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BlackCasper Bebas

DanieL A TROUBLED RELATIONSHIP

Between father and son

What is danieL?

• A psychological thriller

• Based on Freud's Oedipus complex theory

• Rated 18 by the bbfc

• Released on 11th november (region 1)/ 25th november (regions 2/4)

• Starring Leonardo Dicaprio & Natalie Portman

• Directed by Christopher Nolan

DanieL

What are the

usp’s?

• Leonardo dicaprio

• Natalie portman

• Sigmund freud

• Psychological thriller

• Filmed ON ALCATRAZ ISLAND

DanieL

Who are the

target audience?

• Primary target audience

• Males aged 18-30

• BC1c2DE classes

• Passion for fast-paced thrillers

• Live in suburban areas

• Regular cinemagoers

• Love to spend Friday nights in front of the TV with a DVD

• Metrosexual

• Interested by the front covers of film magazines

• Wider audience – Men & women , over 30’s, psychologists

DanieL

What is the current

market situation?

• LOOKED AT OTHER FILMS SUCH AS BLACK SWAN, SHUTTER ISLAND AND

SOURCE CODE - ALL SAME GENRE.

• ALL MADE WELL OVER THEIR ORIGINAL BUDGET - SHOWS THAT THERE IS A

large AUDIEN CE FOR THIS GENRE

• LESS ARE MADE - MORE INTEREST

• NONE CURRENTLY DUE FOR RELEASE

DanieL

What are the aims

of the campaign?

• RAISE AWARENESS OF FILM

• RAISE AWARENESS OF PSYCHOLOGY/ISSUES THAT ARE NOT WIDELY

DISCUSSED

• MAKE SURE THAT AWARENESS IS AT A HIGH LEVEL THROUGHOUT WHOLE

CAMPAIGN

DanieL

Campaign: the poster

DanieL

Campaign: Radio interview

INDIRECT PROMOTION

• BROADCAST ON RADIO 1

• 5pm - driving home from work

• Popular show within target audience

DanieL

Campaign: the trailer

YouTube LINK

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Campaign: the

promotional pack

• One day event

• GIVEN OUT IN LONDON, new York, Milan, Paris, Tokyo , Madrid and

Sydney

• Reach the target audience

• Yoyo, KFC voucher (profile of Danny [character] + twitter

hashtag on selected meal boxes), QR code for free phone theme,

wristbands, transport card holder

DanieL

Campaign: the schedule

W1: Press Junkets

W2: teaser posters, social networking, teaser trailer

W3: new teaser trailer, new teaser poster, transport advertising &

promotional giveaway

W4: New poster release, new teaser poster releases, magazine

W5: MAGAZINEs

W6: Trailer

W7: Magazines, TV

W8: US Premiere, magazines, TV, REGION 1 FILM RELEASE, POSTER UPDATE,

TWITTER PROMOTED TOPIC

W9: MAGAZINES, RADIO, X FACTOR SHOCK ADVERT, TWITTER PROMOTED TOPIC

W10: TV, RADIO, UK PREMIERE, REGION 2/4 FILM RELEASE, POSTER Update

W11: MAGAZINES

DanieL

Campaign: Ofcom

& asa impacts

• After watershed (9pm) due to the film certification

• Complain to asa if there’s something wrong with the trailer

• Complain to Ofcom if it’s on at the wrong time

• Teaser trailer on during UK & US x factor to create controversy

in the film’s favour.

DanieL

Campaign: Progress

checkpoints

• Social networking sites- Facebook, Twitter

• Youtube hits for official trailer

• Surveys conducted in key locations

DanieL