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6/26/2017
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Empowering Youth in p gAdvocacy & Policy
Change
www.DoverY2Y.org
Reaching Us Later:
Dana [email protected]@dover.nh.gov
603-516-3274www.DoverY2Y.org
Today’s Goals:
Clarify what Youth Empowerment is and what it isn’tisn t.
Teaching & PresentationsTeaching & Presentations
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Education Community Awareness
Focus Areas for Action
Community Awareness Policy Change
Media
Teaching & PresentationsTeaching & Presentations Teaching & PresentationsTeaching & PresentationsClassroom Presentations
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Samantha Skunk
www.SamanthaSkunk.com
8 Things the Alcohol Industry Doesn’t Want You to Know
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Advocacy Training
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Video Messages
Policy Change through Legislation
Three-person team delivering testimony in front of the NH Senate on legalizing marijuana in 2013.
Governor Signing ‘Party Host’ Law
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Sticker Shock
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Community Awareness
Zombie Project
If You Think Zombies are Scary…
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Preparing to Action Plan
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What is a Campaign?When we use the term CAMPAIGN, we mean:
A sustained effort > 1 year With a single Message.
Usually more than one type of activity.
Large Visuals
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Informational Visuals
Comprehensive Campaign
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Anyone Anytime Campaign
Core Messages:
Anyone, Anytime:
C i ddi ti• Can experience addiction
• Can ask for help
• Can recover
• Can save a life
Anyone Anytime Rally
Chants & Posters Small Visuals
Palm Card Teams Anyone Anytime Rally
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Interactive “Hands” Visual Interactive Hands Visual
Music Press Conference
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2010 Service to Science TA selection as a promising practice
2011 S i S i 2011 Service to Science capacity building Grant Award
2013 Placed on NH’s list of Evidence-based Programs
The ToolkitThe One Voice Youth Empowerment Toolkit:
– It’s a toolkit…
– Not a curriculum
The Terms We Hear• Youth Involvement…
• Youth Engagement...
and,
• Youth Empowerment
The Terms We Hear• Youth Involvement: committed to the
task.
• Youth Engagement: committed to the mission.
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The Terms We Hear• Youth Involvement…
• Youth Engagement...
• Youth Empowerment:
The capacity to change their environment.
Learn about the problem
Develop “command” of the topic
Knowledge
Develop command of the topic
Expertise = Understanding of possible solutions = Desire to take Action
Before you can take action…
You need the SKILLS to do so.
Skills Presentation Skills Media Production Skills Activism SkillsWriting Skills Theatrical Skills Leadership Skills
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Education Community Awareness
Focus Areas for Action
Community Awareness Media
Policy Change
Intramuralvs.
Varsity Team
Intramural Sports
But how is it different from a varsity sport?
It’s A Two-fer
1. The impact the programs, projects and activities have on the community.
2. The impact on the Youth Advocates participating in the Youth Empowerment program.
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Two types of Policy Change:First is Legislative
Second Type is:Non-Legislative
Changing a practice, policy or rule of apolicy or rule of a business, or your school, or a government agency.
Whose Policy Do You Want to Change?
• A school’s rule on wearing alcohol-themed clothing to school.clothing to school.
• A police department’s policy or practice on enforcing open container laws.
Citgo Advertising ProjectCitgo Advertising Project
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View with Signs RemovedLobster “Pot”
Project
Lobster “Pot”
Project
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Don’t be Afraid to Take on the Big Ones Ellen Show
Project
Prom Gifts Prom Gifts
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Beach ProjectBeach Project Beach Project
Nordstrom Yanks Flip-Flops With Flask After Complaint
Join Together Online
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ZigZig--Zag ProjectZag Project
Zig Zag Project
1. Research your issue thoroughly.
2. Develop your group’s position on the issue.
3 Find a sponsor (if it’s your proposal)3. Find a sponsor (if it’s your proposal)
4. Prepare testimony. Make it simple, concise and logical.
5. Prepare visuals that will help illustrate the issue.
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6. Educate others – the public, parents, and other youth groups. Create a press release.
7. Practice presentation of testimony
8. Other contact with legislators –letters, emails and calls.
9. Deliver testimony at public hearing.
10. How did it go? If it passed:
(1) thank or recognize supporters, and
(2) l t th d f bli d ti(2) evaluate the need for public education about the new law or other steps to insure law is effective.
1. Can’t spend some funds to impact a vote – for example DFC funds.
2. If your youth are unpaid volunteers, they are free to reach out to their yelected representatives.
3. It is not lobbying for you to teach your youth about the legislative process.
4. Check with your grant or legal authorities if you have any doubt about any local restrictions.
DOVERDOVERYOUTH TO YOUTH YOUTH TO YOUTH
A Proposal to Restrict Smoking in a Portion of Henry Law Park
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Checked ordinances and found out smoking was not restricted.
Spoke to the director of the Parks… he id d ki blconsidered smoking a problem.
Took photos of the area.
We did an onsite survey of Butts in the Park.
926 Cigarette Butts Collected
Our group considered the area and decided that it made sense to make it a non-smoking area.
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Henry Law Park Playground Area
Our position was that allowing smoking was: Not in keeping with the kids nature of the location,
A nuisance to people at music events, and
A litter issue.
We asked the mayor to sponsor our ordinance proposal – he agreed.
A 3-member team of our students drafted the testimony,
Presented it to the full team, and
Took comments, suggestions., gg
Revised & finalized testimony. Always in writing.
We created:
A handout to give to each member of the City Council.
Used a glass jar to hold the butts we picked up during the butts e p c ed up du g t eresearch phase.
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We created:
A PowerPoint to illustrate the boundaries of the area to be restricted.
Printed a large Google earth map of the Park that we put on an easel.
Washington St.Washington St.
Band Shell SeatingBand Shell Seating
Playground AreaPlayground AreaPlayground AreaPlayground Area
Reached out to Rotary Club, Children’s Museum director, & parents. Chose not to do a press conference. Presented the testimony to our group.
We did get the Children’s
Museum to write the City Council athe City Council a letter of support.
Presented the testimony before the City Council.
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How did it go? Passed unanimously.
Signage needed to make the legislation work.
Ask: What can you do to help the
policy change be effective?
2015 Retail Activism Project
Step #1: Environmental Scan (What’s out there?)
Spencer Gifts
Spencer Gifts
Spencer Gifts
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Lids Go Games Store
Go Games Store
Cell Fashion
Z iZoomies
Step #2: Decide if there is a problem
Fox Run Mall PurchasesSpencer Gifts
Step #3: Attempt purchases to see if kids can buy it.
16 years old
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Fox Run Mall PurchasesCell Fashion Store
10 years old 11 years old
Fox Run Mall PurchasesGo Games Store
14 years old
GO! Toys and Games Store
Fox Run Mall Purchases
10 years old
Fox Run Mall PurchasesLids (hat store)
10 years old
12 years old10 years old
Steeplegate Mall PurchasesSpencer Gifts
13 years old
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Steeplegate Mall PurchasesSpencer Gifts
13 years old
Mall of NH Purchases
13 years old:
Beer Keg Halloween tcostume
Mall of NH PurchasesSpencers
Poster purchased at Spencers at Mall of
NH
13 years old
Mall of NH PurchasesZumies
9 years old9 years old
Mall at Rockingham ParkLids
11 years old
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Mall at Rockingham ParkSpencers
15 years old
PurchasesWhat was said
Step #4: Create a Display out of the purchased items
PurchasesWhat was said
The manager of the Cell Fashion store at Fox Run Mall, a store that
sells cell phone cases (like the one shown) emailed us after receiving a letter:
“I'm glad you came to me with concerns regarding the printed
Step #5: Prepare & Deliver Letters to Stores
cases with marijuana leaves. We thought that it is not a big issues coz these are just the cases and are not real. But as some group member came and explained me about the impacts and messages that might have some negativity on kids. I take it in positive way. I really appreciate for your concern towards my store… As you suggested not to sell for kids under 18 , we will do that and we will check ID before we sell these kinds of printed cases .”
Purchases: Store Responses
13 years old
Purchases: Store Responses
In addition we received this response from
the owners of the Custom T’s kiosk at the Mall of NH:
“We have received your letter of concern and want to yapologize for selling 2 custom pot tshirts to your students/members of your group. It was assumed it was for a gift and we will keep an eye on who it is sold to by making sure there are parents there. We would like to reach out and give the teens free tshirtsbecause of this mistake from one of our nicer designs if you are interested let me know.”
Mall of NH PurchasesCustom Ts
Step #6: Inform the public of the problem & your goals.
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What we want:
All stores to take these products off their shelves.
All stores instruct their clerks to stop selling these products to kidsselling these products to kids.
We hope to see parents and all members of the public join us in pressuring these stores to discontinue selling these products.
Step #7: Plan other activities to make the public sensitive to these messages
(PTA or Rotary presentations)
Step #8: Evaluate Results
How did it go? Even if your efforts “failed”, there may still be many benefits:
Gets people thinking and talking about the issue.
G h h l i i fGet the chance to explain your point of view.
May generate news coverage.
You may contribute to a change that happens months or years from now.
• Founded in 1992
• Completed 10 years with DFC Grant
• Year 3 STOP Act Grantee
• Works to increase community collaboration and decrease substance abuse
• Youth are most active sector of coalition
• Town Hall Meeting
• Drug Take Back Events
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Zombie Project
Zombie Project
Module 3C-6
• Using Survey Data
• Social Norming gMessage
• Turning Message into a Campaign
Brain Message
• All areas of the brain are affected by alcohol
• The younger the drinker, the more damage it does
• Taking longer term Action,– Conducting a Campaign
– For Example:
Taking Action: Long Term Campaigns
p
Module 3C-4
Brain Campaign Message
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• Required Sector
• Impact on Match Requirement• Impact on Match Requirement
• Outputs to Report in DFC Me (formerly COMET)
2014 National Value: $23.07 per hour
www.independentsector.org/volunteer_time
Number of Youth in the Program 70X Number of Hours Volunteered per week 2Hours Volunteered per Week 140
Hours Volunteered per Week140
X NH R t f l t ti h $22 98X NH Rate of volunteer time per hr $22.98 Value of Youth Volunteer Time per Week $3,217
Value of Youth Volunteer Time per Week $3,217X Number of Week Involved 40
Value of Youth Volunteer Time Annually $128,680
Value of Youth Volunteer Time Annually provides over 100% match for DFC grant
Providing InformationDevelop Media Campaigns
Media CoverageInformation Dissemination
Social MediaDirect face-to-face info sessions
Special Events
Changing ConsequencesRecognition programs
Physical DesignIdentify Physical Design Problems
Cleanup and BeautificationPromote improved signage / advertising /
practices by suppliers Enhancing Skills
Youth Education and Training ProgramsParent Education and Training Programs
Providing SupportAlternative/drug-free social events
Youth OrganizationsYouth/family Community Involvement
Enhancing Access/Reducing BarriersReducing Home and Social
Improve supports for service use
p y pp
Modifying/Changing PoliciesCost
Underage UseSchool
Treatment/ PreventionCitizen enabling/Liability
Supplier Promotion / LiabilitySales Restrictions
Closing Out Today:
Our other resources–Site visits in Dover
–On-site training
–Custom webinars
–The Toolkit
20172017 18 18 Webinar Webinar 20172017--18 18 Webinar Webinar Series Series
www.DoverY2Y.org
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How we can be a resource:
Dana [email protected]@dover nh [email protected]
603-516-3274www.DoverY2Y.org
Empowering Youth in p gAdvocacy & Policy
Change
www.DoverY2Y.org
