Daniel Salisbury Design Folio

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SMIRNOFF BAR FONT

Client

Brief

Outcome

Responsibilities

Completed on placement at Diageo | 2011

Smirnoff Global Brand Team

To redesign the existing Smirnoff Cocktail Dispense Font [far left] to make it ‘more Smirnoff’. The on-bar visibility needs to be maintained and the design must be transferable across the Smirnoff cocktails range.

The redesign [right] was created to bring back the purity of Smirnoff which is represented by a brushed chrome body with a satin finish. The branding, eagle and text is all back-lit in a colour which represents the flavour of the cocktail and provides maximum visibility regardless of the light level in the bar.

All the back-lit areas are created through laser sintering; the chrome plating is burnt away revealing the ABS moulding and permeating light. This process means the fonts can be changed for other cocktail variants without changing the tooling. The number of components was also reduced from three to one.

The redesign is now in thousands of outlets across Europe after the first production run was completed in October 2011.

- Generation of concepts and proposals. - Management of concept and development

phase. - Management of the production of initial

prototypes. - Shared management of the final production and

tooling. - Correspondence and communication with

various clients and suppliers. © D

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SMIRNOFF BAR FONT All visuals for this project were generated in Photoshop using a combination of existing photography, 3D renders and vector artwork as well as the tools available in Photoshop.

My design received lots of positive feedback from clients and colleagues at Diageo and is a project I am extremely proud of as it’s the first to be taken into production. Eventually it will be in around 4000 outlets across GB and Europe.

[Right] Final design proposal created in Photoshop. This was layout was signed-off before being taken forward into production.

[Above] Line-up of various concepts showing numerous options. The design on the far right was taken forward for further development. Created using KeyShot renders, vector artwork from Illustrator and Photoshop. © Daniel Salisbury | 2011

Brief

Outcome

On-going Major Project

To completely redesign the shin pad to make it more protective and comfortable without inhibiting player performance. It is to be targeted at grass roots footballers and the price should reflect this.

The whole shin pad is built upon a compression sock which provides the maximum surface area for holding the pad in place. PU foam is then mounted to the sock with flexible polypropylene forming the protective shell. An ABS plate then covers the shin for added protection.

The project is still on-going with the shown proposal being further developed and refined ready for prototyping.

[Right] Final design proposal rendered in Maxwell.

SHIN PAD RE-DESIGN

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This page shows some rapid design development of the shin pad from its initial conception through to the final design proposal. It includes form exploration, quick prototype rigs, extensive sketchwork and extensive materials and background research.

© Daniel Salisbury | 2011

SKETCH WORKThis is a collection of various sketch work I have completed recently. I believe sketching is an indispensable tool in communicating design ideas.

Recently, I have moved towards sketching digitally and do most of my sketch work on a Wacom Cintiq tablet using Autodesk Sketchbook Pro and Photoshop. I feel this approach gives me more control and allows me to produce better work at a faster rate. The work shown is predominantly form exploration.


SKETCH WORK

Client

Brief

Outcome

Freelance Design | 2011

Busy Bees National Nursery

To design an Olympic Torch to be used at the Busy Bees Olympic torch relay. The torch must be small and light enough for young children (aged 4- 10) to carry and won’t need to be lit for safety reasons. The torch must be themed around the Busy Bee nursery chain.

Taking inspiration from other Olympic torches and the theme of bees I came up with a range of designs (some of which are shown on the left) which went in a concept document. This was sent to my contact at the nursery and they picked the third design in (the honey dipper).

Busy Bees are now in talks with the company who made the London 2012 Olympic torch regarding the manufacture of several to be used for their event.

[Left]. Visuals generated in Maxwell Render and composited in Photoshop.

OLYMPIC TORCH


Brief

Outcome

Completed at University | 2012

Reverse engineer a product with sufficiently complex surface geometry using Class A surfacing with the view of redesigning it for additive manufacture.

I chose to model an Xbox 360 controller to challenge my modelling ability in pro/ENGINEER. I employed a top-down modelling strategy to ensure a perfect fit for all components and ensured all surfaces had Class A, or curvature relationships. The final outcome was then rendered in Maxwell and redesigned so the user can have it customised to fit their hand better.

XBOX CONTROLLER

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XBOX CONTROLLER SMIRNOFF MINIATURES

Client


Smirnoff Global Brand Team Brief Translate the current 70cl Smirnoff vodka flavour variants to miniature, 5cl bottles. Then show them in a blister pack which will be attached to a 70cl Smirnoff vodka as a promotional give-away. Finally, manufacture 200 bottles for test and research purposes.


Outcome

Responsibilities

For this project I manipulated and adapted the current artwork for the 70cl Smirnoff flavours bottles to make it work on the 5cl miniatures. I then created visuals of the final bottle in the blister pack to communicate the design (see visual on previous page) in Photoshop.

After the layout and design of the bottle was signed-off, 200 bottles (100 Green Apple and 100 Lime) were manufactured through a model maker as well as a print supplier manufacturing the labels. These bottles were needed for a test in Germany.

After the test, my design went into production and is now in outlets in Britain, Denmark and Germany.

- Creation of initial concepts and visuals. - Management of project from concept to

prototype production. - Management of production of 200 initial

prototypes including obtaining artwork, reviewing print samples and visiting the model makers to oversee bottle production.

[Above] Final production bottles and blister back on sale in Sainsburys.

[Left] Final prototype models ready to be sent to Germany for testing. © Daniel Salisbury | 2011


SAAB OIL BOTTLE

Brief

Outcome

Completed at University | 2010

To design a 1 litre oil bottle which embodies the brand of SAAB through form, stylistic direction and semiotics. The bottle will be used as a promotional give-away with the purchase of SAAB cars.

I chose to style my concept on the SAAB Aero X; a car which SAAB themselves designed as an embodiment of form and representation of their brand.

Upon completion of the project my work was taken as exemplar material and achieved the highest grade in the year.

[Left]. The model of the bottle was created in pro/ENGINEER predominantly using surface modelling. This image was generated in Maxwell Render and composited in Photoshop.


These visuals were created in Photoshop after being rendered in Alias ImageStudio. They are boards displaying the form of the final design, the evidence behind the form and the brand statement.

Together they summarise, explain and justify the design thinking throughout the project

[Left] This is the Brand Statement board which summarises which semiotics communicate the SAAB brand and how they were applied to my design.

[Bottom Left] This is the Form board which shows the final design with the Aero X in the background. It also shows the night mode of the bottle (inspired by the Aero X cockpit) and the opening mechanism (inspired by jet pilot ejector seats).

[Bottom Right] This is the evidence board which shows where each styling and graphic element was taken from or inspired by. ©

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TROPHY DESIGN

Brief


To design a trophy for the winning agency of Diageo’s Sustainability Award based on the recycle logo, for as little cost as possible.


Outcome Taking my inspiration from the recycle symbol as stated in the brief, I chose to make it 3D to give it a bit more depth.

To make it as resourceful as possible I only used stock thicknesses of material and everything was laser cut (except the text which was acid etched) and fixed to an acrylic plaque. Not only did the trophy receive very positive feedback from Diageo and the agency it was presented to, but I managed to get it manufactured for free. The cost of the trophy was so low our model makers were able to absorb its cost into another project they were doing for us.

[Above] Photograph of the trophy before it was presented to the agency winners.

[Right] Visual sent to the model makers to clarify the desired result.

[Far Right] Plan view photo of manufactured trophy. ©

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INJECTION MOULD TOOL

Brief

Outcome

Group Project completed at University | 2009

Design and manufacture an injection mould tool for a promotional widget of your own design.

In a team of 5 we manufactured a mould tool for a widget which helps scrape excess Marmite from your knife back into the jar. The mould tools were predominantly machined manually on milling machines and lathes. The last step was a CNC milling machine pass which cut the sprues for the plastic to flow into, engraved the logo and machined the arc of the widget. After this we used an injection moulding machine to create numerous widgets from HDPE.


FREELANCE LOGO WORKThis is a collection of various logos I have completed for clients and one which I use for myself (DP Design). All of these (except the Ink & Toner logo) are for registered companies and in use.

The Iconemesis logo is probably the most notable as it’s the largest of the companies. They create customised iPhone cases for its customers. The logo can be viewed at www.iconemesis.com. Further to the logo, I also did all of the newsletters and photography that are used on the iconemesis website.

INK & TONERSUPPLIESRE

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good food locally

Daniel Salisbury | Feb 28th 2011

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Daniel Salisbury Design Folio