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HCPlexus Data SolutionsThe Source for Accurate & Current National Physician Data
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MDM Introduction
HCPlexus Data SolutionsThe Source for Accurate & Current National Physician Data
Health Information and Analytics
High-ROI data and marketing solutions
2
183,000+ physician practices – over 85% of US practices
435,000+ US physiciansSyndicated access to 2M HCPs
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Physician Network MappingHCPlexus tracks and manages physician referrals & workflow relationships to provide the ability to map & react to physician behavior
Health Systems
Payors
Practices
Physicians
SharpPractice™
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HCPlexus Connections Help with Master Data ManagementAll health care activity tied to a provider
Pharma, biotech and device companies can communicate in a more targeted way with the SharpPracticeTM crosswalk
Rx
Rx Highly accurate, indexed information helps integrate claims and prescribing data with provider data
Hospitals and health systems can reduce waste and inefficiency to better manage patient care
Correct identification of HCP means lower costs and better outcomes for patients
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HCPlexus Competitive Advantages
The only national branded physician directory, with the highest quality data in the industry
Our Platinum file is a primary data sourceCore provider demographic information comes directly from practices – no automated searching for unreliable data online or elsewhere
Screening for retired, deceased records
Data quality is a way of lifeEnsuring data quality is not a one-time event for HCPlexus
7 days a week
365 days a year
A continuous-stream update process A 70% annual decay rate on physician data requires us to stay in constant contact with over 484,000 providers annually
Doctors know we drive business, and contact us proactively with changes
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Poor Data Quality Hurts BusinessInsufficient Data Quality Creates: Resulting in:Faulty match rates for pharma companies from bad target files
Incorrect media decisions
Physicians manually entering data for self/colleagues
Frustration that costs time & money for physicians and out of date information
Inefficient and inaccurate communication Additional, costly customer service activity & higher customer dissatisfaction
Wasted marketing and sales investments of time and materials
Millions of dollars a year on bad physician contact info due to bad physician addresses
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Data Products & ServicesHCPlexus provides health organizations and information companies with high-quality Master Data Management solutions
Products•Physician provider directory• SharpPractice™ provider-
to-practice crosswalk•Hospital database•Pharmacy database•NP/PA directory•Other health facilities
Services• Overlay of demographic
data by geography•Data hygiene and list matching•Enhanced data solutions
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The Scope of Our Provider Directory
The Platinum TLBB directory integrates with high-quality data sources for comprehensive scope
SILVER
GOLDPLATINU
M
• 2.2 million health care practitioners
• Physician, NP, PA, …• 1,044,737 physicians
including residents, research, administration and other
• 605,118 active prescribers• 435,257 physicians
• 183,000 practices• Includes Plan
Acceptance & Hospital Affiliation
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Database UtilizationSegmentation
• Prescription & diagnosis deciling by therapeutic class• Individualized messaging to providers via NPI matching
Data Hygiene• Match & hygiene to other practitioner lists
Data Enhancement• LightRay Solution allows yield-management of patient
education programs• Demographics and other • Patient profile list match
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Data Quality Process Overview
Masterfile
Customer ServiceFulfillment
Returned DM
Validation Group
CALL
QC
QA
QAPROCESS
QC: check work at point of entry; QA: assess & spot check post-entry
• Direct from HQ• Societies• List Rental Bounces• Other list sources Website update
• Telemarketing• Fax• Online Change Modeling
Busin
ess R
ules
Filt
er
EXCEPTIONS
data
data
data
data
For more on Data Management Solutions: Phone: 866-435-1720Email: [email protected] counts are available on request.