DATA. What is Data? Information on Computer Databases. Why Do Companies Collect Data? To research people’s buying habits. For surveillance purposes

GLOBAL BUSINESSWEEK 3

DATA

What is Data?

• Information on Computer Databases.

Why Do Companies Collect Data?

• To research people’s buying habits.

• For surveillance purposes.

Listen to three people who have to collect and manage data in their work. Match the people 1-3 with what they do in a-c.

1. Amy2. Bob3. Carla

a. Searches for information on the internet

b. Stores records in a database.c. Writes market research reports.

LISTENING PRACTICE: 2-1

Listen again and answer the following:

1. Why is it useful to collect information about customers' buying habits?

2. What are the three questions Bob has to answer in his work?

3. Who uses Bob’s reports?4. What is Carla’s job and what does she

try to do?5. Does Carla always use the same

suppliers?

LISTENING PRACTICE: 2-1

1. Amy ___________ customer data and __________ records of customers.

browse enters keepsmanages uses updates

2. She ___________ in the customer database.

3. Bob collects data about people who __________ the company website.

4. Carla___________ search engines to find new products and suppliers.

5. She ___________ the files with new information.

MANAGES

BROWSE

USES

UPDATES

KEEPS

ENTERS

Companies can now collect detailed information about us. Which of these things are you happy or unhappy about? Are they necessary?

1. Other people can read your emails.2. Mobile phone companies can monitor

your calls.3. Video cameras in the street film you.4. Companies collect details of your

shopping habits.5. Airlines can check your personal records

before you fly.

What Do You Think?

1. How do companies collect information about people who visit websites?

2. How can organizations find out where we go?

3. What are some of the new developments in surveillance technology.

4. What four advantages of surveillance technology are mentioned?

5. What do most people think about having so much surveillance?

Read the Article, No Hiding Place, and Answer the Following Questions.

1. WHO do you think benefits most from surveillance? Governments, companies, or individuals?

2. WHAT are the dangers of too much surveillance?

1. Website 5. Search Engine2. Online Shopping 6. Password3. Screen 7. Mouse4. Keyword 8. Click

Vocabulary: The Internet

When you want to find information on the web, it is useful to use a ___________such as Google or AltaVista. You type in a __________ or phrase, ____________ on ‘GO’ and a list of __________ appears on your computer ___________. Many people use the web for _______________ or banking. This means they have to enter personal information such as credit card numbers or bank details, so the website must be very secure. To enter a secure site, you usually need to enter your username and a _____________.

SEARCH ENGINE

CLICK WEBSIT

ESSCREEN

KEYWORD

ONLINE SHOPPING

PASSWORD

a bit of a few hugemillionsa mountain of substantialtiny wide enormous a fraction

Vocabulary: Quantity and Number

Which of these words and phrases mean:

Large / a lot

Small / not many

1. 0.52. One meter wide3. Millions (of)…4. 300 times per

day5. A quarter

Vocabulary: Quantity and Number*Match the numerical expression with the description.

a.frequency, how often something happens.

b.a decimalc.a fractiond.a huge number-we

don’t know how many

e.the size of something

Listen to Bob describe a report about his company’s website. Write the numbers you hear.

1. Total hits this week: ___________2. Average times per session: ____________3. Average number of page views per session:_________NUMBER OF HITS PER PAGE:4. Products page: ___________5. Offers Page: ____________ BREAKDOWN OF TRAFFIC BY CONTINENT:6. North America: ____________ per cent7. Europe: _____________ per cent

LISTENING PRACTICE

Useful Expressions for Checking Information:

Sorry-I didn’t catch that.Can you repeat it, please?Did you say...?Do you mean…?Sorry, can I just check…?Sorry – did you say…?

Checking Information

When giving approximate numbers, we can say:

About half a million

Just under a thousand

Over two million

Asia Has Most of the World’s Billionaires.

1. Find a partner. 2. One of you read paragraph 1

while your partner completes the sentences with the proper number.

3. Switch on paragraph 2.

HIGHEST PAID EXECUTIVES IN S.KOREA (AKA ASIAN TIGERS)

With a net worth of $9.3 billion, Samsung’s Lee Kun-Hee tops the list of South Korea's 40 Richest.

Chung Mong-Koo heads the Hyundai Kia Automotive Group. Net worth $7.4 Billion.

HIGHEST PAID EXECUTIVES IN RUSSIA

With a net worth of $18.1 billion, mining and lumber giant, Alisher Usmanov, tops the list of Russia’s Richest.

Vladimir Lisin, a steel tycoon, has a net worth of $15.9 Billion.

How much a person makes (his or her salary) is usually a personal topic that is off limits, or avoided, during a conversation.

Some top executives believe their salary/wage should not be disclosed, but kept private.

What do you think? Should top executives be granted the same level of privacy as the common employee?

GROUP DISCUSSION…IN ENGLISH

Listen to the monologue and complete the notes with the missing words.

STEP 1: Decide how to _______ your filing system.What are the main _________ of information that you deal with? - What sub- _____________?

STEP 2: Create _________ for each kind of material.- Give your files helpful names

STEP 3: Arrange your files for easy ________.- Create a short-cut to files that you use often

- Keep most important files at the _______ of the filing area.Keep your filing system ___________. - File new information as soon as you get it.- _______ or throw away old material- ________ your system often: does it work for you?

LISTENING PRACTICE

STRUCTURE

CATEGORIES

CATEGORIES

FILES

ACCESS

FRONT

REVIEW

UP-TO-DATE

DELETE

Countable Nouns: Have singular and

plural forms Use a / an with the

singular Use either singular or

plural verb form

Examples: worker, books, desk, machine, coins, company, suggestion

GRAMMAR: Countable vs. Uncountable Nouns

Uncountable Nouns:•Have no plural forms (“money is”, not “money are”)•Never use a / an•Use only singular verb form.

Examples: staff, oil, water, equipment, money, information, advice

1. Do you have any statistics on web users?2. We have a lot of information about shopping

on the internet.3. Some people dislike shopping on the internet.4. Do you have many customers in the US?5. We don’t have much time to analyze all the

data.6. Do you use much surveillance equipment in

your company?7. We can’t give you any advice on security.8. The company doesn’t have any problems with

security.9. This website doesn’t have many pages.

Countable vs. Uncountable Nouns

1. Break up into 2 teams.

2. Agree on a product or service you would like to sell abroad.

3. Get your paper and pencil ready to take notes.

TEAM ACTIVITY

Not all countries are equal when it comes to ease of doing business.

Let’s look at how easy it is to do business around the world.

Let’s look at the rankings. 185 countries were ranked.

According to The World Bank*, a ranking of:

1: It’s extremely easy to do business in this country.

185: It’s exceptionally difficult to do business in this country.

*http://data.worldbank.org/indicator/IC.BUS.EASE.XQ

LET’S LOOK AT SOME VALUABLE DATA WHEN DOING BUSINESS

ABROAD.

Poverty Rate: 62% (62% of the population is below the poverty line).

Life Expectancy is 48 years.

GNI (per capita): $480

Highest Tax Rate:30% (but disputed)

185: CENTRAL AFRICAN REPUBLIC

Poverty Rate: 29.8%

Life Expectancy: 65 years

GNI (per capita): $1,410

Highest TaxRate: 30%

132: INDIA

Poverty Rate: 11.0%



Highest Tax Rate:20%

112: RUSSIA

Poverty Rate: 2.8%



Highest Tax Rate: 25%

91: CHINA

Poverty Rate: 11.0%




77: ITALY

Poverty Rate: 20%




44: SPAIN

Poverty Rate: 15.7%




28: JAPAN

Poverty Rate: 10.5%




22: SAUDI ARABIA

Poverty Rate: 15.0%




8: SOUTH KOREA

Poverty Rate: 15.0%




4: UNITED STATES

Poverty Rate: 3.4%




1: SINGAPORE

Dilemma & Decision: Buy It Now!

Access this article at: www.yolandamathews.comClick on Spring, 2013 Class Lists,

then Global Business, then Dilemma & Decision Articles

http://www.yolandamathews.com/

GROUP A: Read the answers to questions 1,3,5,7.

1 18 million people have internet access (2005). Expected to double in 2 to 3 years.

3 Teenagers and students are the biggest groups of users.5 Telephone lines are bad. Problems connecting to the

internet, and it is very slow.7 Largest online retailer is Baazee, online auction company,

with 1 million users.

GROUP B: Read the answers to questions 2,4,6.

2 Most people use internet cafes. Not many computers athome-expensive.

4 Most people use the internet for email (72%), or entertainment; 50% of young users us it for education and studying. Very few do internet shopping.

6 Not many people use credit cards. Online shoppers use check or bank cards.

Each TEAM will write the conclusion of a market report for eBay, which gives the findings of the market research on India. Be sure to give your decision and your reasons for that decision. You can access a sample market report at www.yolandamathews.com under ‘sample reports’.

Please write your English and Korean names on each paper. Also, include your student I.D. number.

Bring the completed assignment to the next class. I will check for completion during the roll call at the beginning of class.

These assignments are an excellent opportunity for you to learn more about the business world and how the English language is used in real contexts.

HOMEWORK

http://www.yolandamathews.com/

Documents

DATA. What is Data? Information on Computer Databases. Why Do Companies Collect Data? To research people’s buying habits. For surveillance purposes