One Soap One Planet
Dr. Bronners Magic All-One is a successful company, with an
excellent product, that does many good works beyond its commercial
enterprise. At the core of Dr. Bronners there remains a passion and
an active involvement with causes that have a positive ef-fect upon
our world. Besides the product being 100% organic, Bronners USP
(unique selling proposition) is that it truly has 18 uses in 1
product. You can wash your body, your clothes, mop your floors with
it, and so on. It is even safe to use on pets.
Company
Project Synopsis
Brand Analysis
To establish a renewed awareness of the Dr. Bronners brand is
the main goal for Dr. Bronners. To increase the customer base,
increasing sales to enable the company to continue and expand its
involvement in the causes it supports. To make Dr. Bronners a
household name in the industry of healthy organic products.
The directive for the brand campaign is vibrant. The idea is to
develop an outstand-ing visual package including assets that will
stand out against competitors and invite a large new audience to
the brand. The current trend in organic products is green. The
analysis of the Dr. Bronners audience revealed that bold and vivid
colors as well as bright outstanding imagery would be a positive
move on the brand redesign.
Dr. Bronner s
Styl
e G
uide
lines
Final Logo Redesign
Using bubbles, and a leaf as a token of the environment, caters
to a target audience of all ages. The rainbow color scheme reflects
the directive vibrant. Fabulous 50s font turns the logo into a fun
and nostalgic piece without making it outdated.
Dr. Bronner s
Target AudienceThe target audience is 25 65 years old (about 60%
women) with incomes of $26k $70k per year. One might call
individuals that would use Dr. Bronners, Eco-conscious trend
setters.
Packaging Following the directive design concept of vibrant with
all other media deliverables keeps the branding design consistent.
Text will be edited down without sacrificing the message and the
new colors and image selections make this product visually superior
from the competitor options.
Billboard The billboard is a larger than life interactive, quick
invitation to Dr. Bronners. The vibrant and fun design is meant to
enhance and stimulate a positive mes-sage and direct the viewer to
the company. It will also speak to a new younger generation.
Dr. Bronner sProducts History Activism Contact FAQ
One Soap One Planet
Dr. Bronners 2013
Highlights Join the mailing list Monthly SpecialsEnter Email
Address
Home
GMO Labeling
Dr. Bronners Magic Foam
New Coconut Oil
USDA Certified OrganicFair For Life
Photo Gallery
Fair Trade
Join our mailing list to receive special savings on our products
and stay in touch with our activism and
various important causes.
Dr. Bronner s
www.drbronner.com
Summer Camping?Dr. Bronners has 18 in 1 uses
Original Liquid Soap
15% off June, July & August
Store Locater Account Login Store Home View Basket Check Out
Dr. Bronner sOne Soap One Planet
www.drbronner.com
Dr. Bronner s
Visit our website Www.drbronner.com
Social and Environmental S Organic Awareness and EducationS
Certified Fair Trade S Industrial HEMP AdvocateS GMO LabelingS Fair
Shake re-entry resource center
S All One Arc Interblastive Foam Shower and Spa Experience
One Soap One Planet
Services
Purchsing from Dr. Bronners also supports the families and
communities currently providing valueable raw ingredients we use in
our 100% Fair Trade prod-ucts.. Hemp oil from Canada, Olive Oil
from Palestine and Isreal, Palm Oil from Ghana and Coconut Oil from
Sri Lanka expands the interaction world wide. Pleas check our link
to Fair Trade for more about this benefit:
http://www.drbronner.com/fair_trade.php
ConclusionDr. Bronners is an exciting compa-ny that continues to
show growth and success. The environmental footprint Dr. Bronners
has already made to the planet is impressive. Every person and home
not only receives an abundant benefit by using such a healthy
product, but the guarantee of a healthier, clean-er planet is the
greatest benefit for generations to come. Re-defining and
re-designing the Dr. Bronners brand will enhance the quality the
consumer already believes in.
Media Choices
Website The strategy for the website is to incorpo-rate images,
color and fonts that will define the essence of the company
message. Easier navigation and ordering is a priority. The
re-design will highlight material pertaining to activities and
directly tie communities together in a common goal.
SSoap makers
for over 150
years.S Eman
uel
Bronner, mast
er
soap-maker,
started Dr.
Bronners M
agic All-One
liquid
soap comp
any in 1948
.
S Sales boo
m in the 19
60s.
S Environm
ental excel
lence
and ethical
voice made
Dr.
Bronners a
number o
ne selling
organic nat
ural brand
soap in
North Ame
rica.
S Currently
the busine
ss is
being run b
y 4th and 5
th
generation
family mem
bers.
S Company
Family orie
nted.
S Socially R
esponsible.
S Non-preju
diced over
culture
or eth
nic backgro
und.
S Employee
s are recog
nized as
part o
f the vital
struc
ture of the
whole.
S The mora
l statement
of the
comp
any is All
One.
S Quality ov
er quantity
is divine.
Visit our web
site
Www.drbron
ner.com
S Health an
d beauty ai
ds.
S soaps
S lotion
s
S lip bal
m
S Hair P
roduct
S All-purpos
e cleaner.
Mission
To continue t
o share and
take care of t
he brothers a
nd sisters of
the Earth. Th
is is done by
providing en
vironmentally
perfect,
complete org
anic products
and stepping
up to the ca
uses that
have a positiv
e impact on h
uman nature
and planet E
arth.
Company Cu
lture
and Values
Dr. Bronner s
Our Produc
ts Are
100% Orga
nic
Brochure Full color brochures is to provide a detailed source of
education about company goals. The vibrant use of color and imagery
will stand out and encourage consumers to take one and read it.
Pantone P Process Yellow C
C 0 0Y 100 0
255 241 0
C 0
Y 100 0
21 41 20
Pantone P C
C 100 42Y 0 0
0 10 15
Pantone P C
C 100 10Y 100 0
0 140 5
Pantone P C
C 10 100Y 25 0
14 0
Pantone P C
C 2 0Y 0 0
4 44 1
Pantone P C
Color Choice Color in the Dr. Bronners campaign essen-tially
spells out the directive vibrant best. The color scheme found
through-out is what conveys the strongest message of change for the
new branding.
Text Choice Text is about readability in the Dr. Bronners
campaign. Helvetica is clean and familiar. Gurmukhi has some
display curves. Both typefaces will not take away from the vibrant
media attention.
HelveticaRegular - this typeface is clean and familiar. It will
not detract from the other chosen fonts, nor from the message in
the bodyBold Oblique - Dr. Bronners Magic All-One Bold - The main
goal
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
Gurmukhi MNRegular - One Soap One PlanetBold - Magic All-One
Image Choice Images, textures and patterns will coincide with
the colors used for the branding. Images of nature and bubbles will
be used wherever possible. This will create harmonious interaction
and add to the directive,vibrant.
Social Media The objective for the social media asset is to link
together social net-working with day to day activities within the
industry and company. The strategy is to provide interac-tivity and
information about prod-ucts, events and education on Earth
projects.
Advertisement Magazine ad-vertising increases of widespread
brand recognition. The message of the advertisement of testimonial.
It personalizes the use of Dr. Bronners. Imagery is in line with
the campaign specs.
18-in-1 Hemp Lavendar
Dr. Bronner sne ap ne ane
eriied air rade
re aie ap
For everyday body-washing: Get wet and pour several drops of
soap full-strength onto hands-washcloth-loofah. Lather up, scrub
down, rinse off, and tingle fresh and clean.Our liquid soaps are so
concentrated that they are nearly solid. Thus, when the temperature
drops to about 50 F, the fatty acids begin to solidify and cloud
out. Just put the soap in a warm room, or warm water, and it will
clear up at about 70 F. But clear or cloudy, the soap works just
the same. For everyday body-washing: Get wet and pour several drops
of soap full-strength onto hands-washcloth-loofah. Lather up, scrub
down, rinse off, and tingle fresh and clean.
ade i rani i
Pure Castile Soap
Made with organic oils
18-in-1 Hemp Peppermint
Certified Fair Trade
Dr. Bronner sne oap ne Planet
Dr. Bronner sOne Soap One Planet
Available in stores or buy it onlineat www.drbronner.com
Its really not just about body clean that happens with Dr.
Bronnersits about personal participation in
planet clean My wife has used Dr. Bronners as long as Ive known
herI was skeptical
Now its the ONLY soap I use
Available in stores or buy it onlineat www.drbronner.com
When you work hard, its important to have a soap that not only
smells clean but it will leave you clean.
It leaves the planet clean too.
Dr. Bronner sOne Soap One Planet
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Dr. Bronner s
Constructive Capitalism is where you share your profit with the
workers and the Earth from which you made it! Fair Trade and
Organic Bodycare
Escondido, CA drbronner.com
