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    8-1Copyright 2009 Pearson Education, Inc. publishing as Prentice Hall

    International BusinessPart Three

    Theories and Institutions: Tradeand Investment

    Chapter EightCross-National Cooperation and

    Agreements

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    8-2Copyright 2009 Pearson Education, Inc. publishing as Prentice Hall

    Chapter Objectives To identify the major characteristics and challenges of the World

    Trade Organization To discuss the pros and cons of global, bilateral, and regional

    integration To describe the static and dynamic impact of trade agreements on

    trade and investment flows To define different forms of regional economic integration To compare and contrast different regional trading groups, including

    but not exclusively the European Union (EU), the North AmericanFree Trade Agreement (NAFTA), the Southern Common Market(MERCOSUR), and the Association of South East Asian Nations(ASEAN)

    To describe other forms of global cooperation, such as the UnitedNations and the Organization of Petroleum Exporting Countries(OPEC)

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    8-3Copyright 2009 Pearson Education, Inc. publishing as Prentice Hall

    GATT

    The General Agreement on Tariffs andTrade (GATT), begun in 1947, created acontinuing means for countries tonegotiate the reduction and elimination oftrade barriers and to agree on simplifiedmechanisms for the conduct of

    international trade

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    8-4Copyright 2009 Pearson Education, Inc. publishing as Prentice Hall

    WTO

    The World Trade Organization (WTO)replaced GATT in 1995 as a continuingmeans of trade negotiations that aspires tofoster the principle of trade withoutdiscrimination and to provide a bettermeans of mediating trade disputes and of

    enforcing agreements

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    8-5Copyright 2009 Pearson Education, Inc. publishing as Prentice Hall

    Regional Economic Integration

    Efforts at regional economic integrationbegan to emerge after World War II ascountries saw benefits of cooperation and

    larger market sizes The major types of economic integration

    are:

    the free trade areathe customs unionthe common market

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    8-6Copyright 2009 Pearson Education, Inc. publishing as Prentice Hall

    The Effects of Integration

    Once protection is eliminated amongmember countries, trade creation allowsMNEs to specialize and trade based oncomparative advantage

    Trade diversion occurs when the supply ofproducts shifts from countries that are notmembers of an economic bloc to thosethat are

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    8-7Copyright 2009 Pearson Education, Inc. publishing as Prentice Hall

    European Union Regional, as opposed to global, economic integration

    occurs because of the greater ease of promotingcooperation on a smaller scale

    The European Union (EU) is an effective commonmarket that has abolished most restrictions on factormobility and is harmonizing national political, economic,and social policies

    The EU is comprised of 27 countries, including 12countries from mostly Central and Eastern Europe that

    joined since 2004 The EU has abolished trade barriers on:

    intrazonal tradeinstituted a common external tariffcreated a common currency, the euro

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    8-8Copyright 2009 Pearson Education, Inc. publishing as Prentice Hall

    Implications of the EU forcorporate strategy

    Companies need to determine where toproduce products.

    Companies need to determine what theirentry strategy will be.

    Companies need to balance thecommonness of the EU with nationaldifferences.

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    8-9Copyright 2009 Pearson Education, Inc. publishing as Prentice Hall

    The North American Free TradeAgreement (NAFTA)

    The North American Free Trade Agreement (NAFTA) is designed toeliminate tariff barriers and liberalizeinvestment opportunities and trade inservices

    Key provisions in NAFTA are labor andenvironmental agreements

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    8-10Copyright 2009 Pearson Education, Inc. publishing as Prentice Hall

    Regional economic integration in theAmericas

    Caribbean Community (CARICOM) Central American Common Market (CACM) Central American Free Trade Agreement

    (CAFTA-DR) Andean Community (CAN) The Southern Common Market (MERCOSUR) The proposed South American Community of

    Nations.

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    8-11Copyright 2009 Pearson Education, Inc. publishing as Prentice Hall

    Regional economic integration inAsia & Africa

    Association of Southeast Asian Nations(ASEAN)

    Asia Pacific Economic Cooperation(APEC)

    The African Union

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    8-12Copyright 2009 Pearson Education, Inc. publishing as Prentice Hall

    Forms of International Cooperation

    The United Nations is comprised ofrepresentatives of most of the countries inthe world and international trade anddevelopment in a number of significantways

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    8-13Copyright 2009 Pearson Education, Inc. publishing as Prentice Hall

    Commodity Agreements

    Many developing countries rely oncommodity exports to supply the hardcurrency they need for economic

    development Instability in commodity prices has

    resulted in fluctuations in export earnings

    OPEC is an effective commodityagreement in terms of attempting tostabilize supply and price