DATER GATOR CAFÉ KING A STUDENT ENTERPRISE PROGRAM An Interactive Approach to Teaching

A PRODUCT OF THE UNIVERSITY OF CINCINNATI ECONOMICS CENTER

Program is currently serving 6800 students in the greater Cincinnati area and 39 schools.

Housed in the College of Business on the UC campus

Student Enterprise (StEP) Targets urban environment- distills

economics into – LIFE IS ABOUT CHOICES AND CHOICES HAVE CONSEQUENCES

Director- Dr. Val Krugh

WHAT IS STUDENT ENTERPRISE?

WHY USE A STUDENT ENTERPRISE PROGRAM?

It is an engaging way to exceed the ODE benchmarks for economics and financial literacy.

It enables students to apply learning from other curricular areas in a real life experience.

It exposes students to unfamiliar career choices and helps them experience early their vocational likes and dislikes.

It integrates other academic areas such as writing, mathematics and reading.

Economics – ODE BenchmarkStudents use economic reasoning skills and knowledge of major economic concepts, issues and systems in order to make informed choices as producers, consumers, savers, investors, workers and citizens in an interdependent world.

By the end of the K-2 program:

A. Explain how the scarcity ofresources requires people tomake choices to satisfy theirwants.B. Distinguish between goodsand services and explain howpeople can be both buyers andsellers of goods and services.C. Explain ways that people mayobtain goods and services

By the end of the 3-5 program:

A. Explain the opportunitycosts involved in theallocation of scarceproductive resources.B. Explain whyentrepreneurship, capitalgoods, technology,specialization and division oflabor are important in theproduction of goods andservices.C. Explain how competitionaffects producers andconsumers in a marketeconomy and whyspecialization facilitates trade.

By the end of the 6-8 program:

A. Explain how the endowmentand development of productiveresources affect economicdecisions and globalinteractions.B. Explain why trade occurs andhow historical patterns of tradehave contributed to globalinterdependence.C. Identify connections betweengovernment policies and theEconomy.

WHY A COFFEE SHOP ?

This entrepreneurial effort monopolized on a few existent facts:

Second to oil, coffee is the most traded commodity in the world.

Global connections/ free trade organic Parents and teachers like coffee. In many elementary schools, parents arrive

early with their children. Teachers are also at the school early in the

morning.

MORE REASONS?

Provided an opportunity to invite community partners into the school

Provided an opportunity to interview non-profit agencies

Provided students with a letter of recommendation to be used when securing their first job

Involved parents in the supervisory role- parents poured the hot coffee into pump pots. The shop is self-serve.

CAFÉ KING

Written by The Café King Entrepreneurs under the guidance of

Mrs. Julie Faller

THE MANAGERS

Grace : Sarah : Sam : •Dalton: Erich:

General ManagerAssistant ManagerAdvertising/Promotions Manager

Inventory ManagerFinancial Manager

THE EMPLOYEES

Toni Mahin Hunter Audrey Peyton Courtney Garrett Kyle Brandon Zachary

•Emily

•Alex

•Stone

•Tommy

•Eric

GETTING STARTED

FINDING A NAME

Dater Percolator Gator Café Mugs of Montessori Coffee King We combined two names to create our coffee

shop: The Café King!

THE LOGO

Before we got started we had to learn about running a business so during the month of September we went to lessons every day

BEFORE THE BUSINESS

PREPARING THE BUSINESS1. Introduction:What is an Entrepreneur?2. Learning to spot Opportunities.3. Entrepreneur Interview questions4. Entrepreneur visit5. What's your mark?6. Designing Marketing Tools7. Reviewing a Business Plan 8. Developing a Business plan9. Ready to Launch Business10. Visit from Entrepreneur11. Scheduling12. Products13. Set-UP

VISIT FROM AN ENTREPRENEUR

INTERVIEWSSTUDENTS COMPLETED A JOB

APPLICATION COMMUNITY MEMBERS- BANKING

AND UNIVERSITY EMPLOYEES- INTERVIEWED THE STUDENTS

DECISIONS WERE MADE BY THE INTERVIEWERS AS TO WHOM WAS BEST FOR MANAGERIAL POSITIONS

GRAND OPENING IN OCTOBER

On October 5th, 2009, The Café King opened in our temporary location: Dater’s Parent Resource Room.

We definitely made a profit.

THE FINANCIAL GROUP

We are an important part of our business. We keep track of the profit we make each month.We usually make a lot of money from about $130-$400.

THE CASH REGISTER

PROFITS

0

100

200

300

400

500

600

October

Novem

ber

Decem

ber

Januar

y

Febru

ary

Mar

chApril

Profit

AVERAGE DAILY SALES

Before the move:

$20.78

Total net sales from Oct thru April is $1735.52

After the move:

$25.18

ADVERTISING/PROMOTIONS Every great business needs to be

advertised. That’s where we come in. We make signs and flyers, hold raffles and make sure people know about The Café King.

Our Advertising Manager Sam (below).

SEVEN HILLS COFFEEOur advertising manager, Sam, got us connected with Seven Hills Coffee, and they have been our primary supplier of coffee for some time now. We have sold their coffee in cups and, for promotions, in 1LB bags.

OUR WAY OF ADVERTISING

FREQUENT BUYER CARDS

IN THE CAFÉ KING

MONDAY’S CREW

Sam Hunter Garrett Brandon

TUESDAY’S CREW

Sarah Audrey Courtney

WEDNESDAY’S CREW

Grace Peyton Zach Eric

THURSDAY’S CREW

Dalton Toni Mahin Emily Alex

FRIDAY’S CREW

Erich Audrey Grace Tommy Sarah

INVENTORY FOR THE BIG MOVE

Taking inventory during the big move was very important because we needed to make sure that when we came to the new school we knew what items we had in stock Even if we did lose something we would know what it is so we could replace it.

THE BIG MOVE

1 POUND BAG SALESStudents sold 1 pound bags of coffee during the holidays for persons to purchase as gifts.

After the holidays, the demand remained high for the coffee and students continued sales during the remainder of the school year.

NON PROFIT CONNECTIONS

Proceeds were used to fund a local non-profit of the students’ choice.

Students interviewed the representatives from three non-profits.

The representatives were not prepared for the intensity of the interviews

The students voted on which of the interviewed organizations would receive their $200 donation.

THE REMAINING MONEY Used to purchase coffee for this school year. Students changed the name of the coffee

shop this year to: Palaazo de Café Students plan to celebrate International

Education Week and donate 25 cents of every cup sold during the week of November 15 through19

Each day a different company will be highlighted (Sumatra, Kenya, Columbia, etc.)

At the end of the week, students will also

OTHER INCOME:STUDENTS WILL BE “RENTING”

TABLE SPACE TO A VARIETY OF GRADE LEVELS WHO WANT TO FUNDRAISE FIELD TRIPS, ETC.

IDEAS- ARTWORK, JEWELRY, CHRISTMAS ITEMS

LOCATION, LOCATION, LOCATION!!!

FINAL THOUGHTS

THERE WERE NO LOSERS IN THIS VENTURE PARENTS LOVED THE PROGRAM TEACHERS LOVED THE PROGRAM IT WAS A HIGH VISIBILITY PROGRAM PROVIDED STUDENTS WITH A “REAL WORLD”

OPPORTUNITY MANAGERS- WHAT WAS THE HARDEST PART

OF YOUR JOB? WHEN PEOPLE DIDN’T DO THEIR JOBS- HOW TRUE

NEED MORE INFORMATION?

DR. VAL KRUGH valerie.krugh@uc.edu 513-556-2949 Economics Center University of Cincinnati 90 West Daniels Cincinnati, OH 45221-0223