DANSK MAGAZINEB

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DANSKmagazine

media kit

DANSK MAGAZINE

DANSK portrays fashion and luxury in ever pioneering ways. Intelligent and slick, it addresses the sophisticated international frontrunners of fashion. Launched in 2002, the unique signature of DANSK continues to break away from ordinary fashion publishing,

and remains both original and inventive on the global market. In February 2012 DANSK celebrated 10 years of DANSK.

DANSK features the best of what fashion has to offer – be it the world’s leading models, photographers and stylists, or the most desirable topics and characters of the moment – but

does so with nordic panache and in ways always uniquely DANSK.

As a manifestation of this heritage, the sleek and strongly identifiable visual trademark of DANSK transcends trends and time in relentlessly ingenious ways. The Nordic design and fashion legacies become effortlessly interlinked in DANSK to elegantly portray the pinnacle

of interior design. Through wit and observance, the written language interprets and discusses fashion, and stands out as the most innovative and compelling literature on the market.

danskmagazine

theworlD'S moStiNDepeNDeNt

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CUBIST ABSOLUTISTSCREATIVE DIRECTORS Uffe Buchard & Kim GrenaaPHOTOGRAPHER Magnus Reed

FASHION EDITOR Thea Thunbo HAIR Paolo Ferreira / Calliste

MAKE-UP Alleaume / CallistePHOTOGRAPHER ASSISTANT Jakob Olsson

RETOUCH Jakob Olsson & Fabian OredssonMODELS Martha Streck & Bastiaan Van Gaalen / Scoop Models

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HEELS ON WHEELS

WORDS Magnus Jorem

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Just as credit card-wielding members of the BRIC economies’ aspirational middle classes are scrambling to get their hands on shiny new automobiles, fashionistas in Old Europe yearn for the joys of two-wheeled, muscle-powered transportation. This season, bike brand Velorbis has teamed up with clothing label Mads Norgaard Copenhagen to forge the perfect bicycle for these styl ish yet melancholic urbanites, who desire nothing more than to be seen whooshing through a cobble-stoned alleyway on a dark green metallic menace, flaunting their latest sartorial purchase

and more than a little skin. Why hide in a window-tinted Bentley when you have the whole city watching?

BIKE Velorbis

Dating back to the 17th century, the suit has been an essential part of a man’s wardrobe for more than 400 years. It’s been reinvented time and time again, and renamed just as many times: frock coat, morning coat, dinner coat, black tie, white tie, tuxedo, smoking, and of course the zoot suit – you know, the suit that generally connotes a panderer and is heavily referenced by all the participants in the 1999 documentary American Pimp. If you’re a person who harbours a lime green, high-waisted, flared legged and wide-shouldered suit (or anything slightly similar to the above), then it’s time to burn your entire wardrobe and replace it with one single item: the double-breasted, slim-fitted Gant suit. Its deep grey colour, thick but cashmere-soft wool and slim-fitted silhouette are quintessential factors as to why we’re all acquiring one, this fall.

A SUITABLE CHOICE

WORDS Lars Byrresen Petersen

SUIT Gant

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DANSK MAGAZINE

advertising DANSK is aimed at first movers within the fashion and lifestyle segments

DANSK is one of Scandinavia’s most unique branding mediasDANSK advertisers benefit from the renowned DANSK universe

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FASHION

BY MALENE BIRGERBOTTEGA VENETABRUUNS BAZAAR

BURBERRYCHANEL

DESIGNERS REMIXDIESEL

EMPORIO ARMANIG-STARGANT

GIVENCHYGUCCIH&M

HUGOJ. LINDEBERG

KENZOLANVIN

LOUIS VUITTONMARC BY MARC JACOBS

MARC JACOBSMAX MARAMONCLERMULBERRY

RALPH LAURENSALVATORE FERRAGAMO

SANDTOMMY HILFIGER

VALENTINO

lIFeStyle

AUDICARLSBERG

ECCOGEORG JENSENHOLMEGAARD

LG PRADALINDBERGLOUISIANA

MAX FACTORMERCEDES

MINIMOÈT & CHANDON

MOROCCANOILOLE LYNGGAARDPATEK PHILIPPE

PILGRIMROYAL COPENHAGEN

SHAMBALLATAG HEUER

YSLVICTORINOX

VWWELLA

ØRGREEN

DANSK MAGAZINE

advertorials

“Over the past years, we’ve enjOyed a clOse wOrking

relatiOnship with dansk, which has been cOntinuOusly

inspiring and prOfessiOnal. the best thing abOut dansk is

their ability tO cOnstantly challenge us tO think Outside

the bOx – and they always dO sO with an internatiOnal

apprOach.”

Ulrik Garde Due, CEO, Georg Jensen

CASeS

ARMANI COSMETICSBOSS ORANGE

CARLSBERGGEORG JENSEN

HUGOKOPENHAGEN FUR

OLE LYNGGARDPANDORA

RALPH LAURENSAGA FURS

SAND

An advertorial in dansk is a way to put a new and/or different light on one of a company’s areas One of scandinavia’s strongest creative teams, Uffe Buchard and Kim Grenaa tailor a photo series in dansk for the brand

The images can afterwards be activated in relation to the press and/or web use

DANSK MAGAZINE

gents DANSK always has a strong focus on a cool mix of masculine and avant-garde fashion

DANSK always brings an interview with a well-known menswear designer DANSK strives to reach men in the first moover segment also in terms of graphics and expression

DANSK MAGAZINE

scandinavian fashion

“dansk has captured the essence Of danish fashiOn and prOmOted it in such a way that the magazine hasn’t lOst its internatiOnal fOcus and edge. thrOugh dansk bruuns bazaar reaches sOme Of Our mOst impOrtant end cOnsumers.”

Bjørn Bruun, Bruuns Bazaar

DANSK sets Danish fashion into an international context as one of the only medias in DenmarkDANSK brings fashion series with everything from underground brands

to the most established of fashion brandsDANSK is less commercial than other current monthly magazines and can therefore

show different clothes than what is sold in stores

DANSK MAGAZINE

international fashion

DANSK brings interviews and one-on-ones with international fashion personalitiesDANSK always shows the creations of the trend-setting designers

DANSK s fashion stories have a primary focus on international fashion

“dansk is a publicatiOn that brings inspiratiOn tO its readers and challenges the bOundaries Of fashiOn bOth in denmark and internatiOnally. the clOse cOOperatiOn with dansk allOws us tO effectively cOnvey the avant-garde apprOach tO fashiOn Of hugO tO an infOrmed and OpiniOn fOrming grOup Of new and existing cOnsumers”

Gareth Incledon, HUGO BOSS Nordic

DANSK MAGAZINE

accessoriesDANSK always puts a wide range of accessories in a unique DANSK universe

DANSK dedicates special attention on each individual benchmark accessoryDANSK has surprising angles on accessories with strong visual images

“dansk is a super cOOl, exclusive and inspiring media

where Ones meeting with design and luxury meets the spirit Of shamballa jewels.”

Mads Kornerup, Shamballa Jewels

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A journey of a thousand miles begins with putting your shoes on, and nothing is worse than walking that thousand-mile journey in aesthetically displeasing footwear. Fortunately, Stella McCartney has what you need for style (and perhaps even stamina) with these tire-tread platform shoes. Their teethed soles easily add some grit to your step. These babies radiate that quality so characteristic of Stella McCartney: the meeting between an unabashed confidence and playful femininity. They’re not your run-of-the-block goodie two-shoes, nor the mean girl in class. Rather, they represent the tough yet flirty attitude of an urban seductress; sleek, sly and defiantly sensuous. Take them to the streets or flaunt them on a sojourn to foreign lands; no matter where you venture — Milan, Oman, Montreal or Shanghai — you’ll instantly look like an above-the-fray local with verve, pizazz and sex appeal to boot. Whether your outfit is formal

or irreverent, cocktail party or dancey. In all honesty, the rest of your getup won’t really matter all that much.

WORDS Magnus Jorem

SHOES Stella McCartney

STEP IT UP

WANT

There’s no better way of escaping the stress of everyday life than going for a run. Or, so say running fanatics worldwide, frequently spotted as they are amid attempts to convert non-believers with words like ‘tranquility,’ ‘meditation,’ ‘refreshing’ or ‘energized.’ All propaganda to which we’ve always called bluff while perpetually jumping from one health craze to the next. Little did we know that our conversion to the faith of jogging would come wrapped in a baby-blue shrine imprinted with six magic letters: L-A-N-V-I-N.Suddenly, the fear of sweat-stained clothes, flat hair and a blushed face seem distant. Leg pumping automatically occurs as the holy ghost of sportswear appears and instinct sets in: who’ll get to the box first? The white rubber sole and cotton laces juxtaposed with metallic goat skin with orange details has us longing for these Lanvin trainers. A perfect combination of French luxury and pure trend.

WORDS Lars Byrresen Petersen

SHOES Lanvin

RUN, BABY, RUN!

WANT

DANSK MAGAZINE

beautyDANSK tells alternative stories of scents and make-up in a unique creative universe

DANSK devotes space to scents and make-up both in terms of coverage and the visual expressionDANSK has a particularly high artistic focus on the design of bottles

B R I G H T

MODEL Caroline Brasch / Elite Model ManagementHAIR & MAKE-UP ASSISTANT Josephine Mai Johannesen

RETOUCH: WeTouchThanks to The Lab

PHOTOGRAPHER Sascha Oda

HAIR & MAKE-UP Mette Thorsgaard / Unique Creatives

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Fashion is vital, but grace is paramount. So says the new scent by Giorgio Armani, Si, which rather than bowing to the whims of the moment offers an unapologetic tribute to timeless elegance of the feminine variety: picture Cate Blanchett, dressed impeccably in a sharp silhouette of black and white fabrics, sending you a statuesque gaze that spurs instant regrets about whatever seasonal silliness you decided to put on that morning. Douse yourself with a healthy dose of Blanchett’s perfume incarnation, and remember that whomever you pass by on the street will feel embarrassed at their

own preoccupations with the fleeting and temporal. Now how could you say no to that?

SAY YES

SCENT Giorgio Armani

WORDS Magnus JoremWORDS Magnus Jorem

SCENT

Few things conjure up the rush of sex like accelerating an expensive car you don’t own through a fragile landscape on a steamy summer day. Whether you’re the type to go on wild vehicular murder rampages like the three strippers in Faster Pussycat Kill Kill! or, like James Bond, use your behind-the-wheel mojo to impress female adversaries with unspecified Eastern European accents, you can’t help but feed your addiction to the tingle of forbidden velocity. Enter Polo Red, the fragrance equivalent of acceleration, adrenaline and seduction. Splash some on before hopping into your wheels of choice, but go easy: as much as you may enjoy the intoxication of driving, sharing a freeway death with the stars will not

turn you into James Dean.

NEED FOR SPEED

SCENT Polo Red

SCENT

“dansk is the perfect medium fOr always Off ering Our many prOduct launches an innOvative, unusual and unique treatment – a thOught Out, state Of the art magazine which never fails tO surprise, challenge and entertain its readers with its seriOus style and unexpected angles. it’s an excellentchOice fOr us and many Of Our suppliers within perfume and beauty.”

Mette Machon Hayes, Sæether

DANSK MAGAZINE

designDANSK focuses on the great common denominator between fashion and design

DANSK focuses on new and special design itemsDANSK is an alternative to the mainstream design medias and is able to put design in an alternative light

“it is a great pleasure tO see hOw dansk manages tO interpret the unique and exclusive brands, thrOugh understanding and empathy fOr the individual brand.”

Bente Fallinge, Rosendahl A/S

DANSK MAGAZINE

eventsDANSK is known for its sought-after events and the DANSK team is always looking for new, exciting locations and collaborative partners within lifestyle and fashion. From Campari’s 150th big birthday bash at a 5-star hotel and

fashion parties in collaboration with By Malene Birger to the prestigious DANSK Fashion Awards.

CASeS

AUDI BIRGER CHRISTENSEN

BY MALENE BIRGER CAMPARI

CHRISTIAN LOUBOUTIN COCA COLA LIGHT

DIESEL EVE

GEORG JENSEN HUGO BOSS

ILLUMKRANZ & ZIEGLER

MAGASIN MARC BY MARC JACOBS

MORROCAINOIL PANDORAPILGRIM

ROYAL COPENHAGEN SAGA FURS

SAND

DANSK MAGAZINE

ReADeRSHIPReaders of DANSK are influent ABC1 women and men with a taste for luxury and a buying power vast enough to allow them to purchase exclusive items featured in the magazine. This makes DANSK the ideal conduit for the luxury brands advertised with us.

CIRCUlAtION AND DIStRIBUtIONCirculation 20.000

Readership figures 155.000

DANSK is published in English and distributed in 24 countries, including the U.S, Great Britain, France, Italy and Japan. The magazine is distributed in newsagents, department stores, fashion and lifestyle shops and hotels through the biggest magazine house

Condenast.

INSeRtIONS/AlteRNAtIVe ADVeRtISINGDANSK embraces alternative promotion. We are happy to create innovative and clever advertising solutions tailored to the wishes of the client. For more information and with regards to insertions, postcards, lacquering and similar options, please contact DANSK.

COllABORAtIONSA wide range of options are available for collaborations with DANSK, be it advertising, advertorials, events, editorials,

supplements, exhibitions, magazine themes etc. Please contact DANSK for further information about a possible collaboration.

ANNUAl AGReeMeNtS & SPeCIAl PlACeMeNtSDANSK offers price reduction on annual agreements and acommidates special requirments regarding advertisment

eVeNtSDANSK is known for its sought-after events and the DANSK team is always looking for new, exciting locations

and collaborative partners within lifestyle and fashion. From store openings, fashion parties to award shows DANSK continues to be at the forefront of event planning.

FOR FURtHeR INFORMAtION, PleASe CONtACtJens Løkke, Sales Director: jens@grenaabuchard.com

FORMAt AND PRICeS:Please send all advertising material as high resolution PDFs.

Trimming: Please add a minimum of 3 mm for trimming. Please allow an additional 2.5 mm on the inside edge of double page spreads for gluing.

DOUBle PAGe SPReADFORMAT: 480 X 315 MM

PRICE: €6.000

SINGle PAGeFORMAT: 240 X 315 MM

PRICE: €4.400

OUtSIDe BACK COVeRFORMAT: 240 X 315 MM

PRICE: €12.000

DANSKfacts & specs

PUBlISHING DAteS AND FIlING DAteS 2014

ISSUe 31SS14

PUBlISHING DAte

January 30th 2014

BOOKING DeADlINeDecember 18th 2013

DelIVeRy DeADlINeJanuary 3rd 2014

ISSUe 32AW14

PUBlISHING DAte August 7th 2014

BOOKING DeADlINeJuli 1st 2014

DelIVeRy DeADlINeJuli 8th 2014

Colour profile: RT_Obestruket_080526_bs.icc (uncoated)Trimming: Please add a minimum of 3 mm for trimming.

Please allow an additional 2.5 mm on the inside edge of double page spreads for gluing.

WEB BANNER:Top format: 930 x 180 px

Price: €1.000(3 months)

WEB BANNER:Right hand side: 160 x 400 px

Price: €600(3 months)

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DANSK MagazineBorgergade 111

DK – 1300 København KTelefon: +45 3313 0444

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2013 ISSUE 30 G

BP 5.00 U

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