Data-Driven Audience Optimization Omnichannel Marketing · Data-Driven Audience Optimization & Omnichannel Marketing Other Ways we use Data to Help Businesses Audience Insights We

Data-Driven Audience Optimization & Omnichannel Marketing


Omnichannel Marketing

We use the right combination of filters in this guide to help businesses reach their best audience through:

Email (Privacy-safe)

Social Media

Mobile Desktop & Display Ads

Direct Mail

Contact our friendly team of Data and Digital experts any time for help with a campaign to achieve your goals.

USADATA Inc. • 875 3rd Ave, 6th Fl, New York, NY 10022 • 800.395.7707 www.usadata.com2



Other Ways we use Data to Help Businesses

Audience Insights We append more than 300 demographic and psychographic attributes to a snapshot of your customers so we can pinpoint your best look-alike prospect audience with the highest likelihood of becoming your customers. We make this easy with a SL360 account, batch processing, or an API.

Easy Omnichannel Marketing for your Organization We offer two easy ways to work with us:

Full Service: Our expert Digital Team will manage your campaign from start-to-finish including the strategic planning, campaign execution, reporting, and optimization.

Self-Service: Our easy-to-use Digital Storefront helps organizations order and launch optimized digital and direct mail campaigns (using pre-approved creative assets) in minutes.

Contact us any time to learn more!



Data Services to Grow your Business & Save Money We make it easy to enrich and refresh your customer data on demand through APIs, batch processing, or our SL360 software. Specifically we offer:

Data Hygiene We help businesses clean their postal, email, and phone data, as well as recognize and consolidate duplicate records. These services save businesses time and money.

Data Enhancement Solutions Append demographic and/or psychographic information to your database to learn more about your customers. Choose one of our standard packages or the specific elements you wish to append.

Start with a FREE Data DiagnosticThe Data Diagnostic is a free report that shows the accuracy of your postal, phone, and email data compared to industry norms, and the potential cost savings and revenue boost you can expect by refreshing your data. If your database has 100,000 or more records, you are eligible for a FREE Data Diagnostic. Contact us any time to learn more.



Targeting FiltersConsumerIndividualAge 2-Year IncrementsDate of BirthEducationGender CodeLifestyle InterestsBuying BehaviorsInferred Household RankOccupationPolitical PartyPrefix Title

HomeownerAge Head of HouseholdAge Ranges in Household (Adult)Business OwnerCensus Median HouseholdIncome (Hundreds)College GraduateCommunity Involvement - Financial SupportCommunity Reinvestment Act (CRA)Dwelling TypeEducation - Head of HouseholdGenerations in HouseholdGreen LivingHousehold SizeIncomeLength of ResidenceLife Insurance Policy OwnerMarital StatusNumber of AdultsNumber of ChildrenOccupation - Head of HouseholdPolitical Party - Head of HouseholdPresence of ChildrenProbable Teen DriverSenior AdultSingle ParentSOHO IndicatorTelephone NumberVeteranWorking WomanYoung Adult (Household)

EthnicityCountry of OriginHispanic Language PreferenceRace CodeAssimilation IndexCountry of OriginEthnic CodeEthnicity GroupLanguage PreferenceReligious Affiliation

Home InformationHome Equity AvailableHome Expiration Date - Loan MonthHome Expiration Date - Purchase MonthHome Market ValueHome Purchase AmountHome Purchase DateHomeowner / RenterLender Type 1Loan Amount 1Loan Date 1Loan to Value RangePoolYear Built

Life EventsChild Nearing High School GraduationNew ParentNewlywedsRecent DivorcedRecent Home BuyerRecent Mortgage Borrower

AutomotiveNew Car BuyerTruck / Motorcycle / RVVehicle - Dominant InterestVehicle - Intend to PurchaseVehicle - Known Owned NumberVehicle MakeVehicle YearVehicle Insurance Renewal MonthVehicle TypeVehicle Verification Date



HealthAllergy RelatedArthritis/MobilityCholesterol FocusDiabeticDisabledHomeopathicOrganic FocusOrthopedicSenior Needs

Business IndustriesSIC CodeNAICS Code

FirmographicsContact TitleBusiness Start YearEmployee Size RangeEthnic OwnedEthnicityFranchise CodeGender of ContactName Present FlagSales Volume RangeSOHO FlagYears in BusinessWebsite URL

SegmentationNielsen IPANielsen P$ycleNielsen Prizm HHNielsen Prizm ZIPPersonicx ClassicPersonicx DigitalPersonicx FinancialPersonicx HispanicPersonicx InsurancePersonicx Lifestage

SaturationDemographicsAfrican American Householder %Asian Alone Householder %City or Rural AddressesCollege AddressesDo It Yourselfers IndexDwelling TypeFamily HH with people under 18%Gender of PrimaryPerson Health and Fitness IndexHH Count (per ZIP & CRRT)Hispanic Householder %Median Age Population 18+Median Household IncomeMedian Value Owner - Occupied HousingMedian Years of Education for those 25+Omit Drop AddressesOwner Occupied Units %Rent / OwnRenter Occupied Units %Residential / Business SelectorRoute TypesSeasonal AddressesTrailer AddressesTravel Index



New MoverHomeownerHome Market Value - Estimated RangesHomeowner / Renter

AddressAddress LinesDistance of MoveHistory FlagPrevious Address FlagRecord Receipt Date (Pub Date)Transaction CodeZIP4 Record Type

New HomeownerAddressOnly Records with ZIP +4Date of PublicationAddress Lines

HomeownerPurchase Price

HouseholdDwelling TypeGender

LoanPurchase/Loan Date1st Loan Amount1st Loan Lender TypeLoan to Value1st Loan Interest Rate Type

HouseholdAge Head of HHCensus Median IncomeDwelling TypeEducation Head of HHGender of Primary OwnerHH Income - EstimatedHispanic Language PreferenceMarital StatusNumber of ChildrenPresence of ChildrenRace CodeTrust Flag

875 3rd Ave, 6th floor, New York, NY 10022

212.679.1411 | [email protected]

Your Data & Digital Partner

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Data-Driven Audience Optimization Omnichannel Marketing · Data-Driven Audience Optimization & Omnichannel Marketing Other Ways we use Data to Help Businesses Audience Insights We