Data sourcing and Monitoring & Evaluation of Advocacy

Activities

At the WAVA Workshop held at Rockview Royal Hotel Abuja

on 8th August 2017.

Presented by Ebubechi Nwaononiwu

In this session you will learn about:

• Data and data sources

• Data presentation and visualization

• Target audience/Stakeholders in immunization advocacy

• M&E in advocacy

• Tools for M&E

• M&E users

• Indicators

• M&E plan

Session objectives

At the end of this session, participants should:

1. Understand data and data sources for use in their advocacy activities

2. Understand how to successfully present data/information to immunization stakeholders

3. Understand how to design a monitoring and evaluation plan for your advocacy activities

What is data? What is information?

Data is:

• Discrete pieces of information collected together for reference or analysis to establish facts or expose truths.

• When data is processed, organized, structured or presented in a given context so as to make it useful, it is called information

Examples of data include:

• Statistics

• Dates

• Measurements

• Names and addresses of People

Why is data/information important?

• Quality information is the bedrock of any advocacy

effort. Without reliable data, proven facts and a

well thought out plan, you may lose credibility and

trust of decision makers.

• Gathering information goes beyond just

summarizing facts and figures, you will also need

to gather information about the people you are

trying to influence

• Always verify data/information before you

disseminate!!!

There are 4 sources of data for use in advocacy:

Existing data: data for your activities available on

•Search engines

•The Government (NPHCDA,SPHCDA, NDHS, NBS, FMOH)

•Organisations/CSOs and institutions (IVAC,WHO, UNICEF, Worldbank, Mckenzie Institute, CDC)

•Academic Institutions and Think Tanks

1Observation data: collected through direct observation and note taking of the community or individuals behaviors towards immunization

2Interview data: collected through one-on-one interviews with people affected by your focus area

3Survey data: collected from a large number of people concerning immunization

4

Data presentation

First consider your target audience

Structural engineer: What is the load bearing capacity of these pillars?

Potential renter: How much will it cost to rent and maintain this house?

EFCC: Who built this house, what work does he do and how did he afford to

build this?

Young hustling man: When will God bless me with my own house like this?

Stakeholders and Target Audience

Who are they?

1. People involved and or are impacted by the change you seek

• Parents/caregivers

• Community members

2. People primarily using the data:

• Allies; members of your coalition (WAVA), people working in the immunization space

• Neutral parties; people who neither support nor oppose your goals

• Opponents; people who actively oppose your goals (immunization)

Target audience for immunization advocacy

Policy/Decision makersPartners/Donors/WAVA

members Mass media Community leaders

Prominent members of the community

Community members…Parents and

childrenHealth workers Academics/researchers

Data Visualization and Storytelling

Data visualization: a visual representation of data that has been abstracted in some schematic

form, meaning it has been put into a table, picture, or diagram, e.g., pie charts, bar charts,

Storytelling: telling a personal story to convince your target audience

• Info-graphics: use data to tell a story in a very deliberate and intentional way

Data presentation rules – 1 - Simpler is better

No Yes

2 - Make a single point per visualization

NoYes

Community/Media

3 - Tailor it to suit your audience

Policy makers

4 - Use humor where possible

Advocacy Monitoring and Evaluation

Monitoring..

What is monitoring?

• Monitoring is observing and recording……. “Whether the right thing is being delivered to the right people at the right time in the right way (process)”

What is not monitoring?

• Pointing out (highlighting)

• Policing/imposing

Report the right thing at the right time to the right people

What is Evaluation?

• Judging, appraising, determining the worth/value/quality of a project to make necessary

decisions. In terms of:

• Relevance – is it useful?

• Effectiveness – is it working?

• Efficiency – is it worth the effort?

• Sustainability – will it last?

• Impact – what have we achieved?

Why and when should M&E be used?

Monitoring Evaluation

Why • Observe, check• Record, account• Day to day decisions• Provide information

for evaluation

• Judge value• Assess• Major decisions• Provide information

for planning

When • During implementation

• Continuous

• Before or after implementation

• Periodic

Tools for M&E

Tools

• Meetings: Staff meetings, partner meetings

• Project reporting – project schedule reports/charts, project financial status reports, etc

• Monitoring and supervision visits/First hand information

Who are the M&E Users

• YOU!!!

• External donors (monthly activity

reports for WAVA members)

• Partners like the members of WAVA

coalition

What do we monitor and evaluate? Indicators..

• Markers that help to measure change by

showing progress towards meeting objectives

• Indicators differ from objectives in that they

address specific criteria that will be used to

judge the success of the project or program.

Indicators in M&E

What is a good indicator?

• Valid: Measures the effect it is supposed to measure

• Reliable: Gives same result if measured in the same way

• Precise: Is operationally defined so people are clear about what they are measuring

• Timely: Can be measured at an interval that is appropriate to the level of change expected

• Comparable: Can be compared across different target groups or project approaches

M&E Plan

• A monitoring and evaluation (M&E) plan is a document that helps to track and assess the results

of the interventions throughout the life of a program

• It will help program staff decide how they are going to collect data to track indicators, how

monitoring data will be analyzed, and how the results of data collection will be disseminated.

Steps in developing Monitoring & Evaluation plans

Select

Select indicators

Examples of indicators include:

• Number of visits to legislators

• Number of times advocate has spoken about immunization in the media

• Number of advocates trained during a workshop

Identify

Identify Program Goals and Objectives

• Goals should be SMART: Specific, Measurable, Achievable, Realistic, Time Bound

Steps in the development of an M & E plan Cntd.

Define data collection methods and

timelines

Decide on methods for gathering data and how often various data will be recorded to track indicators. For example, attendance sheets for

trainings and workshops

Identify M&E Roles and Responsibilities

Assign responsibilities for collecting the data for each

indicator

Create an Analysis Plan and Reporting

Templates

Include a section with details about what data will be analyzed

and how the results will be presented.

Plan for Dissemination and Donor Reporting

M&E plan indicators template

Indicator Data source Timing Data manager

Source: Johns Hopkins University Center for Communication Programs

Home/Class Work

Your organization wants to raise awareness on the benefits/importance immunization to the public.

• Who is your advocacy target audience?

• Where will you source for your information?

• How will you present the information to your target audience?

• Using the M&E plan indicator template, draft an M&E plan

In Conclusion

References

• http://www.cpc.unc.edu/measure

• http://www.fhi.org/en/Publications/index.htm

• http://www.thehealthcompass.org/how-to-guides/how-develop-monitoring-and-evaluation-plan

• Monitoring and Evaluating advocacy companion to the Advocacy Tool kit, Unicef .

M&E plan here!!!