Data Governance and Privacy

8.31.16

Confidential property of Tag Inspector. Not to be disclosed, reproduced, distributed or used for any unauthorized purpose

without Tag Inspector’s prior written authorization.

2016 InfoTrust, LLC. All Rights Reserved.

About Tag Inspector and Your Presenter❏ Tag Inspector is a product of InfoTrust, LLC

❏ InfoTrust

❏ Web analytics, tag management, and product development

❏ 2,000+ sites analyzed and supported annually

❏ 30+ digital marketing and training programs a year

❏ Offices: Cincinnati, USA and Dubai, UAE

❏ Presenting

❏ Lucas Long, Tag Inspector Product Manager & Tag Management Consultant

Agenda❏ Introduction to Tag Governance and Privacy

❏ Tag Governance Policy

❏ How to create a Tag Governance Policy

❏ Maintaining a Tag Governance Policy

❏ Summary and Q&A

Tag Governance❏ What is it?

Tag Governance❏ What is it?

❏ Why is it important?

Tag Governance❏ What is it?

❏ Why is it important?

❏ What are some of the implications?

Agenda❏ Introduction to Tag Governance and Tag Policy

❏ Tag Governance Policy

❏ How to create a Tag Governance Policy

❏ Maintaining a Tag Governance Policy

❏ Summary and Q&A

Tag Governance Policy❏ What it is

❏ List of allowed, not allowed, and required tags

❏ Requirements for each tag

❏ Documentation for each tag

Tag Governance Policy❏ What it is

❏ List of allowed, not allowed, and required tags

❏ Requirements for each tag

❏ Documentation for each tag

❏ Format

❏ Tag requirements

❏ Standards for new tags

❏ Intake and approval process

Tag Governance Policy❏ What it is

❏ List of allowed, not allowed, and required tags

❏ Requirements for each tag

❏ Documentation for each tag

❏ Format

❏ Tag requirements

❏ Standards for new tags

❏ Intake and approval process

❏ Information to include

❏ Location of each tag

❏ Data being collected

❏ How each tag should be deployed

❏ Implementation documentation

Agenda❏ Introduction to Tag Governance and Tag Policy

❏ Tag Governance Policy

❏ How to create a Tag Governance Policy

❏ Maintaining a Tag Governance Policy

❏ Summary and Q&A

Creating a Tag Governance Policy❏ Reviewing tags in use

❏ Tag inventory

❏ Business requirements

❏ Legal/security review

Creating a Tag Governance Policy❏ Reviewing tags in use

❏ Tag inventory

❏ Business requirements

❏ Legal/security review

❏ New tag additions & approval process

❏ Formal request process

❏ Tag documentation

Tag Inventory

Tag Addition & Approval Process

Tag Addition & Approval Process

Agenda❏ Introduction to Tag Governance and Tag Policy

❏ Tag Governance Policy

❏ How to create a Tag Governance Policy

❏ Maintaining a Tag Governance Policy

❏ Summary and Q&A

Tag Governance Policy Maintenance❏ Intake and new tag review process

❏ Where to organize

❏ Internal wiki or drive

❏ Project management tool

❏ Ongoing monitoring of the site

Ongoing Monitoring❏ Manual Review

Ongoing Monitoring❏ Automated Solution

Ongoing Monitoring❏ Automated Solution

Agenda❏ Introduction to Tag Governance and Tag Policy

❏ Tag Governance Policy

❏ How to create a Tag Governance Policy

❏ Maintaining a Tag Governance Policy

❏ Summary and Q&A

Summary❏ Tag Governance Policy to keep site secure

❏ Optimization and performance

❏ Legal and security

❏ Marketing technology management

Summary❏ Tag Governance Policy to keep site secure

❏ Optimization and performance

❏ Legal and security

❏ Marketing technology management

❏ Creation and structure of Tag Policy

❏ Tag requirements

❏ Business needs

❏ Data collected

Summary❏ Tag Governance Policy to keep site secure

❏ Optimization and performance

❏ Legal and security

❏ Marketing technology management

❏ Creation and structure of Tag Policy

❏ Tag requirements

❏ Business needs

❏ Data collected

❏ Ongoing maintenance of Tag Policy

❏ Regular review and site monitoring

❏ Standards and process for new tag addition

Questions?