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Dallas HogensenAlex Waite
Bryce Mooney
GoalsTarget Market:
- 21-34
- Tailgaters/ Football Fans
Other generations not focused on:-Under 21
-35+
Creating Brand Relationship
http://www.tailgateapproved.com/tg/#/21
NegativesUnder Age Drinking
Article in Missouri Paper
Limited Segment of Market
Commercials
TAIL
GROOLER
Questions You WON’T Answer…
• Have/would you purchase the Bud Light cans simply because they have the color of your favorite team on them?
• Do the products that come with your Bud Light cans entice you to purchase Bud Light?
• Do you think this marketing plan is effective?
Resources
• www.connectmidmissouri.com
• www.tailgateapproved.com
• http://images.google.com/imghp?hl=en&tab=wi