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ABC News Medical UnitThe network’s “nerve center” for health and
medical coverageThe network’s “eyes ahead” for embargoed
health and medical informationThe health and medical “SWAT team” serving
all platforms of ABC News
ABC News: Platforms
Medical Unit
World News with
Diane Sawyer
ABC News Digital
NewsOne
Good Morning America
ABC News Radio
News Magazin
es
ABC News: RelationshipsWork closely with some organizations in
content-sharing partnerships/licensing agreementsAssociated PressMedPage TodayInspire.comAgingCare.com
ABC News: RelationshipsSources for newsgathering
Hospitals and other institutionsOrganizations and associationsPeer-reviewed medical journals
Embargoed Studies and Reports = Important Source for Medical/Health Pitches
ABC News and NEJMOur most direct conduit of interaction with
the Massachusetts Medical Society (for now!)Embargoed health and medical studiesA model for interaction
Embargoed press releases through emailEasy-to-use web interfaceIdeal window for advance notice
Is social media the key to working together more closely with MMS?
How TUSM Helped UsImproved Social Media Components
Better links to Facebook/TwitterBetter tracking of metrics for social media
activitiesPage Reorganization
Several changes preserved through redesignsEnhanced Interaction Between Dr. Besser
and Audience MembersTwitter Chat