We are living in the toughest business climate in modern history. Today, 95% of start-up businesses are bankrupt by their 10th year—and 80% of corporate products fail. Today, consumers are more distrusting, cynical and even angry than ever before. For all businesses, these are beyond tough times….the toughest time in history for the incumbent and the toughest time for you.

Lately, when I deliver speeches I begin with this question: “How many worry about surviving the Great Recession?” Do you find yourself wanting to raise your hand? Well, you’re not alone—in fact, most of my audiences raise their hands….some cautiously, some fearfully. Through my unique training called The Underdog Advantage you’ll learn how to develop the attitude of an insurgent. An insurgent is an individual who harbors an attitude of difference, moves faster and welcomes change as opportunity. You’ll learn to embrace boldness, daring and a never-say-die attitude.

My award-winning book, The Underdog Advantage, is about a proven and winning set of principles and lessons. And my speeches will teach you how to apply these lessons for your business and your career….to beat the odds….showing you how to succeed in these uncertain times.

We learned these lessons from our clients—from helping to elect twelve presidents and from some of the top CEOs in the nation; our clients range from Microsoft to Google, from Coke to Pepsi, from Disney to Nike to Verizon to Visa to McDonald’s to General Electric to American Express…. And we want to share these lessons with you—because today, it’s the underdog, the insurgent, who holds the advantage.

Here is what you’ll learn: How to emerge from confusion to focus. The book is the “must-read” resource for those of you who want to grasp fearless insurgent strategy. This presentation has been critically acclaimed as ground-level training for application, implementation and motivation. It is designed just for you.

This is the new way for you and your team to win.

David MoreyVice Chairman Core Strategy Group

Winning withTHE UNDERDOG ADVANTAGEBy David MoreyAward-winning Speaker and Author Shows You How to Fight and Win like an Underdog.

DMG, Inc. • 1720 Eye St, NW, 7th Floor • Washington, DC 20006 • (888) 626-9776

David Morey

Vice Chairman of Core Strategy Group and CEO of DMG, is one of America’s leading strategic consultants—and one of the nation’s most sought-after speakers. Mr. Morey is the award-winning author of The Underdog Advantage (McGraw Hill), and has worked with and helped add hundreds of millions of dollars in revenue and value to a range of Fortune 500 companies. Mr. Morey has worked with some of the world’s top business leaders—and has advised five Nobel Peace Prize winners and twelve winning global presidential campaigns, including that of the 44th President of the United States, Barack Obama.

In global politics, Mr. Morey has advised Philippine President Corazon Aquino, South Korean President Kim Dae Jung, Russian President Boris Yeltsin, Mexican President Vicente Fox and The Dalai Lama. In business, Mr. Morey has worked with a range of successful start-ups and small businesses, and his corporate clients include General Electric, Verizon, Coca-Cola, Mars, KPMG, McDonald’s, Microsoft, News Corp., Nike, Pepsi, P&G, Disney, Visa, Bancomer, TPG and many others. Over the years, Mr. Morey has served as Adjunct Professor of International Affairs at Columbia University, and recently was Chairman of the Council on Foreign Relations’ Task Force on Public Diplomacy. He was a four-time All-American Decathlon competitor, IC4A Champion and a member of several U.S. national teams.

TESTIMONIALS

“All companies, whether big or small, leading or not, have to adopt an underdog insurgent strategy. David Morey shows us how.”Pete Peterson, Founder, The Blackstone Group

“He’s one of America’s best corporate speakers.” Edgar House, President, H&C

“He knows how to awaken the insurgent in all of us.” Doug Alexander, CEO, ICG

“He’s simply the best corporate speaker out there today.” Steve Leff, President, CBIZ

“A dynamic and inspiring ‘how to’ plan for any individual or organization….”Mike Roberts, President, McDonald’s USA

“He can make insurgents of us all.” Anne Tasker, CMO, The Coca-Cola Company

“The playbook for the insurgent warrior.”Fran Tarkenton, NFL Hall of Fame Quarterback, CEO of GoSmallBiz.com.

The Discipline ofInsurgent Strategy

www.CoreStrategyGroup.com

www.PlayOffense.com

MOST REQUESTED TOPICS:

Underdog Leadership Principles: Today, we live in the most challenging time inrecent business history. We show you how tocreate and execute insurgent strategies to putyour business on top.

How to Play Offense: What do today’s great insurgent companies have in common? We show you how to borrow the critical and concrete lessons of these remarkable insurgent successes.

Driving Insurgent Play-Offense Marketing Strategies: The core challenge for your businesses today is driving growth, profit and value—and stealing market share. We present battle-tested formulas for success.

Bolstering The Value and Uniqueness Of Brand: Building brand helps attract customers, add market share and grow profit. It’s a critical long-term investment in your business.

Growing Your Bottom-Line With Winning Sales Strategies: We show you how to boost your bottom line with step-by-step strategies to outflank, outfight and outsell your competitors and attract more customers—for life.

Putting Boldness Back Inside Your Organization: We teach how to build winning insurgent cultures that are entrepreneurial and thrive on change. Start your own personal revolution, by unleashing the power of the Underdog within your organization: Using the magic of imagination to think out of the box and win.

GMD