karachi only)

DAWN has been the Media partner for Kara film Festival and other events like Art Festival by Rafi

Peer Theatre Workshop, TIE Entrepreneurs Competition, Shakespeare Festival by Ali Institute etc.

DAWN School Trips are organized whereby students are given a detailed tour of the press.

DAWN RELIEF Foundation - A newspaper with a conscience DAWN

RELIEF was set up in extraordinary times to cope with extraordinary an

circumstance that is the October 2007 earthquake.

Freedom of expression:

Dawn has seen a "two-thirds decline" in

government spending on advertising,

which it relies heavily on for funding.

The publisher has accused the

government of deliberate measures to put

pressure on Dawn.

In addition, Dawn regularly carries syndicated articles from western newspapers like The

Independent, The Guardian, the Los Angeles Times and The Washington Post.

In Pakistan Dawn has in-paper magazines such as Sci-tech World, Young World, "Images", "Books

& Authors" etc.




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Indian Censorship:

In the wake of the Kargil War in 1999, the Dawn

website was blocked from access within India by

Videsh Sanchar Nigam Limited, a government-

owned telecommunications company which at the

time had monopoly control of the international

Internet gateways in India. Media site Rediff elicited

that the ban was instigated by the Indian

government, and then published detailed instructions

as to how one could bypass the filter and view the

site.




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HISTORY AND PRESENT STATUS OF DAWN:

Founded by Mohammad Ali Jinnah on 26 October 1941

as a mouthpiece for the Muslim League, Dawn was

originally a weekly publication, published in Delhi, then

the capital of British India. Jinnah summed up the paper's

purpose when he stated:

"The Dawn will mirror faithfully the views of India's Muslims and the All India Muslim League in

all its activities: economic, educational and social and more particularly political, throughout the

country fearlessly and independently and while its policy will be, no doubt, mainly to advocate and

champion the cause of the Muslims and the policy and programme of the All India Muslim League,

it will not neglect the cause and welfare of the peoples of this sub-continent generally".

Dawn became a daily newspaper in October 1942 under the leadership of its first editor, Pothan

Joseph. In 1944 Altaf Hussein took over as the editor and brought nation wide fame to its daily

circulation. After the creation of Pakistan, Altaf Hussein moved the newspaper to Karachi, the

capital of the newly formed nation state, under the instruction of Mr.Jinnah, the owner of DAWN in

Delhi which was then the official organ of the Pakistan Muslim League. Dawn reflected and

espoused the cause of the Muslims of India. It was the sole voice of the Muslims in English language

.Alta Hussein, its' editor galvanized the Muslims of India by his powerful inspiring and passionate

editorials, which earned him wrath of the entire Hindu leadership of the Congress Party as well as

Lord Mountbatten the last Viceroy and Governor General of the British Raj. In early August 1947

some senior DAWN staff led by Mr.Altaf Hussein arrived in Karachi to start the publication of

DAWN from August 15, 1947. The day after Pakistan gained its independence. Mr. Yusuf Haroon a

close confidant of Mr. Mohammad Ali Jinnah was given the task to facilitate the publication of

DAWN. The offices of the newspaper was housed in the small premises on the commercially busy

and a crowded narrow street then known as South Napier Road. These premises belonged to Mr.

Haroon. He was at that time planning to bring out a newspaper called "The Herald". Instead at the

bidding of Mr.Jinnah he agreed to publish DAWN at his facilities. DAWN grew strength to strength

as a most out spoken publication under the editorship of Altaf Hussein. He became a legend both at

home and abroad for his fearless opposition to the tyranny and corrupt practices of politicians and

military dictators after the independence of Pakistan. He was forced by President General Ayub

Khan to leave his newspaper job to become a cabinet minister in his government. So DAWN said

goodbye to Mr. Altaf Hussein in 1965. The street where Dawn was first published is now known as

Altaf Hussein Road. Since then DAWN has prospered and has moved to new and larger premises.

DAWN still shines as an icon amongst other newspapers that are being published today in Pakistan.




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Mission, Vision and Objectives of Organization




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Mission Statement

Our mission is to provide accurate, credible and extensive

information with an added unique dimension that speaks to

our readers from a national point of view. Bringing to them

a complete picture of what is happening in Pakistan as well

as abroad. We assist our readers in forming opinions and

making decisions that are balanced and well informed




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Vision Statement

To enhance the global community by creating, collecting and distributing high

quality news, information and entertainment.

Dawn is dedicated to the ideal of independent, fair and unbiased journalism.

News, opinion and advertising are and must remain clearly separated. Equally,

we are all united in our dedication to the success of Dawn as a viable and vital

business.

Diversity gives our enterprise versatility and strength. That is why we are

committed in all our endeavors, journalistic and commercial, to embrace and

respect the differences of our co-workers and our readers. it’s our objective to

uphold the highest journalistic, business and personal ethics and keep a relentless

focus on serving our customers.




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Objectives of Dawn

There are several objectives of

Dawn

Dawn is an independent

business organization,

which has a capability to

analyze and solve the

client’s matters and above

all be a unbiased source of information

The element of independency is necessary to full support the client for their

prosperity and development and maintain the established repute of a unbiased

organization.

It consists of creative and business mind personals, reporters, writers, editors

and production personnel.

Dawn works for the prestigious repute of its organization which it has built over

the years.

Dawn has a well established set rules and regulations and no one can break

these rules including the CEO.

Marketing and advertising departments work for the clients and also help them

in sorting out their problems relating to the advertising etc.

Equal employment opportunity.

Independence in working of the employees.




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Corporate, Business and Departmental Level Strategies




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Corporate, Business and Departmental Level Strategies

MANAGERIAL POLICIES

OF Dawn:

To grow the size of organization,

develop better business practices and

build up greater resources.

To participate actively and consistently

in Pakistan economic development.

To build up better operating

philosophies.

To build better commercial outlook for operating successfully in this comparative

environment.

To maintain the pleasant working environment.

To always maintain exclusive service standards.

To promote professional cooperation.

To motivate the employees by making them feel that Dawn cares about them.

To create feeling of cooperation so that all employees are satisfied.




31

Organizational Structure




32

Organizational Structure

Organizational Chart:

Mr.Hameed Haroon

Chief Executive Officer

Mr. Masood Hamid

Director Marketing

(Karachi)

Mrs. Nilofer Patel

Director Circulation

(Karachi)

Mr. Kashif Saeed

Senior GM

(Lahore)

Mr. Kashif Ahmad

Senior General Manager Marketing

Mr. Imran Raza

Senior Manager Marketing

Mrs. Rabeea Salman

Manager Marketing & Planning

Mr. Umair Wyne

Manager Circulation

Mr. Khawar Naveed

Manager Production

Mr. Kazim Mustafa

Manager Accounts

Mr. Saleem Khan

Manager MIS

Mr. Tahir Owais

Senior GM

(Islamabad)




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Governing Body:

Chairperson:

Mrs. Amber Haroon Seigol

Director Operations:

Miss. Naaz Afreen Seigol

Chief Executive Officer:

Mr. Hameed Haroon

Editorial Board:

Editor in-chief

Mr. Abbas Nasir

Resident editor (Lahore)

Mr. Ashar Rehman

Assistant editor

News editor

photographer

Reporting desk

News desk

Other cities……..




34

Organizational Structure:

An organizational structure

is the formal frame work by

which job tasks are divided,

grouped and coordinated.

Organizational structure

portrays the task people are

assigned , who they report

to, who they work with and

who they must interact with

in order to get their jobs

done. The design of an organization reflects the organization’s objectives and the strategies chosen.

The structure of an organization consists of the span of administration, unity of command, division

of labor and departmentalization.

Unity of Command:

Unity of command principal helps preserve the concept of a continuous line of authority. It states

that a person should report to only one manager. Without unity of command, conflicting demands

and priorities from multiple bosses can create problems.

Measures are taken to ensure unity of command and this phenomenon generally prevails all over

Dawn. But the atmosphere is quite friendly and everyone at Dawn works on ideas so exchange of

ideas is crucial for the overall success of Dawn. Still all employees are made quite clear about the

fact from the very first day about reporting to their immediate bosses.




35

Span of Control:

Span of control is very important because to a large degree it determines the number of levels and

managers an organization has. All things being equal the wider or larger the span the more efficient

the organization. So the number of subordinates an administration can easily and effectively handle

is called his or her span of administration. The span of administration reflects the organizational

behavior and its objectives.

In a business like Dawn a mixture of both structures is recommended as it gives rise to open door

communication. This structure also reduces promotion opportunities as a result of fewer levels of

administration.

Rather it would not be wrong to say that organizational hierarchy of Dawn Lahore office represents

both flat and tall spans of administration. In case of the lower levels of the hierarchy (the workers

and their departmental heads) the span is wide but as the level of administrators goes up, the span

structure becomes a bit tall and narrow.




36

Authority and responsibilities:

Authority is the rights inherent in a managerial position to tell people what to do and to expect them

to do it.

At Dawn locus of authority lies with the chief executive definitely, recruitment and termination

authority is also with him. Department in charges are also involved in workers administration and

therefore they are authorized to recommend and reward, give incentive or punishment to the worker

but final authority is with Mr Hameed Haroon (chief exe.) capital expense proposal, and the budgets

are approved by the top management prior to any major expense.

At the moment administration authorities have been delegated to the departmental heads of course

making the administration easier. Authority generally lies with the position and not with the person.

But human factor cannot be ignored at all. Some departmental heads have acquired the popularity by

obliging others and behaving well over the years, that whatever they say, nobody turns down their

words. In Dawn, authority has some level in contrast with the responsibilities.

Departmental heads are responsible for generating ideas. And implementation of these ideas. When

any complaints are put up by client, the authority is with the general managers of each department,

and it is to take action regarding this issue, likewise in the case of leaves overtime, immediate head

of department is the authority.




37

Working of Various Divisions / Departments




38

Working of Various Divisions / Departments

Policy Formulation Process-Meetings:

Meetings and proceedings:

At Dawn face to face oral

communication among groups of

people is essential to certain

phases of business. At Dawn

meetings represent an important

segment of business

communication, because meeting

can often achieve results that

have been difficult to generate

by phone or letter.

Purpose oriented discussion between two or more people is a common definition of a meeting .at

Dawn a meeting can be defined as a gathering of three or more people sharing common objectives

where communication (verbal and/or written) is the primary means of achieving those objectives in

a minimum amount of time to the satisfaction of the participants. Meetings can range from formal to

very informal.

Purpose and kind of meeting:

General meetings:

A general meeting is called the annual general meeting which should be held in accordance with the

provision of section 158., within eighteen months from the date of incorporation of the company and

thereafter once at least in every year within a period of six months following the close of its financial

year and not more than fifteen months after the holding of its preceding annual general meeting as

may be determined by directors. All general meetings of a company other than the annual general

meeting mentioned in section 158 are called Extraordinary General Meetings. The directors may

whenever they think fit call extraordinary general meetings. The chairman of the company shall

preside as chairman at every general meeting of the company. All activities discussed about the

matters related to Dawn at an extraordinary meeting will be called as special.




39

Dawn the meeting leader must focus the energy and attention of participants and keep them moving

toward the meeting’s objectives.

Before the meeting:

Select participants

Arrange for light refreshment, if appropriate.

Determine seating requirements

Distribute notice/ announcement for the meeting.

Determine the meetings objectives.

Workout an agenda that will achieve their objectives

Decide on who will participate

During the meeting:

State individual’s responsible for specific actions

Indicate the time by which a task is to be completed

Sum up decision, actions recommendations as they move through their agenda and restate

main points in the end

Thank all the participants for their presence and help.

Begin and end the meeting on time.

Begin with an opening statement

Control the meeting by following the announced agenda

Encourage full participation by involving all members in the decision

Interpret data for solution & evaluation

After the meeting:

Distribute the meeting’s notes or minutes on timely basis

Take the follow-up action agreed to.

Participant’s responsibilities in meetings:

Dawn everyone is a meeting participants at one time or another. An effective meeting depends on

productive participants. As a participant they are in a position to make a significant contribution to

the success of the meeting they attend. At Dawn all they need is a tactful way to ask question and

offer suggestions. A productive participant does the following things.




40

Before the meeting:

Collect relevant information.

Check their data

Confirm their conclusion

Be on time.

During the meeting:

Tactfully, bring back the group to the central topic if group wanders away.

Clarify, as a question, if the issue is not clear.

Contribute by giving accepted facts and options.

Try to keep the discussion moving, by keeping persons interested and motivated

Tactfully suggest new ideas containing correct information.

Try to avoid deadlocks, by suggesting possible compromises.

Help others, invite participation and ask for contributions from those who are more silent

After the meeting:

Fulfill the responsibilities placed upon him.

Purpose of meetings:

At Dawn the first consideration when planning a meeting is whether or not one is required. Whether

or not to hold a meeting has start with a statement of objectives.

Different Meeting Objectives:

To inform individual departments of changes in the salary increase policy!

With the objectives clearly stated, they can then determine the best way to achieve them. It may turn

out that a meeting is appropriate. Or, it may turn out that a memorandum, bulletin board posting, or

series of phone calls have been a better means of conveying information.

Informational Meetings:

At Dawn informational meetings seek only to clarify, to make something clear, to give information.

In such meetings, the members learn, ask and understand various questions. No problems are solved

and no recommendations are given. The basic purpose of such meetings is to inform the participants

and make them understand that particular information.




41

Like:

Changes in reporting procedures in the purchasing department

Report on the Dawn’ strategic plans for the next fiscal year.

Suggestions Giving Meetings:

At Dawn various preliminary views prior to the final recommendations are brought together and

discussed in such kind of meeting. In short all the suggestions to solve a particular problem are

collectively discussed in the meeting and comments on different suggestions are made. The meeting

is exploratory and informational. In the end, a final recommendation is prepared for higher approval

or group consensus. Representatives of all departments are gathered for such kind of meeting.

Problem-solving meeting:

These meetings as evident from the name, at Dawn they are used solve the problems generated from

previous meetings. The steps involved include:

The major problem is presented

Participants suggest solutions, discuss and evaluate

Participants arrive at decision for further action

Methods of solving problems in meetings:

At Dawn the following approaches are used to solve problems in meetings.

Intuition---------------rapid insight to the problem

Rationalization-----------justification of the solution over a certain period of time

Reflective thinking--------------logical progression to arrive at particular answer

Background analysis

Discover of solution

Evaluation of solution

Implementation of solution

Arranging facilities:

The meeting room and its furnishings will contribute significantly to an effective meeting. When

facilities are proper, they go unnoticed, when they are inadequate or too elaborate, they can detract

from the meeting.




42

On-side meeting rooms are usually convenient and low cost. This makes them attractive

considerations. However, being convenient for participants also makes them convenient for

interruptions. Occasionally, an on-site room will not be the right size for a particular meeting. Be

willing to look elsewhere for a proper meeting place.

The need for participants to be physically comfortable has not be overlooked. If a meeting is to last

over an hour, chairs have cushions. Also heating/cooling, lighting and ventilation have been adequate

for the size of he group and activities planned.

At Dawn when setting up the room be guided by the communications needs for the type of meeting

they plan to hold. As a rule of thumb, they want those talking with each other to maintain eye

contact. Therefore, information meetings have participants facing the front of the room, while

decision-making meetings have participants facing each other. A type of report, called minutes, is

prepared after a meeting

Employees/personnel in various sections:

Dawn has a formal human resource department in its head office Karachi. Therefore all recruitment

and selection related decisions are done by Director Human Resource himself at Dawn Karachi

office. No formal system of selection of applicants is performed at the Lahore centre, if someone is

to be employed at the Lahore centre, for that purpose interviews are conducted here. After all the due

processes, all documents and interview reports are sent to the Karachi head office .There at Karachi

,the H R department carries out necessary checks, if satisfied they will confirm that employee .

An appointment letter regarding the job designation and job number are issued from the head office

and the that very person is asked to report to the respective department. At the other regional offices,

it’s the duty of manager Marketing and planning to co-ordinate with all the employees and sorts out

any problems arising, and carries out the necessary tasks relating to the day to day activities and

information flow. It is also in the domain of manager Marketing and planning to co-ordinate with

head office




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Strength of Dawn Media Group:

Lahore Office

Sr. No. Name Designation

1 Mr. Kshif Saeed Senior General Manager

2 Mrs. Rabeea Salman Manager Marketing and Planning

3 Miss. Saba Assistant Manager Marketin and

Planning

4 Mr. Imran Raza Senior Manager Marketing

(Supplements &Special Events)

5 Mr. Bilal G. Malik Assistant Manager Special Events

6 Miss. Saira Assistant Manager Supplements

7 Mr. Kashif Ahmad Senior Manager Advertising

8 Mr. Adnan Saqib Manager Advertising

9 Mr. Sufiyan Manager Advertising

10 Mr. Khurram Manager Advertising

11 Mr. Umair Wyne Senior General Manager Circulation

12 Mr. Khawar Naveed Senior General Manager Production

13 Mr. Kazim Mustafa Senior Manager Accounts

14 Mr. Saleem Khan Manager MIS

Process of selecting “Right Personnel” at “Right Place”:

The Director HR of Dawn Media Group is responsible for selecting the employees for the

organization. He uses several methods to choose the right personnel. The methods are mentioned and

described below.




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Through Advertisements:

Whenever there is a vacancy at Dawn, advertisement is published in newspaper, and candidates are

interviewed by a panel consist of Hameed Haroon (CEO), Mr. .Asif Raza (Director HR) and some

other senior managers of the relevant department of Dawn . Than eligible candidate is selected and

appointed for Dawn.

Through Reference:

This is a method which is widely practiced at Dawn while selecting an employee.

If any employee or Dawn related person refer a candidate, he is selected after interviews.

Head hunting:

The Manager Marketing and Planning of Dawn explained that sometimes they use this technique to

hire personnel who are already working in a prestigious firm or advertising agency. Director HR

offers that person an attractive pay package for which he joins Dawn. Dawn enjoys that person’s

experience of particular area of advertising, production and marketing.

Commercial employment agencies:

Director HR contacts these agencies who are basically working to maintain a database of all the

eligible people of the field of Marketing, advertising and in the reporting in need of appropriate jobs.

A meeting is arranged between him and eligible candidate for a particular post that’s how the

selection can take place.

Recruitment and selection:

Dawn selects the employees who are qualified but there is no compulsion of degree from any

particular institute.

Recruitment source in Dawn is employee promotion and cross functional transfer and the methods

described below.

Base for selection is skill, experience, interview and sound reference




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Salary administration:

The promotion of the employees occurs when an employee is moved from one job to another that is

higher is pay, responsibility and organizational level.

Salary Administration and Planning:

Each management position in Dawn is evaluated in terms of the scope of responsibility, degree of

skill, education and experience required for its proper performance through a job evaluation system.

Salaries are regularly reviewed and increases are awarded on the basis of consistently high

performance. Accounts department looks after the matters relating to salary and other fringe benefits.

Salary:

Salaries are paid to the

employees on the first week

of the month. Salaries are

sent to the accounts of

employees as well as paid in

cash. At the same time as the

monthly salary is deposited

into the employee’s account or paid in cash, he/she receives a salary slip detailing their salary and

allowances in addition to loans. Salaries related affairs are the responsibility of Mr. Kazim Mustafa,

accounts officer at Dawn. Any questions or claims relating to salary payments should be directed to

the accountant in the accounts department.

Work Hours & Holidays:

The normal working hours at the head office and regional offices are 9. am to 5 pm. From Monday to

Thursday with one hour lunch break from 1 to 2 and on Friday lunch + prayer break from 1pm to

3.15 pm. Sunday is the only holiday.

There is also a night shift , employees working in the production department , editorial section

employees, a manager coordination are usually working in the nights because the nature of their

work is of such type. There are no fix working hours of these employees, as they have to finish their

work as early as possible keeping in view the distribution factors of the newspaper. Sometimes they

are done with their work on time and sometimes working the whole night due ro delay of the

finalization of the news.




46

Progress Report and Performance Appraisal:

This appraisal is kept confidential and is the task of the departmental heads who perform this

activity quite informally and present the result to the chief executive and Director HR on demand.

It has the following objectives:

To conduct a systematic assessment of the performance and potential of each employee

working in advertising, marketing and production, the accounts and the humane resource

department itself.

To support the development of each employee’s abilities and potential

To formally agree objectives for the coming period(usually one year)

To provide reference information for use in promotion. Development and salary planning.

Employee Benefits:

It is the duty of the Director HR to look after the employee benefits schemes and other relating

fringe benefits. Dawn recognizes there is a direct correlation between an employee’s well being, and

his/her work performance. The Director HR himself along with the departmental heads and

specifically the business development section comes up with attractive schemes for employees.

There are many ways to determine the benefits due to be given to the employees. They are adopted

depending upon the situation. The information provided below covers comprehensively all aspects of

Dawn employee benefit scheme.

Leave Benefits:

At Dawn employees enjoy various leave benefits along with other fringe benefits. Different leave

benefits are given below

Sick Leave/Medical Leave:

Permanent employees or employees on probation (departmental heads to executive level

employees) are entitled to 15 calendar days sick leaves. Unused sick leaves are cumulative up to a

maximum of 30 working days.

Annual Holiday Leave:




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Permanent employees(departmental heads to executive level employees of every departmental ) who

have at least one year of continuous service with the Dawn, are entitled to annual holiday leave of 15

working days in a calendar year.

Unused holiday may be carried over to the following year subject to approval manager of the

respective department and can be used during the preceding year but if not consumed , they are

converted to working days.

Emergency/Casual Leave:

Permanent employees or employees on probation are entitled to emergency/casual leaves of up to

105 working days in a calendar year. In case of natural or personal emergency. Unused casual leave

is utilized at the end of the year.

Maternity Leave:

Women who are permanent employees are entitled to avail paid maternity leave.

Car /Motorcycle Loan:

Criteria

Dawn has funds available for such loan

Confirmed employment with Dawn

Merit with other applicants

Driving

Employee Recognition

Performance bonus at the end of year.

Haj benefit: 4 year services

Marriage gift: cash

Staff Transfers:

Actual cost of transfer like family and truck load

Transfer allowance on time in cash during transfer




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Pension Funds/ Provident Funds:

Dawn is giving pension and provident funds to its employees. It has also insured every of his

employee at different insurance companies. And Dawn pays the premium. And at the time of

retirement all the money of insurance is given to the employee.

Social/ Recreational Activities:

Dawn encourages employees by

Social functions

Excursion trips

Different meetings are held in the recreational destinations of the globe to give its employees a sort

relaxation and recreation along with routine work. Dawn’s recent meetings were held in Malaysia

and Bangkok

Hospitalization:

Dawn also provides its employees the hospital and other medical charges. To get these benefits

employees are required to attach eligibility sheet & get benefit.

Employment at Dawn:

Probation Period & Confirmation:

All permanent employees undergo a standard six month probationary period from the

commencement of their employment. This gives the company an opportunity to closely monitor the

new recruit’s performance and adaptability. It gives new employee an opportunity to experience

working at Dawn. At the end of the six months Departmental head with suggestion of the Director

HR will decide to confirm employment or extend the probationary period of the new recruit, or cease

the employment relationship. During the probationary period Director HR can terminate

employment.

Confirmation:

In Dawn upon confirmation employee will be entitled to company benefits and will become a

member. And he will have to:

Not engage with other business without express consent of Dawn.

Abide by the rules & regulation of Dawn

Fulfill his duties of Dawn in Pakistan from time to time




49

Comments on Job Satisfaction:

Job satisfaction is an employee’s general attitude towards the job. The organizational rewards system

often has a significant impact on the level of employee job satisfaction. In addition to their direct

impact, the manner in which extrinsic rewards are dispersed can affect the intrinsic rewards (and

satisfaction) of recipients.

For every organization, the satisfaction of its personnel carries maximum importance and Dawn is no

exception. It has been observed during the activity of SWOT that the employees are highly satisfied

with their work. Its all because of the high pay scales and the other fringe benefits being provided an

activity was performed in the form of discussion with employees of the various departments to

check their satisfaction level and we found them highly satisfied. There are set rules and regulations

and the employees have to follow those. No one go out of the way to perform any tasks which are

not in accordance with policies of the Dawn

MANAGERIAL POLICIES OF Dawn:

To grow the size of organization, develop better business practices and build up greater

resources.

To participate actively and consistently in Pakistan economic development.

To build up better operating philosophies.

To build better commercial outlook for operating successfully in this comparative

environment.

To maintain the pleasant working environment.

To always maintain exclusive service standards.

To promote professional cooperation.

To motivate the employees by making them feel that Dawn cares about them.

To create feeling of cooperation so that all employees are satisfied.




50

General Rules of Conduct:

Legality:

Dawn concepts comply with the laws and regulation of

the Country in which they conduct their business, also

with the present Code and finally with the internal

policies and procedures, applying them with the

utmost equity and fairness.

Integrity:

With regards to the conduct vis à vis third parties, the Recipients shall act with fairness and

transparency avoiding misleading and unfaithful information.

Loyalty:

The relations with all other parties, shall fulfill the utmost loyalty, meaning to be faithful to promises

and covenants, to act with responsibility, to preserve and to enhance the value of the Company's

asset and to act in good faith in every activity and decision.

Transparency

Company's internal relations and relations with other parties shall be based on honesty, correctness

and completeness.

Respect of Human Dignity:

The Recipients shall respect human fundamental rights also protecting moral integrity and

guaranteeing equal opportunities. In the conduct of internal relationships, discriminatory behaviors

based on political opinion, labor union opinion, religion, race, nationality, age, sex, sexual attitude,

health status and, more in general, other intimate character, are not allowed.

Confidentiality:

The Recipients guarantee that the acquired information is kept confidential.

The Recipients shall disclose information and Company's data exclusively in the performance of

their duties and, in any case, shall not disclose sensitive information without the Company's

authorization.




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Ethical Principles In The Relations With Personnel:

Recruitment:

The Recipients promote respect of equal and fair opportunities in selecting and recruiting personnel

whose profiles reflect the needs and expectations of the Company. In selecting and recruiting

personnel no form of favor, nepotism, and patronage system shall be accepted.

Formalization of Employment Relation:

Hiring is formalized with regular employment contracts refusing any form of "irregular" work. The

Recipients shall favor the utmost cooperation and transparency with the new employed so that he or

she could have clear awareness of their office.

Management And Exploitation of Personnel:

The Company refuses any form of discrimination against its employees, favoring - in respect to its

personnel - decisional processes and evaluations grounded on objective criteria jointly accepted.

Security, Protection And Healthcare of Working Conditions:

The Company favors working conditions protecting psychophysics integrity of personnel by

providing working premises fully compliant with applicable laws on comfortable working

conditions.




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PROFESSIONAL GROWTH:

The Company promotes professional growth of employees through opportune training instrument.

Ethical Principles With Regards To Third Parties

CONDUCT VIS À VIS CLIENTS:

The Recipients promote the utmost fairness and impartiality and refuse any sort of discrimination vis

à vis their clients. The Recipients provide Clients with messages, communications and transparent

contracts avoiding complicated formula and unfair practice. The Recipients provide Clients with the

utmost courtesy and availability in managing their commercial activity. The Recipients promote the

improvement of quality of their products in the Company's qualitative processes.

No form of gift or benefit or utility whatsoever is allowed - not even in Countries where giving

valuable gifts is customary - towards Clients and /or potential Clients, which could be interpreted as

beyond usual commercial and curtsey practices or in any case aimed at acquiring benefits in

conducting activities in favour of the Company. No form of gift or benefit or utility whatsoever is

allowed - not even in Countries where giving valuable gifts is customary - towards public officials,

certified accountants, auditors, members or representative bodies and relatives, with the purpose of

influence their judgment independency and induce someone to receive some benefit.

CONDUCT VIS À VIS SERVICES PROVIDERS:

Procedures to select among providers are grounded on loyalty, transparency and cooperation

principles. Selection of providers is based on objective and impartial criteria as far as quality,

innovation, cost, additional services/products are concerned. No form of gift or benefit or utility

whatsoever is allowed to Recipients unless directly coming from normal courtesy relations and of

little value. Should the Recipients receive proposal of benefit from any provider, they shall

immediately suspend the relationship and inform the executive managers.

CONDUCT VIS À VIS PUBLIC ADMINISTRATION BODIES AND INSTITUTIONS:

In the relations with Public Administration and Public Institutions, the Recipients promote loyal and

correct relations refusing any form of promise and offer of goods or payments so as receive

advantages. Should the Recipients receive proposal of benefit from any officer, they shall

immediately suspend the relationship and inform the executive managers.




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Respect of Ethical Principles And Sanctions And Disciplinary System:

Employed Personnel:

The employed personnel to comply with the provisions of the Code, which integrates and underline

the general obligation to be loyal, faithful and correct in the execution of the employment

agreement. Any violation of the present Code is a breach of the obligation arising out of the

employment agreement, with all the consequences provider for by the law.

Third Parties:

Compliance by third parties with the present Code is part of the obligation to be diligent and in good

faith in the conduct of negotiations with the Company. Any violation of the present Code could be

considered, according to its relevance, cause of dismissal or cause of resolution of the employment

relationship.

Leadership Styles:

Employee-centered Leadership:

Employee-centered Leadership style which believes in relationship building with the Clients is

present all over Dawn. Employees are given freedom in the performance of their work and are kept

towards their target. Authority is delegated and an open door policy is being adopted which means

that all kinds of suggestions are appreciated as long as they are realistic. Democratic style is used and

employees are given work freedom.




54

Objective Setting:

MBO / Management by objectives approach has been adopted to define and set the objectives of

each and every individual in the office down to the lowest level in Dawn hierarchy. General

objectives are given to managers who in turn distribute the specific objectives to all workers working

in their departments after having discussions with them. The entire atmosphere revolves around the

Clients and the tasks needed to fulfill their needs.

While assigning objectives, the fact is ensured that these objectives are in line with the company

policy and are in harmony with the briefs generated from the particular Client.

Division of Labor:

In Dawn, there are two types of employees hired

(i) Permanent Workers

(ii) Temporary Workers

Temporary workers are employed for about 6 months such employees are employed to serve specific

new Client’s requirements and their employment depends on their performance related to the

respective Client they are made to interact with. Sometimes it happens that a very sharp and

intelligent worker is employed among temporary workers, so he is preferred over those permanent

workers who have been made permanent only on the grounds of time spent in the organization.

Departmentalization:

Organizations have tasks that need to be performed. These tasks are combined into activities. People

who do similar activities are combined together so that they can be administrated more appropriately.

This combination is called departmentalization.

Departmentalization at Dawn is on the basis of services and functions performed to provide these

services to private and Public sector Clients.

Administrative Styles:

Various management styles can be employed dependent on the culture of the business, the nature of

the task, the nature of the workforce and the personality and skills of the leaders. We can say than

DAWN follows Permissive Democrat style in which decisions are made in a participative manner

and subordinates are given latitude in carrying out their work.




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ADMINISTRATIVE / MANAGEMENT STYLE

Management in all business areas and organizational activities are the acts of getting people together

to accomplish desired goals and objectives efficiently and effectively. Management comprises

Planning

Organizing

Staffing

Leading or directing

Controlling

An organization (a group of one or more people or entities) or effort for the purpose of

accomplishing a goal. Resourcing encompasses the deployment and manipulation of human

resources, financial resources, technological resources, and natural resources.

Because organizations can be viewed as systems, management can also be defined as human action,

including design, to facilitate the production of useful outcomes from a system. This view opens the

opportunity to 'manage' oneself, a pre-requisite to attempting to manage others.

Management can also refer to the person or people who perform the act(s) of management.

Democratic / Participative Decision Making and Management Style

The democratic leadership style is also called the participative style as it encourages employees to be

a part of the decision making. The democratic manager keeps his or her employees informed about

everything that affects their work and shares decision making and problem solving responsibilities.

This style requires the leader to be a coach who has the final say, but gathers information from staff

members before making a decision.

Democratic leadership can produce high quality and high quantity work for long periods of time.

Many employees like the trust they receive and respond with cooperation, team spirit, and high

morale. Typically the democratic leader:




56

Benfits of Participative style of Management:

--Develops plans to help employees evaluate their own performance

--Allows employees to establish goals

--Encourages employees to grow on the job and be promoted

--Recognizes and encourages achievement.

Like the other styles, the democratic style is not always appropriate. It is most successful

when used with highly skilled or experienced employees or when implementing operational

changes or resolving individual or group problems.

The democratic leadership style is most effective when:

--The leader wants to keep employees informed about matters that affect them.

--The leader wants employees to share in decision-making and problem-solving duties.

--The leader wants to provide opportunities for employees to develop a high sense of personal

growth and job satisfaction.

--There is a large or complex problem that requires lots of input to solve.

--Changes must be made or problems solved that affect employees or groups of employees.

--You want to encourage team building and participation.

Democratic leadership should not be used when:

--There is not enough time to get everyone’s input.

--It’s easier and more cost-effective for the manager to make the decision.

--The business can’t afford mistakes.

--The manager feels threatened by this type of leadership.

--Employee safety is a critical concern.




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Impact of Participative Style

Benefits on team work:

One of the main benefits of participative leadership is that the process allows for the development of

additional leaders who can serve the organization at a later date. Because leaders who favor this style

encourage active involvement on the part of everyone on the team, people often are able to express

their creativity and demonstrate abilities and talents that would not be made apparent otherwise. The

discovery of these hidden assets help to benefit the work of the current team, but also alerts the

organization to people within the team who should be provided with opportunities to further develop

some skill or ability for future use.

Participative leadership also expands the range of possibilities for the team. When leadership

styles that essentially leave all the direction and decision making in the hands of one individual, it is

much more difficult to see a given approach from several different angles. When the leadership style

encourages others to be involved in the decision making process, a given course of action can be

approached from a variety of perceptions. This can often point out strengths or weaknesses to the

approach that would have gone unobserved and thus unresolved without this type of

participatory brainstorming and decision making.

One potential disadvantage of participate leadership is the time factor. This leadership style does

often involve the need for more time before action is taken. This is only natural, since the very nature

of participative leadership means allowing input from every member of the team. However, the extra

time necessary for this process often leads to decisions that ultimately benefit everyone to a greater

degree than faster decisions that are more limited in scope.




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Production:

Production at Dawn refers to two parts:

Pre-Press

press

Pre Press:

Pre press refers to all the

preparations before printing.

This includes:

Scanning:

The news material and

pictures etc are scanned and

uploaded to the computer

Graphics:

Relates to the ads, pictures

etc




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Page making:

Placement of the news, editorials, advertisements and pictures on the pages.

Imposition:

Refers to division of material on the pages as per their print. For example page 2 & 11 are printed on

a single tier, so they are arranged in this way and this process is called imposition.

CTP (Computer to Plate):

The conversion of the pages as

planned on the computer on to

aluminum sheets which are then

sent to press for printing.

All the pre-press work is done

mostly in Karachi (head office)

except for the CTP process

which is done in Lahore.

The material to be printed is

sent to Lahore through satellite

transmission to the

Communication Department.

The communication department

checks ad placements and news

placements and then forwards it

to the Production department. A

“Night Checker” from

marketing department verifies

the ads again. In the Production

Department in Lahore the CTP

process is completed after

which the aluminum plates are

sent to the press.

The aluminum sheets used are disposable and used only once.




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Software Used:

In the pre press process the software

used are:

Photoshop

Quark express

Coral

etc

Press:

Press refers to the printing of

the newspaper.

Human Resource in Production

In Lahore only press is more active in the

production department. The department has

a team of some 15 members which include:

Assistant Manager Press

Machine Manager

Senior Manager Machine

Junior Machine Manager

Printing Assistant

Junior Press Assistant

Trainees

Mechanical Consultants

Electrical Consultants

These are headed by the Assistant

Manager Production Coordinator. At

night the press team is headed by the

Production Coordinator, who

coordinates with all the departments

such as advertisement, editorial,

communication etc.




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Production Planning:

Production planning refers to how efficiently you produce your product & affects the cost and

quality of what you produce. An operations plan can make all the difference in your production.

At Dawn production planning is

very significant because

newspapers are perishable

goods. Time management is very

critical In this regard. Production

Planning is related to three parts:

Productivity

Quality

Time lines

All these are taken care at from pre press to the press.

Material in Production:

Material used for Dawn newspaper production is divided into two parts

Paper

Ink

Print Machinery

Spare parts

Dawn imports all the material.

Ink is imported from Belgium.

Paper is imported from

Russia.

The bulk buying of the material is

done by the head office and then the

required material is sent to the local

stations as per their requirements.




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Print Machinery:

The print machine used by Dawn is a web offset machine, in which paper rolls are used for

printing.

The machine is Harris V-15D

It’s a large sized machine, consisting of 10 units

It’s a high speed machine with a speed of 35000 runs per hour

Spare Parts:

There are 3 types of machinery spare parts for Dawn:

Easily Available: the spare parts that are easily available in Pakistan

Imported: the material that is not available in Pakistan and is only imported

Re-engineered: the material that is very expensive to import and therefore the mechanical

consultant gets the material re-engineered and built in the local market. This saves cost and

gives the best alternative to the imported spare part.




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Storage:

The particular level of

inventory is maintained for

the print material. There

are two types of stores that

control the inventory:

Main Store:

It is used for the storage of

all the imported materials

received from the head

office.

Sub Store:

Some inventory is

maintained at the press for

emergency purposes. A

small sub store therefore,

is maintained at the press.

Maintenance of Machines:

All machinery requires proper maintenance. For

Dawn its utmost important to have the press

running in a perfect condition. For this the

production department makes sure that the machine

is given proper care and maintained timely.

The routine maintenance of the press at dawn

includes daily, weekly, monthly and 6-monthly

schedules. The production coordinator makes sure

that these schedules are strictly followed. The

Electrical and Mechanical Consultants over-head

these maintenance tasks.




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Production Report:

A production report is sent to the GM

every day which refers to:

Number of hours the machine runs

Total runs of the machine

Total material consumed

Wastage percentage of the material

Working hours of the workers

Number of newspaper printed

Delays(if any), their cause and effect

Similarly a production report is generated monthly and then annually.

Bottlenecks:

Production is the most significant department in any organization. At Dawn Newspaper, it is

particularly critical because timely production is very critical. Any bottlenecks in the production may

lead to serious damages not only financially but also to the image and goodwill of the company.

Dawn makes sure to avoid any such problems.

Delays Can Be At Four Ends:

Editorial

The biggest tailback is delay in the news. Sometimes the editorial staff has to wait for special news

that causes the delay in dispatching the soft copy of the newspaper to the stations.

Advertising Agency

Sometimes the delay in newspaper may be due to advertising agencies. If the advertisement required

to print is not received in time, the newspaper may get delayed.

Intermediary Departments

The newspaper reaches the communication department in Lahore has to be very vigilant in this

regard. They have to send the paper to the press as soon as they receive the soft copy.

Technical breakdown:

The press comprises of a huge printing machine, with various parts. At times some of the part may

get a problem. Such small technical problems are handles immediately under the consultation of the

mechanical consultant.




65

Company Marketing Mix:

Neil.H Bordon gave this concept in 1960’s. Marketing mix is defined as "The set of controllable

tactical marketing tools - product / services, price, place and promotion - that the firm blends to

produce the response it wants in the target market”.

The marketing mix consists of everything the firm can do to influence the demand for its product.

The many possibilities of marketing mix can be collected into four groups of variables known as the

four P's (introduced by McCarthy).

Marketing mix of Dawn is composed of 4 p's. These four p's stands for four marketing components.

Services

Price

Place

Promotion

In this part I will take

comprehensive

overview of these

four marketing components of Dawn. Dawn is a sort of multidimensional organization, along with

its core product the Dawn newspaper , magazines (Herald , Spider, Aurora,) Dawn.com ,it also

provides services to its clients ( commercial organizations and advertising agencies) like guidance ,

creative facilities ,etc.

Product/Service:

Product is anything that can be offered to a market for attention, acquisition, use or consumption that

might satisfy a want or need of the person. It includes physical objects, services, person, places,

organization and ideas.

Products contain both tangible and intangible components, predominantly tangible products are

called goods and intangible products are called the services.




66

Services are the temporary provision of a product or the performance of an activity intended to

satisfy certain needs of buyers. They can avail the services but not in general own it.

In our economy many organizations provide services like schools, hospitals, banks, transportation,

hotel services etc.

Dawn is a product oriented organization .But it provides its clients with different services too.

Dawn Newspaper:

The DAWN newspaper - is the flagship

publication of the PHPL. Dawn is Pakistan's

oldest, and most widely-read English-language

newspaper. It is published from Karachi, the

largest business hub of the country, Lahore,

the second largest and the most fast

developing business sector of Pakistan, and

Islamabad, the capital of the nation. It also has representatives abroad. Throughout Pakistan, the

DAWN is the most widely circulated English language newspaper of Pakistan, enjoying a nation-

wide influence.

It has a week-day circulation of over 138,000 and a total readership base in excess of 759,000. Read

every morning by policy and decision-makers in the public and private sectors, at federal and

provincial government level and by the majority of Pakistan's English reading newspaper, the

newspaper from its inception, DAWN has been at the forefront of the many events that constitute

Pakistan's history. For almost half a century, DAWN with its unwavering commitment, has created

professional standards and built institutions necessary to the growth of a free national press and






67

therefore has emerged as the most authoritative newspaper respected for its uncompromising,

accuracy and impartial track record.

Regular DAWN

The Regular Has Two Main Tiers:

National Paper

Front Page:

Masthead: DAWN logo in the centre

with an ad on each side. Above the logo

the caption “FOUNDED BY QUAID-I-

AZAM MOHAMMAD ALI JINNAH” is

written. Below the logo, the dawn

website, date, volume number, date and

price of the paper is written.

News Heads: related to the latest

happenings (mostly within the country)

and some significant headlines from

international perspective

Inside: gives the overview of that date’s paper

National:

Page 2 onwards

National News covering the whole of the country (Page 2-5)

continued on Page 9

Opinion:

Page 6 has the masthead of “Letters to the Editor”

Stories from writers giving their opinion on particular issues




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“Friday Feature” covers opinions about Islamic issues

Editorial:

Page 7

articles from writers/journalists/political analysts from Pakistan & all over the world

section named “Other Voices” which covers articles from other newspapers

Miscellaneous:

Mostly has notices and ads

International:

Covers International news

World in Focus:

Articles/stories/opinions about the current issues around the globe

Back Page:

Masthead: smaller logo of DAWN, city and date. Ads on both side of the masthead

General news

Encounter:

On Sundays only

Education:

On Sundays only

Articles related to education

Metropolitan:

Masthead: “METROPOLITAN” written under the dawn logo, city and date written, vertical lines

on both sides

Page 14 has:

Advertiser

Today on DAWNNEWS




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Comics & Games

Prayer timings

Call for HELP

Weather

Horoscope

Business:

A separate section head but in the same tier

Masthead: “BUSINESS” written under the dawn logo, ads on both sides

Page 17 & 18

Covers news related to finance, stock and commodities

Stock exchange rates and currency exchange rates given

Sports:

A separate section head but in the same tier

Page 19 and 20

Sports related news

DAWN In-paper Magazines

Books & Authors

IMAGES on SUNDAY

YOUNG WORLD

AD BUZZZ

REAL ESTATE

ECONOMICS & BUSINESS REVIEW




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BOOKS & AUTHORS

Issue Date:

Issued on Sundays

Cover Page:

No separate cover page, story start from the first page

Dawn logo above a vertical masthead of “books & authors” written in white on a green

background

A horizontal inside on the bottom of the page

Content & Layout:

provides book reviews of various books by national & international authors

colored pictures of books’ front pages and/or other images related to the books content

Major content:

Books reviews on:

Culture

History

Media

Column

Self-Help

Literature

“Literary Buzz” & “ink paper think” are two sections where articles related to literary stuff are

printed.

Topics By amazon.com: books on a particular topic are given

LIBERTY’s TOP 10: gives weeks top 10 books at Liberty Books, Karachi

IMAGES on SUNDAY

Issue Date:

Issued on Sundays




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Cover Page:

No separate cover page, story start from the first page

Dawn logo above masthead of “images”

A horizontal inside on the top of the page

Content & Layout:

A colorful magazine which has various heads:

Youthtube

Youthtube includes:

Pick of the week

Youthquake

Workwise

Youth guide

Making choices

Etc

Magazine

The magazine section has stories written by writers. The stories are divided into various heads:

Humor

Opinion

Environment

Experience

Straight Talk

Tribute

Sports

Etc

Fashion feature

Center page of the images tier is dedicated to fashion




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Sci-tech:

Articles related to science and technology:

Internet

Cool gadgets

Byte back

Column

Technology

Comments

Gallery

Articles related to arts and culture

Photoshop

Photo of the month

Etc

Review:

Critical issues related and the point of view of various writers on them

Stories on diverse subjects of life

Common Columns:

Advice

Counter point

Off the Rack

Nature Talk

Past Present

Last Page

Twitter

In fashion

Sound check

Young World (A magazine that covers diverse topics of the youth.)

Issue Date:

Issued on Saturdays




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Cover Page:

An attractive cover page with excellent graphics

Contents:

Hi kids

Leisure

Fact file

Story

Laughter zone

Photo feature

Techno tricks

Green corner

Fit and fabulous

Books

Website review

Quotes

Story time

Art corner

Poets corner

Web world

Etc

AD BUZZZ

Issued on Sundays

classified ads on

automobiles

Living

Miscellaneous

Careers

Etc.

REAL ESTATE:

Issued on Sundays

Provides all information about Residential & Commercial Real Estate sale and purchases




74

ECONOMICS & BUSINESS REVIEW

Issued on Mondays

Contains articles and stories related to the business and economy

Contents:

Economics & Business

stock exchange rates

Currency exchange rates

Commodities comparison (of two weeks and of this year and the previous)

Agriculture & technology

Comments & Analysis:

“Letter from London” & “Letter from Mumbai” give the economic reviews of these cities from

writers residing there

Advertising with DAWN:

With the influence and the quality of its readership, the DAWN is the leading advertising medium in

Pakistan. Looking at the marketing mix available to the advertiser in Pakistan, it is indisputable that

no other medium can match the English language print media in terms of audience quality as the

language remains the business language of the country. And within the English language print media

no newspaper of publication achieves the same results as those delivered by DAWN. A claim

substantiated by the fact that DAWN is the first choice for all sector of the private sector advertising.

Among the categories offered to advertisers are the Sponsored Supplements - linking business with

business, Economic and Business Review - more often quoted than the stock exchange, Dawn

Classified - a supermarket of opportunities, The Sunday Magazine - the magazine with universal

appeal, Images - reflecting the best in entertainment, The Review - the mid-week thought provoker

and the Young World - encouraging the young to pick up the newspaper habit. These are some of the

excellent features complementing the regular newspaper in order to form the complete package.




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Herald:

Plenty of grey matter and never any grey areas, Herald is a

thought provoking and controversial current affairs monthly

news-magazine. Political flash points, business ventures,

financial volatility, environmental crisis, sports challenges,

entertainment highlights, artistic achievements... if there's a

story, it's in the HERALD. Winner of many prestigious

awards, the magazine has distinguished itself by the

accuracy of its reporting and independent viewpoint. Read

by the majority of Pakistan's English reading public,

including professionals, senior executives in commerce and

industry and academics, the HERALD also enjoys a wide

circulation abroad, particularly in the Middle East, North

America and the United Kingdom.

Spider:

Pakistan's first Internet magazine published

by the Dawn Group of Newspapers and

produced by the team of expert cyber

editors started its journey in December

1998. Since then it is providing its readers

with latest information and developments in

the field of information technology.

At the moment 35,000 copies are being

published every month and it is circulated

through out Pakistan. Besides this, limited

copies of Spider have also been sent to

USA, UK & UAE.

SPIDER keeps "geeks" updated on Web developments while at the same time encourage "newbie’s"

to delve deeper into the pleasures of the Internet and the World Wide Web. In this way SPIDER goes

beyond being a mere magazine about the Internet and becomes a magazine that reflects the interests

and lifestyles of typical Pakistani Internet users.




76

And, like their counterparts world-wide, the demographic profile of Internet users in Pakistan make

them one of the most sought after audiences from an advertiser's point of view. The majority is

highly intelligent and educated, career oriented and holding senior positions within their professions.

Earning above average incomes, their lifestyle permits them to enjoy most of life's luxuries. And the

community of Internet users in Pakistan growing at a phenomenal rate. Currently there are an

estimated 800,000 Internet users in Pakistan and their numbers are growing by an average of 10%

every month. And most of them are now reading SPIDER.

Aurora:

A new publication of PHPL, has derived its name

form the Aurora awards to promote excellence in

advertising. Aimed at advertising and marketing

industry, the Aurora readers fall into the upper and

middle management category, placed on key

managerial positions of all the MNC's and local

organisations operating in Pakistan and globally. It

is distributed through a controlled mailing list to

the local and international clients through DAWN

Distribution Network. The publication devotes

50% of its editorial to DAWN related advertising

activities and other articles aiming to provide

critical appraisal of what is being done in terms of

creativity and marketing as well as to focus on

new products developments and inside views on

how campaigns are conceived and executed.




77

Internet Edition:

Considered as the single most reliable source of

information on Pakistan, accessed every 24

hours by average 75,000 visitors living around

the world, linked with major news sites

whenever Pakistan makes the world headlines,

rated among top 5% of all web sites, DAWN -

The Internet Edition (Dawn.com) reaches the

widest possible concentration of affluent

overseas Pakistanis every day.

Statistics reveals that 88% of DAWN - the Internet Edition visitors are male, rests are females, and

28% are in the age group of 18-25 years, 47% between 25-35 years and 16% in 35-50 years. 13%

have below university level educational qualifications, 37% have university degrees, 15% are MBA

or equivalent and 35% have other post graduate studies. Professionally 19.6% are students, 14% are

related to IT industry, 18.5% are engineers, 10% are in business, and 8% are doctors.

12% of our visitors live in Pakistan, 47% in USA, 10% in UK, 12% in Canada and 10% in UAE.

Supplements:

Anything (information, write ups, views and reviews) additional to the ROP (run of paper) to

disburse the information , deemed to be necessary and reap profits in addition to the regular

revenues.

Supplements are always printed at profit.

Ratio:

At Dawn, supplements are always printed at a 50 -50 ratio

I.e.

50% would be advertising

50% would be editorial

Advertising ratio can be enhanced to a more than 50% level.




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Types:

Supplements are basically of two types.

Editorial

Advertisement

Editorial Supplements:

An editorial supplement is basically informative in nature, any information which the editor thinks

necessary to publish to keep their readers up to date. It mainly comes on special events just as the

election days, 14th of August, 23rd

March etc.

There is no ratio for editorial supplements.

Advertisement Supplements:

Advertisement supplements can be on any thing which the advertisers think necessary to publish, to

familiarize the masses about their products and services and the company profile It must carry a 50-

50% ratio to be published. Clients have got the final say in relation to the material which they want t

o be published.

Mainly topics like home décor, health, lifestyles and current industry analysis etc are covered.

Themes:

Supplements can be on any theme , which fulfils a 50-50 ratio. Varying range of themes like

industrial analysis, commercial activities , anniversaries and national days etc are covered.

Size:

Supplements are the size of a regular newspaper. Minimun number of pages are two and maximum

can be any number depending on the nature of the material which the advertisers want to be on the

pages and extent of the promotional material.

Opinion:

Supplements are of a great utility to both the newspaper and the advertisers. It gives the newspaper

an opportunity to reap additional profits in excess of their regular revenues , at the same time

providing the advertisers wit an opportunity to publicize their activities ,their company portfolios and

additional information which can come on the regular pages.




79

Events:

Dawn Media Group organizes different events during the year. These events are aimed at providing

the masses with valuable information, recreation and a sort of get together. Dawn earns a lot revenue

from these events in the form money obtained by selling these events to the MNCs, corporate entities

and services providing institutes. Dawn is the pioneering group in this respect. Dawn’s events have

been of great service and value to the community. They serve the different sections of community in

a valuable way, for instance Dawn Education Expo provides students an opportunity to get to know

about the international educational institutes and the current trends in the education field. In the same

way Dawn All About Lifestyle Expo gathers all walks of people under one umbrella and introduces

them with new trends of the ever changing lifestyle.

Dawn organizes a variety of events .A list of such events is given below which will give you a better

idea in what fields Dawn is serving the society by making valuable contribution in form of these

events.






Karachi under the Raj: 1843 – 1947 - Jewel in the Crown (Raj Library Books compiled and

published by DAWN are for sale at the DAWN offices in Lahore, Karachi & Islamabad only)


International Travel and Tourism show

Dawn Property Investment Show.

Dawn Life Style:

It’s an HPCE – High Profile Consumer Event

organized by Dawn. It was actually organized

in Karachi for the very first time in 2001, then

in 2002 it was organized at all the stations (i.e.

Karachi, Lahore, Islamabad). Event is usually

organized in November or December due to

good weather conditions. This family-only

event is organized mostly on weekends.




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Lifestyles has become a definitive and much awaited branding event for all leading companies –

multinational and national – who consider the event a unique opportunity to come face to face with

their customers on a platform that enables them to showcase their products live.

In June 2007, nearly 300,000 affluent and discerning consumers attended the Karachi event, over a

three-day period. In spring 2008, over a combined seven-day period, 780,000 equally affluent and

discerning consumers attended All About Lifestyles in Islamabad, Karachi and Lahore.

The basic purpose of this event is to provide a platform to organizations (FMCG mostly) for their

Brand Activation or Brand Awareness and good will. There are 120 stalls on average organized by

different companies both of National and International Prominent events include Dog show, Face

Painting, stalls of companies and many other Fun activities.

Education Expo:

Dawn Education Expo is a unique higher

education platform, specially conceived to

facilitate the enrolment of Pakistani students in

universities and institutes of higher learning. It

also recommend reading in the finest schools and

colleges throughout Pakistan, and it is from this

select body of schools that DAWN EDUCATION

EXPO draws its maximum student participation,

thereby ensuring exceptional quality. While on the

other hand, event provides opportunity to national

and International Universities and Institutions to be in direct contact with their potential students.

The event is organized at all the stations. There are more than 80 stalls maintained by these

Institutions or representatives of these Institutions. Dawn is in direct contact with British Council and

credible & accredited Universities to make sure the authenticity of the event.

Stalls are organized by Universities and Institutions that offer the following: Architecture, Business,

Banking, Computer Sciences, Communications, Finance, Media, Space Technology, Hotel

Management, Sciences, Fashion Design, Fine Arts, Economics, Chartered Accountancy, Information

Technology, Engineering, Law, Medicine, Textile Design etc.




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Wedding Extravaganza:

First held in November 2005, the DAWN Wedding

Extravaganza is the annual exclusive gathering of

the finest fashion designers, florists, honeymoon

package providers, jewelers, photographers, salons,

trousseau merchants and wedding planners. The

event is designed as a one-stop shop solution to all

the needs of planning and managing a wedding and

is a great marketing opportunity for anyone

involved in the wedding industry by providing

access to a variety of consumers.

Spelling Bee:

Spelling bees organized worldwide are a common phenomenon at both regional and national levels

in various countries. A Spelling Bee is essentially a spelling competition amongst school children

and is organized at school level. Winners then participate in a Regional/ National inter-school

spelling contest.

As part of DAWN in Education Program, DAWN conducted the first ever National Spelling

Championship in Pakistan in Jan-Feb 2005. The school participation in this event has been ever

increasing, starting out with only 220 schools in the 1st Spelling Bee, coming from the three main

metros; the number has augmented to 650 schools for the 5th DAWN Spelling Bee to be held in

January - February 2009. This expansion can primarily be attributed to the diversity of the students

that are invited from private and public schools and various geographical regions. Over time each

region has gathered its own set of outstations; schools from 16 cities other cities than the twin of

Islamabad & Rawalpindi, 18 cities other than Lahore city and 14 cities other than Karachi city will

participate in the 5th DAWN in Education Spelling Bee. On average more than 700 schools are

invited to participate in this event.




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The DAWN in Education Spelling Bee aims to expand children's horizons beyond the classroom and

enhance their process of learning. The contest is designed to help students improve in their spellings,

learn to handle stage pressure, increase their vocabulary, enhance their reading skills and reading

habits, learn new concepts and develop the correct usage of the English language.

FUELLING PAKISTAN

In 2007, FUELLING

PAKISTAN attracted worldwide

representation from over 80

companies based in Argentina,

Austria the Czech Republic,

France, Germany, India, Italy,

New Zealand, Pakistan

Switzerland, Turkey, the United

Arab Emirates, the United

Kingdom and the United States.

In 2007, FUELLING PAKISTAN was a resounding success for both Pakistani and foreign

entrepreneurs and investors, who were given the unique opportunity to network with each other and

begin a process of collaboration.

Pakistan will remain the BIG commercial opportunity for companies involved in the processing,

development and marketing of CNG and LPG and FUELLING PAKISTAN will continue to remain

the most effective way of gaining entry into this growing market.

FUELLING PAKISTAN attracts top level participation from government and public sector

representatives, as well as from CEOs, COOs, CFOs and CMOs from leading multinational and

national oil and gas companies operating in Pakistan and internationally.

DAWN has a proven track record of organizing exhibitions and conferences that deliver on their

objective of bringing together the key influencers and stakeholders from specific industries and

providing them with an enabling platform conducive to business and networking. FUELLING

PAKISTAN will be no exception.




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DAWN Property Investment Show:

Dawn property investment show is Pakistan’s leading

exhibition on national and international property

development projects. In the last three exhibitions, the

DAWN PROPERTY INVESTMENT SHOW has

attracted the exhibitors from all over the Pakistan as well

as the country like Malaysia and UAE.

Given the overwhelming response to the DAWN

PROPERTY INVESTMENT SHOW in the past, the top

level investors (institutions and individuals), buyers,

property developers, businessmen, entrepreneurs and high net worth investors are expected to attend

the DAWN PROPERTY INVESTMENT SHOW

Dawn has proven track record of organizing exhibitions and conferences that deliver on their

objective of bringing together the key influencers and stakeholders from specific industry and

providing them with a platform conducive to business and networking.

Exhibition at the DAWN PROPERTY INVESTMENT SHOW gives real estate developers and

investors the unique opportunity to network with each other and interact with an exclusive target

audience comprising high net worth investors as well as key decision makers from the real estate

sector.

As the real estate market starts to boom again, Pakistan will remain the big commercial and

investment opportunity for real estate developers and the Dawn property Investment Show will

continue to remain the most effective way of gaining entry into this growing market.

DAWN Anti- Terrorism and

Disaster Management Expo:

Despite increased security measures, the

current law and order situation remains

grim and uncertain, with a significant

increase in the number of burglaries,

break-ins and acts of terrorism.

As a result, security is of utmost




84

importance for organizations. Keeping this in mind, DAWN is organizing the Anti-Terrorism and

Disaster Management Expo & Conference.

This exhibition / conference will be the first of its kind in Pakistan, and will bring together a wide

range of exhibitors and who will showcase the latest and most effective anti-terror, security products

and solutions as well as technological innovations that can play a pivotal role in improving security

and combating terrorism.

By being an exhibitor at the Anti-Terrorism and Disaster Management Expo you will have the

chance to showcase your portfolio of services and products to senior decision makers from the

police, intelligence services, armed forces, transportation services, border control, civil defense,

customs, and government officials.

The expo & conference will also be attended by individuals hailing from the private sector, who are

looking to improve the security of their homes

DAWN Single Country Exhibition - United Arab Emirates Exhibition:

To boost the existing trade between the two countries Dawn Newspaper is organizing an exhibition

& conference titled, UAE Single Country Exhibition in Karachi. The exhibition will aim to provide

a highly congenial atmosphere to the UAE based companies to showcase their range of products and

services to the wealthiest group of Pakistani investors, who want to invest their money in the safe

environment of business.

The exhibition will comprise of a two-day event

consisting display of products and bilateral contacts

between business associations and investment promotion

entities of the UAE. It will also aim to facilitate the

mutual exchange of knowledge in the business

environment and will provide an opportunity to the

exporting companies a venue to meet the Pakistani business community in a forum designed to

facilitate immediate trading opportunities. Dawn will invite trade associations, investment counselors

related to the UAE trade & investment sector to elaborate the benefits of bilateral trade between the

two countries.

The UAE Single Country Exhibition is the ideal platform for UAE companies to meet Pakistani

Business community under one roof to enhance their exports to Pakistan.




85

DAWN INTERNATIOAL TRAVEL AND TOURISM:

The exhibition highlights best options

available in the market related to the travel &

tourism industry. The Show is an opportunity

for National & International Companies &

Tourism Boards to promote their countries.

International Travel and Tourism shoe is the

complete event for promotion and marketing

of inbound, outbound and intra-regional

tourism. The exhibition is planned to provide a

forum of travel and tourism related companies

to popularize, adventure, Business, leisure and

the Medical tourism among the country’s

travelers.

DAWN Logistics:

The event is held to highlight the emerging

opportunities for the Logistics sector in

Pakistan. Focused at state of the art

technology and solutions for the logistics

sector and showcases emerging technologies

in the transportation sectors.

DAWN School Trips are organized

whereby students are given a detailed tour of

the press.

DAWN RELIEF Foundation - A newspaper with a conscience

DAWN RELIEF was set up in extraordinary times to cope with extraordinary circumstances that are

the October 2007 earthquake.

Dawn uses all these activities as promotional tool along with earning revenues. These events have

helped a lot in promoting the Dawn products and over the number of years subscription of Dawn and

its magazines is increasing a lot.




86

Pricing:

Pricing Strategies:

Pricing strategies are a sometimes-overlooked part of the marketing mix. They can have a large

impact on profit, so should be given the same consideration as promotion and advertising strategies.

A higher or lower price can dramatically change both gross margins and sales volume. This

indirectly affects other expenses by reducing storage costs, for example, or creating opportunities for

volume discounts with suppliers.

Other factors also determine your optimal pricing strategy. Consider the five forces that influence

other business decisions: your competitors, your suppliers, the availability of substitute products, and

your customers. Positioning how you want to be perceived by your target audience is also a

consideration. Price a premium item too low, for example, and customers will not believe the quality

is good enough. Conversely, put too high a selling price on value lines and customers will purchase

competitors' lower-price items.

Actually Dawn is catering two types of needs with a single product simultaneously

1. Consumers’ need – Providing Newspaper

2. Advertisers’ need – Providing platform to communicate their messages.

In this respect, Dawn charges something from both of its customers. Price charged by Dawn for its

Newspaper is just like a token money as it does not even cover the cost of producing the newspaper.

But being market leader among English Newspapers, Dawn charges the highest price from its

readers. Price is also decided on the basis of the perception of public about it. As Dawn became a

status symbol and major portion of its reader belong to upper class, so it costs its readers a little more

as compared to other English newspapers to maintain its position in minds.

Second price, that is actually the major income for a newspaper, is charged on the advertisements.

This price is determined on the basis of circulation of a newspaper. On country level, Dawn is

holding 1st position on a list of most widely circulated English newspapers, same is the case for

Lahore and Karachi region in isolation but in Islamabad region Dawn is at 2nd

position. So Dawn,

regarded as the most widely circulated English Newspaper, charges highest rates from advertisers in

market.

Price of newspapers for readers and of Space for Advertisers is decided by the top management of

the organization.




87

In case of Print &Media industry APNS has set general formulae to set the prices of the news papers.

Newspapers are priced depending upon the number of pages published. A minimum criteria has been

set and you cannot rice below that level but can price a higher price depending upon the

competitiveness of your newspaper and demand in the marketing in form circulation.

Dawn’s pricing along with regular price of the ROP includes the price charged for advertising in the

newspaper and I the magazines. It also includes the selling of events to the clients. Regular prices

and the tariffs for advertising are given below.

Pricing of ROP:

DAWN price daily: Rs. 15/-

DAWN price on Sundays: Rs. 22/-

Herald Cover Price: Rs. 75/-

Herald Yearly subscription: Rs. 564/- (37 % discount)

Giveaway for Subscription: Herald Pen

Annual Issue Price: Rs. 100/-

Spider Cover Price: Rs. 50

Spider Yearly Subscription: 300/- (50 % discount)

Spider Two Yearly Subscription: Rs. 550/- (55% discount)

Giveaway for Yearly Subscription: Spider Wallet

Giveaway for Two Yearly Subscriptions: Spider Satchel


Aurora Cover Price: 50/-

Aurora Yearly Subscription: 200/- 33% discount

Aurora Two Yearly Subscription: 300/- 50% discount

Giveaway for Subscription: Aurora Business Card Holder


Purple Book 2008: Rs. 450/-

DAWN promotional stalls are put up at universities and colleges.

DAWN free copies are distributed at select places.




88

Advertising Tariffs:

DAWN ADVERTISEMENT TARIFF 2009-2010

Front Page (Weekdays)

Transition Phase + Slim Width 1

Pages Acceptable size Premiums Absolute Cost Validity-

Colour Col.cm Percentage In PKR Start End

27x4 -A 150 553,500 13-Apr 30-Jun

FP (Colour) 27x4-B 175 608,850 1-Jul 30-Sept

15x8 150 553,500 13-Apr 31-Dec.

(BP Premium) 15x8 (Friday/Saturday) 90 420,660 13-Apr 30-Sep

15X4 (Friday / Saturday) 150 307,500 13-Apr 31-Dec.


Col.cm Percentage In PKR Start End

FP 15x8 150 615,000 1-Jan Mar 31,2010

15x8 (Friday/Saturday) 90 467,400 1-Oct Nil

15X4 (Friday / Saturday) 150 307,500 13-Apr 31-Dec

Page 2 & 3




Pg-2-3 54x8 (only on page 2) 60 1,416,960 13-Apr Nil

Colour 27x8 65 730,620 13-Apr 30-Sep

k-Isb condensed 36x6 (Only on page 2) 70 752,760 13-Apr June 30,2009

L-Isb condensed 18X6 65 365,310 13-Apr 15-May

Isb-K condensed 15x8 65 365,310 13-Apr 31-Dec.

15x4 65 202,950 13-Apr Nil




89

27x4 -A 65 365,310 13-Apr 30-Jun

K-Lhr Cond Pg 3 27x4-B 90 420,660 1-Jul 30-Sep

L-Khi cond Pg 3 20x3-A 90 233,700 13-Apr 30-Jun

I-Lhr Cond Pg 3 20x3-B 120 270,600 1-Jul 30-Sep

Slim Width 2



Pg-2-3 54x8 (only on page 2) 60 1,416,960 1-Oct Nil

27x8 65 730,620 1-Oct Dec. 31

15x8 65 405,900 1-Jan Mar 31,2010

15x4 65 202,950 13-Apr Nil

Page 4




Pg-4 27x8 45 642,060 13-Apr 30-Sep

Colour 36x6 45 642,060 13-Apr 30-Jun

K- Ntnl Sindh

/Bal/Qta/Hyd 18X6 45 321,030 13-Apr 15-May

L-Isb 15x8 45 321,030 13-Apr 31-Dec.

Nat’l Punjab 15x4 45 178,350 13-Apr Nil

excld LHR 27x4 -A 45 321,030 13-Apr 30-jun

27x4-B 60 354,240 1-Jul 30-Sep

Ntnl Punjab 20x3-A 60 196,800 13-Apr 30-Jun

excld LHR 20x3-B 80 221,400 1-Jul 30-Sep




90

Slim Width 2



Pg-4

27x8 45 642,060 1-Oct 31-Dec

15x8 45 356,700 1-Jan Mar 31,2010

15x4 45 178,350 13-Apr Nil

27x4 80 398,520 1-Oct. Nil

Page 5




Pg-5

continuation

National/ 15x8 15 254,610 13-Apr 31-Dec.

General 15x4 15 141,450 13-Apr Nil

Black/White 27x4 -A 35 298,890 13-Apr 30-Jun

27x4-B 50 332,100 1-Jul 30-Sep

20x3-A 50 184,500 13-Apr 30-Jun

10x4 25 102,500 13-Apr Nil

5x2 to 15x2 will be allowed till September 30, 2009 without premium

Fixed sizes are 5x2,10x2 ,15x2

Slim Width 2



15x8 15 282,900 1-Jan Mar 31,2010

15x4 15 141,450 13-Apr Nil

10x4 25 102,500 13-Apr Nil




91

Page 8




54X8 0 885,600 13-Apr Nil

Pg-8 27x8 0 442,800 13-Apr 30-Sep

content of 5 36x6 0 442,800 13-Apr 30-Sep

Black/White 18X6 0 221,400 13-Apr 15-May

15x8 0 221,400 13-Apr 31-Dec.

15x4 0 123,000 13-Apr Nil

National 27x4 -A 0 221,400 13-Apr 30-Jun

K-Punjab 27x4-B 10 243,540 1-Jul 30-Sep

L/I- NWFP, NA, 20x3-A 0 123,000 13-Apr 30-Jun

AJK, FATA 20x3-B 25 153,750 1-Jul 30-Sep

Slim Width 2



54X8 0 885,600 13-Apr Nil

Pg-8 27x8 0 442,800 1-Oct Dec. 31,09

36x6 0 442,800 1-Oct Dec. 31,09

15x8 0 246,000 1-Jan Mar 31,2010

15x4 0 123,000 13-Apr Nil

10x4 0 82,000 13-Apr Nil




92

Page 10 & 11




Pg-10-11 54X8 (only on page 11) 20 1,062,720 13-Apr Nil

Colour 36x6 20 531,360 13-Apr June 30 ,2009

27x8 20 531,360 13-Apr 30-Sep

Int'l-1& 2 18X6 20 265,680 13-Apr 15-May

15x8 20 265,680 13-Apr 31-Dec.

15x4 20 147,600 13-Apr Nil

27x4 -A 25 276,750 13-Apr 30-Jun

27x4 -B 35 298,890 1-Jul 30-Sep

20x3-A 30 159,900 13-Apr 30-Jun

20x3-B 40 172,200 1-Jul 30-Sep

10x4 (Only on page 10) 30 106,600 13-Apr Nil

Slim Width 2



Pg-10-11 54X8 (only on page 11) 20 1,062,720 13-Apr Nil

27x8 20 531,360 1-Oct Dec. 31,09

15x8 20 295,200 1-Jan Mar .31,2010

15x4 20 147,600 13-Apr Nil

10x4 (Only on page 10) 30 106,600 13-Apr Nil




93

Back Page



Back Page Col.cm Percentage In PKR Start End

Colour 27x8 90 841,320 13-Apr 30-Sep

18X6 90 420,660 13-Apr 15-May

15x8 90 420,660 13-Apr 31-Dec.

15x4 90 233,700 13-Apr Nil

27x4-A 90 420,660 13-Apr 30-Jun

27x4-B 125 498,150 1-Jul 30-Sep

20x3-A 125 276,750 13-Apr 30-Jun

20x3-B 200 369,000 1-Jul 30-Sep

Slim Width 2


Back Col.cm Percentage In PKR Start End

Page 27x8 90 841,320 1-Oct Dec. 31,09

15x8 90 467,400 1-Jan Mar 31,2010

15x4 90 233,700 13-Apr Nil




94

Metropolitan Retail

Rate Sheet Lahore

Size

Total Cost of Advertisement on Page 14

based on size

(MR Rate only valid on weekdays)

Total Cost of Advertising on Page

15 based on size


cm x c Total

CM/C

Regular

@ 690

Metropolitan

Retail B/W

@ 414

Metropolitan

Retail Color

@540

Regular B/W

OR Color

@1080/1050

Metropolitan Retail

B/W OR Color

@ 648/630

5 x 2 10 6900 4140 N/A N/A

6 x 2 12 8280 4968 N/A N/A

7 x 2 14 9660 5796 N/A N/A

8 x 2 16 11040 6624 N/A N/A

9 x 2 18 12420 7452 N/A N/A

10 x 2 20 13800 8280 N/A N/A

11 x 2 22 15180 9108 N/A N/A

12 x 2 24 16560 9936 N/A N/A

13 x 2 26 17940 10764 N/A N/A

14 x 2 28 19320 11592 N/A N/A

15 x 2 30 20700 12420 16200 N/A N/A

16 x 2 32 22080 13248 17280 N/A N/A

18 x 2 36 24840 14904 19440 N/A N/A

19 x 2 38 26220 15732 20520 N/A N/A

20 x 2 40 27600 16560 21600 N/A N/A

21 x 2 42 28980 17388 22680 N/A N/A

25 x 2 50 34500 20700 27000 N/A N/A

27 x 2 54 37260 22356 29160 N/A N/A

20 x 3 60 N/A N/A N/A 64800 38880

15 x 4 60 N/A N/A N/A 50400 30240

27 x 4 108 N/A N/A N/A 113400 68040

15X8 108 N/A N/A N/A 90720 54432

27 x 8 216 N/A N/A N/A 181440 108864




95

Metropolitan Retail

Rate Sheet Karachi

Size

Total Cost of Advertisement on Page

14based on size


Total Cost of Advertising on Page

15 based on size


cm x

c

Total

CM/C

Regular

@ 1150

Metropolitan

Retail B/W

@ 690

Metropolitan

Retail Color

@900

Regular B/W

OR Color

@ 1800/1750

Metropolitan Retail

B/W OR Color

@ 1080/1050

5 x 2 10 11500 6900 N/A N/A

6 x 2 12 13800 8280 N/A N/A

7 x 2 14 16100 9660 N/A N/A

8 x 2 16 18400 11040 N/A N/A

9 x 2 18 20700 12420 N/A N/A

10 x 2 20 23000 13800 N/A N/A

11 x 2 22 25300 15180 N/A N/A

12 x 2 24 27600 16560 N/A N/A

13 x 2 26 29900 17940 N/A N/A

14 x 2 28 32200 19320 N/A N/A

15 x 2 30 34500 20700 27000 N/A N/A

16 x 2 32 36800 22080 28800 N/A N/A

18 x 2 36 41400 24840 32400 N/A N/A

19 x 2 38 43700 26220 34200 N/A N/A

20 x 2 40 46000 27600 36000 N/A N/A

21 x 2 42 48300 28980 37800 N/A N/A

25 x 2 50 57500 34500 45000 N/A N/A

27 x 2 54 62100 37260 53460 N/A N/A

20 x 3 60 N/A N/A N/A 108000 64800

15 x 4 60 N/A N/A N/A 84000 50400

27 x 4 108 N/A N/A N/A 189000 113400

15 x 8 108 N/A N/A N/A 189000 90720

27 x 8 216 N/A N/A N/A 302400 181440




96

Spider

ADVERTISEMENT TARIFF 2008

4 – COLOR ADVERTISEMENTS

Position Number of Insertions Cost

1 to 5 Rs 21,000

6 to 11 Rs. 20,000

12 and More Rs. 19,000

Facing Pages Spread

Double the applicable

rate for the full page

BLACK AND WHITE ADVERTISEMENTS

Position Number of Insertions Cost

1 to 5 Rs. 11,000

6 and More Rs. 10,000

12 and more Rs. 9,000

FIXED POSITIONS

Position Cost

Back Cover Rs. 36,000

Inside Front Cover Rs. 34,000

Inside Back Cover Rs. 35,000

GATE FOLD

Position Cost

Inside Front Cover Rs. 45,000

Centerfold Rs. 40,000

Inside Back Cover Rs. 40,000




97

AURORA:

Tariff for the Year 2009

SIZE RATE PER INSERTION

Full Page

(37cm x 4col.)

Rs. 67,680/=

Half Page

(37cm x 2col.)

Rs. 33,840/=

Half Page

(18cm x 4col.)

Rs.33,840/=

15cm x 4col. Rs. 28,200/=

Quarter Page

(18cm x 2col.)

Rs. 16,920/=

Less than quarter

(15cm x 2col.)

Rs. 14,100/=

Single col. Vertical

(37cm x 1col.)

Rs.16,920/=

Inside Flap

(40cm x 2col.)

Rs. 40,000/=

Back Flap

(40cm x 2col.)

Rs. 45,000/=

BASIC RATE

Rs. 470/= per col. Cm

Events:

DAWN EDUCATION EXPO:

International Packages:

PACKAGE A (US $ 3,600) :

Octonorm stand Size-A in Karachi, Lahore & Islamabad.

A 20cm x 3col. colour advertisement (20cm x 12cms) in the DAWN Special Report on Education.

A full-page colour advertisement (27cm x 18cms) in the SPIDER Interne Magazine.

150 - 200 words introductory write-up in DAWN Special Report

Stand descriptions: Shell Scheme with Insignia – Inclusive of 1 counter, 1 shelf & 2 chairs along

with spotlights




98

PACKAGE B (US $ 4,800):

Octonorm stand Size-B in Karachi, Lahore & Islamabad.

A Quarter-page colour advertisement (27cm x 16cms) in the DAWN Special Report on Education.

A full-page color advertisement (27cm x 18cms) in the SPIDER Internet Magazine.


Stand descriptions: Shell Scheme with Insignia – Inclusive of 1 counter, 1 shelf & 2 chairs along

with spotlights.

PACKAGE C (US $ 7,800):

Octonorm stand Size-C in Karachi, Lahore & Islamabad

A half-page color advertisement (27cm x 32.5cms) in the DAWN Special Report on Education

A full-page color advertisement (27cm x 18cms) in the SPIDER Internet Magazine


Stand descriptions: Shell Scheme with Insignia – Inclusive of 3 counter, 3 shelves & 4 chairs along

with spotlights

PACKAGE D (US $ 13,000)

Octonorm stand Size-D in Karachi, Lahore & Islamabad

A full-page color advertisement (54 cm x 32.5cms) in the DAWN Special Report on Education

A full-page color advertisement (27cm x 18cms) in the SPIDER Internet Magazine.


Stand descriptions: Shell Scheme with Insignia – Inclusive of 4 counter, 4 shelves & 6 chairs along

with spotlights

Local Packages:

Packages National (Karachi, Lahore,Islamabad):

Package 1 – Rs. 265,000

3m x 3m stall in Karachi, Lahore and Islamabad

A 20cms x 3cols. colour advertisement in DAWN special report.

A full page color advertisement in HERALD.

Stall description: Octonorm – inclusive of 1 counter, 2 chairs along with 3 spotlights




99

Package 2 – Rs. 385,000

4m X 4m stall in Karachi, Lahore and Islamabad

A quarter-page color advertisement in DAWN special report.

A full page colour advertisement in HERALD.

A brief write-up in the special report

Two Banners space on the outer grill of Expo Center Karachi.


Package 3 – Rs 620,000

One 240/ 252/ 256 sq ft. marked bare space in Karachi, Lahore and Islamabad

A half-page colour advertisement in DAWN special report.



Three Banners space on the outer grill of Expo Center Karachi.

Stall description: Bare space with area marked

Package 4 – Rs. 890,000:

One 312 / 324 sq ft. marked bare space in Karachi, Lahore and Islamabad

A full-page colour advertisement in DAWN special report.



Four Banners space on the outer grill of Expo Center Karachi.





100

Packages Karachi Only:

Package 1 – Rs. 190,000

One 3m x 3m stall.




Package 2 – Rs. 285,000

One 4m X 4m stall.

A quarter-page colour advertisement in DAWN special report.



One-banner Space on the outer grill Expo Center


Package 3 – Rs. 490,000:

One 240/ 252/ 256 sq ft. empty marked space.



Two-banners space on the outer grill Expo Center


Package 4 – Rs. 750,000

One 312 / 324 sq ft. empty marked space.




Three-banners space on the outer grill Expo Center





101

Lahore- Karachi only:

Package A : Rs.184,000

2 x 3 m stall

20x3 color advertisement in DAWN special report

A full page colour advertisement in SPIDER

A brief write-up in Dawn Special Report (100-150 words)

Stall description: Octonorm – inclusive of 1 counter & 2 chairs along with spotlights

Package B: Rs.254,000

3 x 3 m stall

Quarter Page Color advertisement in DAWN special report




Package C: Rs. 432,000

3 x 4 m stall

Half Page Color advertisement in DAWN special report




Package D: Rs.750,000

4 x 5 m stall

Full Page Color advertisement in DAWN special report






102


Property Investment Show:

Exhibition Packages

Package A –Rs. 196,000

Octonorm stand Size-A (check floor plan for size)

One Quarter-page color advertisement (nationwide) in DAWN special report on International

Property Investment Show

800-word article with pictures in the Special Report

Stall Description: Octonorm – inclusive of counters, shelf & chairs along with spotlights

Package B – Rs. 375,000

Octonorm stand Size-B (check floor plan for size)

One Half-page color advertisement (nationwide) in DAWN special report on International Property

Investment Show



Package C – Rs. 735,000

Octonorm stand Size-C (check floor plan for size)

One Full-page color advertisement (nationwide) in DAWN special report on International Property

Investment Show



Dawn All about Lifestyle:

Packages National Combined (Karachi, Lahore, Islamabad):




103

Package 1 – Rs. 265,000

3m x 3m stall in Karachi, Lahore and Islamabad


A full page color advertisement in HERALD.


Package 2 – Rs. 385,000

4m X 4m stall in Karachi, Lahore and Islamabad

A quarter-page color advertisement in DAWN special report.



Two Banners space on the outer grill of Expo Center Karachi.


Package 3 – Rs 620,000

One 240/ 252/ 256 sq ft. marked bare space in Karachi, Lahore and Islamabad




Three Banners space on the outer grill of Expo Center Karachi.


Package 4 – Rs. 890,000.

One 312 / 324 sq ft. marked bare space in Karachi, Lahore and Islamabad




Four Banners space on the outer grill of Expo Center Karachi.




104


Packages Karachi Only:

Package 1 – Rs. 190,000

One 3m x 3m stall.




Package 2 – Rs. 285,000

One 4m X 4m stall.

A quarter-page colour advertisement in DAWN special report.



One-banner Space on the outer grill Expo Center


Package 3 – Rs. 490,000

One 240/ 252/ 256 sq ft. empty marked space.



Two-banners space on the outer grill Expo Center





105

Package 4 – Rs. 750,000

One 312 / 324 sq ft. empty marked space.




Three-banners space on the outer grill Expo Center


Lahore- Karachi only:

Package A : Rs.184,000

2 x 3 m stall

20x3 color advertisement in DAWN special report




Package B: Rs.254,000

3 x 3 m stall

Quarter Page Color advertisement in DAWN special report




Package C: Rs. 432,000

3 x 4 m stall

Half Page Color advertisement in DAWN special report







106

Package D: Rs.750,000

4 x 5 m stall

Full Page Color advertisement in DAWN special report




Distribution:

Circulation at DAWN:

DAWN is ranked to be the No.1 newspaper regarding circulation figures. It is the most widely

distributed English newspaper throughout the nation and its market is so much diverse and extensive.

To cater to the needs of such a sophisticated and expanded consumer base, DAWN puts serious

efforts to reach from larger metropolis’ to smaller and more challenging country sides.

Major Stations:

Karachi:

This station covers Karachi region, whole Sindh province and all destinations of Balochistan

province.

Islamabad:

This station covers Islamabad region, Federally Administrated Northern Areas and Azad Jammu and

Kashmir

Lahore:

This station circulates the newspaper to all destinations of Punjab province. As I did my internship

work in this very station, I will be presenting before you the details of distribution

(We should better say it “Circulation” as the product is newspaper) polices, procedures and strategies

implemented by the “Circulation Department” of this very station,

Geographical Stratification:

Printing and press work is carried out by the Production department at DAWN Lahore office. Then

newspaper is distributed to the following THREE smaller stations.




107

Lahore Region:

Along with controlling and regulating the circulation activities of DAWN newspaper to the whole

larger station of Lahore, this station also supplies to the following smaller stations:

Gujranwala

Gujrat

Faisalabad

Jehlum

Okara

Sahiwal

Mandi Bahauddin

Qasoor

Multan Region

The office of this station operates and circulates the newspaper in following destinations;

Multan

Muzaffar Garh

Dera Ghazi Khan

Rajan pur

Bahawalpur

Khanewal

Bahawalnagar

Rahim Yar Khan:

This is comparatively less expanded sub-station and manages the circulatory operation of the

following destinations.

Khan pur

Liaqat pur

Sadiq abad

Rahim Yar Khan

Circulation Procedure

Circulation department is the main coordination nucleus of whole distribution channel. First of all it

coordinates with marketing and sales department to gauge the demand of news paper in the market.

After that it conveys the demanded quantity of newspaper to the production department. Efficient




108

and effective coordination with production department is the in this process because production

department has to meet the time lines aswel as quality. As soon as the newspaper is in finished form,

it is moved to market from where it is picked up by transport to move it further.

DAWN uses following types of logistics to transport the paper;

DAWN mini-cabs (for local circulation)

Pick-ups

Public transport

Air ways

On the receiving end there are following types of intermediaries, depending upon the nature of

destination and volume of consumption;

News agencies

Hawkers

The News Agencies are usually responsible to circulate the paper through hawkers and

independently deal with them in each and every situation. These act as “final joints in circulation

chain”. These usually do not exist in much smaller destinations, where hawkers act solely in the

business.

News agencies and hawkers are given Commission on the basis of their sales figure.

Following percentages are given to news agents:\

37.33% (Large Cities)

33% (Small Cities)

Circulation department also arranges Annual and semi-annual get-to-gathers for planning a better

and more effective consumer service.

Circulation department also manages activities like accounts, client services, subscription and

regulating the whole supply chain. Semi-annual and annual meetings are arranged at central office

Karachi, to mix up human resource for better coordination and brilliant ideas. Thus whole procedure

completes its cycle in an integrated way.




109

Circulation of Magazines;

Circulation of Herald, Spider and AURORA usually takes the same route. In addition to this, these

magazines are also placed at different book stores to enhance the outreach.

Human Resource at Circulation Department:

The circulation department of DAWN Lahore is headed by Umair Majeed. His designation is

Manager Circulation and he is answerable to General Manager. The department has a team of

members with following designation; these work under Manager Circulation:

Sales Promotion Officers

Night Incharge

Circulation Officers

Special Assistants

In addition to these, people at Multan and Rahim Yar Khan are also included.

News Agencies

On the basis of their nature DAWN deals with two kind of news agencies:

Exclusive

Independent

Independent news agencies work for all the players in the industry; these are not legally bound to

entertain with special services. To get an Exclusive News Agency status for DAWN, one has to

qualify certain criteria. These, usually are:

No. of copies to sell

Amount of security

At DAWN, Rs.10,000 are required to be deposited for security against one copy. This amount is

credited to Sales Account Register of the circulation department. Exclusive agencies are customary

in large stations.

Honorary or Free of Cost Circulation

DAWN also distributes free copies to different sections of society to promote awareness and

promotion. These copies are customarily called “complementary copies”. DAWN circulates some of

these free copies on humanitarian basis to the people or groups who can not even afford to buy it.




110

TRAINING PROGRAMME




111

TRAINING PROGRAMME

An intern is someone who works in a temporary position with an emphasis on on-the-job training

rather than merely employment, making it similar to an apprenticeship. Interns are usually college or

university students. Student internships provide opportunities for students to gain experience in their

field, determine if they have an interest in a particular career, create a network of contacts, or gain

school credit. Internships provide employers with cheap or free labor for (typically) low-level tasks,

and also the prospect of interns returning to the company after completing their education and

requiring little or no training.

INTERNSHIP AT DAWN:

RECOMMENDATION:

This exposure of internship starts from the point when it was told by IBA official about my

internship at Dawn.

Interview:

A brief interview was taken by a personnel at Dawn who were actually Mrs. Rabeea Salman,

Marketing and Planning Manager at Dawn and also responsible for handling internship programs at

Dawn. It was a great experience as it was my first interview ever, but the person made me feel very

comfortable. That was actually a very brief discussion and she told me to wait for her Mail. After a

couple of days, I got a mail from her mentioning dates and timing of internship.

Joining at Dawn:

I was there at Dawn on the mentioned date and time. Some other interns were also there. We were

welcomed very warmly. We are told that, it was a five week internship and we are going to visit five

departments, one week for one department. These were;

Marketing and Planning Department

Advertisement Department

Supplements and Special Events Department

Circulation Department

Production Department




112

1 - Marketing and Planning Department:

First department to work in was marketing and planning department. Mrs. Rabeea Salman was the

Manager Marketing and Planning and were going to be our supervisor for this first week.

She gave us assignments to learn about marketing mix of Dawn and learning about its competitors.

The assignments are as follows.

Task # 1

Content Analysis

DAWN Newspaper

You have to study and scan the DAWN Newspaper thoroughly and prepare a presentation of not

more than 2-3 pages. Following are a few points to give you an idea of the basic framework of the

presentation. You are expected to be concise and to the point, however the presentation should

reflect your understanding of the DAWN Newspaper.

Daily DAWN

Masthead

Layout

Various Section/Content

News Sources

Advertising

Target Reader (Gender, age, group, SEC) (give the percentages)

DAWN In Paper Magazines (Weekly Package)

Issued On

Cover/Masthead

Format

Regular Sections

Advertising

Target Reader




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Daily DAWN Newspaper

Masthead: Regd #

Layout:

Broadsheet Style that is regarded as more serious as compared to tabloids.

Black & White Text in the form of Columns (8 columns mostly).

News - Headings, Details & Pictures (if any) along with the name of the person reporting.

Advertisements are incorporated within text (usually located in masthead & lower halves).

News Sources:

DAWN’s Agents & correspondents.

White star (DAWN’s owned news agency).

National & International News Agencies – AFP, APP, AP, Reuters.

Other Source (Internet, Public, politicians, bureaucrat & other officials etc).

Sections:

COMPONENTS PAGE # CONTENTS

Front and Back

page

1 & 12

resp.

Most Significant National & International News of previous day.

Front page contains “Inside, Plus & Tomorrow”.

National 2-5 & 8-9 Covers news from all over the country.

Opinion 6 “Letter To Editor” contains public views and stance on particular

issues. Friday Feature covers Islamic issues.

Editorial 7 Page covers articles from writers/journalists/political analysts from

Pakistan & all over the world. Other Voices covers articles from

other newspapers

Miscellaneous 8 Sometimes substitutes “National” page, contains public notices, ads

etc. The page(s) also appear on random days between Metropolitan

and Business Pages.

World in focus 10 Covers news & Analysis from all around the globe. Names of the

writers are mentioned.

International 11 Covers International news only. Names of persons reporting are not

mentioned

Metropolitan 13-16 News from & for specific major cities of the country, includes

Karachi, Islamabad, Lahore & Peshawar. Middle Page of this

section contains weather, horoscope, comic and games, today on

DAWNNEWS.

Business 17-19 Covers news related to Business world, Industry, Finance, Stocks

and Commodities. Forex rates & Stock Exchange rates are also

given.

Encounter 19 Page is issued on Sundays only (in place of a business page).

Sports 20-22 Pages cover specifically Sports News (National & International).

Left Middle Right

Ad

“FOUNDED BY QUAID-E-AZAM”

DAWN Logo

website, volume number, date and price

Ad (mostly with some quotation)




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Advertisement:

Ads are given randomly; mostly the first page contains an ad of quarter page in the lower portion.

Categories of Ads are FMCG, Banks & Companies (telecommunication mostly). Specific pages of

advertisement are also there for example; Miscellaneous page is comprised majorly by ads of tender

notices, admissions & Announcements etc. Ads of certain products are given in related pages to that

product for example; Ads of sports goods are given in Sports Pages. Some companies place their ads

in Business pages. While Pages of opinions and editorial are free of ads.

Target Readers:

ON GEOGRAPHICAL BASIS readers of DAWN are mostly located in major cities, Small cities,

suburban and rural areas has very nominal amount of DAWN Readers.

ON DEMOGRAPHICAL BASIS

AGE of target market varies from around 16 to 70. Different age groups are concerned with different

sections. For example; Young people are more concerned with Ads and sports pages, mature persons

are more concerned with Business and International pages etc.

GENDER wise almost 80% readers of DAWN are male.

PROFESSIONALLY DAWN readers are mostly Bankers, Business Persons, Employees holding

managerial positions & students etc.

On EDUCATION basis DAWN readers include highly educated class (at least intermediate level)

and anyone fluent in English and wants to keep him/her self updated with current issues.

ON SOCIO – ECONOMIC BASIS

Among DAWN readers most of the people belongs to upper middle class to upper class. A minor

amount of middle class is also there.

* If people are given both DAWN and a leading Urdu newspaper, out of 8 persons only one will

choose DAWN to read. Sale of DAWN on Sunday is almost twice as compared to other working

days due to its ADBUZZZ Portion. People read DAWN due to its quality, authenticity,

Diversification &for the purpose of learning.

People do not choose DAWN because it is difficult to understand, price factor, habitual.




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Task # 2

DAWN In Paper Magazine

Following are the In Paper Magazines along with the days of Issuance;

The Economic and Business Review Every Monday

Young World Every Saturday

Books and Authors Every Sunday

Images Every Sunday

The National Advertiser Every Sunday

o ADBUZZZZ

o REAL ESTATE

o CAREERS

THE ECONOMIC AND BUSINESS REVIEW:

Format: Pages Color Orange, text color Black, Broadsheets style, usually 6 pages.

Regular Section: Economy & Business, Agriculture & Technology, experts’ analysis & comments

on investment trends and stock exchange movements. As Monday’s edition does not contain regular

business pages, contents of those pages are also included in this special edition.

Advertisement: No Advertisement at all.

Target Readers: Business and financial communities or the persons related to it.

YOUNG WORLD:

Format: Tabloid style, very Colorful, 12 Pages, It aims at educating as well as entertaining.

Regular Sections: world Buzz, Showcase, Hot shot, poet’s, in season, Time Check, Myth &

Mystery etc.

Advertisement: Complete pages of “Advertisement” are placed somewhere within the Magazine.

Ads are particularly related to the target market i.e. kids & teenagers.

Target Readers: Children between 9 -16 are targeted irrespective of the gender.

BOOKS AND AUTHORS:

Format: Tabloid style, Green as Theme color, Comprises of 8 Pages, reviews on books on various

topics in English, Urdu and regional languages.

Regular Sections: Fiction, Non-Fiction, Column, reviews etc.

Advertisement: Ads are given only on the last page, Mostly of Publishers or related to books,

digests.

Target Readers: Book lovers, Intellectuals & scholars, and literary persons.




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IMAGES:

Format: Broadsheet style, very Colorful Pages, majorly pictorial, “inside” is given at the top of 1st

page.

Regular Sections: Youth tube, Magazine, Fashion Feature, Sci-Tech, Gallery, Review.

Advertisement: Randomly placed, related to target group, mostly FMCG.

Target Readers: Attracts Fashion Lovers & youngsters.

THE NATIONAL ADVERTISER:

Format: Broadsheet style, mostly Black & white, Articles are Colorful incorporated within Ads.

Regular Sections:

Real Estate that includes Ad of real estates and Rentals (residential & Commercial).

Careers include Ads about career opportunities, and admissions.

Adbuzz includes general Ads like Automobiles, Rentals, Marriage bureau, Kids, Tutors.

Some Miscellaneous pages are there.

Advertisement: The whole section comprises of Advertisements except articles at some places. In

these sections ads are placed by public as well as by companies.

Target Readers: All those who are concerned and interested in above categories. For example;

students, real estate sellers and buyers, property dealers, automobile buyers and sellers and so on.

Comparative Analysis of DAWN and THE NEWS

DAWN THE NEWS

L

A

Y

O

U

T

Broadsheet style

Black & White

Font is soft, dim & not much bright

8 columns

Less Pictorial

Not much Colorful (only pictures & ads have

color)

News in Single Heading with Details

No continuation of News Details

Ads at the lower portion (Max. ¼ Page ad on 1st

page)

1st page has 3-7 headlines (inner pages have up to

10)

“Inside” is given on 1st page.

No separate blocks are seen.

Broadsheet style

Black & White

Font is Stronger, Darker & much brighter as compared

to DAWN

8 columns

More Pictures than DAWN

More Colorful pictures, borders, separator, lines &

ads.

In most cases Heading, Subheading & then details are

given.

On 1st page most of news item has continuation.

No restriction about placement of ads. Sometimes ads

are incorporated within text. Front page ads usually

cover half page.

1st Page has 10-15 headlines (inner pages are nearly

the same).

No “Inside”

A prominent vertical column is given on almost every

page.




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C

O

N

T

E

N

T

S

Regular Sections are Main Pages (Front & Back)

National

Editorial

Opinions

World In Focus

International

Miscellaneous (not a regular page)

Business

Sports

Metropolitan (Lahore, Karachi, Islamabad,

Peshawar)

No separate portion for Showbiz News

Regular Sections are Main Pages (Front & Back)

National

Editorial

Opinions

World

Class Ads (a regular page)

Business News

Sports News

City News (Lahore, Karachi, Islamabad,

Peshawar)

Leisure (Horoscope, Crossword, Chess, Bridge &

cartoons)

Instep Today (covers Hollywood & bollywood

News)

C

O

V

E

R

A

G

E

News Coverage More International

More Social Issues

Less of showbiz item

No special focus on any issue -

News Coverage More Political

Less Social Issues

Much about showbiz (both bollywood and

hollywood)

“amen ki asha” Is a very regular item news.

Style Objective Reporting

Maturity in writing

Lesser mistakes

Unbiased

Neutral, they let people make their own opinion

& view point

Style Mirch Masala is added in News Items.

Exaggerative

Many mistakes in typing and sentence making

Indian influence

Mostly partial (pro or anti about an incident)

M

A

G

A

Z

I

N

E

S

Economic & Business Review --- Monday

Covers Economy & Industry, agriculture &

technology, reviews.

Business and Finance --- Monday

Business, Finance, Economy, Experts’ analysis &

comments

Young World --- Friday

Items related to kids like; world Buzz, in

season Myth & Mystery etc.

Disney Discoverer --- Saturday

Section for kids, very attractive, colorful &

interesting.

Books and Authors --- Sunday

Books related items like; Fiction, Non-Fiction,

Column, reviews

Us --- Friday

Target youngsters, contains celebrity interviews,

movies, music, GURU.

Images --- Sunday

Attractions for youngsters ( Youth tube,

Magazine, Fashion Feature)

Shehr --- Sunday

City News, problems & section of Political

Economy.

The National Weekend Advertiser ---

Sunday

ADBUZZZ

Real Estate

Career

Encore --- Sunday

DIALOGUE, LITERATI & FOOTLOOSE

Instep --- Sunday

For female youth specifically, It’s about fashion,

Gallery, Styles etc.

R

E

A

D

E

R

S

Similarity: Readers of both the news papers are educated, financially well off, located in urban areas.

Difference: DAWN’s readers are more mature as compared to that of THE NEWS.

Readers of THE NEWS belongs to young generation (particularly female) are more as compared to DAWN’s

Professionally readers of DAWN include more bureaucrats, Employers, Bankers & Top Management than THE

NEWS.

DAWN’s readers are more learned, THE NEWS are just educated.

As THE NEWS is in easy English, proportion of new English readers can be more with respect to DAWN.




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Task # 3

Group Publications of Pakistan Herald Publications Limited

Brief Overview

Price

Periodicity

Category

Target Readers

Strengths

Weaknesses

Suggestions

Identify its competitors. List down their names, Price, Periodicity and their

competitive edge, if any.

Task # 4

Proposal for a new in-paper or separate magazine

Name

Category

Size

Frequency/periodicity

Main focus of the content

Paper quality

Price (if it’s not an in-paper magazine)

Target market

Prospective advertisers

A complete dummy magazine has to be submitted.




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Proposal for a new In-paper magazine

Name: Technology Horizons

Category: Technology (In-Paper)

Size; 55/34 cm Broad sheet style

Frequency: Weekly publish on Mondays

Paper Quality: Newspaper Print

Price: Price of the Newspaper will be Rs.20

Main focus of Content:

The content will focus on the news and happenings regarding technology, includes

Mechanical/Physical equipments, Gadgets and Information Technology in order to

update the readers about new inventions.

Target Market:

The magazine will cater most specifically the youth, business persons, management

related to production or manufacturing, students engineers, IT professionals and

generally to all readers who wants to keep themselves updated.

Advertisers:

Telecommunication companies

Electronic and digital devices

Gadgets

Manufacturers of Industrial Machinery




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Task # 5 Field Work:

Message Advertising Agency:

Advertising agency deals with words

that will effect clients. For example.

Like dramatic words and words get

shapes in the form of movies.

Agency works on different products

deals with different peoples. Agency

has 3 major department.

1) Accounts Department.

A client strat working with

company it’s a account for

agency. It is like business

development department. The

basic function of this

department is to maintain and manage the account. When client wants to do anything it

reffered to advertising agency to make TVC, posters,banners and etc.

2) Creative Department.

Stratedgy and words are key in this department. Bsically it trapes the clients by words. When

creative department is done it must be locked by client.

3) Art Department.

When tvc is final it goes to director and director make designing. This same thing goes to

radio,posters,magazine and pill boards by art department.

Media Department.

The advertising is relay on this department. This department working with different media

like geo, dawn and express. This department is planning Wheteher advertising to send it to

dawn or not.




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Task # 6

Spelling Bee:

In 1998, DAWN became the first newspaper in Pakistan (and so far the only one) to launch a

Newspaper in Education Programme (NIE). Such Programmes are widely practiced by leading

newspapers in Europe, North and South America and Asia.

Spelling bees organised worldwide are a common phenomenon at both regional and national levels

in various countries. A Spelling Bee is essentially a spelling competition amongst school children

and is organised at school level. Winners then participate in a regional / national inter school-spelling

contest. As part of DAWN In Education Programme, DAWN conducted the first ever National

Spelling Championship in Pakistan in Jan-Feb 2005. I worked on the preparations for the spelling

bee contest to be held by DAWN. It was wonderful experience.

The most thrilling DAWN in Education

Spelling Bee Championship to date which

started on 27th January, 2009 and came to an

end on 20th February, 2009 left the audiences

amazed in all three regions. Over 630 schools

participated from throughout the country, in an

extremely competitive and engaging contest.

The competition was viewed by thousands of

people as live audiences. The competition was

also televised as a 4 series program on DAWN

News TV Channel.




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Almost 120 schools

participated from the

Islamabad Region of which 20

were from outstations such as

Kharian, Kohat, Mirpur,

Muzzarafabad, Peshawar etc

and 100 from the twin cities of

Islamabad and Rawalpindi.

There were 142 schools from

the Lahore Region. 93 schools

of these were from Lahore and

49 schools from other cities of Punjab namely Faisalabad, Multan, Sialkot, Okara, Hafizabad,

Layyah, Jhang etc. A total of 368 schools participated from the Karachi Region of which 48 schools

were from areas like Hyderabad, Thatta, Ranipur, Quetta etc while the rest from Karachi.

The National Championship was held in Karachi on February 20, 2009. The drama at the nationals

hyped up when some of the winners from last year secured positions as National Champions of the

competition and others found tough competition in maintaining theirs.




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Financial Analysis




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Financial Analysis

DAWN Newspaper has two sources

of income one from the sale price of

the newspaper and second from the

advertisements. It also incurs two

types of costs one the paper and ink

cost and second the salaries of the

editors and other staff. The price of

the newspaper is used to cover the

paper and ink cost while the

advertisement income is used to pay

the handsome salaries of the editors

and the staff as well as to earn profit

for shareholders.




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SWOT Analysis




126

SWOT Analysis

Strengths

Dawn’s editorial team comprises of Pakistan’s most respected and distinguished journalists

providing comprehensive coverage of the main political, business and human interest stories, also

contributing features on education, environment, health, lifestyle, science, technology and sports. It

is to our credit that at times issues touched upon have had a substantial impact on the relevant

authorities and have subsequently been acted upon.

DAWN provides accurate, credible and extensive information with an added and unique dimension

that speaks to our readers from a national point of view. Bringing to them a complete and unbiased

picture of what is happening in Pakistan as well as abroad, assisting our readers in forming opinions

and making decisions that are balanced and well informed.

DAWN never encourages or welcomes sensationalism. Its forte has been its credibility hence serving

as valuable reference material for authors and researchers.

A balanced point of view is its most cherished characteristic. Objective analysis and impartial

opinion have been the hallmark of DAWN.

It has always followed an independent and impartial policy in the presentation and projection of

news items & reports. Its greatest asset has been its adherence to its principles.

The dedication and sustained interest of the DAWN Staff is the spirit that distinguishes the paper

from the others.

It is a newspaper whose influence and credibility is recognized nationally and internationally.

It has never wavered from its commitment to report the news truthfully, accurately and without

prejudice.

Any changes that have occurred in the layout and design of DAWN have been in complete harmony

with the contents of the newspaper. Changes have been introduced in the newspaper in response to

the changing demands of the times. What has remained unchanged is the spirit of DAWN. On issues

of vital concern it always assumes a firm and uncompromising position.




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Weaknesses:

There are no obvious weaknesses of the Dawn as it is the leading English daily with unbiased

approach which makes it unique from others English dailies. Its magazines are also unique in their

nature and style. Aurora is the only marketing and advertising magazine and is taught in the

educational institutes as reference book , so is the Spider and Herald .The areas where they need to

focus are as under

Comparatively less coverage to the international events.

No coverage of the hot and happenings of the entertainment industry on a daily basis.

Only selective sports are covered and there is need of the comprehensive coverage of all the sports.

Opportunities:

Events:

DAWN media group is so dynamic and vibrant organization in locating untouched areas of the

industry and the planning and executing them to a greater level of success. Special events are one of

the best example in this regards.

Nevertheless, there are still many ideas which should be materialized. Some of them are as under:

DAWN has yet not organized any Events related to health and fitness industry. They should focus on

this section of economy because of its growth and development patterns. Especially the mechanizing

of health industry has opened new horizons not only for the very industry but also advertising

agencies, media buying houses and obviously for media groups.

Even though economy is at the peak of recession, Fashion has become a mature and more developed

industry in Pakistan. An avalanche of new and young entrepreneurs with a healthy amount of capital

is ensuring leaps and bounds in this industry. To add to this is the positive consumer response.

DAWN is somewhat lenient toward the idea of arranging such activities because of its policies.

Carefully giving proper importance to this industry can be so beneficial.




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Some of the other important and emerging areas which demand proper time and efforts are given

below. By organizing events related to each of these industries DAWN can secure greater amount of

revenues and recognition.

Book Exhibition

Sports industry and manufacturers of related accessories

Music and cultural events

Food industry, both treated and fresh.

Film festival, award shows.

Supplements

Similarly supplement section has not yet touched some of the promising corners of economy. For

example,

Marble industry

Cement

Guarders and tier industry

Cold drinks

Agro-chemicals

Traditional and cultural dresses, foot wares and accessories.

During internship in supplements and special events department, I with my other colleagues

suggested above areas to be given suitable importance and they appreciated our efforts related to

research on this section.

MAGAZINE, Daily & Weekly sections:

There are lots of opportunities in maximization of revenue as well as quality in all Daily, weekly and

Magazines section. Even new portion can be added in each and every product. New product e.g.

magazine can be issued on various social issues.




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Threats

Although DAWN has established diversified portfolios which are backed by loyal customer base,

still there are some obvious threats in addition to latent and hidden threats. Some of them are

mentioned below:

Economic downfall is a threatening danger and is the major reason of some lethal results. It

causes,

Loss of clients to advertise

Severe effects on business and portfolio development

A dwindling sales volume

Sales returns

Some of other major threats are:

Power crisis

Increasing cost of production

Upcoming and present competitor whose major focus is on copying and stealing DAWN

initiated efforts.

Entrance of the News and Express into the events which are cheap and attracting the small

clients.

Placement

DAWN Readers

The DAWN family of readers consists of bankers, bureaucrats, managers, civil servants, lawyers,

doctors, professionals, housewives, industrialists, farmers, investors, media personnel, armed forces,

students, academics, entrepreneurs, financers, policy makers, opinion shapers, decision makers,

ministers, prime ministers and presidents.

Promotion

DAWN Events









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Karachi under the Raj: 1843 – 1947 - Jewel in the Crown (Raj Library Books compiled and

published by DAWN are for sale at the DAWN offices in Lahore, Karachi & Islamabad only)


DAWN has been the Media partner for Karafilm Festival and other events like Art Festival by Rafi

Peer Theatre Workshop, TIE Entrepreneurs Competition, and Shakespeare Festival by Ali Institute

etc.




131

Suggestions and Recommendations




132

Suggestions and Recommendations

DAWN provides accurate, credible and extensive information with an added and unique dimension

that speaks to our readers from a national point of view. Bringing to them a complete and unbiased

picture of what is happening in Pakistan as well as abroad, assisting our readers in forming opinions

and making decisions that are balanced and well informed.

In my point of views I will suggest that they must focus on International events. As well as less

coverage to entertainment industry. And for education system like study in abroad. And what are

problems in abroad for students and families. They must highlight these things.

The DAWN family of readers consists of bankers, bureaucrats, managers, civil servants, lawyers,

doctors, professionals, housewives, industrialists, farmers, investors, media personnel, armed forces,

students, academics, entrepreneurs, financers, policy makers, opinion shapers, decision makers,

ministers, prime ministers and presidents.

DAWN media group is focusing on dawn print and electronic media. In print media they have

newspaper in the form of English language. If they have Urdu newspaper it will increase their

readership and they can increase their earning. In electronic media they have dawn news TV channel

which is Urdu channel. If they have started English news channel it will enhance their viewership in

Pakistan as well in abroad.




133

Conclusion




134

Conclusion

This is acknowledged fact that "Media industry" is the product of modern age. Now a

day "Media industry" is a developing business. But after analyzing the ways of

"communication" we come to know that this way is as old as human civilization itself.

In order to communicate widely and the globally, man started to think of novel ways

of communication and as a result media industry started to flourish first as print media

and then in the form of electronic media.

Now a days media has become the necessity of the human being as being the source of

information. New ways of communication are evolving with the passage of time but

the importance of print media is an established fact and no one can deny its

importance as when you need to read something in detail about any event you need to

consult newspaper.




135

The art of communication started late in the sub continent as of foreign occupation.

The English tried to oppress the media I order to control the people, because if there

was easy flow f information then there would have been resentment in the people.

Especially the English newspapers started very late .In 1941 Dawn was established as

the mouth piece of the Muslim community.

The DAWN Group of Newspapers, published by the Pakistan Herald Publications

(Pvt.) Limited (PHPL) is Pakistan's oldest, and most widely-read English-language

newspaper. One of the country's two largest English-language dailies, it is the flagship

of the Dawn Group of Newspapers, published by Pakistan Herald Publications, which

also owns the Herald, a magazine and Spider, an IT magazine.

Founded by Quaid-e-Azam on 14th August 1941, DAWN is the first newspaper to be

published in Pakistan. It is the largest selling English language daily newspaper in

Pakistan and at present it is published simultaneously from Karachi, Lahore,

Islamabad & Peshawar. DAWN is printed on one of the most advanced color presses

in the country.

In1996 DAWN became the first newspaper available daily on the World Wide Web.

DAWN has an extensive syndication and wire service network.

Dawn is also the pioneering English daily of Pakistan, as this was the first English

daily that started its operations right of the independence.

It played an important role in the economic, social and moral development of Pakistan

by dispersing the true information , preaching the national and social values.

On December 26, 1996 DAWN was launched in Lahore to become the most widely

circulated and influential paper in the Punjab. March 23, 2001 saw the launch of

DAWN in Islamabad.




136

DAWN has its main offices in Karachi, Lahore and Islamabad and regional offices in

Quetta, Peshawar and Multan.

After 1947 a lot of development has taken place in the field of media industry, the

establishment of so many newspapers, the associated press to regulate the print media

, APNS a mediating body for the press and advertising agencies and PEMRA.

Dawn newspaper is making progress with the passage of time, entering into new

portfolios, developing its market share and the new products like Aurora, Herald,

Spider, Dawn.com and the Dawn television network.

The DAWN e-paper was made available on the internet in 2007. City FM 89 was

launched in 2004. DAWN NEWS was launched in 2007.

DAWN Newspaper is divided into two main sections: the National Pages and the

Metropolitan.

DAWN Weekly Package which includes The Economic and Business Review is

issued on Every Monday,The Review issued on Every Thursday, Sci-Tech World is

issued on Every Saturday, Young World on Every Saturday, Gallery Fortnightly on

Every Saturdays, Books and Authors on Every Sunday, Images on Every Sunday, The

Magazine on Every Sunday and The National Weekend Advertiser on Every Sunday.

Pakistan Herald Publication (Pvt) Limited also publishes some Group Publications i.e.

THE HERALD is Monthly magazine. SPIDER is another Monthlymagazine.

AURORA is Bi-Monthly magazine. These magazines contributes a lot in sale volume.

The Economic and Business Review (EBR) is been published on Mondays is

considered essential reading by Pakistan’s business and financial community and by

multi-national companies. The EBR has established itself as the most widely read and




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quoted source of business information in Pakistan. It’s almost cover all the financial

news of a week.

The Young World targets Dawn’s under 15 readers and is published on Saturdays in

tabloid format as a separate magazine within DAWN.It aims at educating as well as

entertaining and is liked by both young readers and parents. Young children like to

read this.

Sci-Tech World focuses on the new developments/innovations in the information

technology and science sector. It contributes a lot to the people who are related with

information technology.

Gallery is an 8 page tabloid size fortnightly feature that serves as an editorial

reflection of Contemporary Art in Pakistani society. It highlights the significance of

modern art and architecture in addition to an insight into the country’s ever popular

heritage. It covers the aspects of art and craft in comprehensive details with extensive

editorial contributions from writers.

The Magazine aims at a sophisticated and informed readership, The Sunday Magazine,

addresses the issues of topical interest. It presents an overview of recent developments

affecting the quality of life, the environment and the society. People like to read this

out.

Images are published as a separate colour broadsheet, and ranks among the most

popular entertainment features published by any newspaper in Pakistan. Film, fashion,

theatre, dramas, music and documentary are given in an in depth and lively scrutiny.

But most of the readreship of DAWN loves to watch this because image cover the

idea.




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Books & Authors is published as a tabloid size weekly feature, the magazine features

reviews on books on various topics in English, Urdu and regional languages. As an

informative magazine it includes excerpts from books and introductions to authors

along with information about publishers of the books.

Herald is Pakistan’s most widely read and respected monthly news-magazine. A

monthly news magazine that captures thought provoking and controversial issues,

features political flash points, business ventures, financial volatility, environmental

crisis, entertainment etc. Winner of many prestigious awards, the Herald has

distinguished itself with a proven track record in investigative reporting, with accurate

and independent, crucial and in depth stories and analysis.

Spider is Pakistan’s first internet magazine. It caters to a vast audience interested in

computers and science and technology, features stories and issues on current trends in

computing and technology. Highly informative and easy to read for all ages.

Especially very important for people involved in computer and technology related

careers and studies. It has a circulation 40 to 45000 Nation wide. There are lots of

advertisements in spider but these are contractual.

Aurora is an advertising and marketing based bi-monthly with a vast readership. It

proposes to give the marketing, media and the advertising industry an inside view of

how campaigns are conceived and executed along with other latest developments in

the industry.

The prime objectives of Aurora are to initiate a dialogue among advertising and

marketing professionals, to generate ideas and promote standards in advertising. The

publication devotes 50% of its editorial to DAWN related advertising activities and

other articles aiming to provide critical appraisal of what is being done in terms of

creativity and marketing.




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In November and December Aurora publishes an annual issue to offer complete

market data to the businessmen who read it. Who is in and whose been left. Every

time there is a different topic for market. It’s like a hot cake in market. The annual

issues provide statistical data on the media spend of different companies and ratings of

advertising agencies.

1996 saw the launch of the DAWN on the internet. It is accessed by an average of

37,477 readers living in 66 countries across 6 continents. DAWN internet edition was

rated among the privileged “top 5% of all websites” by the Lycos Review, making it

the only website from Pakistan to have achieved this distinction. Read by the widest

possible concentration of foreign investors, entrepreneurs and affluent Pakistani’s

abroad. DAWN. COM is the web portal launched in 2007.

The Director HR of Dawn Media Group is responsible for selecting the employees for

the organization. He uses several methods to choose the right personnel. DAWN likes

to place right person at right job.

Whenever there is a vacancy at Dawn, advertisement is published in newspaper, and

candidates are interviewed by a panel consist of Hameed Haroon (CEO), Mr. .Asif

Raza (Director HR) and some other senior managers of the relevant department of

Dawn. Than eligible candidate is selected and appointed for Dawn.

Another method is through reference. It is a method which is widely practiced at

Dawn while selecting an employee. If any employee or Dawn related person refer a

candidate, he is selected after interviews.

Dawn selects the employees who are qualified but there is no compulsion of degree

from any particular institute. Recruitment source in Dawn is employee promotion and

cross functional transfer. Base for selection is skill, experience, interview and sound

reference.




140

Production at DAWN is crucial yet simple. Pre press refers to all the preparations

before printing. The news material and pictures etc are scanned and uploaded to the

computer by Scanning process. Graphics relates to the ads, pictures etc by computer.

Page making is placement of the news, editorials, advertisements and pictures on the

pages by computer. Imposition refers to division of material on the pages as per their

print. For example page 2 & 11 are printed on a single tier, so they are arranged in this

way and this process is called imposition.

CTP (computer to plate) is used in the conversion of the pages as planned on the

computer on to aluminum sheets which are then sent to press for printing. All the pre-

press work is done mostly in Karachi (head office) except for the CTP process which

is done in Lahore. These are headed by the Assistant Manager Production

Coordinator. At night the press team is headed by the Production Coordinator, who

coordinates with all the departments such as advertisement, editorial, communication

etc.

The DAWN newspaper is the flagship publication of the PHPL. Dawn is Pakistan's

oldest, and most widely-read English-language newspaper. It is published from

Karachi, the largest business hub of the country, Lahore, the second largest and the

most fast developing business sector of Pakistan, and Islamabad, the capital of the

nation. It also has representatives abroad.

Throughout Pakistan, the DAWN is the most widely circulated English language

newspaper of Pakistan, enjoying a nation-wide influence. It has a week-day circulation

of over 138,000 and a total readership base in excess of 759,000.

Dawn’s editorial team comprises of Pakistan’s most respected and distinguished

journalists providing comprehensive coverage of the main political, business and

human interest stories, also contributing features on education, environment, health,






141

lifestyle, science, technology and sports. This is its greatest strength. It is to our credit

that at times issues touched upon have had a substantial impact on the relevant

authorities and have subsequently been acted upon.

DAWN provides accurate, credible and extensive information with an added and

unique dimension that speaks to our readers from a national point of view. Bringing to

them a complete and unbiased picture of what is happening in Pakistan as well as

abroad, assisting our readers in forming opinions and making decisions that are

balanced and well informed. DAWN never encourages or welcomes sensationalism.

Its forte has been its credibility hence serving as valuable reference material for

authors and researchers. It is a newspaper whose influence and credibility is

recognized nationally and internationally.

There are no obvious weaknesses of the Dawn as it is the leading English daily with

unbiased approach which makes it unique from others English dailies. The areas

where they need to focus on comparatively less coverage to the international events.

No coverage of the hot and happenings of the entertainment industry on a daily basis.

Only selective sports are covered and there is need of the comprehensive coverage of

all the sports.

DAWN media group is so dynamic and vibrant organization in locating untouched

areas of the industry and the planning and executing them to a greater level of success.

Special events are one of the best examples in this regards. Nevertheless, there are still

many ideas which should be materialized. DAWN has yet not organized any Events

related to health and fitness industry. They should focus on this section of economy

because of its growth and development patterns. Especially the mechanizing of health

industry has opened new horizons not only for the very industry but also advertising

agencies, media buying houses and obviously for media groups.




142

DAWN has established diversified portfolios which are backed by loyal customer

base, still there are some obvious threats in addition to latent and hidden threats.

Economic downfall is a threatening danger and is the major reason of some lethal

results. It causes, Loss of clients to advertise, severe effects on business and portfolio

development, A dwindling sales volume, Sales returns. Some of other major threats

are Power crisis, Increasing cost of production, upcoming and present competitor

whose major focus is on copying and stealing DAWN initiated efforts.

This is acknowledged fact that "Media industry" is the product of modern age. Now a

day "Media industry" is a developing business. But after analyzing the ways of

"communication" we come to know that this way is as old as human civilization itself.

In order to communicate widely and the globally, man started to think of novel ways

of communication and as a result media industry started to flourish first as print media

and then in the form of electronic media. Now a days media has become the necessity

of the human being as being the source of information.

New ways of communication are evolving with the passage of time but the importance

of print media is an established fact and no one can deny its importance as when you

need to read something in detail about any event you need to consult newspaper.

The art of communication started late in the sub continent as of foreign occupation.

The English tried to oppress the media I order to control the people, because if there

was easy flow f information then there would have been resentment in the people.

Especially the English newspapers started very late .In 1941 Dawn was established as

the mouth piece of the Muslim community.

Dawn is also the pioneering English daily of Pakistan, as this was the first English

daily that started its operations right of the independence.




143

It played an important role in the economic, social and moral development of Pakistan

by dispersing the true information, preaching the national and social values.

After 1947 a lot of development has taken place in the field of media industry, the

establishment of so many newspapers, the associated press to regulate the print media ,

APNS a mediating body for the press and advertising agencies and PEMRA.

Dawn newspaper is making progress with the passage of time, entering into new

portfolios, developing its market share and the new products like Aurora, Herald,

Spider, Dawn.com and the Dawn television network.

DAWN Newspaper is providing accurate, credible and extensive information with an

added unique dimension that speaks to its readers from a national point of view.

Bringing to them a complete picture of what is happening in Pakistan as well as

abroad. It assists its readers in forming opinions and making decisions that are

balanced and well informed.




144

Annexure




145

Sales Letter

Property Investment Show - 2008

December 19, 20 & 21, 2008

Karachi Expo Centre

Karachi, Pakistan

Dear Sir,

The DAWN Media Group’s flagship title is DAWN, Pakistan’s largest selling and most influential

English language newspaper. Founded by the Quaid-e-Azam, Mohammad Ali Jinnah (the founder of

Pakistan) on August 14, 1947, DAWN was the first English newspaper published in Pakistan.

DAWN has evolved into the most credible source of information and a leading advertising medium

in Pakistan. A claim substantiated by the fact that DAWN is the first choice for all sectors of

advertising.

The DAWN Media Group is organizing its 3rd

DAWN Property Investment Show 2008 on

December 19, 20 & 21, 2008 at the Karachi Expo Centre, Pakistan.

The exhibition will attract targeted buyers whose income level is higher than the national average.

Well informed and well traveled, the DAWN reader has the kind of buying power that allows for the

acquisition of value added products and services.

Your participation as an exhibitor at Property Investment Show 2008 will enable you to promote

your investment or development opportunities and services to the wealthiest and most liquid group of

investors.

This is particularly true for the real estate advertisers. Over the past six years, real estate advertising

in DAWN has grown by leaps and bounds. In fact, the real estate sector has been one of the top three

advertisers in the country for the past few years. Investing in DAWN will prove to be extremely

beneficial to your company; it will provide you with direct access to Pakistan’s affluent sector, all

the while ensuring that your advertisements receive the highest response rate possible.




146

In addition, the exhibition comes with a host of value-added marketing and advertising options as

well as a comprehensive media package that includes editorial coverage and advertisements in a 20-

page DAWN Special Report, which will be published nationwide to attract targeted visitors.

For further information and booking, please log on to our website www.dawnpropertyshow.com or

contact us on the numbers given below.

Sincerely yours,

Bilal Malik

Assistant Manager Marketing

Special Events & Supplements

Phone: +92-42-111-444-777 Cell: +92-346-4634214

Email: [email protected],

Website: http://dawnpropertyshow.co

http://www.dawnpropertyshow.com/

mailto:[email protected]




147

TOP TWENTY ADVERTISING AGENCY.

1) Orient mecann.

2) Midas advertising (pvt) Ltd.

3) Interflow communication (pvt) Ltd.

4) Cross check communication (pvt) Ltd.

5) Manhattan Pakistan.

6) Evernew concepts.

7) JWT Asiatic.

8) Mind share Pakistan (pvt) Ltd.

9) Adcom (pvt) Ltd.

10) M.communication.

11) Synergy advertising.

12) Maxim advertising.

13) Message communication.

14) Futre vision advertising Lahore.

15) Ad group advertising (pvt) Ltd.

16) Manhattan International Karachi.

17) TNI (the next icon) communication.

18) Spectram communication.

19) Manhattan communication.

20) Channel 7 communication (pvt) Ltd Islamabad.




148

List of newspapers in Pakistan

Following is the list of newspapers in Pakistan. With Urdu as the national language and English as

the official one, majority of the newspapers cater to such demographics. However, regional language

newspapers also maintain a sizable circulation, with Sindhi language newspapers leading the way.

The following newspapers in bold are the ones with largest circulation.

English-language newspapers Newspaper City(ies) Foun

ded

Official Website Notes

Business Recorder Karachi, Islamabad and

Lahore

1965 www.brecorder.com Pakistan's first

financial daily

The Daily Mail Islamabad www.dailymailnews.com

Daily News Karachi 1962 www.jang.com.pk Jang Group's

evening daily

Daily Times Lahore, Karachi and

Islamabad

2002 www.dailytimes.com.pk

Dawn Karachi, Islamabad and

Lahore

1947 www.dawn.com

The Financial Daily Karachi www.thefinancialdaily.co

m

The Friday Times Lahore 1989 www.thefridaytimes.com Weekly

newspaper

The Frontier Post Peshawar, Quetta and

Lahore

1985 www.frontierpost.com.pk

The Nation Lahore, Karachi and

Islamabad

1986 www.nation.com.pk

National Herald

Tribune

Rawalpindi and Lahore 2005 www.dailynht.com

The News

International

Karachi, Lahore,

Islamabad and London

1991 www.thenews.com.pk

Pakistan Observer Islamabad, Karachi,

Lahore, Peshawar,

Muzaffarabad and Quetta

1988 www.pakobserver.net

The Post Lahore, Islamabad and

Karachi

2005 www.post.com.pk

The Regional

Times of Sindh

Karachi, Hyderabad www.regionaltimes.com

The Star Karachi 1951 www.dawn.com Dawn Group's

evening

newspaper

The Statesman Peshawar 2002 www.statesman.com.pk

Daily Messenger(English Newspaper from Pakistan ) (www.dailymessenger.com.pk)

http://en.wikipedia.org/wiki/Business_Recorder

http://www.brecorder.com/

http://en.wikipedia.org/wiki/Daily_Mail_%28Pakistan%29

http://dailymailnews.com/

http://en.wikipedia.org/wiki/Daily_News_%28Karachi%29

http://www.jang.com.pk/

http://en.wikipedia.org/wiki/Daily_Times_%28Pakistan%29

http://www.dailytimes.com.pk/

http://en.wikipedia.org/wiki/Dawn_%28newspaper%29

http://www.dawn.com/

http://en.wikipedia.org/wiki/The_Financial_Daily_%28Pakistan%29

http://www.thefinancialdaily.com/

http://www.thefinancialdaily.com/

http://en.wikipedia.org/wiki/The_Friday_Times

http://www.thefridaytimes.com/

http://en.wikipedia.org/wiki/Frontier_Post

http://www.frontierpost.com.pk/

http://en.wikipedia.org/wiki/The_Nation_%28newspaper%29

http://www.nation.com.pk/

http://en.wikipedia.org/w/index.php?title=National_Herald_Tribune&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=National_Herald_Tribune&action=edit&redlink=1

http://www.dailynht.com/

http://en.wikipedia.org/wiki/The_News_International

http://en.wikipedia.org/wiki/The_News_International

http://thenews.com.pk/

http://en.wikipedia.org/wiki/Pakistan_Observer

http://www.pakobserver.net/

http://en.wikipedia.org/wiki/The_Post_%28Pakistani_newspaper%29

http://www.post.com.pk/

http://en.wikipedia.org/wiki/The_Regional_Times_of_Sindh

http://en.wikipedia.org/wiki/The_Regional_Times_of_Sindh

http://regionaltimes.com/

http://en.wikipedia.org/wiki/The_Star_%28Pakistan%29

http://www.dawn.com/

http://en.wikipedia.org/wiki/The_Statesman_%28Pakistan%29

http://www.statesman.com.pk/




149

Urdu-language newspapers Newspaper City(ies) Foun

ded

Official Website Notes

Aaj (Urdu: آج) Peshawar, Abbottabad and

Islamabad

1989 www.dailyaaj.com.pk/

Aaj Kal Lahore, Karachi and Islamabad 2008 www.aajkal.com.pk

Al Akhbar (Urdu:

بار (االخ

Islamabad and Peshawar www.alakhbar.com.pk

/

Asas (Urdu: ساس ,Rawalpindi/Islamabad, Karachi (ا

Lahore, Faisalabad and

Muzaffarabad

1995 www.dailyasas.com.p

k

Ausaf (Urdu:

صاف (او

Islamabad, Multan, Lahore,

Muzaffarabad, Frankfurt and

London

1997 www.dailyausaf.com/

Awam (Urdu: عوام) Karachi www.jang.com.pk Evening

newspaper

Azkaar Rawalpindi/Islamabad and Karachi 2004 www.dailyazkaar.com

.pk

Din Karachi, Lahore and Islamabad 1997 www.dinnews.tv

Express (Urdu:

س پری س ک (ای

Karachi, Lahore, Islamabad,

Peshawar, Multan, Faisalabad,

Gujranwala, Sargodha, Rahim Yar

Khan, Sukkur and Quetta

1998 www.express.com.pk

Jang (Urdu: نگ ,Karachi, Lahore, Rawalpindi (ج

Multan, Quetta and London

1937 www.jang.com.pk

Jasarat (Urdu:

سارت (ج

Karachi 1970 www.jasarat.com/

Jinnah (Urdu: ناح Islamabad/Rawalpindi and Lahore 2002 www.dailyjinnah.com (ج

Juraat (Urdu: جرات) Karachi 1995 www.juraat.com/

Khabrain (Urdu:

ں بری (خ

Lahore, Islamabad, Multan,

Karachi, Hyderabad, Sukkur and

Muzaffarabad

1992 www.khabrain.com/

Masafat (Urdu:

ت ساف (م

Lahore and Islamabad

Mashriq (Urdu:

شرق امہ م (روزن

Peshawar 1995 dailymashriq.com.pk/

Mashriq Evening

Special(Urdu: شرق م

شل ی پ س نگ ا ون (ای

Karachi, Hyderabad and Quetta 1983

Musawat Lahore 1970

Pakistan (Urdu:

تان س اک (پ

Lahore, Peshawar, Multan and

Karachi

1990 www.dailypak.com/

Nawa-i-Waqt

(Urdu: ت واے وق (ن

Lahore, Karachi and Islamabad 1940 nawaiwaqt.com.pk/

Naya Akhbar Lahore, Islamabad, Karachi,

Multan, Sukkur and Hyderabad

2000 nayaakhbar.khabrain.c

om/

Under Khabrain

Group

Qaumi Akhbar Karachi and Hyderabad 1990

Riasat (Urdu:

ست ا (ری

Karachi 1999

http://en.wikipedia.org/wiki/Aaj_Daily

http://en.wikipedia.org/wiki/Urdu

http://www.dailyaaj.com.pk/

http://en.wikipedia.org/w/index.php?title=Aaj_Kal&action=edit&redlink=1

http://www.aajkal.com.pk/

http://en.wikipedia.org/wiki/Al_Akhbar_%28Pakistan%29


http://www.alakhbar.com.pk/

http://www.alakhbar.com.pk/

http://en.wikipedia.org/wiki/Daily_Asas


http://www.dailyasas.com.pk/

http://www.dailyasas.com.pk/

http://en.wikipedia.org/wiki/Ausaf


http://www.dailyausaf.com/

http://en.wikipedia.org/wiki/Awam



http://en.wikipedia.org/w/index.php?title=Azkaar&action=edit&redlink=1

http://www.dailyazkaar.com.pk/

http://www.dailyazkaar.com.pk/

http://en.wikipedia.org/wiki/Deen_%28Pakistan%29

http://dinnews.tv/dinnews/newsurdu.aspx

http://en.wikipedia.org/wiki/Daily_Express_%28Urdu_newspaper%29


http://www.express.com.pk/

http://en.wikipedia.org/wiki/Daily_Jang



http://en.wikipedia.org/wiki/Jasarat


http://www.jasarat.com/

http://en.wikipedia.org/w/index.php?title=Daily_Jinnah&action=edit&redlink=1


http://www.dailyjinnah.com/

http://en.wikipedia.org/w/index.php?title=Daily_Juraat&action=edit&redlink=1


http://www.juraat.com/

http://en.wikipedia.org/wiki/Khabrain


http://www.khabrain.com/

http://en.wikipedia.org/w/index.php?title=Masafat&action=edit&redlink=1


http://en.wikipedia.org/wiki/Daily_Mashriq


http://dailymashriq.com.pk/mashriq.html

http://en.wikipedia.org/wiki/Daily_Mashriq_Evening_Special

http://en.wikipedia.org/wiki/Daily_Mashriq_Evening_Special


http://en.wikipedia.org/w/index.php?title=Daily_Musawat&action=edit&redlink=1

http://en.wikipedia.org/wiki/Daily_Pakistan


http://www.dailypak.com/

http://en.wikipedia.org/wiki/Nawa-i-Waqt


http://nawaiwaqt.com.pk/

http://en.wikipedia.org/w/index.php?title=Naya_Akhbar&action=edit&redlink=1

http://nayaakhbar.khabrain.com/

http://nayaakhbar.khabrain.com/

http://en.wikipedia.org/w/index.php?title=Qaumi_Akhbar&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=Riasat&action=edit&redlink=1





150

Sada-e-Waqt (Urdu:

ت صداۓ وق )

Rawalpindi and Muzaffarabad 2008 www.sadaewaqt.com/ Fortnightly

newspaper

Sahafat (Urdu:

ت صحاف )

Islamabad and Lahore 1996

Taqat (Urdu: ت ,Lahore, Islamabad/Rawalpindi (طاق

Karachi, Quetta, Bahawalpur,

Faisalabad, Gujranwala and Sialkot

2006 www.dailytaqat.com/

Ummat (Urdu: امت) Karachi 1996 www.ummat.com.pk/

Waqt (Urdu: ت /Lahore www.dailywaqt.com (وق

Gujarati

Newspaper City(ies)lahore Founded1996 Official

Websitewww.dailylahorepost.com

Millat (Gujarati: ) Karachi 1946 www.millatgujarati.com/

Vatan (Gujarati: વ ન) Karachi 1947 www.dailyvatan.com/

Pashto

Newspaper City(ies) Founded Official Website

Wahdat (Pashto: تدحو) Peshawar 1983 www.dailywahdat.com.pk/

Punjabi


Khabraan (Punjabi: ںاربخ) Lahore 2004

Saraiki


Kook (Saraiki: کوك) Karachi

Sindhi

Newspaper City(ies) Foun

ded

Official Website

Alakh (Sindhi: کلا) Hyderabad

Awami Awaz (Sindhi: زاآ اماع) Karachi 1989 www.awamiawaz.com/

Hilal-e-Pakistan (Sindhi: ناتاڪالپ لاله) Karachi 1946

Ibrat (Sindhi: زربع) Hyderabad 1958 www.dailyibrat.com/

Kawish (Sindhi: پالاڪ) Hyderabad 1990 www.dailykawish.com/

Khabroon (Sindhi: نرباه) Karachi, Sukkur 2003

Koshish (Sindhi: پاوڪ) Hyderabad 1998

Mehran (Sindhi: آابم) Hyderabad 1957 www.dailymehran.com/

Sach (Sindhi: چس) Karachi

Safeer (Sindhi: چیفب) Hyderabad

Shaam (Sindhi: والش) Hyderabad 1999

Sindh (Sindhi: چنس) Hyderabad 1995 www.sindhhyd.com/

Sindhu (Sindhi: چنسا) Hyderabad 1989

Sobh (Sindhi: چاس) Karachi www.dailysobh.com/

Tameer-e-Sindh (Sindhi: ڌنسفبراچنس) Karachi www.dailytameer-e-sindh.com/

http://en.wikipedia.org/w/index.php?title=Sada-e-Waqt_%28Pakistan%29&action=edit&redlink=1


http://www.sadaewaqt.com/

http://en.wikipedia.org/w/index.php?title=Daily_Sahafat&action=edit&redlink=1


http://en.wikipedia.org/w/index.php?title=Daily_Taqat&action=edit&redlink=1


http://www.dailytaqat.com/

http://en.wikipedia.org/wiki/Ummat_%28Pakistan%29


http://www.ummat.com.pk/

http://en.wikipedia.org/w/index.php?title=Daily_Waqt&action=edit&redlink=1


http://www.dailywaqt.com/

http://en.wikipedia.org/wiki/Gujarati_language

http://en.wikipedia.org/wiki/Millat


http://www.millatgujarati.com/

http://en.wikipedia.org/wiki/Vatan


http://www.dailyvatan.com/

http://en.wikipedia.org/wiki/Pashto_language

http://en.wikipedia.org/wiki/Wahdat

http://en.wikipedia.org/wiki/Pashto_language

http://www.dailywahdat.com.pk/

http://en.wikipedia.org/wiki/Punjabi_language

http://en.wikipedia.org/wiki/Khabran

http://en.wikipedia.org/wiki/Punjabi_language

http://en.wikipedia.org/wiki/Saraiki_language

http://en.wikipedia.org/w/index.php?title=Kook_%28newspaper%29&action=edit&redlink=1

http://en.wikipedia.org/wiki/Saraiki_language

http://en.wikipedia.org/wiki/Sindhi_language

http://en.wikipedia.org/wiki/Daily_Alakh


http://en.wikipedia.org/wiki/Daily_Awami_Awaz


http://www.awamiawaz.com/

http://en.wikipedia.org/wiki/Daily_Hilal_Pakistan


http://en.wikipedia.org/wiki/Daily_Ibrat


http://www.dailyibrat.com/

http://en.wikipedia.org/wiki/Daily_Kawish


http://www.dailykawish.com/

http://en.wikipedia.org/w/index.php?title=Khabroon&action=edit&redlink=1


http://en.wikipedia.org/wiki/Daily_Koshish


http://en.wikipedia.org/wiki/Daily_Mehran


http://www.dailymehran.com/

http://en.wikipedia.org/wiki/Daily_Sach


http://en.wikipedia.org/wiki/Daily_Safeer


http://en.wikipedia.org/wiki/Daily_Sham


http://en.wikipedia.org/wiki/Daily_Sindh


http://www.sindhhyd.com/sindh/

http://en.wikipedia.org/wiki/Daily_Sindhu


http://en.wikipedia.org/w/index.php?title=Sobh&action=edit&redlink=1


http://www.dailysobh.com/

http://en.wikipedia.org/w/index.php?title=Tameer-e-Sindh&action=edit&redlink=1


http://www.dailytameer-e-sindh.com/




151

Floor Plan




152

Documents

Dawn Internship Report