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Dataman Group Direct Mail & Telema Water Dealers Have to Market Reaching the Right People at the Right Time

Dataman Group Direct Mail

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Page 1: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

Water Dealers Have to Market

Reaching the Right People

at the Right Time

Page 2: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

You Have to Market !

• New Customers = Profit

• Market Share

• Attrition

• Lead acquisition Cost

• Trends

Page 3: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

“This fellow Charles Lindberg will never make it. He’s doomed”

-millionaire Harry Guggenheim, 1927

Page 4: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

“There appears to be no commercial application for the

electric light bulb”

-Thomas Edison

Page 5: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

“I don’t need bodyguards”

--Jimmy Hoffa, July 30, 1975,

several days before he disappeared

Page 6: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

“There is no reason for any individual to have a computer in

the home”

-Ken Olsen, President

Digital Equipment Corporation

Page 7: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

If you Snooze, You Lose

Take the bull by the horn

&

fine-tune your marketing strategies.

Page 8: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

Your Tools for Success

How To Get The Job Done

Page 9: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

Direct Marketing

• Direct Mail• Telemarketing• E-mail Marketing• Door-to-Door Marketing• Niche Marketing

Page 10: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

Direct Mail

• Coupon Mailers

• Postcards

• Letters

• The Offer!

Page 11: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

Telemarketing

• Dealing with the Federal DNC

The law and your SAN

The “Self-Scrub”

• Benchmarks

Page 12: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

E-mail Marketing

What you hear

What you think

The Way it Really Is

Page 13: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

Door-to-Door Marketing

• Formatting a list for door-to-door

• Asking for referrals• Door hangers

Page 14: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

Niche Marketing

Reaching the Right People

At the Right Time

Page 15: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

Key Niche Markets

• New Homeowners

• Parents of New Babies

• Homeowners with Children

• Homeowners by Credit Score

• People with Ailments

• New Businesses

• Selected Businesses

Page 16: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

New Homeowners #1 market group in

water quality industry

• Utilizes public information

• Do you need to be the first in the door?

• Setting up a successful, comprehensive New Homeowner program

Page 17: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

New Parents &Homeowners with Children

• Tremendous Concern with Water Quality and the safety & security of family

• New Birth + Pre-Natal household option

We want the best for our families !

Page 18: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

Homeowners by Credit Score

• Credit score of 650+• Homeowner• With/without phones

They’ll pass credit !

Page 19: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

Ailment Sufferers

• Health & Well-Being is Over-riding concern

• There is nothing more Important than your

Health!

• Diabetes• Allergies• Heart Disease• High Blood Pressure• Psoriasis /Skin problems• Respiratory diseases

Page 20: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

Businesses

New Businesses

Get ‘em while they’re hot

Existing Businesses

• Select by SIC or type of business

• Select by employee size or sales volume

Page 21: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

Choosing a Strategic Partner

• Years in Business

• Affiliation with DMA,

other professional organizations

• Referrals

• Word of Mouth

• Results count!

Page 22: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

• Working with the Water Quality Industry since 1980

• Member, Florida Direct Marketing Association

• Member, National Direct Marketing Association• Member, Water Quality Association• Member, Boca Raton Chamber of Commerce• Member, Broward County Chamber of Commerce• Member, Palm Beach County Better Business Bureau

Page 23: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

Works closely with individual Water Quality Dealers to help them

Reach the Right People at the Right Time.

Page 24: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

• Provides dealers with insight based on 24years of experience in the industry.

• Educates new dealers on creating comprehensive direct marketing programs.

• Works to establish an on-going, long term relationship, based on mutual respect and

experiential results.

Page 25: Dataman Group Direct Mail

Dataman Group Direct Mail & Telemarketing Lists

Our Success is Your Success

Reach the Right People at the Right TimeReach the Right People at the Right Time

1(800) 771-DATA www.datamangroup.com