DAVID O’BRIEN (773) 759-6717 • davidjamesobrien@me.com • dobdobdobdob.com linkedin.com/in/davidjamesobrien

DIGITAL STRATEGY LEADER | MOBILE PRODUCT DESIGN & MANAGEMENT | USER EXPERIENCE Innovative senior digital strategy leader with 15+ years of global experience in the consumer goods, automotive, real estate, pharmaceutical, casual gaming and consumer insights industries. Leverages digital product expertise including analytics, search engine optimization, social media, web and mobile marketing coupled with experience in research and development. Advocates for the user and is passionate about easing the user’s journey through a digital experience. Manages complex technology projects from concept to launch working with start-ups and fortune 500 firms. Oversees multifunctional teams and budgets and collaborates with stakeholders to deliver quality customized solutions.

AREAS OF EXPERTISE:

▪ Digital Strategy, Emerging Digital Products ▪ Online Advertising, e-Commerce ▪ Ideation Consulting, Analytics ▪ User Flows, Site Maps, Wire-framing ▪ User Research, User Experience (UX) Design ▪ Social Media, Mobile & Web Marketing ▪ Email Marketing, Creative Direction ▪ Search Engine Optimization (SEO) ▪ Graphic Design, Mobile Product Development

▪ Research & Development, Roadmaps, Innovation ▪ Client Relationship Management (CRM), Sourcing ▪ Client Development, 3rd Party Vendor Negotiation ▪ Project Management, Process Improvement ▪ Agile, Waterfall, Scrum Methodologies ▪ Software Development Life Cycle (SDLC) ▪ Budget & P&L Management, Content Management

PROFESSIONAL EXPERIENCE: Avis Budget Group, New York, NY July 2014 – Present Strategic Mobile Business Lead (January 2015 – Present) Spearhead end-to-end customer experience on Avis custom mobile products. Collaborate with a core team to lead the mobile and IoT product development from a customers perspective by researching experiences, designs, and technologies that helps enable an intuitive user experience. ▪ Promoted quickly into a corporate strategy role reporting to the Chief Strategy Officer focusing on mobile innovation. ▪ Serve as primary point of contact for both internal and external agency partners in mobile strategy. ▪ Developed competitive landscape of connected car technology, mobile best practices, telematics, and the internet of

things to shape vision of the potential vision of the future in car rental. ▪ Turned conducted panel research in to actionable items based on feedback. ▪ Composed global mobile roadmap that was approved by senior leadership team. ▪ Demonstrated vision and goals via prototypes coupled with supporting data. Mobile Product Manager (July 2014 – January 2015) Recruited to serve as a Mobile Product Manager focusing primarily customer facing mobile products for Avis and Budget. ▪ Partnered with development team to decrease the number of bug and errors by 70% on both Avis and Budget mobile

website in the first 6 months. ▪ Increased the percentage of conversions during each step of the reservation funnel by an average of 20%. ▪ Catapulted the number of mobile visitors to Budget Truck mobile 40%. ▪ Introduced voice activation capacities on Windows Mobile. ▪ Piloted a full voice activated reservation beta program on Android, an industry first. ▪ Partnered with agency of record for the revision of responsive mobile websites for m.avis.com. ▪ Collaborated with development team to rapid prototype emerging technologies applicable to Avis and Budget mobile

web and applications. ▪ Solicited and maintained relationships with 3rd party technology companies. ▪ Conducted UAT testing and maintained current product support with agency and development team. ▪ Gained insight on best practices using multi variant testing on mobile websites.

Moving Interactive, New York, NY January 2014 – July 2014 Director of Digital Strategy, Mobile Mobile Strategy Consultant: Client - Avis and Budget Car Rental Company Led mobile initiatives for Avis Budget Group, targeting new consumers as the travel and leisure industries migrate to mobile.

▪ Delivered a complete mobile assessment based on best practices in mobile e-commerce, composed and presented to senior management a mobile product road-map for both Avis and Budget mobile channels, mobile web and native apps.

▪ Measured and presented solutions based on historical research providing high-level assumptions and ROI. ▪ Acted as day-to-day mobile product manager, collaborating with product owners on mobile web and native apps on

tactical releases and revisions. ▪ Conducted vendor analysis for specific projects green-lit to move forward from 2014 mobile road-map. ▪ Implemented user-experience enhancements using Omnigraffle, Photoshop, and Illustrator.

Freelance Senior Project Manager/UX Designer, New York, NY 2012 - January 2014 Client: Woods Witt Dealy & Sons ▪ Consulted with this traditional advertising agency on digital strategy towards responsive web design best practices. ▪ Advised on wireframes design, SEO strategy, social media strategy and development team sourcing ▪ Served as the main point of contact for offsite development team and business owners. ▪ Launched site on time and $30,000 under budget. Agency: Osprey/Grey Healthcare Group – WPP (clients: Bayer) and Agency: Rapp – Omnicom (clients: Gerber) ▪ Consulted on the mobile app design and planning for the development of Bayer’s iRep app and Gerber iOS and

Android app. ▪ Served as the main point of contact between client, creative, and development teams, advising on best practices for

mobile design and development. ▪ Tracked project pace and budget, mitigating risks and managing resources involvement according towards each stage

of development, from design to launch.

PhoneValley (A Publicis Mobile Agency), New York, NY 2012 Senior Project Manager/ User Experience Designer ▪ Managed the delivery of mobile and multichannel initiatives for clients such as Abbott Laboratories, Novartis,

American Express, Purina and Logitech. ▪ Applied methodologies such as Waterfall, Agile and SDLC in channels such as mobile web, rich media mobile banner

campaigns, mobile applications, social media integrations and 3rd party API integrations. ▪ Led project planning encompassing time management, resource management, risk management, change management,

quality assurance, deployment scheduling, scope and budgets of up to $1MM+ ▪ Provided mobile ideation consulting on POV: Mobile Web vs. Responsive Web Design; Mobile SEO; Native Apps;

POV: Mobile UX; POV: Social-Location-Mobile CRM; and POV Mobile Rich Media. ▪ Designed wireframe composition, mobile web composition and presentations. ▪ Delivered mobile sites delivered such as m.beneful.com, m.purinaveterinarydiets.com and m.canyoncreekranch.com;

and mobile apps such as MorningPurr Alarm Clock (iOS) and PVD Product Guide (iOS).

iPlay, New York, NY 2011 - 2012 Project Manager ▪ Led project management and served as primary client contact for the delivery of “Blaze,” an online casual gaming

distribution platform. ▪ Employed Agile and SDLC methodologies led daily scrum calls and updated product backlog, burn charts and release

logs based on feedback and deliverables. ▪ Conceptualized business development interfaces to streamline the process of uploading and deploying gaming content

to the iPlay website. ▪ Ideated iPlay Kindle Fire Android application and presented to the Board of Directors.

The HyperFactory Mobile, New York, NY 2012 Freelance Senior Project Manager ▪ Contributed to transitioning the New Zealand operations of this mobile marketing agency to New York. ▪ Led project planning for the development and delivery of Kraft Foods mobile initiatives, managing a budget of

$850K SMS campaigns, mobile media planning and deployment and video content. ▪ Collaborated on and pitched media marketing contract to General Motors and won the technology side of the

business. ▪ Delivered mobile sites such as m.kraftfood.com, m.kraftrecipes.com, m.comidakraft.com, m.comidakraft.com/

oropeza; and mobile apps such as iFood Assistant for iOS, Android and Blackberry.

Gabriels.net, New York, NY 2010 - 2012 Interactive Project Manager ▪ Managed the delivery of Frontdoor.com, describe site here, including front-development, database development/

architecture, social API integrations and custom CMS development. ▪ Established a 24-hour development cycle between New York and Croatian development team. ▪ Employed Waterfall and Agile methodologies; conducted daily scrum meetings and updated product backlog, burn

charts and release logs.

Dynamic Logic, New York, NY 2008 - 2010 Project Manager Connected internal and external ad operations, technology, account management and graphics teams in conducting technology research into mobile and web platforms at this online research company. ▪ Served a diverse client base including Yahoo!, AOL, MSN, Digitas, Hill Holliday, ESPN, MTV, WebMD, Bank of

America, Sprint, Slurpee, Dunkin’ Donuts, Chase and Subway. ▪ Managed P&L of four companies; applied a hybrid of Waterfall and Agile methodologies project budgets of up to

$1M+. ▪ Reviewed and adapted clients’ media plans based on market research and AdIndex studies, developing strategies for

measuring brand awareness and ad effectiveness. ▪ Monitored and analyzed data to confirm suitability of results for clients, and course corrected as needed.

Classified Ventures, Chicago, IL 1999 - 2007 Product Manager/UX Designer, Apartments.com (2004 – 2007) ▪ Liaised between clients, sales, affiliates (such as Tribune, Knight Ridder, BANG and the Wall Street Journal), internal

customer service, ad production and staff/freelancers at this online media publishers. ▪ Managed tight deadlines and budgets for national and regional online apartment advertising content. ▪ Trafficked and reported to publisher on premium ad space within Apartments.com using Dart. ▪ Directed how many-person ad production team in producing image, copy and data content. ▪ Promoted to Advertising Production Manager with Apartments.com in 2004. Lead Web Designer/UX Designer, Cars.com (1999 - 2004) ▪ Guided the transition from traditional print to online content and web design best practices for Cars.com. ▪ Created wireframes, user flows, mock-up websites and graphic design elements. ▪ Implemented SEO strategy, keywords, metadata and link-building.

EDUCATION: GeneralAssemb.ly, New York, NY: Web Development Boot Camp: 2013; GeneralAssemb.ly, New York, NY: User

Experience Design/Ruby on Rails: 2012; City Colleges of Chicago, Chicago, IL:| Art and Design: 1991-1994 TECHNICAL SKILLS:

Dart; Atlas; Millennial Media; Medialets; MADs; Pointroll; Analytics Photoshop; Illustrator; Omnigraffle; Mockflow; jQuery Mobile; Codiqa HTML5; CSS; JavaScript| Learning Ruby on Rails; Objective C/Xcode; MS Office (Word, Excel,

PowerPoint, Project); Omniplan; Basecamp, Sharepoint; Jira; Jive