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Dan Grady
Information Builders
WebFOCUS Dashboards
Your business. No barriers.
Agenda
Why should I deploy a Dashboard?What approach would be best for my target audience?Dashboard DemonstrationsDashboard Best PracticesUpcoming Events
Copyright 2007, Information Builders. Slide 2
Copyright 2007, Information Builders. Slide 3
The Value Of A Picture
A man with a broom is standing sideways on the wall of a brownish-orange building. There are potted trees and plants near by. Several windows can be seen – one at street level, one approximately 6 feet from the ground the other at ten feet. Each of the windows are guarded by black wrought-iron fencing. A Lamp post is seen directly behind the horizontal man.
DashboardThe Goal
The Goal:
o to effectively communicate information
o to provide a gateway to all of your
information assets
Copyright 2007, Information Builders. Slide 5
Analyst
WebFOCUS Dashboard Flexibility for Target Audience
Executive
Unknown Employee
ActiveDashboards
PerformanceManagementDashboards
FlexDashboards
CustomDashboards Analytical
Dashboards
GeographicDashboards
RealTime
Dashboards
WebFOCUS Custom Dashboards/Mashup
Copyright 2007, Information Builders. Slide 6
Characteristics:• Provides a snapshot of your business at a glance• Multiple data sources and visualization techniques No training required Potential Audience: All
WebFOCUS Analytical Dashboards
Copyright 2007, Information Builders. Slide 7
Characteristics:• Uncovers anomalies in large amounts of data• Helps you focus in on problems not otherwise detectable Color, isolation, and detailed visualizations In Memory Data Discovery Target Audience: Analysts and Back Office(most of the time)
WebFOCUSActive Dashboards – Portable Dashboards
Copyright 2007, Information Builders. Slide 8
Characteristics: Ideal for mobile applications or employees on-the-go No connection required Empowers users with self-contained analytical capabilities Target Audience: All (Particularly, users that spend the majority of their
time in the field.)
WebFOCUSFlex Dashboards
Copyright 2007, Information Builders. Slide 9
Characteristics: Access any data, anywhere via Flex graphics Rich, visual graphics, dynamic “tweens”. High level of “stickiness” Target Audience: Customer/Public Facing Applications
WebFOCUSGeographic Dashboards
Copyright 2007, Information Builders. Slide 10
Characteristics:• Bi-directional interactivity between reports and maps (ESRI, Google
Maps, Bing) Recognize opportunities by layering content on a map. Target Audience: All, ESRI tends to be more Back Office and Analyst
WebFOCUSPerformance Management Dashboards
Copyright 2007, Information Builders. Slide 11
Characteristics:• Communicate organizational strategy and performance Most effective display of performance metrics Helps users convert lagging into leading indicators Target Audience: Entire Organization(eventually)
WebFOCUSReal Time Dashboards
Copyright 2007, Information Builders. Slide 12
Characteristics:• Designed to support more immediate decisions• Target Audience: Operational Employees, Call Centers, Hospitals
Copyright 2007, Information Builders. Slide 13
Demonstration
WebFOCUS Dashboards in Action
Dashboards “Top Five” Common Mistakes in Dashboard Design
Exceeding the boundaries of a single screen If you have to scroll, it’s time to re-design
Supplying inadequate context for data A “chart” shows sales are at $57,863, but is the value
good? bad? Are we on track? Are we doing better than we have in the past?
Displaying excessive detail or precision $3,687,359.61 vs 3.7M
Choosing inappropriate display media Don’t be afraid to experiment
Pie chart, Line chart, Bar chart, etc… Not planning for the users next move
Now that they can see more they’ll want to know why
Copyright 2007, Information Builders. Slide 14
Dashboards Best Practices
It’s all about communication Dashboard users want to understand simply,
clearly and quickly Understand your audience
How sophisticated are they? Too much complexity can lead to low usability
Less is more Include only what you absolutely need Don’t deliver information in fragments
Answering “What” is fine, but being empowered to answer “Why” is so much better
Copyright 2007, Information Builders. Slide 15
Dashboards Best Practices
Copyright 2007, Information Builders. Slide 16