Daniela PavanDigital Strategist and Branding Consultant who builds effective customer - brand relationships

ME AT A GLANCEHighly creative and goal oriented Digital Strategist and Branding Consultant who works with focus on consumer behavior and entrepreneurial approach.

More than 10 years of experience in three different countries (Italy, UK, US), working across Web-based, Mobile, Digital TV and Telecommunication industries, in agencies as well as corporate environments and with both B2B and B2C clients.

Strong e-commerce experience.

Successful Content Strategist with experience in content audits and gap analysis, editorial calendars, social media marketing, able to ensure that brand voice and messaging are reflected across different channels/platforms and throughout the digital brand ecosystem.

Excellent interpersonal and communication skills, adept at facilitating productive relationships with customers, partners and internal stakeholders.

CAREER

mail@danielapavan.com

www.danielapavan.com

www.linkedin.com/in/danielapavan

NOW

2003

W

2005- 2007Client & Project Manager/Business Developer @DigitasLBi Italy (Interactive Agency) – Milan (Italy)

2003- 2005Marketing Manager @ Mediaset (Largest Italian Private Broadcaster) – Milan (Italy)

2007-2008 Product Development Manager Broadband and Mobile @Fastweb (Italian Private Telecommunication Company) - Milan (Italy)

2008-2011 ipTV Product Development Manager @Fastweb (Italian Private Telecommunication Company) - Milan (Italy)

2010-2011Social Media Manager@Fastweb (Italian Private Telecom-munication Company) - Milan (Italy)

2011 – TODAYFounder and Manager of www. makeititalian.co.uk – Online Store of Italian food sets – London (UK)

2011 – 2012 Business Analyst & Project Manager @ Usablenet (Mobile Technology Company) – London (UK)

2013-TODAYDigital Strategist and Branding Consultant - Check my portfolio on www.danielapavan.com

LANGuagesEnglish

Italian(Native Speaker)

TECH KNOWLEDGEWindows Office

CMS-WordPress

Google AdWords

Google Analytics

TOP SPECIALTIES

EDUCATIONMaster, Marketing and Communication New MediaUniversita' Cattolica del Sacro Cuore – Milan (Italy)

BA+MSc, Business and Economics Universita' Ca' Foscari – Venice (Italy)

CERTIFICATIONS

Marketing the brand through New Media: Social, Mobile and Search - Cornell UniversityBranding - UCLAConsumer Behavior and Decision Making - UCLA Google Analytics – Google Analytics AcademyPRINCE 2 (Foundation and Practitioner) – APM Group TOEFL (Test of English as Foreign Language) - ETSGRE (Revised General Test) - ETS

I nurture my mental & physical strength with endurance running, I relax & challenge myself with Vinyasa Yoga and I unleash my creativity by cooking & experimenting new recipes.

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Digital Multiplatform Strategy and

Execution

Consumer Behavior Analysis

Storytelling & Content

Strategy/Planning/Execution

Branding (Corporate

and Personal)

Entrepreneurial Approach &

Strategic Relationships

Project & Product

Management

User Experience & User Centered

Approach

E-commerce Multichannel

Strategy

Monitoring and Data Analysis

International Visionary

Leadership