Dataslices Solutions Inc

8/9/2019 Dataslices Solutions Inc.

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Fast Post

EmailExplore

Cell Media


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Business Partners

Brainstorm UK Clickatell SA Sales Genie -USA Gulf News -UAE Al Bayan-UAE EMPOST -UAE


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Few Clients


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http://www.carrefour.com.ar/


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http://www.megapromotions.com/images/index/logo.gif


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Compiling of Databanks

Dataslices knows data. We have over 8 years of experience in producing high qualitybusiness marketing and sales lead information. We use the best public sourcesavailable for identifying Databanks :

Telephone Directories White Page Telephone Directories Annual Reports, Magazines/Newspapers Postal Service Information Governmental records and filings ( Where allowed) Public Record Information Nationwide utility transactions Phone surveys / On Line Surveys Emails Premium SMS/MMS Door Drops Mail Order Buyers/Responders Magazine Subscribers Surveys Leaflets


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Compiling of Databanks E-News letters Blogs Community portals Call centers Mailing lists Purchased lists Barters Promotions Websites Web Crawlers/ i-Robots DM Pack CRM Events

GSM Modems And other public sources


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Data Collection and analysis

Identify all data sources and data formats Standardize data fields Set up interface to read various data

sources Deduplicate data Set up relevant report formats Set up query tools

Website

Call centre

Mailing list

Purchasedlists

Othersources

Promotion

centraldatabase

I n t e r

f a c e


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Process flow

Leadagency

Data migration

Dataslices

Database set up

Data analysis/Data profiling

Data acquisitionstrategy dev

Fulfillment/ ResponseHandling/Data entry

Test campaigns -Creative dev

Segmentation/recommendations

Data acquisitioncreative dev

CRM strategydevelopment

Fulfillment/ ResponseHandling/Data entry

Data analysis/Data profiling

Campaign -Creative dev

CRM strategydevelopment


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For further globalaccess, please advise

CountriesAccessible

UAE

KSA

Bahrain

Qatar

Oman

Kuwait

Egypt

Lebanon

Database Access


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Additional attributes may be available for certainportions of the database based on Target AudienceSpecified

Database Basic Attributes

Age

Gender

City / Geographic RegionIncome

Marital Status


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Type of Databanks SMS- For Push/Pull Campaigns MMS/Ewap- For animated GIFs & Catalogues GPRS- For interactive messaging Email- For HTML / E-Newsletters Direct Databases For Postal / Distributions Fax DB- For fax transmissions Tel DB- For telemarketing


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DS Databank Sheet


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What databases are available on DS?

Whether you sell to businesses or consumers or both, we offer millions of sales leads. Start by selecting which database you'd like to search from.Search 1 or all 12. All are continuously updated with current information.The contact manager will standardize and manage your leads from any of them.

5 Million businesses - phone verified records you can select by Type of Business Geography Sales Volume Number of Employees

Executive Titles Credit Rating Headquarters or Subsidiaries Brands and more.


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11.4 Million Executives and Professionalsselect by over 40 job titles including:

Owner President Purchasing Agent Sales Manager Accountant Attorney Engineer. Geography and more.


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45,000 Brand New Businesses - Select by: Type of Business Geography Business Filing Types (DBA's Corporations, Trade

Licenses) Only Records that already have a phone number

assigned Contact Name Home or Commercial location and more.


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600,000 Manufacturers select by:

Manufacturer Company Name Type of Manufacturer Number of Employees Sales Volume Executive Titles (Plant Manager, COO, etc) Geography Headquarters/ Branches/Subsidiaries Square Footage and more.


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218,000 Big Businesses select by: All size Companies Public or Private Stock Exchange Companies with Websites Sales Volume Number of Employees Years in Business Type of Business Franchise and Industry Specific Selects Geography and more.


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5 Million Small Business Ownersselect by:

Line of Business Business Owner Names Sales Volume Number of Employees Credit Rating Geography and more.


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4 Million Consumers select by: Income Range Estimated Home Value Age Gender Years at Residence Ethnicity Geography and more.

1 Million Homeowners select by: Estimated Home Value Years at Residence Year Home was Built Mortgage information

Geography and more.


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10,000 New Homeowner records are added everymonth. Select by:

Distance, Zip or any Geography Mortgage Details and Date Estimated Income Home Value Ethnicity and more.

30,000 New Movers - are included each month. Selectby:

Age Estimated Income Gender Housing Type Geography and more.


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Psychographics Attributes


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E-Services & Digital Media


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E-Marketing Consultancy Strategic Planning Idea Maker Professional Development

Creative Design as per SEO


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Newsletter automation Integrated Online Applications CRM Solutions E-Greeting Cards E-Mail Marketing Solutions E-Mail Verification Systems SMS Broadcast Solutions Online Portals Development Payment Processing Solution E-Marketing using Bluetooth Systems Customer Service Solutions Web Traffic Analysis Campaigns Tracking Systems Data Capturing Solutions Forums Development Live Chat Solutions Content Management systems (CMS)


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Website Optimization

Benchmark of current standings in the 16 most important search engines and directories under agreed-upon keywords and keyword phrases.

Key competitor analysis in search engine rankings on same keywords and keyword phrases.

Content (visible and invisible text "on the page") analysis of website pages to be

included in initial optimization strategy implementation. "Spam" prevention; source code review designed to identify any html issues that may

cause the spiders to drop the site from their listings due to unintentional spamming. "Off the Page" analysis, link popularity review and keyword buying opportunities. Log files analysis for spider activity and keyword generation. Optimization implementation services for your website. Visible page content writing/editing.


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Website Optimization

Page layout and site structure recommendations. This can involve providing cut & paste code to your webmaster or making actual changes to your HTML.

Creating or editing Meta tags and title tags. Providing executive training in search engine optimization awareness -- the issues

and challenges. Search engine submissions and directory submissions, with follow-up to ensure

success. Rankings maintenance services for your website. Monthly monitoring of rankings. (Rankings Report). Monitoring of search engine/directory activity (new services, new engines, joint

ventures, etc. that will affect the optimization strategy). Recommendations for strategy corrections/additions as warranted. Link-popularity report (monthly) and comparison to key competitors (quarterly). Ongoing liaison with Directory editors to fine-tune the directory listing. List maintenance and management clean up opt-outs and add new subscribers


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Lead Generation Lead enhancement : You can prioritize data for your campaigns and target more

accurately and allocate resources accordingly. Lead generation : Provide feedback from prospects on where they are in the buying

cycle so you can tailor your proposition and sales strategy accordingly.

Appointment setting : Ensure you have fully qualified meetings with hot prospects


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SMSC - Reporting Admin


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SMSC - CAT Reporting Admin


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Email Reporting Admin


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Daily / Weekly StatsClick on the link below to view:

Daily Count of Senders

New: Weekly Count of Senders

Senders Sending Frequency (with %age)

Daily Number of Unique Senders

New: Weekly Number of Unique Senders

Daily New Entrants to Campaign

New: Weekly New Entrants to CampaignHour by Hour Hits (To Date)

Hour by Hour Hits (For Today)

During Hours vs. Off hours

Top 20 Guesses

Reporting Structure

Push n Pull Reporting Structure
http://localhost/var/www/apps/My%20Documents/Malik's%20Documents/Dataslices/B%20RING/Fa%20Prop/Boomerang/CitiBank/On-Off%20Hrshttp://localhost/var/www/apps/My%20Documents/Malik's%20Documents/Dataslices/B%20RING/Fa%20Prop/Boomerang/CitiBank/On-Off%20Hrs


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Case Studies


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Licensing &Copyrights

PromotionsPremiums

Packaging

Technology(Mobile & Web)

DatabaseMarketing &

Loyalty

Management

MobileEntertainment

& Content

Media(Traditional &

Interactive)

DirectMarketing

Events,Promotions &

Charities

InteractiveTV

MobilesSolutions


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Worked with The Body Shop marketingteam to develop E-CRM approach

Consolidated their marketing and salesdatabases Developed contact strategy basedaround launches and seasonal productranges

Developed creative for HTML emails Managed mailing and used CRM toolto update customer records


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Developed a database enabling

access to Vehicle history Customer profile Marketing activity

Accessed by client using the web Pre-formatted reports

Campaign ordering

Regional marketing database


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Programme developed to create increasedusage from business customers

Two tier programme cash customers and

account holders Points accrual programme with relevant

partner rewards Strategic consultancy, database

development and management, collateraldevelopment and fulfillment, call centre

management supplied by Data-Slices Run across UAE with planned roll out

across middle east

DHL


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Unilever

Development of quarterly cross brand communications Magazine format utilized to target database Requires substantial investment in development and testing of magazine Concept has been well received

Interactive Case Study Wafi City


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250

900

1200

1500 1500

900

0

200

400

600

800

1000

1200

1400

1600

BeforeLaunch

Week 1 Week 2 Week 3 Week 4 18Month

Average

Maximize brand awareness

Drive footfall Build Database of customers

Objectives:

Gender: 40:60 Male/Female ratio Aged: 25 40 Income: AED 6,000 + monthly 60% Western / European /

Australian Expat 20% Arab Expat 20% Asian

Target Audience:

Targeted the messages to 100,000filtered user base (as above)

Results were seen within 3 hours of launch

Compiled Database sent to client ondaily basis forming the AdvantageCard Loyalty program foundation

Mechanism:

interactive messagesent to profiled

database

customer responds automatedacknowledgement

sent back

Results Footfall increased by

600% Sustained Footfall

400% higher Revenues increased

to 42,300 per night ascompared to 11,750

SustainedDaily Footfall

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Interactive Case Study Wafi City

d k


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Consumers buy their Kelloggsboxes and find their favoritecartoon pictures on it

Kids go to WriteMessages Enter the picture codeprinted on the box

Send it to the 4

digit mobilenumberImmediately receive theirfavorite image

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Kelloggs Campaign (estimated production)

Branded Boxes Sold per quarter: 15,000,000Total Download Entries: 1 box out of 10Downloads per Entered Box: 2Revenue per entry: SR. 4/-

Revenue per quarter: SR. 12,000,000/-Telco Share @ 35% of Revenue SR. 4,200,000/-

Net Revenue Available after Telco @ 65% SR. 7,800,000/-Regional Connectivity Provider @ 15% of Net SR. 1,170,000/-Licensing Fee @ 20% of Net SR. 1,560,000/-Developmental Costs @ 10% of Net SR. 780,000/-

Profit Available for Sharing (35.75% of Gross) : SR. 4,290,000/-

Case Study On-Pack Promotions

C S d D b M k i


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i2i sends interactive message toprofiled database asking them to

reply with their name if they wish toget the new AMEX Blue Credit Card

Interested recipientsrespond with their name

to 4541

All respondents areacknowledged via SMS

i2i consolidates all responsesand generates reports

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American Express Blue Campaign

Responses Received from Database Marketing: 3,400Total New Cards issued from i2i Leads: 1,741

Standard Cost of Customer Acquisition: SR 1,000/-

i2i Cost payable per acquisition: SR 138/- AMEX Cost of follow-up on i2i leads & Acquisition: SR 283/-Total Cost per acquisition: SR 421/-

Saving per New Card Acquired SR 579/-Cards issued per Annum from i2i Leads 20,000

Annual Saving as a result of campaign SR 11,580,000/-(US $ 3.2 million)

Case Study Database Marketing

C S d Ad I i


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Drive new accountapplications

Evaluate SMS

Objectives:

Targeted O2 user base Smile target demographics

Media:

Various time/day/profile targetingevaluations

6 creative types and responsemechanisms tested over 5 months

Engine:

Soundbite:

Insight:

The work we have done demonstrates that SMS can be a powerful and unique way of getting our brand values across and driving account applications

Julie Graves, Smile

34%

25%

5%

10%

0% 10% 20% 30% 40%

More likely to visit in thefuture

Replied to the message

Visited website

Opened an acount

Source: ICM Research. 200 consumer interviews

Part of a wider scruplescampaign for Smile

Value for consumer = 30times more (interest) plus20 cash

Case Study Ad Interaction

C S d P i


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Case Study Promotion

Create purchaser involvement with thenew brand

Drive purchase &recommendation

Build CRM database

Objectives:

Allows online or SMSregistration

As people register,delivers thank you for registering message

Targeted reminders for

people not using SMS survey for user response/attitudes

Deliver driver complaintsprocedure

Engine:

Soundbite:

I am impressed with the supplier, through their research strength they were both proactive and sensitive to the ways consumers and drivers react to text CRM.

Jason Cross, Marketing Director, Zingo

To register text Zingo to:

0870 7315738

1. In-taximedia drives

text in to joinlocation-basedhailing service

4. Time targeted propositions & reminders

3. Customer feedback

2. New user welcome

C S d CRM


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Case Study CRM

Increase listener baseof radio show

Increase competitionentries

Increase loyalty

Objectives:

Delivered all outboundmessages (ahead of theprogramme)

Collate all responsesand deliver eachsubsequent clue on timeto the relevant listeners

Monitor opt-outs andautomatically flags andremoves them from thecompetition

Engine:

OutboundSMS direct toBeacon FMCRM base.

Each participatingconsumer gets adaily clue . After 3missed questions or an opt-out the cluesstop

Tight time targetingimportant to makingcampaigns effective

Insight:

58%

28%

20%

0% 20% 40% 60% 80%

Awarenessof

campaign

More likelyto listen toBeacon as

a result

Listened

as a res ultof the

campaign

Source: ICM Research. 200 consumer interviews

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People buy pre-paidphone cards and find aunique number printed

inside

Go to WriteMessages

Enter the uniquenumber

Send it to the 4digit mobile

number

Immediately receivea congratulations

message

Consumers use this number toenter into prize draws

Results24% response rate - industry norm 2%-9%

Acquired customer database of +25,00094% sales increase for pre-paid card92% rise in brand awareness

Mr. Xavier Caminada of Carrefour was quoted at saying:It keeps improving everyday EXCELLENT, thanks for

your support Mobile Marketing has been so successful, well run 4

more campaigns with you this year

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Carrefour Campaign (estimated production)

Pre-Paid Phone Cards Sold per year: 1,500,000Total Campaign Entries: 24.5%Revenue per entry: AED 1.5/-

Revenue per year: AED 551,250/-Less: Telco Share @ 35% of Revenue AED 192,938/-

Net Revenue Available after Telco @ 65% AED 358,313/-Less: Regional Connectivity Provider @ 15% of Net AED 53,747/-Less: Developmental Costs @ 10% of Net AED 35,831/-

Profit Available for Sharing (48.75% of Rev.) : AED 268,735/-

Key ObjectivesBuilding DatabasesMarket Testing for stockingpre-paid telephone cards

C St d B L it


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Launch Product Awareness campaign Drive product purchase

Objectives:

Targeted Dataslices database Age: 20+ 60:40 Male/Female Ratio 70:30 English/Arabic bi-lingual

messages 60:40 Arabs/Non-Arabs Ratio 50:50 Kuwait/UAE split

Media:

Targeted the messages via SMSand E-mail to a 250,000 filtereduser base

Focus on Doctors and Pharmacists Promotional Push Campaign

Engine:

Soundbite:

I cant believe that SMS could besuch a powerful a medium.

Allison Paes, Impact Proximity

Bi-lingual messages tocater to the middle eastmarkets

UAE Kuwait Total

General Practitioners 4259 2311 6570

ED Care 3500 2123 5623Medical Doctors 3050 3312 6362

Urologists 6642 3397 10039

Relation Counselors 4100 987 5087

Total 21551 12130 33681

Medical Professionals % Breakup

Case Study Bayer Levitra