Data Center Business Overview

All content in this presentation is protected – © 2009 APC by Schneider Electric Core | Business Overview | Rev 0

Data Center Business Overview

Our commitment to the business

Data center strategy

Offer overview

© 2009 APC by Schneider Electric Core | Business Overview | Rev 0

€18.3 billion sales in 2008 (+5.8% vs. 2007)

120,000 people in more than 100 countries

>200 factories around the world

R&D centres in 25 countries

4 core businesses:

Schneider Electric: The global specialist in energy management

IT BusinessInfrastructure for Data Centres and

Networks

Power Business

Generation and Distribution

Buildings Business Automation,

HVAC, Security

Process BusinessIndustrial and

Factory Automation


Customer-focused experts leveraging teamwork to drive solutions

● Energy and infrastructure

● Industrial automation

● Data centers and networks

● Commercial buildings

● Residential homes

Worldwide teams of experts…

…dedicated to resolving your issues in:

● 6,000 service experts

● 6,500 research and development experts

● 5,000 partners

● Plus thousands of

● Engineers

● Technicians

● Program managers

● Support staff


You can find most of the Schneider portfolio in a typical data center today

Switchgear and power distribution

Building automation

Data center power, cooling,

racks, and management

Energy management

Data center services


We supply data center infrastructure using the supply model that the customer requests

● Solutions ● Integrated set of systems and services that are

more predictable and faster to deploy ● New “pods” for existing data centers or whole new

data centers of various sizes ● The future of the market

● Systems● Complex data center subsystems – switchgear,

UPS, building automation, cooling systems● Standardized or engineered to your specification

● Components● An extensive catalog of power, cooling, rack,

control, and management products● Application engineering support● Standard products available through distribution.


We provide data center services to support projects and ongoing operations

● Assessment services: Standardized assessments of power, cooling, availability, efficiency, high density, and scenario simulations

● Project services: For small or big projects, standardized or customized services for design, installation, start-up, commissioning, project management, and training

● Maintenance Services: On-site repair and preventative maintenance programs for power and cooling systems with 4 hour response in most locations.


How we work with you

Consultatative

● We work with customers directly in early project phases to develop data center solution concepts and specifications, based on IT requirements

● Solutions are typically based on standardized modular designs

● Small or large projects; new or retrofit

Bid-spec supplier● Customers engage architects and engineers

● Our channel partners bid on component or subsystem specifications that are integrated by third parties

● We provide best-in-class equipment as specified

● Solutions tend to be unique, complex, and time-consuming

More like buying a car

More like building a house

Standardized, configurable

Complex, unique

We value both types of relationship and work to We value both types of relationship and work to make our customers successful in either casemake our customers successful in either case


Why has Schneider made the data center a high priority?

● Existing customers have identified the data center as a priority requiring help and improvement

● We are uniquely positioned to solve data center problems

● We have more customers to learn from than any other infrastructure provider

● We have worked 15 years to develop the science of data centers and have the technology and skills to solve the customer problems

● We already offer nearly all the different parts used in the data center and are therefore in an ideal position to integrate them in ways to add maximum value


What is the number one challengenumber one challenge your data center faces today?

A:

Q:

2008 IDC study

Power and cooling 21.8%

Customers are asking for help –we must respond


Data center planning and operation is under increasing pressures

Energy and service Energy and service cost control pressurecost control pressure

Increasing availability Increasing availability expectationsexpectations

Regulatory Regulatory requirementsrequirements

Server Server consolidationconsolidation

Rapid changes in Rapid changes in IT technologyIT technology

High density High density blade server blade server power/heatpower/heat

Dynamic power Dynamic power variationvariation

UncertainUncertainlong-term plans for long-term plans for capacity or densitycapacity or density

In response, we are working to change the way In response, we are working to change the way the world designs, installs, operates, manages, the world designs, installs, operates, manages,

and maintains data centersand maintains data centers


What actions is Schneider taking in the data center market?

● Consolidation of complimentary market suppliers to add to the existing Schneider power and automation portfolio to develop more complete and integrated solutions; examples include:

● APC● MGE● Square D● Pelco (video surveillance)● TAC● Power Measurement Inc. (PMI)

● Coordination of product development across historically disconnected businesses to optimize data center solutions

● Building management● Power distribution● IT whitespace racks, power, and cooling equipment ● Security● Power management


Our vision for the data center businessis simple

Schneider Electric will dramatically simplify the process of designing, deploying and operating the world's most predictable, dense and efficient data centers

The best way to achieve our vision is to provide The best way to achieve our vision is to provide integrated, standardized, modular, scalable, data integrated, standardized, modular, scalable, data

center center solutionssolutions


What we’ve learned from our customers:

… by just making better COMPONENTS:

We can’t get this:

More efficientMore reliableHigher densityMore predicableMore cost effectiveMore understandableSimpler experience

These improvements require These improvements require standardizationstandardization, , integrationintegration of solutions, and an improved of solutions, and an improved

planning processplanning process

(UPS, switchgear, controls, air conditioners, power distribution, etc)


Our approach to the problem

● Focus on the improvement of the system, not the components

● Standardization & Modularity are the key to improving the availability and agility of data center infrastructure while reducing total cost

● The data center project process is just as important as the equipment, and must be simplified

Acquiring a data center will become more like Acquiring a data center will become more like buying a car and less like building a house buying a car and less like building a house

PLAN BUILDPLAN BUILD


Customers typically classify data centers differently, with different priorities

Data Center Type Typical Top Priorities Other Typical Goals

EnterpriseAvailabilityFlexibility

Efficiency

Co-LocationFlexibilityScalabilityAvailability

EfficiencyStandardization

Cloud Computing

Massive Power LevelsScalability

Standardization

High DensityEfficiency

Availability

Supercomputing High Density Efficiency

There is not a single approach to data center There is not a single approach to data center design that is best; standardization must design that is best; standardization must

recognize the different typesrecognize the different types


The goals of our strategy for the data center

EliminateOversizing

Component-level specification process

Unusable capacity

Rework

Surprises

RaiseEfficiency, power density

Deployment speed

Predictability (of availability, capacity, density)

Aesthetics

CreateOne-stop shop for physical infrastructure solutions

Standardized reference designs

Solution-level performance specifications

Simple specification method

Automated selection & design tools

Reduce# of decisions / complexity

# of providers (equipment, service)

Operating costs

One-time engineering

On-site fabrication

Maintenance

Human error


Our data center strategy is supported by innovative technology

● Real-time capacity management of cooling and power

● Predictable high-density modular cooling solutions

● Standardized process for concept-specification-design-deployment

● Standardized specifications for data center design

● Human factors and mistake-proofing engineered at the system level

● Automated tools for data center design

● Design-for-environment in products and processes

● Specialized professional services focused on density,capacity, availability, and efficiency assessment and planning

PLAN BUILDPLAN BUILD


Standardization improves outcomes

● One-time engineering

● Unique training requirements

● On-site assembly

● On-site testing

● Custom programming

To Minimize …To Minimize …● Modularize

● Pre-test systems in the factory

● Hot-swappable components

● Pluggable power-cooling-rack subsystems

● Out-of-the-box management & diagnostics

These example system-level improvements These example system-level improvements reduce human error, reduce cycle time, reduce human error, reduce cycle time,

and improve efficiencyand improve efficiency


The benefit of our solutions today

●30% reduction in data center power consumption*, when compared with traditional designs

● Traditional PUE of 1.75 down to 1.22 or better

● Via row cooling, hi-E power system, VFD drives, and rightsizing

●Sustained predictable power densities of over 20kW per rack**, with no loss of efficiency

●50% or more reductions in whitespace plumbing and wiring work

●Ability to create pods of high density and/or high redundancy

●Simplified data center layout and planning process

●Ability to manage capacity of cooling, power, and rack space down to the rack level***

*126

White papers

**130***150


IT partners Collaborative development of

solutions

Solving data center problems requires collaboration

Key industry groups Development of industry standards

Regulators Advising on emerging environmental

and safety standards


Genset

UPS

Racks

Installationservices

Switchgear

Energy management

Maintenance services

Building management

Power metering

Critical powerdistribution

Data center power & coolingcapacity management

Assessmentservices

Computer roomair conditioners

Automatictransfer switch

Statictransfer switch

User trainingservices

Project managementservices

Schneider Electric has a comprehensive offer in the data center


A sample of our products, software, and services that work together to make data centers better

Data center design tools

Real-time power metering

Data center management tools

Assessment Services

Modular whitespace

InRow™Cooling

Ultra-high efficiency

modular UPS

Modular row-based power distribution


“By advancing the progress of data center solutions in efficiency, design

and scalability, while continuing to exceed the latest application

requirements, they are a true leader and a worthy recipient of the 2007

Frost & Sullivan Data Center Solutions Company of the Year Award.”

Recognized by industry experts


Schneider has the broadest offer in the data center

From power to cooling to racks to security to management, Schneider has the broadest offer focused on the data center.

Schneider has the right strategy Standardized, modular, scalable, manageable solutions are the future of data centers according to all industry analysts. Schneider introduced most of these concepts to the industry and leads in bringing next generation data center infrastructure to the market.

Schneider is committed to the data center business

No other company in the industry has invested more in the data center infrastructure business from a capital or R&D standpoint

Business overview Summary

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Data Center Business Overview