Data Analysis on Customer Satisfaction of SOUTH SCOPE

8/2/2019 Data Analysis on Customer Satisfaction of SOUTH SCOPE

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Data Analysis on Customer Satisfaction for

SOUTH SCOPE Magazine

Objectives:

To identify the customers of South Scope Magazine.

To know the Satisfaction level in the Customers for South Scope

Magazine.

To identify areas where the Company is lacking in satisfying the

Customers.

To rectify the Problems facing by the Customers of the Magazine.

To collect the Remarks and Suggestion from the customers of the

Magazine.

To increase the acceptability and sales of the magazine by satisfying

the customers.


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Data Analysis:

Data analysis on Customers AGE:

Graphical Representation:

Comment:

From the above data it clearly shows that the age group between 21to 23 are

purchasing SS when compared to others.

Age Respond


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Out of the 100 customers interviewed - 36% are from the age group 21 to

23years.

Data analysis on Customers INCOME LEVEL:


Comment:

From the data available - 46% of the customers are non-earners and 41% are

from the Rs.20, 000 and above income level.

b/w 10k-20k more than 20k non-earners

13 41 46


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The customers in the income level between Rs.10, 000 to Rs.20, 000 are

very low.

Data analysis on Customers AGE and INCOME LEVEL:


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AGE and INCOME

AGEINCOME

TotalNon Earners 10k to 20k More than 20k

20 2 0 0 2

21 4 0 0 4

22 15 0 0 15

23 15 0 2 17

24 6 4 3 13

25 2 1 2 5

26 1 1 1 3

27 0 1 3 4

28 0 1 1 2

29 1 2 2 5

31 0 1 1 2

32 0 1 6 7

33 0 0 2 2

34 0 0 2 2

35 0 0 6 6

36 0 0 2 2

38 0 0 2 2

40 0 1 2 3

42 0 0 2 2

44 0 0 1 1

45 0 0 1 1

Total 46 13 41 100



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Comment:

From the above data it shows that the customers who are Non-earners are

aged between 21to 23.

More number of customers in the age group of 24 years are earning between

Rs.10, 000 to Rs.20, 000.

More number of customers in the age group between 33 to 35 years areearning Rs.20, 000 and above.


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Data analysis on Customers GENDER:


Comment:

From the data available it shows that 80% of the customers are Male.

Females constitute only 20%

Male Female

80 20


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Data analysis on Customers Academic Qualifications:


Comment:

The above data shows that Graduates purchase SOUTH SCOPE more than

the Post Graduate.

On a scale of 100 the Graduate Customers are 58 and Post Graduate are 42.

Graduate Post Graduate58 42


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Data analysis on PURCHASE OF FILM MAGAZINE:


Comment:

The data shows that among 100 customers who are purchasing the SCOPE

Magazine, 74% buy Film fare regularly or occasionally.

11% buy Galatta Cinema regularly or occasionally.

11% buy Cineblitz regularly or occasionally.

Attribute Respond

Galatta Cinema 11

Film Fare 74

South Scope 100

Cine Blitz 11

Others 15


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15% buy Stardust and other cinema magazines.

Data analysis on AWARENESS OF SOUTH SCOPE Magazine:

Awareness Respond

News Paper/Magazine 35

Television 15

Hoardings 20

Others 30


Comment:

The data shows 35% of the customers are aware of Southscope through

News Paper/Magazine.


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30% through Friends and relatives.

15% through Television

20% through Hoardings.

Data analysis on SATISFACTION LEVEL WITH SOUTH SCOPE:


Comment:

High Satisfied 17

Satisfied 70

Fairly Satisfied 5Not Satisfied 2

Undecided 6


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The above data shows that 70% customers are satisfied with SOUTH

SCOPE Magazine.

17% are highly satisfied.

5% are fairly satisfied

2% not satisfied

6% are undecided.

Data analysis on purchase of SOUTH SCOPE:


Comment:

The above data shows 67% are occasional buyers.

Regularly Occasionally33 67


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33% are regular buyers.

Data analysis on Attributes towards buying SOUTH SCOPE Magazine:

Attribute Respond

Content 48

Quality 32

Availability 14

Price 6



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Comment:

From the above data it shows that 38% of customers are respond to Content.

32% to quality.

14% to Availability.

6% to Price.

Data analysis on attributes for SOUTH SCOPE:

About Content and Quality:

Attribut

e Respond

Content 100

Quality 92


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Comment:

From the above data it shows that 100% customers are satisfied with

content.

92% to quality.

About Availability:

Attribute Respond

Newsstand 53

Malls 41

Railways 4

Airport 2


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Comment:

From the above data it shows that 53% customers are respond to Newsstand.

41% to Malls.

4% to Railways.

2% to Airport.

About Price:

Attribute Respond

High 13

Reasonable 85


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Low 2


Comment:

From the above data it shows that 85% customers are respond to Reasonable.

13% to High.

2% to Low.

Expectation from SSM by Customers:

Content Response

Quiz 7

Contest 3

Reviews on Hollywood movies 14

DVD reviews 11

Film industry rumors 15

Actors and their family life 32

Coverage on technicians 18


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Graphical Presentation:

Comment:

From the above data it shows that 32% customers are respond to Actors and

their Family Life.

18% to Coverage on Technicians.

15% to Film Industry Rumors.

14% to Reviews on Hollywood Movies.

11% to DVD Reviews.

7% to Quiz.

3% to Contest.Awareness on SOUTH SCOPE STYL AWARDS:

Attribute Respond

Yes 80

No 20


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Comments:

From the data available it shows that they are 80% of customer is aware on

SOUTH SCOPE STYLE Awards.

Customer Satisfaction Levels on following Aspects:

Photographs:Aspect Respond

Excellent 59

Very Good 29

Good 9Average 3

Poor 0Very Poor 0


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Comment:

From the data it shows that, 59% customers respond to Excellent.

29% to very good.

9% to Good.

3% to Average.

Designing:

Aspects Respond

Excellent 22


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Very Good 53

Good 18Average 7Poor 0

Very Poor 0


Comment:

From the above data it shows that 53% of customers arerespond to Very Good.

22% to Excellent.

18% to Good.

7% to average.

Fonts:

Aspects Respond

Excellent 18


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Very Good 44


Very Poor 0


Comment:

From the above data it shows that 44% customer respond toVery Good.

27% to Good.

18% to Excellent.

11% to average.

Appearance:

Aspect Respond


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Excellent 38

Very Good 43

Good 17Average 2

Poor 0Very Poor 0


Comment:

From the above data it shows that 43% of customer responds to Very Good.

38% to Excellent.

17% to Good.

2% to Average.

Content:

Aspect Respond

Excellent 26


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Very Good 38


Very Poor 0


Comment:

From the above data it shows that 38% customers are respond to Very Good.

27% to Good.

26% to Excellent.

9% to Average.

Presentation:

Aspect Respond

Excellent 39


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Very Good 37


Very Poor 0


Comment:

From the above data it shows that 39% of customers respond to Excellent.

37% to Very Good.

18% to Good.

6% to Average.

Outcome:

Considering Gender and Income level:


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Comments:

From the above graph it shows that-

Females are same for both the income levels at 10k to 20k.

Males are high in more than 20k compare with 10k to 20k.

Considering Income Levels with their Awareness on SSM:

INCOME * GENDER

GENDER

TotalF M

INCOME Non Earners 12 34 46

10k to 20k 4 9 13

More than 20k 4 37 41

Total 20 80 100


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Income levels * News/Magazine

News/Magazine

TotalNo Yes

Income levels 10k to 20k 10 3 13

More Than 20k 26 15 41

Non earned 27 19 46Total 63 37 100

Considering Income Levels with their Attributes:

Income levels * Television

Television

TotalNo Yes




Income levels * Hoardings

Hoardings

TotalNo Yes




Income levels * Others

Others

TotalNo Yes





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Satisfaction level on Content:

Income levels * Content

Content

TotalNo Yes




Income levels * Quality

Quality

TotalNo Yes




Income levels * Availability

Availability

TotalNo Yes




Income levels * Price

Price

TotalNo Yes





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income * desi_vgood

desi_vgood

Totalno yes

income 10k to 20k 6 7 13


Non-Earned 21 24 45Total 46 53 99

income * desi_good

desi_good

Totalno yes




income * desi_avg

desi_avgTotalno yes





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income * fonts_excellent

fonts_excellent

Totalno yes




income * fonts_vgood

fonts_vgood

Totalno yes




income * fonts_good

fonts_good

Totalno yes




income * fonts_avg

fonts_avg

Totalno yes





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income * app_vgood

app_vgood

Totalno yes




income * appe_excellent

appe_excellent

Totalno yes



Non-Earned 30 16 46

Total 62 38 100

income * app_good

app_good

Totalno yes




income * app_avg

app_avg

Totalno yesincome 10k to 20k 13 0 13



Documents

Data Analysis on Customer Satisfaction of SOUTH SCOPE