DAP-1525 Wireless 11n Smart Beam Access PointSales Guide v1.2

Wireless & Router Product Div

Feb 15st , 2011D-Link HQ

Product introduction Product Positioning Smart Antenna Algorithm Target Market- DAP-1525 Use CaseDAP-1525 Selling PointDAP-1525 FeaturesCompetitive advantages

Agenda

Product Briefing

Impressive Wireless Performance • Selectable 2.4GHz and 5GHz operation bands• Reliable performance with 2x2 MIMO technology• Beam-forming support

 High Range Coverage • State-of-the-Art Multiple Antenna algorithm • Suitable for full house, multi-floor home users

Flexible Application Options • USB SharePortTM • 4 Gigabit Ethernet Ports • Host/Guest zone administration

New Fancy Look • New ID design with better quality • iF Design award

DAP-1525 Product Introduction

Extended

High-end

Market Segm

ent

Wireless 11N APDAP-1522

Multi-Media

Streaming

SmartBeam

SOHO/Home AP

11n Media Streaming Adaptors DAP-1560

Pair to transmit

Video streaming

Advanced QoS

Beamforming

Share Port PLUS

AP/Client mode

Wireless N dual band AP with Smart Beam

DAP-1525

Wireless 11N AP

DAP-1360

Product Positioning

CoverageNormal

Entry-Level

What is Smart Beam ?

D-Link SmartBeamTM TechnologyMultiple-element antennas can have different combinations switching to reach the optimal performance.

Reduce interference levels and transmit the signal in the direction of the particular users.

Auto selecting the antenna composition based on connected Station traffic quality according to “Packet Error Rate”, “Received signal” and “throughput”.

SmartBeamTM-What makes it Smart?

The D-Link Smart BeamTM technology can differentiate the desired, and undesired signals (interferences) such as 2.4GHz cordless phone, wireless cameras and microwave ovens, and alternatively focus on the conversations at a time.

Desired User 1

Desired User 2

Interfering User

2.4GHz cordless phone

2.4GHz wireless Camera

Extend the coverage The D-Link SmartBeamTM system can automatically optimize its reception

pattern and maximize the signal gain toward to the desired users to reduce the dead spots and extend the link range.

Interference Mitigation The system can select the “best” antenna composition to provide the

service in a specific direction. This minimizes the co-channel interference and improves the SNR (signal-

to-interference ratio) of the received signals effectively by avoiding sending the signals to the undesired users.

Power Efficiency The system combines the inputs to multiple elements for more power gain

and utilize the signal strength to prevent from wasting energy.

The advantage of SmartBeamTM

The scenario of Smart Beam

DAP-1525 Use Case

The end users can easily set up the wireless networks in multi-room and multi-floor for various services at their house with DAP-1525. Reliable performance and coverage for full house !

DAP-1525: A pair for better compatibility!

AP or Bridge ? The DAP-1525 can be paired for perfect interoperability!Dead spots? With DAP-1525, just enjoy the seamless coverage! With a pair of DAP-1525, good for compatibility!

The Performance

Performance - Noise Suppression Test environment: 1. Office (about 7000 square feet)2. DUT (AP) in association with STA2 DUTs: (AP)1. DAP-1525 with Smart Antenna2. 4dBi dipole antenna solution3. 2dBi dipole antenna solution

Test Set-up: The Interference AP is 2.2M around with STA1; and The DUTs are associated with STA2.

Performance – Noise Suppression

Performance Comparison- D-Link v.s Ruckus

Environment: 1. Office environment at 7 locations with different ranges.2. Test in different floors (4th Floor 5th Floor) 3. UDP throughput test

DUTs: 1. D-Link DAP-1525 AP mode v.s DAP-1525 Bridge mode (4dBi antenna gain)2. Ruckus 7811 AP v.s 7111 Adaptor (7dBi antenna gain)

Performance – UDP Throughput comparison

L1 L2 L3 L4 L5 L6 L7 4F->5F0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

80.00

90.00

Ruckus 7811+7111D-Link DAP-1525 Pair

Summary: Compared to Ruckus, DAP-1525 performs better in most locations and across-floor environment.

(P.S. This is an very initial test result with beta firmware. The result may be subject to change in later report.)

In terms of the above test results, it is obvious to see the DAP-1525 with D-Link SmartBeamTM antenna is able to :

• Increase almost 50% throughput more in a single client connection, with interference STA around.

• For media streaming application, D-Link DAP-1525 can provide very competitive connection performance and quality compared to other solutions !

• Able to provide better vertical coverage (across-floor) more than dipole antenna solutions and Ruckus !

The Summary

Features of DAP-1525

Plug-n-Play for new QoS experience! Port-based QoS allows the users to directly connect to the

specific Ethernet port based on their preferred priority of services.

The user can simply plug into the LAN port to activate QoS !

Medium priority

Low priority High

priority Uplink port

Port-based QoS- Better bandwidth control

IPTV

Skype phone

Data GIGABITETHERN

ET

Typical DSL Bandwidth : • Downlink: 3-6Mbps • Uplink: 384kbps-

1Mbps

1000

Mbps

High Priority

Medium Priority

Low Priority

The DAP-1525 QoS mechanism can guarantee the quality of the specific services (such as real-time multimedia streaming and voice) at a certain level in a limited network capacity based on connected port priorities.

IPTV

Skype phone

Data

LAN Port 1

LAN Port 2

LAN Port 3

Guest Zone for better security !

Internet

Host User SSID

Guest User SSID

The guest zone provides the separate zone with different SSIDs for guest users to access the Internet.The host users can set the security and encryption levels for each zone. The connectivity can be permitted or prohibited between host and guest zones depending upon host users.

DAP-1525 Selling Point

Full-house Coverage • Double Wi-Fi Range ! • Optimize the available power gain for longer range

Reliable Performance• 50% higher transmission speed ! • Selectable Dual band N for less interference

Multi-media Application

• Enhanced QoS for reliable bandwidth• Files, photos and media contents sharing via USB port

Unique Selling Point

WIDER!

FASTER!

Share&

Quality!

Dual-Band Selection• Selectable dual band N for more choices. • Clean 5GHz Band for Less Interference

Product Characteristics

Gigabit Ethernet • High speed wired connection for multi-media streaming• Energy Efficient Ethernet function for power saving • Range Boosting • Built-in D-Link Smart BeamTM multiple antenna design• At least double coverage than dipole antenna

Enhanced QoS Engine• Service priority and bandwidth control by physical ports • Easy Plug-n-Play via directly connecting to the specific port

GIGABITETHERN

ET

PRIORITY BY PORT

DOUBLE

COVERAGE