• Founded in 2007• Providing full-service media production• Offering concept-to-product services• A team of 20 full-time consultants and

associates steeled in various project areas – trade policy, child protection, public health, commercial promotion, environment…

• Strong relationships with various members of the press in various categories – health, society, economy, education…

• Effective network of leading event/workshop and media production service providers

We are tagged in areas of expertise:

Behaviour change communication in development and

not-for-profit programs

Building and generating

awareness on brands and

corporate image

Our servicesCommunication

ConsutancyPublic

RelationsSpecial Events

Design & Printing

Concept & idea development

• Objectives identifying• Target audience

segmenting• Strategies setting up• Target media snatching• Key messages polishing• Storylines developing• Action plan arranging

Public relations and Media management

• Crisis management: crisis management planning, consultation on crisis handling and crisis control

• Media Relation Services: strategic media relations counseling, media and market monitoring, analysis and reporting, all press activities handling.

• Corporate & Marketing Communications : media relations, company/spoke person profiling, corporate & marketing collateral; customers and internal newsletter

Media monitoring & news digest service• Daily reading, scanning, and translation of print and online articles• Daily e-mail updates and reporting of print and online articles. This

includes the scanned/digitized news and a summary report.• Daily TV channels monitoring and recording• Reporting of TV news/segments/specials – within 3-5 days• Delivery of month-end reports. All will be downloaded onto CDs - (1)

VCD (TV news) & (1) CD-ROM (print & online news), and will be forwarded to you.

Service components:

• Pack 1: Press (print and online) clippings service

• Pack 2: Daily News Digest

• Pack 3: TV broadcast news monitoring service

• Pack 4: Comprehensive media (nationwide print, online and TV broadcast news) monitoring service

Or the combination of above 4 packages

Media review and analysis

• This service is fully customised to provide our customers with in-depth evaluation of their media exposure by:– Tracking and measuring the

perception of target audience, the value of communication efforts

– Comparing with similar activities implemented by other organizations or competitors in the industry

– Post-campaign analysis and evaluation

Special events

• Launching ceremony• Press conference

and briefing• Seminars and

conferences • Corporate and

Business Ceremonies

• Promotion and Sales activities

• Community activities

Design and productions• Corporate logo and identity• Campaign identity • Company Brochure (flyers,

brochures, leaflets)• Newspapers, books, newsletters• Calendars, notepads, catalogues• Gift sets

• CDs, audio and visual products etc…

Publications• Production and management of

publications from concept to design, from design to production and development

• Tran Lan Anh – Managing Director– Overall Strategic Directions– Strategy– Planning– Team Supervision

• Doan Thanh Huong – Press Relations Manager– Media relations– Media implementation

• Le Thuy Chi – Production Project Manager– Project activity management– Project leader

• Tank of technical advisors in comprehensive areas• High profile advisors in government relations, media relations• Other press team members: PR executives and Media monitoring

executive• Account team: Team leader and executives• Plus executive and administrative support

Sample works• VEF Interview Mission 2009 (higher education

area)• Raising public awareness on Anti-competitive

practices (economic policy area)• Learn Without Fear launching (child protection

area)• Cigarettes are eating you alive (public health

area)• Providing information on HIV and AIDS

prevention and treatment via public buses (public health area)

VEF Interview Mission 2009

Developing a publicity plan and organizing a press conference for Vietnam Education Foundation (VEF – an independent federal agency created by the U.S. Congress and funded annually by the U.S. Government) on the event of Interview Mission August 2009

• developed and executed a successful PR plan• guaranteed of the attendance of the country’s

key media outlets to the press conference

• releasing news, feature articles• coordinating fruitful interviews between VEF

spokespeople and local long-lead newspapers • organizing talkshow at national TV station studio

Raising public awareness on Anti-competitive practices

Developing a publicity plan and organizing a press conference for EU – Vietnam Multilateral Trade Assistance Project (MUTRAP III – a project established from an agreement between European Union and Vietnam Ministry of Industry and Trade) on the event of Raising awareness on Anti-competitive practices campaign (September 2009)

• A detailed PR plan has been developed to ensure press coverage of 5 workshops in 5 cities

• a final press conference to recap the campaign in Hanoi

• The press conference, chaired by the Vice Minister of Industry and Trade and other experts took place as planned with the attendance of 25 journalists, 5 TV crews. 46 special articles, 40 brief news were monitored from key publications of the country, 9 TV news and 3 TV features were broadcasted to make this campaign of MUTRAP III reach much more audience than expected

Learn Without Fear launchingDeveloping PR and event plan for PLAN International in Vietnam on the Launching of Learn Without Fear in consistency with PLAN’s global campaign

• Danson Media played the role as both the event organizer and the PR implementer

• An outdoor event for 400 primary school children was held and attended by high level government officers and the media

• Danson Media also designed and produced all the thematic Information, Education and Communication materials based on the core concept “learn without fear”

• Together with print IEC materials, a campaign song was also produced by Danson Media

Cigarettes are eating you aliveDeveloping PR campaign for World Lung Foundation and Ministry of Health on the Launching of Cigarettes are eating you alive mass media campaign

• Danson Media provided public relations services to promote the launch of the ad campaign in Vietnam and coordinate press and media agencies to ensure their attention, participation and information dissemination. A full and comprehensive package was provided including pre-launch, launching and post-launch activities. Technical guidance on tobacco control was supported by World Lung Foundation and MOH, VINACOSH and Health Bridge

• Providing information on HIV and AIDS prevention and treatment via public buses project in Hanoi supported by PEPFAR (U.S. President's Emergency Plan for AIDS Relief) (2008)

• This project contributed an effective action to achieve overall objectives to combat HIV/AIDS and associated stigmas, and to increase awareness of prevention, and treatment in Vietnam.

• Public buses were used to send information on HIV/AIDS prevention to young people in Hanoi.

• Thousands of people from target groups were reached each day. • Though media was not a target of the project, it attracted many news agencies

and was broadcasted in 01 television program (VTV 1 – national television) and 08 online newspapers

Providing information on HIV and AIDS prevention and treatment via

public buses

Thank you!