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David Pegler
CEO
ExCeL London
An ADNEC Group Company
Focus everyone on
delivering successful
event outcomes
Think like an organiser
Get the Right Audience for
Exhibitions to Succeed
• Quality – Volume
• More relevant
• Increasingly International
• Increasingly younger
• Define, quantify and map target
market
• Evaluate current penetration and
performance versus universe
potential
• Identify emerging trends, challenges
and opportunities
• Propose future strategy, event
positioning and formats
Strategic Research
Overall UK Security Industry All Data
By Category
• Access control (1920)
• CCTV (1147)
• Computer Security (896)
• Internet Security (896)
• Intruder Alarms (3604)
• Physical Security (33)
• Security Solutions (240)
Strategic Research
Creating New Opportunities
• 150 plus events
• Major international media coverage
• 30,000 plus delegates expected
International Boat Show - 60,000 sqm, 112,000 visitors
International Boat Show - 60,000sqm, 115,000 visitors
Outdoor Show and launch of Bike Show - 19,000sqm, 26,000 visitors
International Boat Show - 60,000sqm, 115,000 visitors
Outdoor Show, Bike Show and Adventure Travel - 21,000sqm, 38,500 visitors
International Boat Show - 44,000sqm, 110,000 visitors
Outdoor Show, Triathlon Show, Bike Show & Adventure Travel - 30,000sqm, 40,000
visitors
2012 - Jan
2011- Jan
2013 - Jan
2010 - Jan
Strategic Synergy and Growth
2014 - Jan
MCN Motor Cycle Show -21,000sqm, 36,500 visitors
Outdoor Show, Adventure Travel, Bike Show, Triathlon Show - 35,000sqm, 35,000 visitors
Dive Show - 8,000sqm, 12,000 visitors
Franchise Show - 4,000sqm, 4,000 visitors
2014 - Feb
International Boat Show - 50,000sqm, 116,000 visitors
Classic Car - 19,000sqm, 20,000 visitors
Cruise Show - 8,000sqm, 25,000 visitors
2015 - Jan
International Boat Show - 44,000sqm, 116,000 visitors
Cruise Show - 6,000sqm, 18,500 visitors
Strategic Synergy and Growth
2015 - Feb
Outdoor Show, Adventure Travel, Bike Show & Triathlon Show - 35,000sqm, 40,000 visitors
MCN Motorcycle Show - 23,000sqm, 36,500 visitors
Dive Show - 8,000sqm, 12,000 visitors
• More complex
• More options
• More to understand
Exhibitions have to reflect this
The World has Become;
Changing Visitor & Exhibitor
Needs;
• Time precious
• Engagement not hospitality
• Knowledge exchange
• Interactive experiences
• Face to Face interaction
• More complex floor plans
• Fixed connection’s to every stand
• Conference box solutions
• Commercial education
• SPOC
Exhibition Design;
• Free Wifi throughout
• Public spaces
– Light
– Food & Beverage
– Transport / mobility Connectivity
• Green Approach
• Opening & Build / Break Hours
• License Inclusions
Venue Design;
Thank You