Data Integration Solution Strategy 1840817 en In

8/12/2019 Data Integration Solution Strategy 1840817 en In

1/37

Data IntegrationSolution Strategy


2/37

2

Agenda

Your Organisation and Data Integration

Oracles Data Integration Solutions

Why Oracle

Product Overview Q&A


3/37

3

Todays Business Landscape

Accelerate You r Bus iness

Cont inual CostPressure


4/37

4

Business DriversFor a Modern Data Integration Platform

Do more with less

Compete globally 24X7

Innovate for competitiveadvantage

Lower TCO, reduce complexity withcomprehensive platforms

Ensure reliability, high performance andscalability

Improve flexibility and use opensolutions

Accelerate You r Bus iness

Achieve faster time to market Leverage easy-to-use, integratedsolutions


5/37

5

Enterprise Data IntegrationEssentialIngredient for Information Agility

5

BI/DW

Database

Consolidation

Migration

DataIntegration

SOA

Consistency for major enterprise initiatives like BI, DW, & MDM

Common technical foundation platform across data silos

Central point for data governance, availability and controls

Strategic Value of Data Integration:

MDM


6/37


7/377

Key Data Integration Solutions

Business Intelligence/Data Warehousing

Historical Analysis and Real Time BI/OperationalReporting

Data Migration/Consolidation

Zero Downtime Migration, and Move/Improve with DataCleansing

Application Data Integration

Service-Oriented Integration and Real-Time DataSynchronization

High Availability

Disaster Recovery, and Active-Active DatabaseReplication

Data Quality

Product and Customer Data Cleansing for Single Sourceof Truth


8/378

Business IntelligenceReal Time Data Warehouse

Solution Log-based capture of database transactions

from source systems

Load to target with sub-second latency

Transformation performed on the database

using E-LT in continuous mini-batches

Benefits No resource / performance impact to OLTP

Fresh data available for better decision

making

Get double-duty from database investment by

using it for transformations

No batch windows necessarykey for global

businesses

Ministry of FinanceFinancial Data Center

EMP

Low ImpactReal-Time

CDC

ContinuousELT

EMP DEPT

DIM

FACT

DIM

DIMDIM

ODSSchema

DWSchema

On-DiskLogs

Source 1

On-DiskLogs

Source 2

EMP DEPT

DEPT
http://www.google.com/imgres?imgurl=http://telematicsnews.files.wordpress.com/2009/06/taiwan_flag1.jpg&imgrefurl=http://telematicsnews.wordpress.com/2009/06/10/taiwan-to-promote-telematics-development-through-china/&usg=__Yzu3rexPvD5T3BHLx3WOuzZG3VI=&h=302&w=453&sz=8&hl=en&start=1&itbs=1&tbnid=19mTsmYPp8SEoM:&tbnh=85&tbnw=127&prev=/images?q=taiwan+flag&hl=en&gbv=2&tbs=isch:1


9/379

Business Challenges

Demanding business community of partners, manufacturers,

and distributers put heavy demands on data loads for BI/DW

Unpredictable buying patterns set new requirements for

instant access of pricing and merchandising information

Oracle Solution

Oracleprovided a complete solutionfor integrating data in real-time for

the BI/DW

Allowed for thin middle tier with E-LT

Transformations ran directly on the

database platform

Small mini-batches throughout the

day

Return on Investment

Batch windows nearly eliminated Low-latency data provides new

opportunities for real-time campaigns

Marketing and merchandising

improvements with scoring,

personalization, ranking

Improved Customer Service - ranked #2

in the nation for online retailers Upgraded Oracle Database without

business interruption

Improved Profitability with Real-time BI/DWOverstock.com


10/37


11/3711

Oracle Solution Zero downtime hardware and

database migration for ATSE

Offloading looker queries to a set of

replicas

Real-time data feeds to an enterprise

data warehouse


Decreased TCO by 80% with

offloading looker activity to lower

cost replicas

Reduced complexity and achieved

single view of traveler

Lowered IT costs by migrating toOracle database from legacy systems

Business Challenges Handle growth and scale, while reducing TCO via platform

changes Improve responsiveness to business opportunities

Ensure continuous availability of Air Travel Shopping Engine

(ATSE) throughout upgrades and migrations

Standardize Infrastructure to Reduce CostsSabre


12/37


13/3713

Solution

Multi-master data replication with OracleGoldenGate across 5 data centers in 3continents for data distribution andavailability

Zero downtime migration from single to a2-node RAC with ASM across OS

Consolidated real-time reporting on OracleExadata to remove performance impact onsource systems


Support 24/7/365 globalmanufacturing operations and meetcustomer SLAs

Upgraded its systems for enhancedscalability without impacting business

Improved system performance by

offloading real-time reporting toExadata

Business Challenges

Need 24x7 uptime to support global operations and strict SLAs

Very small monthly window to take downtime for upgrades, migrations,and planned maintenance

Each plants data center needs to have up-to-date data on each devicefor multi-step production process

24/7 Availability for Global Manufacturing OperationsResearch In Motion- BlackBerry


14/37


15/37

15

Oracle Solution

SOA Suite and Oracles DataIntegration products provided a

shared data services framework

New integration solution allows the

operations team to process large

data batch loads automatically


Improved data quality and consistencywith data correction, monitoring, &

audit capabilities

Saved several millions of dollars by IT

consolidation of applications

50% performance enhancement on

batch processing

Business Challenges

Needed a single integration infrastructure to glue all disparate

systems to create a consolidated view of client records Manual integrations led to high TCO, required a shared data

services approach

Shared Data ServicesVerizon


16/37

16

Data QualityProduct and Customer Data Cleansing

Solution

End-to-end enterprise data quality solutionspanning both customer & product data quality Highly configurable to match specific business

needs

Case management tools for tracking and web-based KPI reporting for increased productivity

Essential component of Oracle Data Integration

and Oracle MDM

Benefits High quality data boosts ROI of any application

or technology

Complete solution with best of breed

capabilities for both Party and Product entities

Avoid doing business with sanctioned or risky

individuals and entities businesses


17/37


18/37

18

Agenda

Your Organization and Data Integration


Why Oracle



19/37

19

Oracles Data Integration StrategyUnique Advantage: Pervasive Data Integration

Complete Data IntegrationTechnology PlatformComplete

Heterogeneous and Optimized

for Standalone Sale

Open

Integrated/Included withOracle Technology StackIntegrated

Strong Technical DifferentiationBest ofBreed


20/37

20

Pervasive Data IntegrationHeterogeneous Solutions for the Enterprise

Embedded

Data Integration technology

included with applications or

infrastructure

Pre-built

Out-of-box data integration

content based on embeddedtechnologies

Integrated

Certified and tested with pre-

defined configurations

Not only for Oracle. For the Enterpr ise

Fusion Middleware


21/37

21

Oracle Data Integration for Fast Time To ValueOptimized for Oracle and Certified for 3rdParty Products

Business

Intell igence

Overview of Cert i f icat ions for Related Produc ts:

Appl icat ions

Database/ Data

Warehouse


22/37

Enterprise-Class Data Integration with OracleMultiple Use-Cases for Heterogeneous Systems

Real-TimeEnterprise DataWarehouse andZero Downtime

Migration

Real-Time DataSynchronization

across Globe andOperational Reporting

OLTP integration inReal Time, Data

Warehousing andDisaster Recovery

Data

Warehousingfor operations

from restockingto marketing

Real-Time DataWarehousing andHot Standby for

Disaster Recovery

Operational

Reporting for E-Business Suite

and DataServices for SOA

Data integration

fromHeterogeneous

Sources for SOAand BAM

Reliable Bulk DataMovement and

Transformation forHigh Volume,

Transactions
http://www.google.com/imgres?imgurl=http://nexus404.com/Blog/wp-content/uploads2/2010/02/rim-blackberry-logo-1.jpg&imgrefurl=http://nexus404.com/Blog/2010/06/26/rim-trademarks-blackberry-drive-rim-to-make-soemthing-called-blackberry-drive-is-it-a-remote-star-application/&h=303&w=450&sz=15&tbnid=aofJS58tAWo8iM:&tbnh=86&tbnw=127&prev=/images?q=rim+logo&zoom=1&q=rim+logo&hl=en&usg=__qIW0cxVZcV2Zs9UqkOSjNKerOrc=&sa=X&ei=NBOBTNy9FIKqsAOk1dz2Bw&ved=0CC0Q9QEwAwhttp://images.google.com/imgres?imgurl=http://www.nyse.com/images/press/mgm-l.gif&imgrefurl=http://www.nyse.com/events/1184928633543.html&h=158&w=234&sz=7&hl=en&start=6&um=1&tbnid=NYrbKC4PnRFcvM:&tbnh=74&tbnw=109&prev=/images?q=mgm+mirage&imgsz=small|medium|large|xlarge&svnum=10&um=1&hl=en&rlz=1T4GZHY_enUS230US230&sa=N


23/37

23

Agenda

Your Organization and Data Integration


Why Oracle



24/37

24

Integration and Fusion MiddlewareData Integration, Service Integration and User Engagement

Benefits

Complete and integratedsolution for integrating,extending Oracle Apps, 3rdparty, and custom apps

Single, optimized, highlyavailable Java EE run-timefor all Middleware

Unified design environmentin JDeveloper across allMiddleware

Data Tier

Oracle Data Integrator

Oracle SOA, OracleBPM

Data Tier

Application Application

High Volum e Transfo rmation , E-LT

Service Integration

Oracle WebCenter

User Engagement Platform

Social Web Mobile


25/37

25

Certified for100s ofSources

Certified for100s ofTargets

Data in any latency

Resilient architecture

Highest performance

ETL/ELT

Fast, simpledevelopment

Cleansing & matchingfor anydata

Oracle Data IntegrationComplete, Best-of-Breed Data Integration for the Enterprise

Oracle GoldenGate

Real Time, OperationalReporting, Zero downtime

migrations


Simpler, Faster, Lower TCO

Oracle Enterprise Data

QualityTrusted Data for the Enterprise


26/37

26

Oracle Data Integrator 11gFastest ETL/E-LT, Simpler Time-to-Value, Lowest TCO

Best in class performance, scalability

Lowered TCO, lightweight deployment

Improved usability and manageability

Heterogeneous

Open, standards-based

Any DataWarehouse

AnyPlanningSystemOLTP DB

Sources

ApplicationSources

LegacySources

Oracle Data Integrator Enterprise Edition


27/37

27

Oracle GoldenGate 11gLow-Impact Real-Time Data Integration & Transactional Replication

New DB/HW/OS/APP

Fully Active Distributed DB

Reporting Database

Data Warehouse

Global Data Centers

ODSData Integrator

Zero Downtime

Upgrade & Migration

Query Offloading,Disaster Recovery

Data Synchronizationacross theEnterprise

Real-time BI,Operational

Reporting, MDM

Event DrivenArchitecture,

SOA

Highly Available /Disaster Recovery

Log-based,changed data

Database

Message Bus

Legacy

Message Bus


28/37

28

Oracle Enterprise Data Quality

Benefits

High quality data boosts ROI of any application

or technology (bad data limits ROI)

Complete solution with best of breed

capabilities for both Party and Product entities

Essential component in Oracle Data Integrationand Oracle Master Data Management

Avoid doing business with sanctioned or risky

individuals and entities

Enterprise Data Quality

Oracle Watchlist Screening

Dashboards

Party DataExtensions

Match/Merge

Governance

Product DataExtensions

Standardization

MatchingData

PreparationCase

Management

Profile and Audit


29/37

29


IntegratedData Quality with ODIOracle Data Quality Runtime with Data Integrator

Best of breed Quality Proven, scalable DQ engine Rich capabilities for cleansing,

standardization, validation,match and merge

Extensible by customers

Out-of-box integration ODI integrates with Quality

functions via pre-built ODIOpenTool

Drag and drop graphical iconfor inserting DQ flows into ODI

Target

Sources

ETL/E-LT Process

Parsing, Cleansing, Standardization,Matching


30/37


31/37

31

EMP DEPT

DIM

FACT

DIM

DIMDIM

EMP DEPT

Batch Feeds, IncrementalUpdates and in-DB

transformations via ELT

Non-Invasive Real Time Transaction Feeds

tx4 tx2 tx1tx3

Run Oracle DI Products Directly on Exadata Use DI Products to Migrate, Consolidate, and for Data Warehousing

Support Any Legacy Data Feeds

Non-Invasive Capture from Heterogeneous Sources

Most Cost-Effective and High-Performance Data Loading

Best Data Integration Solution for ExadataTop Performance, Integrated, and Red Stack Optimized

Oracle DataIntegrator

OracleGoldenGate


32/37


33/37


34/37


35/37

35

Join the Data Integration Community

Oracle.com/goto/dataintegration

Twittertwitter.com/ORCLGoldenGate

Facebookfacebook.com/OracleDataIntegration

LinkedInOracle Data Integration

Oracles Data Integration blogblogs.oracle.com/dataintegration


36/37

36


37/37

Documents

Data Integration Solution Strategy 1840817 en In