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PUBLIC
Data Science Servicesfor SAP Unified Demand Forecast
2PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
▪ Dedicated team of Retail Data Scientists focused on demand
forecasting and machine learning
▪ Global optimization experience since more than 10 years
▪ Creation and delivery of standardized services
Delivered by SAP Retail Data Science CoE
3PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
▪ UDF Proof of Concept
▪ UD F&R Proof of Value for Replenishment Scenario
▪ UDF Calendar Event Analysis
▪ UDF Product Promotion Analysis
▪ UDF Weather as Demand Influencing Factor
▪ UDF Expert Consulting as Remote Service
Services Overview
4PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Unified Demand Forecast* Proof of ConceptGet insights into how the Unified Demand Forecast runs with your data and the forecast quality you can achieve.
Your Benefits
▪ Discover the Unified Demand Forecast benefits before implementation
▪ Gain valuable insight into your data quality and readiness
▪ You will receive forecast data at the most granular level for comparisons
and evaluation
▪ Get UDF parameter recommendation for your implementation project
▪ Get a solid basis for the decision process and learn how forecast
capabilities meet your business scenarios
Questions to answer with the Proof of Value
• How effective are my promotions?
• What forecast components drive my forecast most?
• How do my sales differ by channel, historically and in the future?
• How can I forecast first time promotions and seasons for products?
* Unified Demand Forecast is the basis for all consuming applications on SAP Customer Activity Repository. The
forecast quality directly influences the result quality of all consuming applications. Your demand strongly depends
on internal and external influences like promotions, price, seasonality, market trends and calendar events.
.
SAP Retail Data Scientists evaluate the characteristics of your product
Demand Influencing Factors (DIFs) such as promotions and advertising
campaigns. They check and evaluate the effectiveness and stability of
the forecasting model
5PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
UD F&R Proof of Value for Replenishment Scenario
Sequential steps of the analysis
▪ Evaluation of the data quality
▪ Modeling of the influencing factors
▪ Run F&R powered by UDF daily with real historical data for 3-6 months
▪ Analyze and calculate KPIs of the as is situation and different scenarios
▪ Compare KPIs and calculate economical potential
▪ Extrapolate economical potential to the entire company
Simulation period (3-6 months)
(+ daily stock,delivery schedule, spoilage)
Historical data for 2½ years (daily sales data, promotion)
SAP uses your company’s historical data to simulate the ordering behavior of SAP Forecasting and Replenishment powered by Unified Demand Forecast, helping you assess the potential economic benefit of the software before deploying it.
Your Benefits
▪ Well-founded business case as basis for decision
▪ Realistic targets for an implementation success measurement
▪ Insights into the current data quality and readiness
▪ Valuable input for the modelling of your business driver
▪ Insights into the ordering behavior with examples out of our data
6PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
▪ SAP Retail Data Scientists analyze the historical sales of usually
2 locations/stores (maximum 20.000 products per store,one channel).
▪ The experts identify when sales is affected by public holidays
like Christmas and suggest how they should be parametrized in
UDF.
▪ The analysis is carried out on the premises of SAP.
▪ The results are presented and communicated in a remote
meeting. Result is a document which includes a proposal for the
parametrization of calendar events in UDF.
UDF Calendar Event Analysis
Your Benefits
▪ The modeling of location DIFs, like Christmas or Easter is
essential for a high quality forecast
▪ Increased acceptance of the forecasts will support the
change management in your company
▪ Achieve your business targets with a sophisticated forecast
model
7PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
UDF Product Promotion Analysis
SAP Retail Data Scientists evaluate the characteristics of your product Demand
Influencing Factors (DIFs) such as promotions and advertising campaigns.
They check and evaluate the effectiveness and stability of the forecasting
model. This provides you a solid basis in the decision process for customizing
SAP UDF.
Improve the forecast accuracy and robustness with an optimized modelling of your promotion DIFs.
Your Benefits
▪ Get insight in the characteristics of your DIFs from a forecasting point-of-view
▪ Achieve your business target with a robust forecast model
▪ Get access to the experience of our specialized Retail Data Scientists
▪ Get actionable information to optimize DIFs and forecasting model
▪ Gain potential performance improvements with an optimized DIF modelling
Questions to answer with the Product DIF Analysis
• What advertising activities shall be transferred in a DIF?
• Do I have the right number of DIFs and are they defined correctly?
• Are there opportunities for improvement of forecast accuracy and
robustness?
• Are there reasonable DIF grouping possibilities?
8PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
UDF Weather as Demand Influencing Factor
SAP experts determine the relevancy of weather conditions on your business.
This analysis provides insights into the significance of different weather
conditions like temperature, precipitation, sunshine to specific products or
product groups in your assortment.
Further improve the forecast accuracy in UDF by considering Weather
Your Benefits
▪ Discover the potential for your forecast accuracy by considering weather
conditions before implementation
▪ Gain insight what weather conditions drive your forecast most
▪ Gain insight which products or product groups are influenced most by weather
conditions
▪ Further improve your UDF forecast model for weather influenced products
Data Requirements
• Historical weather data like temperature, precipitation and sunshine on
daily base for the target location of the analysis
• UDF input data like parameter settings, sales, price and promotion
information
9PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
UDF Expert Consulting as Remote ServiceBenefit from the knowledge and expertise of our Retail Data Scientists
We support you with …
▪ Case by case analysis
▪ Review of parameter settings and the modelling
▪ Assistance with the activation of new functionality and parameters
▪ Best practices and know how for specific scenarios
▪ Knowledge transfer to your internal UDF team
▪ Latest know how around UDF
Our recommendation and best practice approach
▪ Make it easy for your internal UDF team to access the experts in order to support their
daily work
▪ Agree a yearly budget and establish a connection to the SAP UDF experts
▪ Please contact your SAP Service Account Manager for this pre-configured offer
Are you interested?Please contact us for more information
Wilfried BaumgartnerRetail Data Scientist
SAP (Schweiz) AG
Joachim SauterConsulting Manager
SAP (Schweiz) AG
© 2019 SAP SE or an SAP affiliate company. All rights reserved.
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