Data Mining In Computer Games

Sean Holden Luke Towell

Introduction

• The Purpose• The Computer Games Industry• What we are going to cover - Data mining Techniques - Data Mining Tools - The Advantages of Data Mining Computer games - The Disadvantages of Data Mining In Computer

Games

The Computer games Industry

• Evolution

• Not Just consoles and PC’s

‘The rise in online gaming presents a massive opportunity for developers and publishers to understand their customers as never before.It is now possible to use state-of-the-art behavioral analytics technology to drive increased customer satisfaction, player retention, virality and revenue.’ - Mark Robinson, COO GamesAnalytics.com

Conclusion

• Data mining in computer games is a developing form of data mining and with the new online capabilities and Next gen consoles is only going to get more popular with games companies

ReferencesA.Drachen, C. Thurau, J. Togelius, G. N. Yannakakis, “Game Data Mining,” in Seif El-

Nasr et al. (Ed.) Game Analytics — Maximizing the Value of Player Data, 2013, pp. 205-253, Springer London

GameAnalytics.com, 2013. [Last accessed: 08.12.2013] www.GameAnalytics.com

Playstation Network Outage, 2011. [Last accessed: 08.12.2013] http://en.wikipedia.org/wiki/PlayStation_Network_outage

Himesh Settinayake .Data Mining in video Games Presentation, 2013. [Last Accessed:08.12.2013] http://prezi.com/1vz0ss2cbrg8/data-mining-in-video-games/