Date: April 12, 2011 Presenter’s Name : Ray Chuang Presenter’s Title : Product Manager

Date: April 12, 2011Presenter’s Name : Ray ChuangPresenter’s Title : Product Manager

SD8362E Product Announcement

Market Status Report

Product Feature, Advantage, Benefit Product Position

Application Highlight

Product Comparison

Product Information

Marketing Plan

FAQ

Product Features Full HD SONY CMOS Sensor

20x Zoom lens

Supports “WDR Pro” for Unparalleled Visibility in High Contrast Environments

Up to 60 fps @ 720p HD

Up to 30 fps @ 1080p Full HD

Audio Detection for Instant Alert

Built-in 802.3at Compliant PoE Plus

Built-in SD/SDHC Card Slot for On-board Storage

Weather-proof IP66 rated Housing

Wide Temperature Range for Extreme Weather Conditions

Product Benefit – 2MP with Full HD & 20x Optical Zoom

2MP with Full HD

Product Benefit – 2MP with Full HD & 20x Optical Zoom

• Advantages

• Benefits

Wide CoverageWide Coverage Better details especially when Better details especially when zoomed inzoomed in HDTV (16:9) compatible standardHDTV (16:9) compatible standard

Compatible with Full HD TV or Compatible with Full HD TV or high resolution LCD Monitorshigh resolution LCD Monitors Compatible with Full HD softwares Compatible with Full HD softwares (e.g. Youtube HD)(e.g. Youtube HD)SD8362E is equivalent to a SD8362E is equivalent to a D1 45x analog speed dome D1 45x analog speed dome -- -- Better quality & Cost-saving!Better quality & Cost-saving!

Product Benefit – Extreme Weather-proof

(IP66 & -40 ~55 Working Temperature)℃ ℃

High-temperature Areas

Arctic Areas

Product Benefit – Extreme Weather-proof

(IP66 & -40 ~55 Working Temperature)℃ ℃• Advantages

• Benefits

Ability to work in extremely cold Ability to work in extremely cold or hot areasor hot areas

Ability to withstand pouring Ability to withstand pouring water & dustwater & dust

Monitoring extremely hot areasMonitoring extremely hot areas(e.g. Mines, Deserts, Power Generators…)(e.g. Mines, Deserts, Power Generators…)

Monitoring extremely cold areasMonitoring extremely cold areas(e.g. Arctic areas, Mountain areas…)(e.g. Arctic areas, Mountain areas…)

Product Benefit – WDR Enhanced & WDR Pro

With WDR Pro


•WDR EnhancedUsing image correction to discover more details in every frame

•WDR ProCombine two frames with different shutter speed into one frame (Note: As a result, the frame rate is reduced by half)


• Advantage

• Benefit

Better visibility under high-contrast Better visibility under high-contrast scenesscenes

Ability to capture details under Ability to capture details under challenging scenarioschallenging scenarios(e.g. Entrance, Parking lot…)(e.g. Entrance, Parking lot…)

Ability to capture details even when Ability to capture details even when facing lightsfacing lights

With WDR Pro

Product Benefit – Exceptional Frame Rate

(60 frames per second)

“Key Frame”

Product Benefit – Exceptional Frame Rate

• Advantages

• Benefits

More frames captured in a time periodMore frames captured in a time period

Ability to capture image during Ability to capture image during pan/tilt movementpan/tilt movement

Ability to capture more “Ability to capture more “Key framesKey frames”” Ability to capture details while Ability to capture details while camera patrollingcamera patrolling Maintain 30fps under Maintain 30fps under WDR ProWDR Pro

“Key Frame”

Product Benefit – Audio Detection

Record

ALARM!

Digital OutputEmail


Current volume level

Audio alarm level

Trigger!

The audio detection is two-way: above or under desired level

Trigger!


• Advantages

• Benefits

Trigger event when there is Trigger event when there is unexpected soundunexpected sound

Ability to detect dangersAbility to detect dangers

Ability to detect intrudersAbility to detect intruders

Storage saving by event recordingStorage saving by event recording

ALARM!

Product Benefit – PoE Plus

Standard PoE(802.3af compliant)

15 watts

Fixed Camera Speed Domes

O XPoE Plus(802.3at compliant)

30 watts

Fixed Camera Speed Domes

O O


Product Feature, Advantage, Benefit

Product Position Application Highlight

Product Comparison

Product Information

Marketing Plan

FAQ

Target Market Segment

Project

Professional

SMB

Entry Level

Target Market Segment TrendValue Position

Unique Specification Software Integration

Cost/Performance valueUnique SpecificationSoftware Integration

Install friendly User friendly Cost efficiency

Cost efficiencyEasy install ionUser friendly

Scale

SMB

Professional

Project

VGA D1 HD 1.3M 2M Full HD 3M 5M

Speed Dome Position Map

SD8362E

SD83x1/x2/x3E

SD81x1

VIVOTEK

BOSCH

Autodome 800

AXIS

Q6034-E

VIVOTEK

VIVOTEK

SONY

SNC-RH164

SAMSUNG

SNP-5200H

Company Profile

SD8362E Value Matrix

　 Cost Function Service

Experience

OfUse

ExperienceOf

Possession

Communication

Time V 　 V 　 V V 　　

Money V V 　 V 　 V 　 V 　　

Function 　 V V 　 V 　　　

Psychological state

V 　 V 　 V V 　 V 　 V 　

Physiological state

　 V 　　 V 　　　

Social status V 　 V 　 V 　 V 　　 V V 　

Positioning Statement

SD8362E is a professional Full HD speed dome specialized on clear video quality.

Unlike other 720p HD speed domes, SD8362E is equipped with Full HD with 20x optical zoom, bringing unparalleled image clarity.

With WDR Pro technology, SD8362E is more capable than others in high contrast areas, such as entrance, hallways, parking lots… etc.



Product Position

Application Highlight Product Comparison

Product Information

Marketing Plan

FAQ

Commercial

Features BenefitsFull HD

20x zoom

Provide detail image for face recognition and license plate recognition.

WDR Ability to monitor indoor & outdoor areas at the same time, especially important for entrances.

SD/SDHC recording 1. Save bandwidth

2. System Redundancy

Value Customer safety.

Thief and Robbery Prevention.

Crowd management

Location Parking lot

Halls

Government

Value People safety

Thief and robbery prevention. .

Location Sidewalk and road outside,

outdoor facility


20x zoom





AirportsValue Airplane safety

Customer safety.

Anti-terrorism.

Location Parking lot, open space of air port, airplane runway


20x zoom





Ports

Value Ship and payload safety

Staff safety

Secure property and facility

SOP recording

Anti-terrorism.

Location Check point

Working & storage area

Port Facility


20x zoom





Manufacturing and Industrial

Value Factory safety.

Production monitoring

Transaction Behavior

Secure property

Location Building outside

Manufacturing side


20x zoom



Audio Detection Ability to detect production failure by change of sound.

Traffic Monitoring

Value Traffic safety.

Traffic monitoring.

License plate identification

Traffic rule

Location Highway or freeway

Intersection


20x zoom



Exceptional frame rate

Ability to catch fast-moving vehicles, getting more “key frames”.

Casinos and Gaming

Value Customer safety.

Cheating presentation

Face identification

Thief and Robbery Prevention

Location Gaming area

Casino outside


20x zoom



Exceptional frame rate

Ability to catch “key frames” of gaming areas, where a lot of actions happens fast.

Banking and Finance

Value Customer and Staff safety

Robbery Prevention.

Transaction Behavior

Location Transaction area

Entrance


20x zoom





Sports and Leisure

Value Customer safety

Facility protection

Location Entrance

Open space areas


20x zoom





City Surveillance

Value Citizen’ life and property safety

Anti-vandalism.

Anti-terrorism

Face and license plate identification

Location Intersection

Square

Park


20x zoom







Product Position


Product Comparison Product Information

FAQ

Product Comparison – HD Speed Domes

VIVOTEK

SD8362E

Common

HD speed domesBenefits

Video Quality

Image Clarity

1080P with 20x optical zoom

720P with 18x optical zoom

Provides exceptional detail monitoring.

Night Visibility

Color: 0.08 lux

B/W: 0.01 lux

Color: 1.0 lux

B/W: 0.1 luxBetter performance for dark areas monitoring.

WDR Ability

WDR Enhanced

& WDR ProSame level as

WDR EnhancedBetter performance for

high contrast areas.

Frame Rate

30fps @ 1080P

60fps @ 720P30fps @ 720P

Catching more “key frames”

Local Storage

SD Card Support

SD/SDHC Supported

Not supported Backup recording

Main Strengths:


Main Strengths:

VIVOTEK

SD8362E

Common

HD speed domesBenefits

External device

connection

Alarm in & out

3 in / 2 outNot supported or

1 in / 1 outMore flexibility for system

integration.

Audio Capability

Audio in/out

Two-way Not supportedAbility to record voice.

Ability to talk or play sound.

Audio Detection

Audio detection as an alarm

Not supportedAbility to detect danger by

sound.

PoE Support

PoE802.3at standard

PoE Plus

Not supported or non-standard

PoE

Centralized power control.

Easier for UPS integration.


Possible Threats:

VIVOTEK

SD8362E

Some of the

HD speed domesStatement

PTZ Movement

Pan Speed

0.1~300°/s 0.1~400°/s300°/s or 400°/s

almost have no difference in normal usage.

Tilt Speed 0.1~120°/s 0.1~400°/sHigh-speed tilt movement

is not often used.

Tilt Range 180 degrees 190/210 degreesUsed when horizontal view is required, but

occasion is rare.

Possible competitor list & comparison:



Product Position


Product Comparison

Product Information Marketing Plan

FAQ

Package Contents

SD8362E Dome Cover

Wall-Mount Bracket

Note: Power supply is not included in the package.

Power Supply Selection

Item Type Usage scenario Note

AC 24V 3.5A Power Adapter

Converts AC 110V/220V into AC 24V

Where power supply is nearing the camera.

PoE Plus injector(1-port)

Combines AC110V/220V & network signal into PoE

When power needs to be centralized or UPS is needed.

Heater & fan disabled

High-power PoE Kit (1-port)

Combines AC110V/220V & network signal into PoE


SD8362E can be powered by two kinds of power sources:

• AC 24V: Supplies 70W or above power

• PoE Plus: 802.3at compliant PoE Plus power

VIVOTEK supports the following power supplies:

Power Supply Selection

SD8362E can be powered by two kinds of power supply:

• AC 24V: Supplies 70W or above power

• PoE Plus: 802.3at compliant PoE Plus power

The following power supplies are also supported by SD8362E:

Item Type Usage scenario Note

Direct AC 24V input AC 24V power supply

When the electrical substation provides AC 24V power output

Power supply must exceed 75W

Any 802.3at compliant “PoE Plus” supply unit

PoE Plus(IEEE 802.3at)


Heater & fan disabled

Accessory List

HFX 1400 / 900002500GUSB Joystick

Joystick

AM1011 / 909000200Z40cm Pendant Mount

Mounting Kit

AM1010 / 909000200Z20cm Pendant Mount

AT-C9 / 900004500GRecessed Bracket

WB-8203 / 900005100GJunction Box

Accessory List

WB-8212 / 900003002GCorner Mount Adaptor

Mounting Kit

AT-C9 / 900002901GPole Mount Adaptor

<TBD>AC 24V Power Adapter

Power Supply

<TBD>AC 24V High PoE Kit(Injector + Splitter)

<TBD>PoE Plus injector

The End

Thank you for your attention

Documents

Date: April 12, 2011 Presenter’s Name : Ray Chuang Presenter’s Title : Product Manager