Embed Size (px)
Citation preview
IBM.COM/DMMAGAZINE
Overview
KNOWLEDGE. PERFORMANCE. RESULTS.
Jill Thiry, Director of Publishing >> IBM Data Management magazine >> [email protected] >> 650.919.1200 x 144
The premier source of information for technical and business professionals who depend on IBM information and data management technologies, products and services.
Provides an actionable mix of in-depth technical content, practical advice, expert commentary and real-world advice.
Helps over 80,000 data management professionals to make better informed decisions to fuel their business success.
Available in print, on the IBM website, and via e-mail newsletter and digital edition.
Content Features: Strategy, new technologies/insights, deep dives and industry examplesColumns: Data Management, Informix, Architecture, Programming, IDUG, IIUG,How-to articles and NewsBytes
Circulation (as of January 2011)
>> 65,000 print readers>> 23,000 digital readers and e-mail
newsletter recipients. This number is a minimum. We distribute additional copies at events, to associations, and through product groups.
Reader Demographics(source: IBM Data Management magazine Reader Survey, March 2010)
75% Data and information management professionals, DBAs, data managers, architects, engineers
15% IT and IT management10% Executive management
IBM Data Management magazine readers have expressed interest in:
>> Data management>> Data performance>> Availability>> Administration>> Optimization>> Governance
Also interested in solutions for:
>> Data warehousing and storage systems>> Servers and system management>> Business intelligence and analytics>> Integration tools>> Enterprise content management>> Hardware>> Security>> DB2 for UNIX, Linux, Windows, z/OS,
OS390, iSeries>> Informix, IMS, InfoSphere>> Optim, Cognos, Guardium, SPSS
Meet two data professionals committed to community
Champions of Finance
managementdata
ibM.coM/dMMagazine knowledge. PeRFoRMance. ReSUlTS.
iSSUe 2, 2010 / VolUMe 15 no. 2
Quality control Why data governance matters
informix DBaOptimizing warehouse schemas
managementdata
ibm.com/dmmagazine knowledge. PeRFoRmance. ReSUlTS.
iSSUe 3, 2010 / VolUme 15 no. 3
Protect and serve Inside InfoSphere Guardium
distributed dbaPartition tables for performance
Maintenance moves that put the squeeze on costs
Tune it up, make it pay
IBM.COM/DMMAGAZINE
Content
Jill Thiry, Director of Publishing >> IBM Data Management magazine >> [email protected] >> 650.919.1200 x 144
KNOWLEDGE. PERFORMANCE. RESULTS.
Editorial PolicyIBM Data Management magazine accepts editorial submissions at [email protected] for print and online publications that educate, enlighten or otherwise provide informational value to our audience of technical data management professionals. Examples include, but are not restricted to:
>> Instructional (performance tuning, data architecture techniques, how-to stories on technical topics)
>> Educational (How does it work? Why does it work?)
>> Descriptive (technical papers, case studies, case histories, business/technical scenarios)
>> NewsBytes (event or new product announcements)
The deadline for submissions is five months prior to publication date (contact us if you’re interested in a specific issue), and should include the title and abstract of the proposed content.
Submissions are evaluated by the magazine editorial team for informational value, timeli-ness and quality. Submissions may be edited for length, clarity, tone and audience appeal. Submissions that are of a purely promotional or commercial nature will not be accepted. Acceptance is at the sole discretion of the magazine editorial team.
Sponsored Content OptionsBuild a relationship with readers by investing in sponsored content. Surrounded by IBM Data Management magazine editorial, spon-sored content helps you show readers that your business understands the challenges that information management professionals face, and that you can be part of the solution. Bring your own creativity to bear, or let TDA Group help you create, write, edit and design an article that captures readers.
We have created three areas where partners can reserve a page or more for their IBM messaging or solutions. Clients can tell a:
Customer Story—an article about your customer’s success using your technologyExpert Story—an article from one of your key executivesSolution Story—an article about your technology, service or product
TDA Group can assist with any level of involvement: creation, editing, design or layout.
See pricing on the Rates page. Client owns the resulting story PDF.
Advertising/Sponsored Content Policy IBM encourages its partners to use IBM Data Management magazine as a way to reach and build relationships with IBM informa-tion management customers. Within strict guidelines, IBM Data Management magazine accepts advertising and sponsored article submissions from products and partners with IBM offerings.
Advertisements or sponsored content that refer to IBM or IBM products in a negative light may be refused. IBM Data Management magazine and IBM reserve the right to review or request changes to all advertise-ments and sponsored content.
Jill Thiry, Director of Publishing >> IBM Data Management magazine >> [email protected] >> 650.919.1200 x 144IBM.COM/DMMAGAZINE
2011 Editorial Calendar
KNOWLEDGE. PERFORMANCE. RESULTS.
Plan today to leverage a key IBM asset and drive your 2011 information management solution sales.
Essential information for technical and business professionals who depend on information and data management solutions from IBM and IBM partners.
Every issue brings in-depth technical advice, hands-on examples, real-world situations and solutions, expert commentary, and news and views from IBM and partners.
>> Published quarterly by IBM and TDA Group>> Received by over 85,000 data management buyers and influencers
Theme Technology Features
Industry Features
Also in Every Issue Article Submission Deadline
NewsBytes Submission Deadline
Sponsored Content Completion Deadline
Print Reservation Deadline
Print Materials Deadline
Digital Reservation Deadline
Digital Materials Deadline
Digital Live Date/ Earliest Street Date
Issue 1 Governance100 Years of Databases Bonus Distributions: Information Integration & Governance Forum Enterprise Data World Smarter Systems Forum
Informix - Panther
Healthcare Insurance
Columns:• NewsBytes• Data Manager• Data Architect• Distributed DBA• Programmers Only• Informix DBA• Smarter Is...• IIUG User View• IDUG User View
Related Technologies:• Storage• Analytics• BI• Hardware• Data warehousing• Security • Migration• ROI• Virtualization• Cloud Computing• Governance
10/1/2010 12/1/2010 12/22/2010 1/3/2011 1/10/2011 1/7/2010 1/12/2010 2/7/2011
Issue 2 Big Data Cloud ComputingBonus Distributions: Data Governance & Info Quality Conference IIUG Conference IDUG Conference
Virtualization Government Telecommunications
1/1/2011 2/25/2011 3/11/2011 3/18/2011 3/25/2011 3/22/2010 3/28/2010 4/27/2011
Issue 3 Business AnalyticsWarehousing Appliance Strategies
Tools Embedded Storage
Retail 3/1/2011 5/25/2011 6/8/2011 6/15/2011 6/22/2011 6/18/2010 6/25/2010 7/27/2011
Issue 4 Mission-Critical Systems Business Case/ROIBonus Distribution:IOD conference
Security pureScale
Finance/Banking 6/1/2011 7/25/2011 8/22/2011 8/29/2011 9/5/2011 9/7/2011 9/9/2011 10/17/2011
>> Published via: > Print > Web (www.ibm.com/dmmagazine) > Digital (www.ibmdmmagazinedigital.com) > E-mail newsletter
All editorial topics subject to change. Media kit available at: www.ibm.com/dmmagazine and click on “Advertise”
View digital edition at: www.ibmdmmagazinedigital.com
Editorial Team: Cameron Crotty, Jeff Jones, Jeannie Cramer, Stephanie McLoughlin, Lisa K. Stapleton
IBM.COM/DMMAGAZINE
KNOWLEDGE. PERFORMANCE. RESULTS.
Jill Thiry, Director of Publishing >> IBM Data Management magazine >> [email protected] >> 650.919.1200 x 144
Sponsorship Options
Print Advertisements>> Spread>> Full page>> Half page>> Quarter page>> Partner Resource pages
(minimum 2-4 times) > 1/5-page ad includes 4-color logo
and 50-word description > 1/10-page ad includes 4-color logo
and 25-word description
Reserved positions, including covers, are available at a premium.
Sponsored ContentFirsthand insight and thought leadership into how customers or partners are leveraging their investment in IBM.
>> Customer Story: Tell our readers about a successful implementation, and have your customers spread the word through our pages.
>> Expert Story: Have one of your company experts tell our readers about their expertise.
>> Solution Story: Tell our readers about your IBM-compatible technology, product or service story.
Each sponsorship includes a reference in the table of contents, links to the digital edition on IBM developerWorks magazine pages and e-mail newsletter links. Also includes a high-resolution PDF of the final article.
DigitalAds and sponsored content in the print publication are automatically placed in the digital edition. Additional attention-grabbing options include:
E-mail newsletter: >> Horizontal and vertical banners>> Half banners>> Text message
Digital Edition:>> Digital edition sponsorship>> Banner sponsorship>> Tool bar logo sponsorship>> Enhanced advertising: (video, Flash,
demos, etc.)>> Sponsored distribution with attached
custom message>> Digital blow-in card or belly band>> Reader survey>> Animation ( Jolts)>> Web windows
Web pages: All of the magazine pages on ibm.com link to our digital edition.
Other OptionsTDA Group is happy to discuss, create or manage for you:
>> Research>> Podcasts>> Video>> Customer references>> Marketing collateral>> Advertising creation and design>> Event promotions and signage>> Full marketing programs and collateral
designed to meet your sales goals
Special Section: performance-optimized information management
In almost every industry you can name—retail, manufacturing, telecom, government, finance—transactions are the fuel that drives the business. They’re credit-card payments at the mall, sell orders on the stock exchange, hotel bookings, and mobile phone call connections.
More transactions means more money coming in, more orders going out, more communication with customers and suppliers, more activity, and more business. In an increasingly instrumented, interconnected, and intelligent world, transaction volumes will only grow: estimates of the amount of data created each year have been rising exponentially, and that trend shows no sign of abating in the years ahead.
Organizations that master online transaction processing (OLTP) and develop the ability to easily handle ever-larger transaction volumes have the opportunity to differentiate themselves from the competition and stay a step ahead of the market. For businesses ready to take this next step, their choice of an OLTP platform is critical. It must not only provide outstanding performance; it must deliver that performance every minute of every day, regardless of fluctuating loads or maintenance needs. It must also stand ready to expand and adapt smoothly as the organization it supports grows and changes.
Intel and IBM have been working for years to create systems that change the economics of x86 computing. One of the results of that collaboration is an OLTP platform for clustered, distributed systems that delivers unprecedented flexibility and scalability.
IBM® DB2® pureScale™ provides near-limitless capacity and continuous availability running on IBM System x® servers powered by Intel® Xeon® processors.
With this new solution from IBM, organizations can build responsive, highly available OLTP systems that quickly scale in any direction needed, while remaining completely transparent to enterprise applications.
IBM DB2 pureScale
DB2 pureScale takes proven IBM DB2 for z/OS® mainframe technology and combines it with the latest distributed system techniques. This provides global caching and locking control, eliminating the challenges and limitations of hosting databases on distributed systems. In a DB2 pureScale cluster, one server provides centralized lock management services, a global cache for data pages, and other services. Members of the pureScale cluster can simultaneously access a shared database for read and write operations; they are also connected directly to the central server through remote direct memory access (RDMA) and DB2 pureScale technology, running over high-performance InfiniBand* network links (see Figure 1). The result is a cluster of DB2 systems that—to OLTP applications—looks and acts like a single, incredibly fast server.
DB2 pureScale technology raises the bar for availability and scalability in OLTP systems. Downtime can be virtually eliminated because if a cluster host fails, the system automatically fails over to an active host. DB2 provides full access to all pages of data that do not need to be recovered, and
Give Your Business the Fuel to GrowiBm dB2 pureScale and iBm System x Servers Based on intel Xeon processors drive enterprise-class transaction processing
1004-Intel-IBM_pureScale.indd 1 10/4/10 2:30 PM
SUCCESS SPOTLIGHT
B company’s 16,000 acres of farmland. Fed by
Sun World’s ERP system, the analytics solu-
tion can now provide a granular breakdown
of sales, costs, and profitability by product
type, variety, region, and individual ranch. For
example, because Sun World can compare the
costs of high-efficiency drip irrigation methods
to traditional surface irrigation, it’s been able to
make better judgments about where to apply
drip irrigation, resulting in lower water usage
and better nourished produce. When growing
table grapes, for example, targeted drip irriga-
tion has resulted in a 5 percent reduction in
harvesting costs, a 20 percent reduction in fuel
usage, and a 50 percent increase in yield over
the past five years.
To complete the efficiency circle, the
Sun World sales staff has up-to-the-minute
price data as they negotiate with buyers. Sun
World displays this data on the selling floor via
a ticker display, drawn from a near-real-time
feed from Cognos TM1. “This gives our sales-
people the ability to continually negotiate
better prices,” explains Greenwood. “A penny
here, a penny there matters when you’re ship-
ping 11 million boxes per year.”
Advanced Analytics: The Newest Tools on the Farm
Applied Analytix, Inc. has 15 years of experience bringing the power of advanced analytics to all types of businesses. Visit us at www.applied-analytix.com.
APPLIED ANALYTIX
ased in Bakersfield, California, Sun
World International grows and markets
fresh fruit and vegetables. Although this
description conjures a sentimental image that
resonates with most people, the reality for Sun
World is that the company must compete in
a globalized commercial farming industry
where rational analysis trumps sentimen-
tality and timely, accurate decision support
is more important than ever. According to
Steve Greenwood, Director of Budgets and
Reporting at Sun World, “Our aim is to produce
quality products when they’re currently not
available. It’s about hitting the market window
when nobody else can.”
Sun World has had an edge for several
years now. The company put a critical
building block in place when Greenwood
brought in IBM Business Partner Applied
Analytix, Inc., to redesign Sun World’s
financial statement analysis and reporting
capability—replacing the manual input of data
into electronic spreadsheets. Once the IBM
Cognos TM1 software was implemented, the
Finance Department had instant access to
the financial information it needed to make
fast business decisions.
Recently, Sun World decided to expand
its analysis capability to the field level, so
the company could better determine what
crops go into the ground. Again Greenwood
called on the expertise of Applied Analytix to
create a Cognos TM1 system that addressed
farming costs and harvesting efficiency on the
Delivering Informed Decisions
For an in-depth view of how Steve
Greenwood and his team are providing
the decision support that has helped
elevate Sun World—a midsize
company—from a regional commodity
producer to a world-class breeder and
provider of specialty branded produce,
look for his customer presentation at the
Information On Demand 2010 Global
Conference in Las Vegas in October.
After IOD, download his presentation at
www.applied-analytix.com/iod.
IBM.COM/DMMAGAZINE
Rates
KNOWLEDGE. PERFORMANCE. RESULTS.
Jill Thiry, Director of Publishing >> IBM Data Management magazine >> [email protected] >> 650.919.1200 x 144
Print Advertising Full page 1x $11,500 2x $10,000 4x $8,000
Half page 1x $7,500 2x $6,500 4x $5,000
Quarter page 1x $4,500 2x $4,000 4x $3,500
Partner Resource Page 50-Word Level 1 Listing 2x minimum: $3,000 ($1,500 per issue) 4x $5,000 ($1,250 per issue)
25-Word Level 2 Listing 2x $2,000 ($1,000 per issue) 4x $3,500 ($875 per issue)
Ask for our “ready for” validation and marks discounts for DB2, Informix and more.
Sponsored ContentDetermined with consultation of Publishing team. Estimates for first pages:
$9,000 per page if advertiser supplies content$12,000 per page if TDA creates, edits and designs content
E-mail Newsletter Horizontal banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,400 Vertical banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,200 Bottom banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,800 Half banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,000 Text box . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,000
Custom units are available.Animation and video available.
Digital EditionEdition Sponsorship Own the page opposite the cover and the left-side tool bar logo for all page views: $2,500 (add $500 if animation)
Belly Band Wrap your message around the cover, and have readers view both sides prior to entering the magazine: $1,800 (add $500 if animation)
Blow-in Card Have your postcard-sized message pop up while readers are viewing the magazine: $1,800
Survey Add a survey for our readers—three to five close-ended questions, located opposite the issue’s last page: $2,000
Toolbar Logo Have your logo appear on the toolbar, accessible on each page view. Left, center or right-side placement: $1,000
Feature Position Own all of the banners (either top and bottom, or left- and right-side) of the feature or column of your choice: $900 per feature. Add video, audio animation or Jolts to your advertisement within the issue: $750 per unit
Ad Generation Add direct “call to action” links to your advertising message with these icons—i, envelope, more info, and e-mail: $500
Web Window User experience takes viewers right to your destination page without leaving the browser or the digital edition: $500 per ad
Page Plus Your ad message pulses out to a larger page view, and can go all the way up to full-screen view: $500 per ad
1/5 page
1/10 page
Note: Color included in all rates. 10% discount for black and white ads. Reserved positions, including covers, to be charged a 10-20% premium.
1/2 page
IBM.COM/DMMAGAZINE
KNOWLEDGE. PERFORMANCE. RESULTS.
Jill Thiry, Director of Publishing >> IBM Data Management magazine >> [email protected] >> 650.919.1200 x 144
Display AdSpread non-bleed Live area: 9.5 x 15.75Spread bleed Live area: 9.5 x 15.75 Trim size: 10.5 x 16.75 Bleed: 10.75 x 17
Full page non-bleed Live area: 7.375 x 9.5Full page bleed Live area: 7.375 x 9.5 Trim size: 8.375 x 10.5 Bleed: 8.625 x 10.75
Half page non-bleed Live area: 7.375 x 4.625Half page bleed Live area: 7.375 x 4.625 Trim area: 8.375 x 5.25 Bleed: 2 sides and bottom: 8.625 x 5.375
Qtr page non-bleed Live area: 2 x 7.25Quarter page bleed Live area: 2.25 x 7.5 Trim size: 2.625 x 8.375 Bleeds: 2 sides and bottom: 2.75 x 8.625
Back cover non-bleed Live area: 7.375 x 7.5Back cover bleed Live area: 7.375 x 7.5 Trim size: 8.375 x 8 Bleeds: 2 sides and bottom: 8.625 x 8.125
Note: all specs in inches.
Upload source materials to: ftp://161.58.102.39
Please contact TDA Group for username/password information.
Please confirm ad is sized properly before uploading to FTP site. Preferred file format: InDesign (high-resolution PDF and Illustrator files are also acceptable). Resolution: 300 dpi or higher. Color: CMYK (no spot/PMS colors). Please supply all linked images and fonts with ad.
Partner Resource Page Please supply your company description and URL in Word format. Logo format should be in vector format, tif or jpeg file at 300 dpi or higher.>> 1/5-page ad includes 4-color logo and
50-word description>> 1/10-page ad includes 4-color logo and
25-word description>> Company listing with URL (minimum 4x)
E-mail NewsletterDigital BannersHorizontal banner 358 x 80 pixels, 20K maximum weight
Vertical banner 200 x 250 pixels, 20K maximum weight
Half banner 200 x 62 pixels, 10K maximum weight
Bottom banner 580 x 90 pixels, 25K maximum weight
Text BoxHeadline/lead sentence should be no more than six words. Body text is up to 45 words with a separate line for the URL.
Digital EditionSpecifications and material requirements:
Edition Sponsorship
Belly Band
Feature Position Banner sizes: Top and bottom: max size: 1500 x 600 pixelsLeft and right: max 200 x 750 pixels
Blow-in Card Recommend 4.2 x 7.85 inches
Toolbar Logo 88 x 31 pixels high (some variability on width)Add video, audio, animation or Jolts to your advertisement Audio: .mp3 format at sample rate of 11, 22, 44, or 96 kHz Video: .flv or .avi file, Windows, Real Video or QuickTime formats, prefer codec H.264 (or for QuickTime AAC) or YouTube video URL identifier
Ad GenerationProvide destination links for each icon selected
Page Plus Can send second advertising PDF up to 100% the size of original advertisement
Survey Send all copy, logos and three to five questions in a Word document or PDF
Specifications
