Dallas Area Rapid Transit Dallas Area Rapid Transit ppTouchlessTouchless Fare Collection Fare Collection

System System –– RAPIDRAPID Card Card M difi d B li F ti lit Di iM difi d B li F ti lit Di iModified Baseline Functionality DiscussionModified Baseline Functionality Discussion

Touchless Fare Collection System Touchless Fare Collection System ––RAPIDRAPID C d S G lC d S G lRAPIDRAPID Card, System GoalsCard, System Goals

Simple Easy to UseSimple Easy to UseSimple, Easy to UseSimple, Easy to UseApply technology in a costApply technology in a cost--effective mannereffective mannerI F b RI F b RImprove Farebox RecoveryImprove Farebox RecoveryImprove Customer ServiceImprove Customer Service

Touchless Fare Collection System Touchless Fare Collection System ––RAPID RAPID C d iC d iRAPID RAPID Card is…Card is…

ISO/IEC 14443 compliant smart fare mediaISO/IEC 14443 compliant smart fare mediaISO/IEC 14443 compliant smart fare mediaISO/IEC 14443 compliant smart fare mediaa means to provide fare equity to all DART ridersa means to provide fare equity to all DART riders

il bl i l f il bl i l f available in several forms available in several forms DARTDART--issued polyester plastic cardsissued polyester plastic cards DARTDART--issued adhesive stickersissued adhesive stickers

System will also accept contactless media issued System will also accept contactless media issued y py pby banksby banks

Touchless Fare Collection System Touchless Fare Collection System –– RAPIDRAPID Card Card S l R l d T ti P i & P tS l R l d T ti P i & P tSales, Reload, Transaction Processing, & PaymentsSales, Reload, Transaction Processing, & Payments

Sales Sales –– Electronic PaymentElectronic Paymentyy TVMs, DART Store, InternetTVMs, DART Store, Internet

Sales Sales –– CashCash DART Store, OutletsDART Store, Outlets

Card Reload Card Reload –– Electronic PaymentElectronic Payment TVMs, DART Store, Internet, North Texas Toll Authority (NTTA)TVMs, DART Store, Internet, North Texas Toll Authority (NTTA) TVMs, DART Store, Internet, North Texas Toll Authority (NTTA)TVMs, DART Store, Internet, North Texas Toll Authority (NTTA)

Card Reload Card Reload –– CashCash DART Store, OutletsDART Store, Outlets

NTTA back office system used for processing all electronic NTTA back office system used for processing all electronic payments, record and store all transaction data, and provide payments, record and store all transaction data, and provide account managementaccount managementaccount managementaccount management

Touchless Fare Collection System Touchless Fare Collection System ––RAPID RAPID Card Card Fare OperationsFare OperationsRAPID RAPID Card Card –– Fare OperationsFare Operations

Initial deployment based on stored value and “Fair Initial deployment based on stored value and “Fair F ” tF ” tFare” concept:Fare” concept: All bus boardings require All bus boardings require RAPIDRAPID Card, other smart media Card, other smart media

h hor cash.or cash. No embedded transfers with fare payment No embedded transfers with fare payment –– value is value is

d d t d f h b did d t d f h b dideducted for each boarding.deducted for each boarding. When When RAPIDRAPID Card usage reaches DARTCard usage reaches DART--specified specified

thresholds (e g boardings or thresholds (e g boardings or valuevalue per day per 7 days per day per 7 days thresholds (e.g., boardings or thresholds (e.g., boardings or valuevalue per day, per 7 days, per day, per 7 days, per 30 days, per 365 days), subsequent boardings would per 30 days, per 365 days), subsequent boardings would be free for the remaining time and/or calendar period.be free for the remaining time and/or calendar period.be free for the remaining time and/or calendar period.be free for the remaining time and/or calendar period.

Touchless Fare Collection System Touchless Fare Collection System ––RAPIDRAPID C d C d F O iF O iRAPIDRAPID Card Card –– Fare OperationsFare Operations

Value stored on the Value stored on the RAPID RAPID Card, can be tracked per Card, can be tracked per Value stored on the Value stored on the RAPID RAPID Card, can be tracked per Card, can be tracked per account, or a hybrid of both:account, or a hybrid of both: RAPIDRAPID Card and/or system will record recent transactions and Card and/or system will record recent transactions and

implement “Fair Fare” program.implement “Fair Fare” program. When a usage threshold is reached, a stored value When a usage threshold is reached, a stored value RAPIDRAPID Card Card

will receive an autoloaded pass be it a day month or longer will receive an autoloaded pass be it a day month or longer will receive an autoloaded pass, be it a day, month, or longer will receive an autoloaded pass, be it a day, month, or longer based on usage tracking by the back office computer system.based on usage tracking by the back office computer system.

For accountFor account--based based RAPIDRAPID Card, back office system will Card, back office system will yyaccumulate usage transactions and charge to customer’s accumulate usage transactions and charge to customer’s payment source based on calculated fairest fare.payment source based on calculated fairest fare.

Touchless Fare Collection System Touchless Fare Collection System –– RAPID CardRAPID CardF ti lit b M dF ti lit b M dFunctionality by ModeFunctionality by Mode

DART ModeDART Mode CashCash RAPID CardRAPID Card 33rdrd Party Party Magnetic PassMagnetic PassContactless Contactless

MediaMediaBusBus Single Ride, Single Ride, YY YY YYBusBus g ,g ,

Day PassDay PassLRVLRV Not on boardNot on board YY YY YY

TRETRE Not on boardNot on board YY YY YY

ParatransitParatransit Not on boardNot on board YY YY NoNo

FLEXFLEX Not on boardNot on board YY YY YY

Touchless Fare Collection System Touchless Fare Collection System ––RAPIDRAPID Card Card –– Bus FunctionalityBus FunctionalityRAPIDRAPID Card Card Bus FunctionalityBus Functionality

Install smart media readers on all buses.Install smart media readers on all buses.Provide fare equity to riders through Provide fare equity to riders through RAPIDRAPID Card usage Card usage Provide fare equity to riders through Provide fare equity to riders through RAPIDRAPID Card usage Card usage incentives.incentives.ThirdThird--Party issued smart media will also be accepted.Party issued smart media will also be accepted.Reduction of cash inserted into farebox.Reduction of cash inserted into farebox.Continue to utilize magnetic swipe reader for calendarContinue to utilize magnetic swipe reader for calendar--based unlimited ride passesbased unlimited ride passesbased unlimited ride passes.based unlimited ride passes.

Touchless Fare Collection System Touchless Fare Collection System ––RAPIDRAPID C d C d Li ht R il F ti litLi ht R il F ti litRAPIDRAPID Card Card –– Light Rail FunctionalityLight Rail Functionality

No change to fare payment for the majority of light rail riders.No change to fare payment for the majority of light rail riders.Continue to use magnetic media for unlimited ride passes.Continue to use magnetic media for unlimited ride passes.ThirdThird--Party issued smart media will also be accepted for fare Party issued smart media will also be accepted for fare payment at validators. No incentives offered.payment at validators. No incentives offered.p yp yRAPIDRAPID Card when used is to be validated at TVMs.Card when used is to be validated at TVMs.Some LRT platforms may also have standSome LRT platforms may also have stand--alone smart media alone smart media validators to augment validation.validators to augment validation.validators to augment validation.validators to augment validation.New inspection devices for Fare Inspectors that will read both New inspection devices for Fare Inspectors that will read both magnetic and magnetic and RAPIDRAPID Card media.Card media.

RAPIDRAPID Card Card TRE TRE –– Commuter Rail FunctionalityCommuter Rail FunctionalityTRE TRE Commuter Rail FunctionalityCommuter Rail Functionality

No change to fare payment for the majority of commuter rail No change to fare payment for the majority of commuter rail riders.riders.Continue to use magnetic media for unlimited ride passes.Continue to use magnetic media for unlimited ride passes.ThirdThird--Party issued smart media will also be accepted for Party issued smart media will also be accepted for fare payment at validators. No incentives offered.fare payment at validators. No incentives offered.RAPID RAPID card when used is to be validated at TVMs.card when used is to be validated at TVMs.New inspection devices for Fare Inspectors that will read New inspection devices for Fare Inspectors that will read b th ti d b th ti d RAPIDRAPID C d diC d diboth magnetic and both magnetic and RAPIDRAPID Card media.Card media.

RAPIDRAPID Card Card –– ParatransitParatransitIntroduce personalized Introduce personalized RAPIDRAPID Card to all paratransit riders.Card to all paratransit riders.Cash no longer accepted on paratransit vehicle.Cash no longer accepted on paratransit vehicle.Utilize electronic payment functionality, thirdUtilize electronic payment functionality, third--party issued contactless party issued contactless media.media.Operator has handOperator has hand--held device to held device to Operator has handOperator has hand held device to held device to validate rider RAPID Card, collect appropriate fare.validate rider RAPID Card, collect appropriate fare. process electronic paymentprocess electronic payment

FLEX ServiceFLEX ServiceFLEX ServiceFLEX Service

RAPIDRAPID Card and/or electronic payment required for Card and/or electronic payment required for RAPIDRAPID Card and/or electronic payment required for Card and/or electronic payment required for this service. this service. Cash no longer accepted on vehicleCash no longer accepted on vehicleCash no longer accepted on vehicle.Cash no longer accepted on vehicle.ThirdThird--Party issued smart media is also be accepted Party issued smart media is also be accepted f f t N i ti ff df f t N i ti ff dfor fare payment. No incentives offered.for fare payment. No incentives offered.Operator has handOperator has hand--held device to held device to validate rider RAPID Card, collect appropriate fare.validate rider RAPID Card, collect appropriate fare. process electronic paymentprocess electronic paymentp p yp p y

ParkingParkingParkingParkingCurrently no charge for parking.Currently no charge for parking.F t O tiF t O tiFuture Options:Future Options: NTTA toll tags used to pay for parking and to gain entry through NTTA toll tags used to pay for parking and to gain entry through

barrier gates at restricted Parkbarrier gates at restricted Park--andand--Ride lots Ride lots barrier gates at restricted Parkbarrier gates at restricted Park--andand--Ride lots. Ride lots. RAPIDRAPID Card and/or Smart Media used to pay for parking at ParkCard and/or Smart Media used to pay for parking at Park--

andand--Ride “pay and display” lots.Ride “pay and display” lots. NTTA toll tag and NTTA toll tag and RAPIDRAPID Card linked to common account.Card linked to common account. Utilize NTTA back end for:Utilize NTTA back end for:

RAPIDRAPID C d A C d A RAPIDRAPID Card Account management,Card Account management,electronic payment processing,electronic payment processing,transaction processing.transaction processing.

Focus Group ResultsFocus Group ResultsFocus Group ResultsFocus Group Results

RAPID RAPID Card Card –– Next Steps & TimelineNext Steps & TimelinePresent Baseline Concept to DART Present Baseline Concept to DART Staff for validationStaff for validation

December 2009December 2009

Conduct Customer Focus GroupsConduct Customer Focus Groups

Finalize Baseline ConceptFinalize Baseline Concept

February 2010February 2010

April 2010April 2010

Obtain consensus from DART Senior Obtain consensus from DART Senior Management and Board of DirectorsManagement and Board of Directors

Di i ith Th “T” DCTA Cit Di i ith Th “T” DCTA Cit

April 2010April 2010

March March April 2010April 2010Discussions with The “T”, DCTA, City Discussions with The “T”, DCTA, City of Dallas for Regional of Dallas for Regional RAPIDRAPID CardCard

System ProcurementSystem Procurement

March March –– April 2010April 2010

May May -- December 2010December 2010yy

Contract Award Contract Award

System Design & ImplementationSystem Design & Implementation

January 2011January 2011

J 2011 J 2011 J l 2012J l 2012System Design & ImplementationSystem Design & Implementation January 2011 January 2011 –– July 2012July 2012