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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

CASE STUDY

THE HEART OF SLOVENIA

TOURISM WEB PORTAL

Saša Ceglar, Ana Savšek

Development Centre Litija, Slovenia

Ljubljana, 24th January 2013

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

The Heart of Slovenia

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The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein

This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

THE HEART OF SLOVENIA• Area: 16 municipalities• 1.555 km2 (7,7% area of

Slovenia)• 196.000 inhabitants• GEOSS as focal point

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Pillars of the brand

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

5Our

env

ironm

ent

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

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Entr

epre

neur

ship

Entr

epre

neur

ship

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

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Tour

ism

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Tourism web portal• www.srce-slovenije.si/turizem• The Heart of Slovenia - destination for travel in the countryside• Start of web portal: December 2012• Quality presentation of tourism offer from the area• Big interest by tourism providers. We are expecting participation of

1/3 of all tourism providers in the area (app 100)• Administrator: Development Centre Litija• Integrated approach in promoting tourism in the area: common

actions, workshops, trainings, events, fairs etc• www.heart-of-slovenia.com (ANG portal in progress)

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

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Environment

Entrepreneurship

Tourism

EventsNews

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

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Top 15 highlights

Events

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

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Main tourism products

Link on Facebook, You Tube, I

feel Slovenia

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

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Main navigation

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

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17This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Car

avan

ing

, Cyc

ling

18This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Ad

entu

re P

ark

Geo

ss

19This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Nat

ura

l Hea

lth

Res

ort

20This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Lan

d o

f H

ayra

cks

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Mobile application• Electonic Mobile Tourist Guide (e-Turist) – mobile application

• Tourism attractions (100) in The Heart of Slovenia

• Summer 2013

• For individual tourists and small groups

• Partners in the project: Faculty of tourism studies – Turistica, Institut Jožef Štefan (Ljubljana)

• User insert interest, availible time and special requests, aplication offers program of visit, adapted to demands. GPS guiding and description of each attractions (multilingual).

• Feedbacks by users – to improve tourism offer

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

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