Movea: Data Fusion Technology Provider

From Sensor Fusion to Data Fusion: Enabling the dream of context aware mobile devices Tim Kelliher – Customer Solutions ArchitectSensorsCon 2013, March 6, Santa Clara, CA

© Movea March 18, 2013 1

Company Profile

© Movea March 18, 2013 Movea Confidential 2

• Created in 2007 in Grenoble, France • Spin-off of CEA-Léti

• 20 years of motion sensing & consumer electronics industry experience

• Focus on IP & technology • Over 350 man-years invested in R&D • 450+ patents • Joint MotionLab with CEA-Léti

• 60+ employees today and growing

• Global leader in Data Fusion and motion-sensing IP for:

• Mobile/Tablet • Interactive TV • Sports & eHealth

Grenoble, France

Pleasanton, CA

Movea customers and partners

Interactive TV

Sports and Wellness

Mobile

Definitions

• Sensor Fusion – Combining information from different sensor

types (i.e. Accel, Gyro, Mag, Pressure)

• Data Fusion – Combing sensor fusion with data from other

sources (Calendar, Social Media, Weather, Traffic ….. other public or private data)

Sensor Fusion is Great…

• Overcomes the short coming of the individual sensors

• Provides accurate 3D Orientation • 3D Orientation is a fundamental feature on

top of which several other features are built • Market driver for combo-MEMS devices

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Limitations of Sensor Fusion • It’s limited: 3D (AGM ) Orientation

• Only leverages 3 sensors

• Many competitive solutions on the market are not robust

• Many competitive solutions are tied to specific hardware

• Continued market growth will increasingly depend on features that require additional sensors and varying types of data on the device and in the cloud

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What the Consumer Market Needs

Awareness/Intelligence : – Understand your context. Anticipate your needs.

Deliver the right information, at the right time, in the right way

Ubiquity : – Access to your services anytime anywhere – Seamless use the best platform based on your context

(Smartphone, Tablet, STB/TV)

Simplicity : – Enable natural user interfaces – Ease of use

Efficiency: – Ultimate performance based on context – Optimize performance / cost

• Power level, sensor availability, computing power…

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Dev

ice’

s S

tate

• On table • Docking

station • In hand • By Ear • In Back

Pack • In Pocket • In a purse • In a holster • In

shoulder bag

Use

r’s

Act

ivit

y

• Standing • Lying (on

back & face down)

• Sitting • Walking • Running • Biking • Dancing • Riding • Strolling • Skating • …

U

ser’

s en

viro

nm

ent

• In a Car • In a Bus • In a Train • In a Plane • In an

elevator • In / out

door • …

U

ser

Dat

a

•

• Agenda • Contacts • Emails • Pictures…

Clo

ud

Dat

a

• Weather forecast

• Data base • GPS…

Demands a shift from Sensor fusion to Data fusion

The Promise of Context Awareness…

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Context Awareness & Data Fusion

• Context Awareness is a major market trend in an early stage – Intel, Qualcomm, Freescale, and many others

• Data Fusion is a critical enabling technology for pervasive Context Awareness

• Data Fusion Challenges: – Many sources of data in vastly different formats across heterogeneous

networks

– Solutions that can be tuned to new data types and new use cases

– Different data rates, data synchronization, and data loss

– Effective learning strategies when no a-priori knowledge exists about mappings from data to response

– Data and metadata representation standards

Data Fusion will enable the dream of context aware mobile devices

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Sensors, Data & Computing Everywhere

1. My Body Area Network Data

2. My Personal Area Network Data

4. Internet Public Data

3. My Web & Personal Data in the Cloud

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l

Sensor & Data Fusion Technologies

Raw Sensors & Data Non Organized

Signal processing and data fusion

Applications

Sensor & Data Flow Data Fusion Applications

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Engines

Infrastructure for embedded and

distributed Data Fusion

Tools

Design tools and developer kits to

enable the ecosystem

Models

Cloud-based data models

and processing models

Movea’s Data Fusion Platform

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DataFusion: From IP to Application

Movea portfolio: 450+ patents

Host PC

Movea Lab : Intuitive drag and drop development framework for application developers

Plugin based architecture allowing custom user extensions

OpenTrack Micro-kernel

Sensors

Application

Generate Code

Target Mobile platform

Interactive TV

Mobile

Sports & Wellness

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Interactive TV Mobile & Tablets Sports & eHealth

Common IP and Platform

MoveaTV™ MotionCore™ MoveFit™

Movea’s Offerings

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MoveaTV • Easy User Interface control through Cursor Control Model, • pre-defined gestures Model + User Intent Anticipation (UIA),

• Gesture Builder – Custom gesture database design

software – Easily create, manage and optimize

gesture databases

• Game enabler through Motion Models

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Pedestrian Navigation

High level data fusion & management

xxx xxx xxx xxx

Local info Sensor based Global info Group info

Collection and analysis of local information to compute global

information

Remote access to manage social networks, see some statistics,…

Local info Database based

Context awereness widgets examples: • Relative position (phone in hand, in bag,…) • Absolution position (ped nav, GPS) • Physical activity • Position dynamics (static, walking, in a bus,…) • Physical conditions around user (noise, light,…)

But also: • User’s habits • User’s friends/social groups • What is around user ? • Etc…

High level data fusion & management: How to develop a generic technology for context aware applications ? How to be part or to create an ecosystem ? Who can be our partners ? Who can be our customers ?

Context awereness « widget »: Abstraction layer to convert raw data to proper information for application

Model or molecule

Activity Monitoring

MOVEA provides general activity tracking models that may be customized for elderly people

Indoor navigation system can be customized for user’s place

Remote access to data Social network management

Cross users data management

System main features: • Track user activities to monitor activity • Submit recommendations based on location and activity • Help user to find friends

High level data fusion & management

User social network Activity

tracking

User position

(w/ navigation system)

Places around him

(help user if lost)

App architecture

CONCLUSION

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Summary

• Data Fusion is a critical enabling technology required to deliver on the promise of Context Awareness

• Beyond Context Awareness, Data Fusion is an enabling technology for many other applications

• Movea’s platform of Models, Engines, and Tools helps our customers and ecosystem partners bring new products to market quickly

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Looking Forward • Large scale sensor systems will be a market

driver for Data Fusion solutions

• Context Aware devices and systems will anticipate our needs, giving us the right information, at the right time, and in the right way

• A new breed of applications leveraging sensor enabled feedback loops will be driving forces for behavioral change helping us make better/healthier decisions.

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