Das Netzwerk als Plattform für Collaboration...Unified Communications Hardware footprint, power, and cooling UC capacity as needed Dynamically move active servers Deployment flexibility

1© 2008 Cisco Systems, Inc. All rights reserved. Cisco PublicBusiness Transformation 1008

Cisco Update 2009

Das Netzwerk als Plattform für Collaboration


Agenda

Collaboration Trends and Transitions

Cisco Collaboration Architecture & Strategy

Cisco Collaboration Launch 7.1

Live Demos


Collaboration Trends & Transitions


Technology Trends & Market Transitions

Mobility is a top priority

Video will become pervasive

Social networking at work

Server/client virtualization

SaaS & Hosted Solutions

Macro: Green, Globalization,

Intercompany Collaboration, etc.


Culture TechnologyProcess

Collaboration is the Platform for Business


The Network Is The Platform For Collaboration

Access PolicyPresence LocationSecurity Routing

Unified Communications

IP Telephony Contact Center Web & Audio Collaboration

Unified Messaging

TelePresence Video Conferencing


Business Imperatives During Challenging Times

Boundaryless

Organization

Competitive

Differentiation

Customer

Intimacy

Employee

ProductivityCost

Reduction


Mapping Collaboration Initiatives

To Business ImperativesBoundaryless

Organization

Competitive

Differentiation

Customer

Intimacy

Employee

Productivity

Cost

Reduction

Technology

TelePresence:$172M in travel savings in FY08

Telecommuting:$277M per year in employee time savings

Cisco SOAR:45% increase in specialist interactions w/ customers

Unified Comms:Acquisitions in 8 days vs. 45

iZone Wiki:

Collaborative

innovation

New $1B

businesses

Process

Collaborative

Support:

$4M in support

costs saved

through Mac

Wiki

Deal Approval

Process:

Increased

approver

productivity by

$27M/Year

User-Centered Design Process:Including customers in product design

Deal Approval

Process:

$137M Margin

Improvement

Collaborative

Prospecting w/

Resellers

Culture

Connected

Workplace:

$82M in real

estate

& cost savings

Promoting Employee Participation:C-Vision, Blogs, Ciscopedia, Directory

Cisco 3.0:1700 hours of customer interaction w/o travel

Collaborative

Leadership:

28 priorities per

year vs. one or

two

Inter-Company

Boards &

Councils

Source: Cisco IBSG, 2009


Cisco CollaborationArchitecture & Business Value


Employee Enterprise Network

Consumer

Application Delivery Model

Internet

Intranet

Public Network

The Current Landscape


Employee

Consumer

Enterprise Network

Public Network

The Current Landscape


Internet

Intranet

Ubiquity, Speed, Flexibility

“Web 2.0” style innovation platform

The “ilities”---security, reliability, scalability, availability, etc.

Intelligent services built into the network


Employee

Consumer

Enterprise Network

Public Network

The Best of Both Worlds


Internet

Intranet

Ubiquity, Speed, Flexibility

“Web 2.0” style innovation platform

The “ilities”---security, reliability, scalability, availability, etc.

Intelligent services built into the network

Our Strategy: To bring together the pace of web-based innovations like WebEx and our proven strength in enterprise networking


Collaborative Experiences

Policy

Applications & Mashups

Security

Web Services

On Premises(Cisco Intelligent Network)

DataSharing

Presence Routing& Queuing

IM & Chat

CustomData

Location BusinessApps

Other Services

Call Control

Voice File Mgmt

Video Directory & Identity

Email Data Services

HR Apps

Web Portals Custom Applications WebEx ConnectLOB Applications

On Demand(Cisco WebEx MediaTone Network)

Federation

Cisco Collaboration Architecture


Customer

Premises

Equipment

(CPE)

Managed

CPE

Hosted

Communications

Solutions

Software

As A

Service

ON PREMISE ON DEMAND

Only Cisco can deliver customers choice


CiscoCollaboration Strategy


Cisco’s Five Phase Plan ForCollaboration and Unified Communications

Accelerate Transform Include Transcend

Extending UC across the business

Competitive advantage with UC

Extend UC to customers, partners

Boundary Free Communication

Legacy,TDM to IP

CostSavings

EmployeeProductivity

Business Transformation

Migrate


Cisco Collaboration Strategy

Improved TCOUser Experience Open SystemsImproved TCOUser Experience Open Systems



Improved TCOUser Experience Open SystemsImproved TCOUser Experience Open Systems


Seamless Media Escalation:

IM – Voice – Video – Collaboration

Video Interoperability:

Any-to-any Collaboration

Consistent User Experience:

Across Devices and Clients

Session Transfer Across Devices:

Mobile – Phone – Video Endpoint

User Experience



Improved TCOUser Experience Open SystemsUser Experience Open Systems


Improved TCO

Operational Improvements

Management

Availability

Scalability

TCO savings

Hardware independence

Unified Communications

Hardware footprint, power, and cooling

UC capacity as needed

Dynamically move active servers

Deployment flexibility

Simpler installs, upgrades, backups with zero downtime

Same datacenter management tools as other applications

Driving towardsVirtualization ofUC Applications



Improved TCOUser Experience Open SystemsImproved TCOUser Experience


Cisco UnifiedApplication EnvironmentIBM

Microsoft

Web 2.0

Web 2.0

Leverage APIs

Open Systems


Cisco Collaboration: Conclusions

Collaboration Architecture

Open, Flexible, Expandable

Breadth of Offering

Applications, Clients, Services

On-premise On-demand

Enterprise-grade

Experience, Integration and Support


Cisco Collaboration Community

• Find answers to business and product questions

• Access user-contributed tools and real world advice

• Get direct access to collaboration experts worldwide

• Share unfiltered opinions and perspectives

www.cisco.com/go/joinconversation

http://www.cisco.com/go/joinconversation

Documents

Das Netzwerk als Plattform für Collaboration...Unified Communications Hardware footprint, power, and cooling UC capacity as needed Dynamically move active servers Deployment flexibility