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Sponsorship Profile for racing driver David Sera
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Driver Profile 2012
Introduc)on Southside Promo.ons is seeking support to offer the opportunity to David Sera to realise his poten.al and achieve motor racing greatness.
David is Australia’s second most successful go kart racer of all .me, with 12 Australian Championships and 44 State Championships to his name. In 2011 he also earned the .tle as WORLD number two in Dubai, UEA.
Coming from a humble family background. David is a every day guy with amazing talent behind the steering wheel – and to progress his career and achieve greatness, sponsorship support is a must.
Together we can help develop his career into a true superstar of Australian motor racing and offer him the opportunity he needs, to reach the pinnacle of Australian sport.
Southside Promo.ons is commiPed to our mission and invite you to join us on David’s journey!
Profile – David Sera Age: 23
Lives: Narre Warren, VIC
Nickname: ”Deadly "
Height: 189cm
Weight: 75kg
Interests: AFL, Golf, Motorsport, Travelling
Kar)ng Debut: 1996, Oakleigh (Midget class)
First Job: Forklib Driver
First Road Car: EF Wagon
First Kart: Arrow AX6 Midget
Hero: Michael Schumacher
Favourite Circuit: Ipswich
Favourite Race: Rotax Na.onals
Most Memorable Race: First Na.onal Title
Greatest Personal Influence: My Dad has always given me good advice
I Prepare For A Race By: Imagining winning the race
Best Advice Ever Given: Have fun
You'll Never See Me Without: My mobile phone
Favourite Food: Spaghef Marinara
Favourite Movie: The Hangover
David’s four year Plan! -‐ A well structure career development process with the ul.mate aim of a V8 Supercar Championship!
To achieve his goals in the world of motor racing, David Sera has a four year career plan, to propel him towards the pinnacle of Australian motor racing – As laid out below.
Step 1: Dominate Australian kar.ng and lay the racing founda.ons for future success
Step 2: Compete in state and selected na.onal Formula Ford events – to develop race engineering skill and race crab on V8 Supercar circuits. Target .me line of 1-‐2 seasons.
Step 3: Progress into V8 Supercar Development Series Year one: learn race crab and V8 Supercar setup techniques Year two: winning races and challenge for the Fujitsu DVS Championship .tle. Earn V8
Supercar ‘Endurance’ posi.on.
Step 4: Earn a fully fledged V8 Supercar Championship posi.on To con.nue developing as a driver and sponsor ambassador, to repay long term
supporters with race wins, success and loyalty.
Championship Calendar, Attendance Details and TV Broadcast
LOCATION DATE 2011 ATTENDANCE TELEVISION
F1 QANTAS Australian GP, MELBOURNE 15th MARCH 287,000 -
V8 Supercars Symmons Plains, TAS 30th MARCH 41,245 7 MATE
V8 Supercars Phillip Island, VIC 18th MAY 48,450 7 MATE
V8 Supercars Hidden Valley, NT 15th JUNE 48,360 7 MATE
V8 Supercars Ipswich 300 Queensland Raceway, QLD 3rd AUGUST 50,425 -
V8 Supercars Winton, VIC 24th AUGUST 63,617 -
V8 Supercars Sandown, VIC 14th SEPTEMBER 48,450 7 MATE
V8 Supercars Bathurst 1000, NSW 4th OCTOBER 179,939 -
• 767,486 es)mated spectators in season 2012 thanks to running with V8 Supercar series!! • Returning to BATHURST for 2012 – the biggest event on the calendar! • FREE TO AIR television coverage for 50% of the series! • Rota)ng ‘on board’ camera and poten)al for permanent ‘go pro’ in David’s car.
2012 Victorian State Formula Ford Championship 1. Winton 2. Phillip Island 3. Sandown 4. Sandown 5. Phillip Island
2012 Na)onal Formula Ford Championship
‘Brand’ Adributes
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Humble/Normal
Talented
Dedicated Cutting-edge
Healthy
Fearless
Consumers RELATE and follow progress He deserves a
chance!
Enormous family commitment =
respect
Willing to risk big, to win big. Backing his
own ability
Fashionable and cool. Reflected by
MONSTER ENERGY associa.on
Clean cut, healthy lifestyle.
Leading the Rotax World Finals in Dubai 2011
In Aussie Racing Car debut – Winton 2011