experiencing life

Through working together with our client we were able to obtain a real insight into their organisation, allowing us get to the core of their business, the services they offer and how they are placed in the markets they operate within.

The logo and branding style was created to best reflect the highly professional services provided by it’s team of experts. It was to be unique and simple in design so to be versatile enough to work across a variety of mediums and applications, throughout a multitude of jurisdictions across several markets.

logo design & branding

profile

Full Name: David John Highfield

Address: 19A Oxford Road St Helier Jersey JE2 4LJ

Mobile: 07797 745641

E-mail: djhdesigns@hotmail.co.uk

Date of Birth: 14.08.1981

Nationality: British

Status: Married

Dependants: 2

Residential status: Locally Qualified

Material produced Includes:

•logo design & branding style

•double sided business card

•letterhead & compliment slip

•envelopes (DL & C4)

• presentation folders

• digital artwork for internal use e.g. email signature, html email campaigns

about me

I see myself as an outgoing and hard

working person, with the ability to work

well as part of a team or on my own

initiative.

I am an extremely determined, self-

motivated and disciplined individual,

who has always sought a career within

a dynamic and progressive organisation,

one who would engage my interests and

challenge my skills.

Strong communication and organisational

skills give me the ability manage multiple

projects simultaneously, aided by my

attitude and approach to seeing things

through until the job is done.

key skills

communicationI deal with internal and external customers

at all levels via telephone and email, to

ensure successful communication via

actively listening and probing questions.

problem solvingI resolve in-depth queries in a methodical

manner independently and with internal

and external business partners to find

appropriate resolutions.

team player I enjoy sharing knowledge and encouraging

development of others to achieve specific

team goals.

planning and organisationI have refined planning and organisational

skills that balance work, team support

and ad-hoc responsibilities in a timely,

professional manner, with a flexible

approach and the ability to reprioritise my

work load at short notice.

systems knowledgeI have experience in using the latest design

software to create and deliver marketing

communications material, both for print and

web, e.g. Adobe (CS6), Quark Xpress. Plus

digital software for the creation of email

campaigns, and social media e.g. Mailchimp,

Facebook, Twitter and Linkedin, etc.

In addition to this I have extensive

experience using office based products

and CRM systems for producing proposals,

accounts and reports e.g. Microsoft Office,

Soho CRM etc.

creative designThe brief for this project outlined the need to create a professional looking publication that best displayed the creative works of students within the College and comply to the organisation’s branding style so not to disassociate itself from the existing suite of communication material.

Working closely with the faculty throughout each stage of the creative development, ensured all aspects of the original brief were covered and the project was completed on deadline and within budget.

The publication was supplied in print & digital formats and distributed via post, online via the organisation’s website and through social media.

Product specifications:

Printed litho 4 colour process throughout on to 4pp cover: 300gsm Image Perfect Offset, 40pp inset: 170gsm Image Perfect Offset, collated, saddle stitched 2 wires, trimmed and folded to 44pp, 210 x 297 (Landscape), packed and delivered.

education 1997 - 1998 City College, Manchester

Qualifications obtained:

• GNVQ in Graphic Design (Pass)

• CITY & GUILDS - Mathematics (Credit)

1992 - 1997 Harlescott Grange Secondary, Shrewsbury

Qualifications obtained:

• 6 GCSE’s (graded A - D)

Including: English Literature, English Language and Mathematics

training & development

• Digital Marketing Workshop CITD

• Introduction to Website Design Highlands College

• Silicon Beach Training (Adobe Photoshop CS)

• Itex Training (Quark Xpress 6.5)

qualifications

2014 - Diploma in Online Marketing (Merit) Awarding Body: NCFE

2013 - Introductory Certificate in Marketing (Merit) Awarding Body: CIM

Both of the above courses were self funded.

design,adver t is ing & marketing

The creative brief outlined the need for a fresh approach, to the way in which the organisation promoted its products and services, to existing and potential clients within their target market.

A suite of concept display advertisements were used within the promotional mix for a marketing campaign which initially ran for a period of 12 months, across a wide variety of print and online media. As a result of the success of the campaign the period was extended for a further 6 months.

Material produced Includes:

•Front page solus advert

•Full page A4 advert

•1/4 page JEP advert

•Banner advert (various sizes)

•Skyscraper banner

•HTML email campaign

employment - present role

Studio Manager at AEA Design Limited,

joined September 2006.

I have been working as a studio manager

for a local advertising and design agency

for the past 7 years. Within this time I’ve

gained knowledge and experience within

all the business areas, for example; creative

design, marketing, business development,

procurement, relationship management,

administration and accounting and

recruitment.

I oversee all business operations and am

authorised to make executive business

decisions on behalf of the company.

The core responsibilities of the position include but are not limited to:

• Provide creative input and direction onadvertising and communication material and marketing campaigns.

• Set print production schedules, track and manage budgets and costs.

• Undertake marketing activities,providing practical advise on how to increase brand awareness and to promote the benefits of the products and services, through a variety of media avenues, e.g. PR, advertising, digital media, email and social media campaigns etc.

• Dealing with outside agencies and the purchasing and placing of print, radio, TV and online advertising for the organisation and it’s clients. Negotiate rates with media outlets and recommend media buying opportunities.

• Provide support services and professional advice on event management to clients.

• Continuously review service levels, make suggestions and implement improvement procedures.

• Build, develop and maintain good working relationships with internal and external customers.

• Managing a portfolio of clients from a variety of business areas.

• Maintain and developing company CRM databases and develop existing systems to streamline procedures and reduce time spent on basic administration duties.

• Managing projects from conception to completion. Undertaking all tasks associated with the project, from initial client consultation, production and presenting of designs, estimating, liaising with various stakeholders. Including the production of finished artwork files, purchasing, invoicing and aftercare management.

• Preparation of financial reports for quarterly and annual review.

• Management of junior staff members and the organisation of training and development.

brand managementManaging a client’s brand efficiently and professionally is vital, as it helps in developing strong business relationships, builds trust and loyalty.

With this project the client required us to produce a clean, simple and durable presentation folder to be use with all high level client communications. We had to closely follow the branding guidelines and ensure the final product fitted in well with their existing range of branded products.

I was responsible for all aspects of the project, including the initial design concept, production of layout and structure, sourcing and purchasing of print, client liaisons, estimating and invoicing.

Product specifications:

Printed litho 4 colour process throughout on to 320gsm Conqueror CX22 Brilliant White, die cut and glued to shape using supplied cutter outline template with 10mm gusset, internal pocket and slots for business card, with matt lamination applied to both sides, packed and delivered.

employment - previous role

Company Publisher (Design, Marketing and Events) at Randalls Vautier Limited,

from July 2003 to August 2006.

This role enabled me to gain vital

knowledge on how design principles

are incorporated throughout a large

organisation made of several different

business units, all of which were operating

under their own brand identity.

The core responsibilities of the position included but were not limited to:

• Graphic design, using the latestrecognised software (Adobe CS, Quark Xpress, Coral Draw, etc.) for the creation of logos, packaging, advertising, marketing collateral and other communication material, in print and online.

• Manage outside media agencies. (Design, PR, print and advertising).

• Execute marketing strategies under the supervision of the Sales Manager.

• Supervise departmental staff and organise required training.

web design

The main aims of this project were to create a simple, professional and user friendly display website, for a proposed property development, providing important information to relevant stakeholders and the general public.

As part of the project I created a simple logo and branding style that was used across a suite of material both in print and online.

Material produced Includes:

•5 page display website including:

•press advertising

•conference display banners

•marketing collateral

•skyscraper banners

• Work closely with sales team and suppliers in organising and promoting events through various media opportunities.

• Collaborate with web design agencies on improving design, layout and capabilities of site.

• Research, edit and coordinate production of a variety of marketing collateral, including newsletters, internal communications, press releases and fact sheets, in print, online and for corporate intranets.

• Design presentation material of financial reports and documentation for senior management.

• Manage a portfolio of clients, acting as account manager and graphic designer.

• Continually review, update and develop company website, ensuring content meets set requirements, information is relevant, up-to-date and easily accessible.

• Manage departmental budget, producing proposals and detailed financial reports for expenditure and the purchase of new hardware and software.

• Create, maintain and organise company CRM databases.

On the right is a display poster produced to promote sports sessions offered by the local community sports development team to try and engage with children of a particular age group in an attempt to keep them off the streets, resulting in the reduction of crime and antisocial behaviour in built up areas.

promotional display materialOn the left is a display poster produced to promote the details of an auction lot sponsored by a local car dealership. It was created as part of a suite of material produced for a Cancer Charity Gala Event hosted in Guernsey, which was attended by over 600 people.

employment - previous role

Administrator/Customer Service Agent (Acting Supervisor) at Condor Logistics

from October 2001 to July 2003.

Working within this role provided me

with excellent time management and

organisational skills together. Through

several years dealing directly with the

general public has provided me with the

ability to think outside the box when

assessing and dealing with complex

situations.

The core responsibilities of the position included but were not limited to:

• Managing client communications, interact directly with potential, new and existing clients.

• Provide high levels customer service to new and existing customers and internal departments.

• Recognising customer needs and wants, delivering requests in a timely fashion and effectively handling complaints while operating within a pressurised environment.

• Perform administrative functions, update client accounts and process customer correspondence.

• Manage multiple tasks, ensuring targets are met and continually help develop administrative functions within the workplace.

• Organise and manage work force while in a supervisory position.

Elements of traditional and digital marketing were used to promote the sessions to its target market, e.g. the distribution of printed material to local school, sporting complexes and youth clubs and the use of social media e.g. facebook and twitter.

event experienceI have worked on the project management

team involved in organising, promoting and

marketing local charitable events.

GOSH Crystal Ball In 2005 I assisted on the GOSH Crystal Ball held

in aid of Great Ormand Street Hospital. Working

directly with the project manager I provided

design & marketing skills for the production

of event material, liaised with international

marketing & design agencies and local

organisations. The event was attended by 600

people and raised over £400,000 for charity.

An Evening with Lesley GarrettIn 2006 I was asked to join the project

management team tasked with organising a

charity fundraiser ‘An Evening with Lesley

Garrett’ in aid of The Colin Javens Spinal Injury

(Jersey) Trust. I was responsible for creating the

entire branding concept, promotional literature,

advertising and event material. Additional

duties involved liaising with media agencies

and local organisations in relation to advertising

and printed sponsorship opportunities. The

event was attended 500 people and raised over

£300,000 for charity.

An Evening with Paul LakeMore recently I was part of the project

management team responsible for hosting

‘An Evening with Paul Lake’. The event was in

aid of Autism Jersey and City in the Community

Charity, where we organised for a famous

ex-footballer, together with the Barclays

Premiership Trophy and Community Shield to

Jersey, the event also included a book signing

and Q&A. It was attended by over 100 people

and raised around £3,800 for charity.

event promotion

& marketing

interests & hobbies

Being very family orientated I enjoy spending quality time with my wife and children.

I have a real passion for travel and enjoy discovering new places and meeting different people.

I spent time travelling the world when I was younger and still regularly take short breaks to the

UK and europe as there are so many place I am still yet to visit.

I enjoy participating in sports e.g. running, swimming and especially team activities such as

football.

I am an avid sports fan and currently sit on the committee for a supporters club, holding the

position of design, marketing and ticketing administrator. Main duties include:

• Promoting the club to the local

community in a bid to raise profile and increase member numbers;

This project involved creating a suite of branded communication material to promote an art exhibition, in conjunction with the major brand launch of a large corporate organisation.

I was responsible for the entire management of the project, including but not limited to; client liaisons both locally and in the UK, production of artwork, sourcing and purchasing of print and press advertising.

Material produced Includes:

•event branding style

•posters & flyers

•road side display banners

•local press advertising

•invitations & postcards

•digital graphics for use online, across social media and HTML email campaigns