© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Data Mashups – How To Derive Customer Value

Chris SellandHP VerticaJune 27, 2013

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2Speed, scalability, simplicity, and openness at lower TCO

HP Vertica Analytics Platform

High-performance data analytics platform purpose built for big data

HP Vertica Analytics Platform

Gain insights into your data in near-real time by running queries 50x-1,000x faster than legacy products

Blazing fast analytics

Infinitely and easily scale your solution by adding an unlimited number of industry-standard servers

Massive scalability

Get to market quickly with your analytics initiatives at low cost of administration and maintenance

Easy set-up and administration

Protect your investment in hardware and software, with built-in support for Hadoop, ROpen architecture

Store 10x-30x more data per server than row databases with patented columnar compression

Optimized data storage

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3

Winning Presidential Elections

• Created an environment that let 100 data scientists pursue their ideas with predictable simplicity and high performance

• Made correlations in the data that would have been impossible for the ’08 election

• Effective utilization of television and marketing budget by using predictive modeling to optimize when and where to buy television ad time

“We were going to demand data on everything, we were going to measure everything, … We were going to put an analytics team inside of us to study us the entire time to make sure we were being smart about things.”- Jim Messina, Campaign Manager, Obama 2012

Replay available at www.vertica.com/webinars

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Thank you

Chris Sellandchris.selland@hp.com+1 (617) 386-4523