Neil Sholay Vice President Digital Business Oracle EMEA

DATA DRIVEN Business

D A T A D R I V E N

Business Neil Sholay

Vice President Digital Business

Everything around us – every structure, community, system, and all our enterprises

– are becoming ecosystems where humans, machines and data are connected

and getting smarter all the time.

Our Three Digital Beliefs Still Hold True

1. Interactions between people, places and things creates value

2. Platforms & Eco-systems are the new plane of competition

3. Data is the foundation of Digital Business

Information is replacing technology as the most critical business asset. And so business leaders must make the data around and within their business ecosystem the centre of new planning, funding and revenue models.

New wave, New focus:

Data Has Huge Emergent Potential

It is often said that Data is the new oil, but is it really?

Data makes more data Data can be consumed by multiple people, places and things at the same time Its value increases when combined (with other data)

And most of us don’t understand its value. 84%

of S&P 500’s market value is intangible assets

5%

of organisations know the value of their data

Less than

Source: Ocean Tomo LLC, 2015 Intangible Asset Market Value Study; The Wall Street Journal

Brand Value (1960s) vs Data Value (2020)

Coca-Cola’s brand value $58.5 Bn (+4% YoY)

Revenues $21.9 Bn

Ad Spend $4 Bn

Source : Forbes August 2016

Some are born data driven

We must move beyond HAVING data to BEING data driven

Characteristics of a Data Driven Business

Drive “data value” across connected ecosystems

People and machines in partnership

Learns and improves - continuously

Uses data to create new business models

Data has economic value

Introducing the Data Driven Airport

• Improving the Passenger Experience

• Measuring foot-fall, linger time and interest

• Context aware offers and day of travel communication

Predictive Based Maintenance

Digital customer service and workforce solutions, which offer better service levels and staff experience Reduced employee absence by 55%

Two things you do with data.

1. Do things better 2. Decide things better

CAPTURE

KEEP

USE

MANAGE ACQUIRE APPLY

• This is where most business are today

• Focus is upon Big Data / Data Lakes & Single View of customer (that’s ok)…

• Lots of Capture & Keep but very limited Use

• Data Driven Business is more than Big Data

CAPTURE

KEEP

USE

OWN

BUY

SHARE

MANAGE ACQUIRE APPLY

• Majority of Businesses use only Owned data

• Combining 1st party data with 3rd party data, to create new products, services and experiences

Sharing data to discover new segments

CAPTURE

KEEP

USE

OWN

BUY

SHARE

ANALYTICS

ALGORITHMS

APPS

MANAGE ACQUIRE APPLY

Oracle is building applications—not a platform—that integrate with your existing technology These Apps exploit data from Oracle’s Data Cloud [5B+ consumer and business profiles and data in your enterprise Apps Taking the best of machine learning, human and rules- based controls.

Oracle Adaptive Intelligence An Application-First and Blended Approach

A Partnership of Humans & Machines

Smart People who Advise

Smart Machines that Automate

Smart Businesses that Anticipate

Knowing when to break the rule… or create a new one

We need machines to automate and advise… But we also need humans to exercise judgement …

Where Is Your Business on This Continuum?

A business that has data

A business driven by data

A business

that Anticipates

Better Outcomes

Connecting the world’s industrial assets: Digital Manufacturing

...taking in machine-grade data at scale, analyse it and act upon it to improve outcomes

Augmenting your Digital Platform With New Capabilities

Augmenting your Platform with New Capabilities

Adaptive Intelligence

BOTS

PaaS

NLP

Data Cloud

IaaS

SaaS

The data-driven digital platform

Predictive Analytics

Mapping a New Data Agenda

Today’s leading enterprises don’t have data

They are driven by data

To get ahead of that curve, we must all:

• Re-understand what our data means to us.

• Re-appraise how data can revitalise our strategy and operations.

• Model how to manage, acquire and apply our data effectively.

• And constantly improve. Because data never ends.

Extra Stories

A New B2B Digital Platform

Siemens has ambitions to build the Digital

Future of Manufacturing

Mobility as a service

An innovative e-bike rental service in Japan, which

provides an eco-friendly, shared vehicle service.

Supporting Japans desire to promote clean and

energy-efficient transportation

The Large Hadron Collider Discovering the nature of the universe

150m Sensors... Producing

1TB of data per second

Deliver Aircraft faster: Data, data Everywhere

Backlog of planes More flight testing

needed, in less time

Innovation to grow. Insight to control.