Data Internet Finance SJMSOM

8/6/2019 Data Internet Finance SJMSOM

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Trends on the Internet

India


2/24


3/24

50:50 split in Metro Non-Metros users

Source: IMRB iCube Report 2010

Increasingly, growth is coming from Non

Metro towns


4/24

SEC AB Users are the largest segment(37 Million)

Source: IMRB iCube Report 2010Comscore 2011

Online Media Plans skew towards

Male, SEC AB

Share of Women has gradually increased

from 25% to 37% of total users


5/24

User profile on the internet

35%

41%

16%

6%

2%

Age break up

15-24

25-34

35-44

45-55

55+ 63%

37%

Gender

MaleFemale

Youth is driving the growth More than 75% of them are between 15 34

Male are in majority but growth % of females on the internet on an increase


Comscore 2011


6/24

Change in Age Distribution

34%

27%

41%

26%

16%

22%

6%

14%

2%

11%

15-24 25-34 35-44 45-54 55+

Dec-09

May-11

25-34 age has the highest share with more than 40% users of total internet

Source: Comscore May 2011


7/24

Online has High Reach in Key TGs

Targeting Options further reduce spillover and wastage


Comscore 2011

IMRB Icube

TG Definition in 000s TV Print Online Radio Cinema

M AB 25+ Met/MM 13,762 95% 78% 86% 39% 25%

M ABC 15+ AI 62,538 91% 65% 82% 31% 24%

M ABC 25+ AI 46,405 91% 67% 68% 28% 20%

AA A 25+ Met/MM 12,419 97% 82% 67% 47% 31%

M BC 15+ AI 48,846 90% 60% 66% 28% 22%

ABC 15+ AI 118,462 91% 55% 61% 28% 20%

AA AB 25+ AI 52,246 93% 66% 61% 29% 18%

F ABC 15+ AI 55,924 91% 44% 37% 26% 15%

F AB 25+ Met/MM 12,409 95% 60% 37% 36% 20%

F ABC 25+ AI 43,137 90% 43% 28% 24% 13%


8/24

Online provide higher reach than Print

across Genres

8 mn TOI readers vs 30 mn Yahoo users

3.1 mn Moneycontrol users vs 0.8 mn ET readers

0.15k women read Femina vs 1.5 mn on Glam Media

Source: IRS: 2011 Q1

Comscore 2011


9/24

A growing tribe of Digital Natives

Average of 16 hours being spent online every week

5.64.8

6.2

8.2

6.9

9.3

15.7

17.3

20.7

2001 2003 2004 2006 2007 2008 2009 2010 2011

Avg. Hours/Week

100% Increase in Time Spent in last 3 years


ComScore : May 2011


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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%97%

89%87%

78%

72%67%

60%56% 56%

46%45% 45%

35% 34%

27% 26%24% 24%

18%

10% 9%

27%

4%6% 6%

2%1% 1%

1%3% 2% 1% 1% 1%

1%0% 0%

0% 1% 0% 0% 0%

Category Users & Share of Time Spent

% Reach Total Pages Viewed

Social Networking has max. share of time (27%)

inc. of more than 100% in the last 1 year

Finance is an important online category

Source:Comscore 2011


11/24

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

Services

Portals

Social Network

Search

e-mail

News

Technology

Multimedia

Blogs

Retail

Finance

Travel

Education

Career

Music

Sports

Movies

Games

Photos

Regional

TV

IM

B2b

Health

Automotive

Real Estate

May-11

Apr-10

Users Exploring the Net More

Social networks are the new IMs and Photo

sharing platforms

Internet is the new TV, 100% growth for TV sites,more than 10mm users watching TV content

Moderate growth of about 35% for Retail, Travel& Finance

Health & coupon category seeing an upwardtrend


Internet grew by 13%, avg. growth for Categories 48% indicating more consumption by same users


12/24

BFSI Trends on the Internet

India


13/24

Interest for Business and Finance

Total Internet :

Total Audience

Business/Finance

43,269

23,145

Total Unique Visitors (000)

53%of the total

internetaudience is

interested in

Business and

Finance vertical.

April11


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FinanceShow me the MONEY

23 MNumber of Users onfinance sites

24%Category Growth forFinance in India

7 Mins.per avg. visit,indicating higher

stickiness index

2 XGrowth for thecategory compared to

total internet

6 MAdditional users addedin the finance category

World cup, IPL & FIFA impact. Cricket sells!


0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

Total Internet : Total Audience Business/Finance

38,399

17,850

43,269

23,145

Apr-2010 Apr-2011

11.2% Change

23% Change


15/24

Impressive growth

A growing number of Indians turned to the Web for business

and finance-related content including online banking, tradingand the latest news on financial markets.

Total Unique Visitors (000)

Apr-2010 Apr-2011 % change

Total Internet : Total Audience

38,399 43,269 13%Business/Finance

17,850 23,145 30%


16/24

Finance CategoriesShow me the MONEY

13.6 MNumber of Users usingnet banking/banking

services online

24%Online CategoryGrowth for Finance

-19%-ve growth for Onlinetrading, Offline trend

continues online

TaxesPeople hesitant to filetaxes online, Meager

2% Growth

50%Surge in consumptionfor financial

information online

Apart from Trading, Every category growing


-1,000

1,000

3,000

5,000

7,000

9,000

11,000

13,000

15,000

Banking

News/Research

Financial Information

Personal Finance

Online Trading

Taxes


17/24

Finance sub-categoriesSEARCH Queries

MF, FD on the rise, while trading declines

Source: Google Finance 2010

Banking and Personal Finance is the biggest contributor to queries on BFSI

Investment queries are a close second

Significant queries on accounting and tax planning


18/24

Higher Stickiness with Finance Audience

Source: Mediametrix ComScore Comscore11

An average user spends

8+ minutes on

Business/Financial sites daily.


19/24

Top categories in Banking/Finance

Financial information/advice and Personal Finance have

posted double digit growth over the last one year

Media

May-11 Year Change % May-11 Year Change %

Total Internet : Total Audience 43,701 13 100 0

Business/Finance 24,283 24 56 10

Banking 13,640 12 31 -1

News/Research 10,842 23 25 10

Financial Information/Advice 6,765 50 15 33

Personal Finance 6,589 29 15 14

Online Trading 2,763 -19 6 -28

Taxes 937 2 2 -9

Total Unique Visitors (000) % Reach


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Mainly banking and financial information sites.

No Insurance brand features on the lists

Top Financial Sites

Sr. No.

Top Finance Sites which

support ads

Total Unique

Visitors (000)

Total Internet : Total Audience 43,269

Business/Finance 23,145

1 MONEYCONTROL.COM 2,937

2 Yahoo! India Finance 1,079

3 BSEINDIA.COM 679

4 POLICYBAZAAR.COM 666

5 Sify Business 538

6 BUSINESSWEEK.COM 420

7 WSJ.COM* 392

8 XE.COM 365

9

BUSINESS-STANDARD.COM

356

10 INDIAINFOLINE.COM 333

Sr. No. Top Finance Site

Total Unique

Visitors (000)

Total Internet : Total Audience 43,269

Business/Finance 23,145

1 ICICI Bank 4,466

2 HDFC Group 3,738

3 State Bank of India 3,242

4 MONEYCONTROL.COM 2,937

5 Indian Overseas Bank 2,380

6 Citigroup 2,111

7 Yahoo! Finance 1,453

8 Axis Bank 1,428

9 PAYSEAL.COM 1,06810 FSSNET.CO.IN 941

Source: IAMAI


21/24

BFSI- Online Spends

Creditcard & Loans & boasting BFSI spends online

BFSI spendsSource: IAMAI

Totals to Rs. 141 crores for year FY10

Estimated to grow to Rs. 177 crores in year FY11

Online ad spends BFSI &


22/24

Online Ads Market Size

Search continue s to rule, display used for branding

Online ad spends-BFSI &

other segments

Source: IAMAI

Both display & text ad markets are growing by 25%+ YoY

Spend in FY09-10 was 785 crores & expected to grow to Rs. 993 crores in FY10-11

Source: IAMAI


23/24

Display Ads Market Size

New car launches inc. the spends online for Auto

Industry wise breakupSource: IAMAI

BFSI, Travel & Telecom have maximum spends

BFSI contributes to 13% of total ad spends

Source: IAMAI


24/24

Text Ads Market Size

New car launches inc. the spends online for Auto

Industry wise breakupSource: IAMAI

BFSI & Travel have maximum spends

BFSI contributes to a quarter of total spends

Documents

Data Internet Finance SJMSOM